10 insights on negotiation — william ury

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This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

William Ury, co-founder of Harvard’s Program on Negotiation, is one of the world’s leading experts on negotiation and mediation. He is currently a

Distinguished Senior Fellow at the Harvard Negotiation Project.

He is the author of Getting to Yes with Yourself, The Power of a Positive No, Getting Past No, and The Third Side, and co-author of Getting to Yes.

William Ury@williamurygty

Co-founder Harvard’s Program on Negotiation

The most effective negotiators are the best listeners, for they know the secret to negotiation lie in being soft on the people

and hard on the problem.

Insight #1

Insight #2

The biggest obstacle of ‘Getting To Yes’ isn’t your opposition, it’s yourself.

“Let him who would move the world first move himself.”

- Socrates

Insight #3

Commit to ‘Getting to Yes with Yourself’ by internalizing these six principles:

Insight #3

Commit to ‘Getting to Yes with Yourself’ by internalizing these six principles:

Put yourself in your shoes - Know your underlying interest, your position and why

Insight #3

Commit to ‘Getting to Yes with Yourself’ by internalizing these six principles:

Develop your inner BATNA - Know your walkaway strategy (the best alternative

to a negotiated agreement)

Insight #3

Commit to ‘Getting to Yes with Yourself’ by internalizing these six principles:

Reframe your picture - Shift from thinking that you’re on opposite sides to believing

that you’re on the same side

Insight #3

Commit to ‘Getting to Yes with Yourself’ by internalizing these six principles:

Stay in the zone - Only the present moment matters

Insight #3

Commit to ‘Getting to Yes with Yourself’ by internalizing these six principles:

Respect them even if - Human respect and dignity costs you nothing (honor it)

Insight #3

Commit to ‘Getting to Yes with Yourself’ by internalizing these six principles:

Give and receive - In that order

Insight #4

Perceived fairness plays a big role in negotiation; it’s a fool who lets the other side

discern that you’re trying to win at their expense. They’ll either walk away or store it in

their memory bank for future negotiations.

Insight #5

Those who see humanity as one family always bring a third side to each negotiation, for it r

eminds each party that its not necessarily our difference that are at stake: its human dignity.

Insight #6

Begin important negotiation by giving advice and risk being resisted. Ask questions,

listen and be present instead, and you’ll uncover the impetus to ‘Getting To Yes’:

the other party’s deepest values.

Insight #7

Above all else, admired negotiators value their sense of self, for they know that

no single negotiation will define the essence of their legacy. Integrity, honesty and

fair dealing is a lifetime pursuit.

Insight #8

“To observe without evaluating is the highest form of intelligence.”

- Jidda Krishnamurti

Insight #9

It’s always wise to separate the people from the problem. Deal with the

people as human beings and with the problem on its merits.

Insight #10

The masters of negotiation make ‘going to the balcony’ their most important destination, for it’s the place where they gain perspective,

self-control and a sense of calm.

What triggers take you to the balcony?

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