20 social marketing road rules

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SOCIAL MEDIA ALLOWS YOU TO GROW A COMMUNITY & BUILD A BRAND.

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BUT YOU’VE GOT TO LEARN THE MANUAL

BEFORE YOU CAN DRIVE THE CAR.

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CHANNELS  

FACEBOOK TWITTER

LINKEDIN

GOOGLE+

PINTEREST

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CRACK THE EGG USE PROFESSIONAL PROFILE PHOTOS. 1

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INCLUDE A RELEVANT FACEBOOK COVER

IMAGE. 2 @AMYL_BISHOP

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TAILOR & CUSTOMIZE CONTENT FOR EACH CHANNEL. 3

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DISABLE TWITTER AUTOSHARING TO

FACEBOOK OR LINKEDIN. 4

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SHORTEN & TRACK LINKS ON TWITTER. 5

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DO NOT SHARE INSTAGRAM IMAGES ON TWITTER. 6

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DO NOT USE #IRRELEVANTHASHTAGS 7 @AMYL_BISHOP

NO HASHTAGS ON FACEBOOK. EVER. 8

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TOO MANY UPDATES IN TOO SHORT AN

AMOUNT OF TIME. 9 @AMYL_BISHOP

LET’S TALK ABOUT TOOLS  

HOOTSUITE

BUFFER APP

TWEETDECK

REQUEST NEW LINKEDIN CONNECTIONS WITH CUSTOM MESSAGES 10

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SHARE CONTENT FOCUSED ON 3-4 MAIN

AREAS RELATED TO YOUR BRAND 11

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DO NOT SEND NEW FOLLOWERS A SALES PITCH IMMEDIATELY 12

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DO NOT REQUEST RT’S OR LIKES TOO

FREQUENTLY 13 @AMYL_BISHOP

DO NOT BEG FOLLOWERS TO CONNECT WITH YOU ON EVERY OTHER NETWORK 14

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TAILOR & CUSTOMIZE DIRECT MESSAGES

NO AUTOMATION. 15 @AMYL_BISHOP

TREAT SOCIAL MEDIA LIKE A TELEPHONE NOT A MEGAPHONE 16

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SHARE VALUABLE CONTENT & SITE

THE SOURCE 17 @AMYL_BISHOP

PUT YOUR AUDIENCES’ NEEDS AHEAD OF

YOUR WANTS 18 @AMYL_BISHOP

CREATE A COMMUNITY BY MENTIONING OTHERS 19

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PROOF READ EVERYTHING 20

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SOCIAL & DIGITAL"QUESTIONS?

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AMY BISHOP www.amylbishop.com amybishop822@gmail.com

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