12 building blocks to build a digital enterprise

12 Building Blocks for Creating Digital Enterprise

V SRINIVASA RAO (VSR)CEO, BT & BT, August 2014

Re-Imagining Enterprises

Every 60 Seconds

HYPER CONNECTE

D

Source: Qmee

WE ARE NOW LIVING IN HYPER CONNECTED WORLD

PEOPLE to PEOPLE Connected

PEOPLE to THINGS Connected

THINGS to THINGS Connected

DIGITAL Natives

CONVERGENCE Of Physical &

Digital World

HYPER CONNECTED

WORLD

Two Major Disruptions

1

2

HYPER CONNECTED WORLD requires New Rules of the BUSINESS GAME

The Leaders are Challenged in HYPER CONNECTED WORLD

DIGITAL ENTERPRISES ARE FUTURE PROOF & FUTURE READY

Digital Enterprise

Superior Experience

Collaborative Intelligence

Contextual Predictability

Omni Present Lean

Environment Friendly

Preventive Safety &_x000d_ Secuirty

0

5

SEVEN CHARACTERSTICS

DIGITAL ENTERPRISES ARE BUILT ON THE FOUNDATION OF SMAC++ TECHNOLOGIES

Source: BT&BT

Why to become Digital?

Customer Effort

Customer Connectedness

Average customer profitability

Cost to Sell & Serve

Employee Connectedness

PURE DIGITAL MEANS

TRANSFORMING 12 BUILDING BLOCKS

OF BUSINESS

12 Building Blocks

Digital Technology

Vision & Strategy

Digital Technology Capabilities

Digital Technology Architecture

& Governance

Digital Applications/

Apps

Digital Infrastructur

e

PURE DIGITAL ENTERPRISE

Dig

ital B

usin

ess

Vis

ion

& S

trate

gy

Dig

ital P

rod

ucts

&

Serv

ices

Dig

ital B

usin

ess

Pro

cesses

Dig

ital B

usin

ess

Op

era

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g M

od

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Dig

ital B

usin

ess

Cap

ab

ilit

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Dig

ital B

usin

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Cu

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Dig

ital B

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Mod

el

Digital Business Vision & Strategy

ENTERPRISES MUST

Have Digital Vision

Identify Digital Strategic Themes

1

Digital Business Vision & Strategy

Digital has to be the way we can tell our story, build our brand and have a relationship with our customer

Adam Brotman, ChiefDigital Officer, Starbucks

The digital world multiplies the ways our brands can create an emotion-filled relationship with their customers.”

L’Oreal

EXAMPLES OF DIGITAL BUSINESS VISION

1

Digital Business Vision & Strategy

Superior Customer Experience

Connected Employees

Crowd Sourced Product Innovation

Smarter Operations

Predictable Business Pillars of

Excellence

ILLUSTRATIVE STRATEGIC THEMES

1

Digital Products

REMOTE MONITORING

PROBLEM PREDICTION

REMOTE FIXING/OPERATING

SENSORS

EMBEDDED SOFTWARE

SHORT RANGE

NETWORKS

PREDICTIVE ANALYTICS

MOBILE ACCESS

2

Wind Farm at Tehachapi Pass, Califronia (Photo credit: iStock)

GE WIND MILLSMORE ENERGY OUT OF AIR

Digital Products 2

• SIM Card within Car • Virtual Market Place

Digital Products 2

Digital Services

PERSONALIZED EXPERIENCE

OMNI PRESENCE

RECOMMENDATIONS

2

#HealthAlert, involves developing a local map of cases of Dengue fever, the potentially deadly mosquito-borne illness that tends to occur in tropical regions during their rainy seasons.

