13 basic rules of social media marketing
Post on 16-Apr-2017
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13 SocialMedia
Marketing
RULES
OFFER VALUE
#1
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OFFER VALUE
#1
Give users a reason to follow you or “like” your page
(by way of deals, hints, advice, insider information)
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ENGAGE
#2
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ENGAGE
#2
Engage users and identify social influencers
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INTERACT
#3
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INTERACT
#3
Interact with your audience – ask questions and listen
(respond, retweet, “like”)
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PROMPT
#4
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PROMPT
#4
Prompt action and encourage sharing
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QUALITY
#5
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QUALITY
#5
Quality over quantity
(focus on image optimization, not just multiplication)
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BUZZ
#6
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BUZZ
#6
Build on the buzz: utilize trending, timely topics
(be creative as to how you can insert your products/services)
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HAVE FUN
#7
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HAVE FUN
#7
Social media is not just marketing but also entertainment
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CONNECT
#8
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CONNECT
#8
Connect with your community and others within your industry
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CROSS-PROMOTE
#9
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CROSS-PROMOTE
#9
Cross-promote on all networks
(Display your Pinterest offerings on Google+)
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KNOW
#10
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KNOW
#10
Know your voice and keep it consistent
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ORGANIZE
#11
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ORGANIZE
#11
Organize content by way of a social calendar
(Plan out ideas in advance but leave wiggle room for trending topics)
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TARGET
#12
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TARGET
#12
Target content based on network and audience demographics
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BE ACTIVE
#13
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BE ACTIVE
#13
Be active in responding and pursuing conversations
(Being social can make a difference!)
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contacts
web www.cinziadimartino.it
facebook twitter google+ pinterest linkedin
Original english version: www.business2community.com
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