2. peter briffett

Making It MobilePeter Briffet, LivingSocial

LivingSocial: instant innovation

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Mobile: The Landscape

• Growing consumer preference

• A powerful medium – push and pull

• Ultimate local targeting

• Rapid growth potential

Mobile: The Challenges

• Finding the right fit – strategy for medium

• What the consumer wants

• Closing the transaction loop

• Gamification, and other innovations

Technology