20

HEALTH ALERT BY CROWD

Digital Services 2

Digital Services

2

Digital Business Processes

REAL TIME TRANSACTION

(ATOM)

REAL TIME FORESIGHT/INSIG

HT

CONNECTING WITH THINGS

REAL TIME COMMUNICATION

REAL TIME COLLABORATION

DIGITALIZATION OF ATOMS3

Digital Business Processes

1. Enter Retail Store

2. Grab Self Scanner

3. Get Discounts/ Coupons over mobile

4. Get Recommendations on Items

5. Conversation in Social Media with Friends

6. Scan & Shop the Items

7. Reach Self Service Kiosk

8. Mobile Payment with NFC

9. Exit Retail Store

SMAC++ Technologies

are EMBEDDED Into the Process

3Digital Store Experience

Digital Biz Operating Model

Hyper Connected Organization

Crowdsourcing based functions

Data Driven Decisions

Business Process Platforms

Instrumented Operations

BYOD, Social, Content Policies

OUTSIDE IN PERSPECTIVE

4

CROWD SOURCING INNOVATION

Digital Biz Operating Model 4

Wind Farm at Tehachapi Pass, Califronia (Photo credit: iStock)

GE WIND MILLSINSTRUMENTED OPERATIONS

Digital Biz Operating Model 4

Digital Business Capabilities

5

• Design Customer experience

• Ability to offer services anywhere, anytime & any device

• Crowd sourcing Innovation for products / services

• Social Media based Brand & Customer Service

• Insight and foresight driven decisions

• Ability to build digital products & services

Digital Business Capabilities

NEW ROLES NEW SKILLS NEW BEHAVIORS • Chief Digital Officer • Chief Customer Experience Officer • Chief Digital Security Officer • Digital Savvy Business Users

5

Business technology Leadership

Digital Business Culture

Do It Yourself

Data based decisions

Hyper collaborative

Millennial Aligned

6

Digital Business Model

LONG TAIL CUSTOMERS

DIGITAL CHANNELS

DIGITAL PRODUCTS/ SERVICES

“EXPERIENCE” AS VALUE

PROPOSITION

FREEMIUM TO PREMIUM REVENUE STREAMS

STARTUPS AS PARTNERS

NEW METRICS (REDEFINE SUCCESS)

7

Digital Technology Vision & Strategy

DIGITAL TECHNLOGIES MAKE ENTERPRISES

FUTURE PROOF & FUTURE READY

VISION

8

Digital Technology Vision & Strategy

• Digital Technology Scope• Digital Technology Core

Competencies • Digital Technology

Acquisition/ Sourcing • Platforms & Services • Investments

STR

ATEG

Y8

Digital Technology Capabilities

CAPABILITY TO BUILD A TECHNOLOGY FOUNDATION

FOR SUPPORTING DIGITAL BUSINESS STRATREGY

9

Digital Technology Capabilities

Connecting People & Things

Release Apps in hours / days

Infrastructure Provision in hours

Digitalize Existing Applications

Digitalize Existing Infrastructure

9

Digital Technology Capabilities

NEW ROLES NEW SKILLS NEW BEHAVIORS • Chief Mobility Officer • Chief Analytics Officer • Chief Data Officer • SMAC++ Specialists & Developers

9

Business technology Leadership

Digital Technology Architecture & Governance

Flexible User Experience Omni Channel Multiple Data Sources Variety of Data Unified Datawarehouse Visual Analytics Varied Analytics Models Heterogeneous & Elastic Networks Elastic Computing Power Elastic Storage Devices, Apps, Infrastructure Integration Clouds Integration Unified Security

UNIFIED ARCHITECTURE

DRIVERS

10

Digital Technology Architecture & Governance

STRUCTURE METHODS

METRICS POLICIES

Governance

10

Digital Applications

Social

MobileAnalytics

NETWORKSSECURITY

INTERNET OF THINGS

CLOUD

• Mobile Apps

• Social Apps

• Analytics Apps

• MobileAnalytics Apps

• SocialAnalytics Apps

• MobileSocial Apps

• MobileSocialAnalytics

11

Digital Technology Infrastructure

ELASTIC SUPER COMPUTING

ELASTIC HIGH STORAGE

ELASTIC HYBRID NETWORKS

DATA MACHINES / APPLIANCES

SMARTER DEVICES

12

Where you want to be?

Digital Visionaries

Digital Leaders

TraditionalDigital

Beginners

Digital Technology Maturity

Dig

ital B

usi

ness

Matu

rity

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