12 tips: how to use email to drive traffic to your blog

12 Tips: How to Use Emailto Drive Traffic to Your Blog

Table of Contents:

Win email leads from social marketing campaigns1

3 Design RSS feeds for your blog

Add opt-in pop-ups4

Use your email to get email5

More social email-generating tips2

Get Emails

Table of Contents:

Get real with your body7

9 Segment your emails

Create clear Call to Actions

Schedule to build trust

Personalize those notes8

Send visual newsletters … and a tease

Hook ‘em with the subject line6

10

11

12

Give Emails

Win email leads from social marketing campaigns

1

Win email leads from social marketing campaigns

1

2

3

Email-gate your contest and sweepstakes on Facebook, Twitter, and even your blog

Use social sites to offer exclusive deals to newsletter subscribers

Offer deals to customers who refer friends to sign up - use a referral app, and spread the reach of your targeted email lists

More social email- generating tips2

More social email-generating tips

1

2

3

Post email gated content on your social sites like webinars and ebooks

Entice email signups by making it easy on Facebook and Twitter: give exclusive offers in exchange for emails

Include links to your blog in your about or bio sections of your social sites

Chili’s Grill and Bar uses email gated content of their Facebook page.

Design RSS feeds for your blog3

Design RSS feeds for your blog

1Create an easy to see RSS feed on your blog by using contrasting colours and keep it at the top of your blog page

Motivate action by explaining what people are signing up for, and why they should

2

3 Keep the wording in your RSS signup form simple and friendly

RSS subscription to the Wishpond blog.

Add opt-in pop-ups4

Add opt-in pop-ups

1Email popups can be annoying, but they work - and are commonly used by both big and small business

Time your popups so only people who are interested in your site for a longer time get the offer

2

3 Make your popups friendly, and informative to increase your signup results

NewsCred uses pop-up email sign ups.

Use your email to get email 5

Use your email to get email

1 Include a link to your blog in your email signature, and encourage your co-workers to so too

Give a beneficial reason for people to click to your blog2

3 Use the signature in all your emails, to generate more clicks

Hook ‘em with the subject line6

Hook ‘em with the subject line

1Create a sense of urgency to entice readers to open your email

2

3

Keep it short and to the point

Use marketing tactics like including “...” to create intrigue and motivate further interaction

Get real with your body7

Get real with your body

1 Think about your readers to connect when you send emails

Treat your customer online like you would your customer offline, by speaking to them like a friend

2

3 Use the words “you” and “me” to deepen your reader relationship

Personalize those notes8

Personalize those notes

1Personalized emails improve click through rates by 14%

Use a CRM like MailChimp or Constant Contact to personalize emails with names (you can even do this through a simple excel spreadsheet)

2

3When you’re hosting a contest on your blog, use Wishpond’s Social Marketing Suite to easily send personalized emails with a direct link (and image)

Segment your emails9

Segment your emails

1Use a CRM like MailChimp or Constant Contact to segment your email lists

Use other tools, like Wishpond Social Contact Database to segment email lists by contest participation, Facebook likes, and geographic location

2

3 Send different emails targeting your different email lists

MailChimp enables you to segment your emails

Create clear Call to Actions

10

Create clear Call to Actions

1Make your call to actions clear, single and prominent - this will result in a higher response rate

Design clickable, colour contrasting buttons with the action you want

2

3Use newsletter formatting sites like Stamplia, Fusion, MailChimp, etc. to create professional looking buttons for your CTAs

Flowdock sends out monthly newsletters, with clear CTA buttons.

Schedule to build trust 11

Schedule to build trust

1Write your articles when you want, but publish them at consistent times and days of the week

Make a calendar to keep track of when you’re publishing which article

2

3Schedule your blog articles on wordpress, or your preferred blogging platform

Seth Godin publishes article every day, and at the same time

Send visual newsletters … and a tease

12

Send visual newsletters … and a tease

1 Include visuals in your newsletter, to make it more user-friendly and appealing

Give summaries of your articles, with clickable “read more” buttons to drive traffic to your site

2

3 Schedule your newsletters weekly or monthly to keep in touch with your customers

NewsCred is brilliant at sending out visually appealing teasers of their blog posts.

More Resources...

Check out more ways to drive traffic to your blog:

● 10 Tips: How to Use LinkedIn to Drive Traffic to Your Blog● 12 Ways to Use Facebook to Drive Traffic to Your Blog● 12 Formulas: How to Use Twitter to Drive Traffic to Your Blog● How to use Google+ to Promote your Blog (9 tips)● 9 Ways to Use Pinterest to Drive Traffic to Your Blog● The Ultimate Small Business Guide to Social Bookmarking:

Driving Traffic to Your Blog● Blog Traffic: How to Use Q&A Sites and Niche Forums to

Increase Blog Visitors● Influence Marketing: How to Find Your Industry Leaders

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