11 definitions of content marketing

What is Content Marketing?

"Content." It's the buzz word of the 21st century. But what exactly

is

content marketing? Check out these

11 definitions for a better understanding...

11 Definitions from

Thought Leaders in the Content Industry

“Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.”

-

Wikipedia

And…

“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience –

with the objective of driving profitable customer action.”

- Content Marketing Institute

“Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing.”

“Storytelling for Sales.”

- Push Social

“Content marketing is a pull, rather than a push, strategy. Content doesn’t interrupt, it attracts.”

- Rebecca Lieb, Advertising Age

“Content marketing is a strategic technique and set of tactics to fulfill business goals by using content across the buyer’s journey. Content marketing is an integrated part of an overall marketing strategy, whereby the focus is on the needs, behavior, tasks, signals, benefits, interactions, touchpoints

and customer experiences of target audiences and buyer personas.”

- Content Marketing Experience

“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”

- Copyblogger

“Content Marketing: creating and distributing digital assets for the purpose of achieving business results.”

- Eloqua

“Content marketing is publicly and freely sharing information about your business and industry. It can include text (blogs, ebooks, press releases and tweets), video, audio and online events.”

-

Bryan Haines

- Custom Content Council

“Custom publishing marries the marketing ambitions of a company with the information needs of its target audience. This occurs through the delivery of editorial content –

via

print, Internet, and other media –

so

intrinsically valuable that it moves the recipient’s behavior in a desired direction.”

- Bob Boiko, Content Management Bible

“Content is information put to use.”

-

Sam Decker, Mass Relevance

“Content Marketing is creating or curating

non-product content—be it informational, educational, entertaining, etc.—and publishing it to contact points with customers to get their attention, to focus on the topic around your solution, and pull them closer to learning more about you.”

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