2 things your business must have to grow

Things your Business Must Have to Grow

So they decide to start their own business!

When people graduate from college many decide that they don’t want to just get a job and “work for the man”

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A business plan can be the toughest part of starting a business

Starting from scratch means no money, no connections, and no clients

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Most businesses don’t fail because of what they DON‘T have

Ultimately the inability to build repeatable and scalable systems

leads to downfallFlickr CC: cyanocorax

This is a lesson to take to heart

It is the reason to use marketing automation platforms as the foundation for a marketing organization

If systems are a key component to building a successful business, then the parts that make up

that business should be no different

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Marketing is essential to every business, and for too long marketing departments have

operated without systems!

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Enter Marketing Automation and the Ability for Marketing to Operate like a Business

Of all the features that make these tools so great, the single most important is the ability to create trackable, measurable, and repeatable systems

“Marketing automation is the window into your

business and future!”

People have heard as bold a statement from marketing automation proponents that say,

But, how you ask?

Scalability and Systems

Marketing automation is nothing without processes and metrics

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Traditional marketing is made up of campaigns and the tactics that support them

Marketing automation allows marketers to build a process around measuring the success of campaigns,

the tactics that live within them and create actionable insights and repeatable processes

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The result is a systematic approach to marketing that provides insight into what is working, what isn’t and where your

marketing dollars should be invested

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Marketing automation is more than just email, buyer personas and whitepapers

It is the window into the soul of your buyers!

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Don’t be like a fresh college grad Build scalable systems to drive your

marketing organization

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Ready to see how you measure up?

Visit leadmd.com/benchmark