12 e marketing trends for 2012
Post on 18-Jan-2015
1.620 Views
Preview:
DESCRIPTION
TRANSCRIPT
XII e-Marketing Trends for 2012
Digital Spotting
What’s New?
Agenda: XII e-marketing opportunities!
I. Search engine optimizationII. Social media optimization
III. Content optimizationIV. Content aggregation
V. GamificationVI. Video marketing
VII.Ad network innovationVIII.Privacy compliance
IX. Cross-channel optimizationX. Mobile marketing
XI. Website performance optimizationXII.Performance marketing
“The importance of developing an engaging, shareable brand
increases each day : algorithms and people
FAVOUR THE MOST ENGAGING BRANDS”
An engagement strategyis essential to cut-through
“Every business needs to be a multi-channel publisher now”
Opportunities to engage in 2012
What percentage of SEO site visitors enter through your home page?
I. Search engine optimization
What is deep SEO?
Improving SEO that is non home page related. Most important for retailers… Reminder that :
- Multiple home pages matter (category/subcat)- Deeplinks matter- Duplicate content, so unique copy matters- Link equity flow through internal links matter-SMO matters
Example…
Deep SEO example
II. Social media optimization (SMO)
“A systematic approach to improving the business contribution of social media marketing and related activities including PR, SEO, content marketing and display advertising integrated across all company online presences and offline communications”
Two views:
- Narrow: Using social activities to support SEO.
- Broad: Improving effectiveness of all social media marketing.
- Optimizing this process – from central hub!
What is SMO?
III. Content optimization
Will Google+ be important in 2012?
IV. Content aggregation
V. Gamification
VI. Video marketing
VII. AD NETWORK INNOVATION
VIII. Privacy compliance
Are you worried about 27th May 2012?
Do you research purchases on the Internet before buying them from a store?
IX. Cross-channel marketing
Understanding multichannel behavior
X. Mobile platform optimization
Mobile maximization case study - Belron
XI. Website performance optimization
XII. Performance marketing: using web analytics
Next step…
top related