2 09.15-09.45 venky sharma - eyefortravel · content:recommend items that are similar to those that...

PersonalizationVenkateshSharmaSr.Director,GlobalInventoryManagementandPricing

The World’s Leading Collection of Vacation Exchange Businesses

More than 4,300 resorts in over 110 countries

Approach to Personalization

StrategicVision DataGatheringandIntegration CustomerModeling

InventoryAnalytics PersonalizedRecommendations Feedback

Why do we need this Initiative

Data Gathering & Integration

§ Prioritizekeyareasofneed§ Augmentandinfer§ Breakdownsilos§ InvestinDataGovernance§ Distributefromsingle

source

Consumer Modeling

§ Predictivetransactionalmodelstoidentifyuserstotargetincampaignsbasedonlikelihoodtorespond

§ CreateSegmentsandKPIs§ EnterpriseSegmentation– Pros,Novice,Upscale§ OpportunitySegments– tactical§ LifeTimeValue§ KPISegments– Tenure/Spendmix§ Geosegmentation

Inventory Analytics

§ BookingPatterns§ PricingAlgorithms§ InventoryKPI– Supply,Usage,Demand

andOccupancy

Consumer and Inventory AnalyticsRight Member Right Time Right Property Right Price

Content: Recommenditemsthataresimilartothosethatauserliked/usedinthepast,orisexamininginthepresent

§ Property/DestinationAttributes§ Transaction/searchinfo

Collaborative:Thecoreideaistosuggestthoseitemstousersthatothersimilarusersliked/usedbefore.“FillinBlank”ofuserprofilebasedonprofilesofsimilarusers

§ Statedpreferences§ Transaction/searchinfo

Personalize RecommendationsBuild Themes – Customize

Relevant Across Journey

§ Desiretointeract– relevantmessagingduringdifferentphasesofjourney§ Holdaconversation– seamlesslyacrossallchannels§ Sameexperienceacrosschannels§ MemberCentric- wearelisteningandworkingtosendthemonvacation§ Simplifythejourney

Dream Search Book Pre-Travel Travel Post-Travel

Because Your Vacation means the World to Us