10 practical tips to drive your nonprofit's website from good to great
Post on 18-Jan-2015
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Drive Your Nonprofit’s Websitefrom Good to Great Presented by Raheel Gauba
Online Strategist for Nonprofits - Blackbaud
Bound for Greatness: A free webinar series by Blackbaud
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BRAND
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IS A FEELING. IS PERSONALITY.IS A POINT OF VIEW.
IS SUPPORTER-CENTRIC VALUES.
A BRAND
..D
x
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foundations
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of successfulwebsites
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SHARE INFORMATION
MORE EFFECTIVELY
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COMMUNICATE IN A
PERSONALIZED MANNER
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SUPPORT ORGANIZATIONAL GOALS
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BUILD A COMMUNITY
STRENGTHEN RELATIONSHIPS
&
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SOME INTERESTING FACTS
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NEW!
94% of people cited web design as the reason they mistrusted or rejected a website.SOURCE: 2012 Mobile User Survey
94% of people cited web design as the reason they mistrusted or rejected a website.SOURCE: 2012 Mobile User Survey
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SOME INTERESTING FACTS
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NEW!
It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website.SOURCE: BBC
It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website.SOURCE: BBC
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SOME INTERESTING FACTS
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NEW!
40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy
40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy
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SOME INTERESTING FACTS
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48% of people cited a website’s design as the number one factor in deciding credibilitySOURCE: SME Website Statistics. Feb 27, 2014
48% of people cited a website’s design as the number one factor in deciding credibilitySOURCE: SME Website Statistics. Feb 27, 2014
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how do we get from
good to great
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#1 EVERY PIXEL HAS A PURPOSE
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#2 DESIGN MUST BE AUDIENCE CENTRIC
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#3 LESS IS ALWAYS MORE!
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#4 MAINTAIN + IMPROVE YOUR BRAND IDENTITY
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#5 THE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS
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#6 FOCUS ON MOVING THE AUDIENCE (CTA)
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#7 THINK OUTSIDE THE BOX!
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#8 PUT YOUR CMS TO GOOD USE!
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HARNESSTHE POWER OF EMAIL!
#1 Activity on Smart Phone.
But nonprofits are competing for mindshare in
the inbox
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HARNESSTHE POWER OF EMAIL!
86%86%87%80%
} use the internet mostly for email
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HARNESSTHE POWER OF EMAIL!
$ $
$
$
$
Sign up
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PERSONALIZE & AUTOMATEYOUR DONATION FORMS
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Past activity is a good
indicator of future
interaction
casual visitor
emailprospect
pastdonor
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PERSONALIZE & AUTOMATEYOUR DONATION FORMS
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$50 $75 $100 $125 [Other] Give monthly!
$10 $25 $50 $75 [Other]
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BRAND
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TRUSTBRAND
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LOYALTYTRUSTBRAND
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Luminate Online MarketingMarketing Automation for Nonprofits
Smart Donation FormsSupporter Scoring
eCommerce, Page Builder & more!
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Website Design & BrandingWebsite Redesigns
Search Engine OptimizationUsability Testing & Analysis
Fine-tune your transactional pagesfor higher conversion
Branding & more!
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your turn!
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reference websiteshttp://www.girleffect.orghttp://www.girleffect.org/2015-beyond/girls-voices/http://slaveryfootprint.orghttp://www.amnestyusa.orghttps://www.namesforchange.org/Introhttp://sexgerms.comhttp://www.2015quilt.comhttp://mcsc.cahttp://www.one.org/us/http://www.cwf-fcf.org/en/index.htmlhttp://lrcp.tours.lhsc.on.ca/intro-to-chemo/about-chemotherapyhttp://rockquation.cahttp://missingkidsstamps.cahttp://www.warchild.org.ukhttp://www.adra.cahttp://albertacancer.ca
Drive Your Nonprofit’s Websitefrom Good to Great Presented by Raheel Gauba
Online Strategist for Nonprofits - Blackbaud
Twitter: @raheelgaubaraheel.gauba@blackbaud.com
slideshare.net/raheelgaubaslideshare.net/blackbaud
Bound for Greatness: A free webinar series by Blackbaud
THANK YOU!
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