10 bytes for business
Post on 06-Mar-2016
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bytes for business
Insights from the SmartCompany Business Technology Survey
10
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
2
1Introduction
This yearrsquos SmartCompany Technology Survey received an overwhelming response with 4094 people telling us how they use technology and which gadgets they want to get their hands on
Most respondents came from businesses with 20 or fewer staff and almost a fifth came from companies with more than 200 employees More than 48 of respondents were business owners
There are a few key messages from the survey
First the survey confirmed how much Australians love technology and how much time they spend online ndash at work on the train in cafeacutes and even in the car
Secondly the survey underlined how internet-enabled smartphones notebooks and tablets have allowed Australian businesses to become more flexible and more efficient
In this eBook we examine the 10 key take-outs from the SmartCompany Technology survey ranging from the importance of developing mobile content through to buying intentions for the next 12 months
Who is using technology and how they are using it may surprise you
James Thomson SmartCompany editor
wwwsmartcompanycomau
3
1Key Findings
553 of mobile phone users own an iPhone
843 of tablet users use an iPad
41 of mobile users have a data allowance of more than 1GB
$1-$5 a month ndash the typical amount spent on apps each month
506 of respondents have a notebook
775 of respondents used mobile devices for business purposes on the commute to and from work
44 of respondents intent to buy a tablet in the next 12 months
$50-$99 was the typical monthly mobile bill of respondents
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
4
Vodafone Pty Limited ABN 76 062 954 554 HOST11-K1951
Vodafonersquos new network Better faster stronger Rolling out now
Wersquore rolling out the red carpet for our new network By investing $1 billion wersquore building you a better network today thatrsquos ready for 4G That means better indoor coverage faster downloads and a stronger signal than ever before from Vodafone
Vodafone the worldrsquos largest global mobile network
vodafonecomaunetwork
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
5
1
Time for businesses to think about mobile content
Perhaps the clearest message from the survey is rapid growth in the use of mobile devices to connect to the internet
Two-thirds of respondents (662) browse the internet from their smartphones ndash and itrsquos not just casual browsing
The typical data allowance that mobile phone users have attached to their is plan is big ndash the survey shows that 215 have a monthly data allowance between one and two gigabytes while 194 can use more than 2GB under the terms of their contract
0013
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110013
What13 do13 you13 use13 your13 mobile13 phone13 for13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
6
For business owners the message is clear ndash chances are that your customers are going to be increasingly using a mobile device ndash most likely a smartphone in the first instance ndash to interact with you so you better be ready
Do you have a website made specifically for mobile devices Your current website may work well on a smartphone but in many cases businesses will need to think about creating a stripped-down version of their site designed to be navigated on a small-screen device
Has your website or web presence been optimised for mobile search Plenty of entrepreneurs pour resources into SEO for their main website but mobile search is another frontier entirely
Do you need to consider ways to deliver content to mobile users perhaps through an app
Itrsquos time for some serious thinking from entrepreneurs
0013
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1-shy‐50MB13 +51-shy‐100MB13 101-shy‐200MB13 201-shy‐400MB13 401-shy‐500MB13 501-shy‐750MB13 751MB-shy‐1GB13
1-shy‐2GB13 2GB+13 I13 dont13 know13
+I13 dont13 have13 a13 data13 allowance13
What13 is13 your13 mobile13 phone13 data13 allowance13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
7
2
Staff turn into super commuters
The SmartCompany Technology survey suggests that for many employees the working day starts well before they get to the workplace Across Australia ndash on trains buses trams and ferries ndash workers are clocking in and logging on to check emails to catch up on business news and to review documents
The survey showed more than three-quarters (775) of respondents used mobile devices for business purposes on the commute to and from work That is a statistic that suggest the smartphone has become part of the toolkit for a flexible workforce maybe the most important part
Data from the survey indicated that 747 of netbook users as well as 61 of tablet users utilise the device for business purposes while commuting
And thatrsquos good news for business owners who should feel happy that their workforces are engaged passionate and diligent enough to get their working day off to an early start
But all that commute-working raises some questions particularly about security
If a mobile device is lost or stolen what company data might be lost or compromised
Could client lists financial reports or strategy papers end up sitting on the 810 to the city for all to see
It underlines that technology security does not start and end at the workplace door
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
8
3
Apple dominates key categories of Australian tech
The SmartCompany Technology survey hammered home Australiarsquos love of all things Apple
That company simply ldquoownsrdquo the smartphone category ndash 553 of respondents said use one iPhone model or another No other phone commanded more than 35 of the survey
Respondents said Apple has 203 of the notebook market in front of Dell with 199 and Apple has an impressive 843 of the tablet market thanks to the dominant iPad
Applersquos dominance clearly means that rival phone and tablet manufacturers will have a difficult time if they want to grab a slice of those markets
The dominance of Apple could be an advantage to smart companies because having most employees using the same phone model should make it easier to provide technical assistance and support
There could also be an opportunity to share knowledge about favourite tips tricks and apps
Why not keep a list of your teamrsquos favourite apps that can be shared with everyone It could even help businesses standardise certain apps across the workforce
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
9
4
Addicted to apps
Where the smartphone comes apps must follow and so it was with survey respondents who appear to have fallen in love with the app craze that began when Apple launched its App Store along with its iPhone 3G in 2008
And itrsquos not all games like Angry Birds and Words With Friends ndash 65 of respondents said they used apps for business purposes
The most popular tasks apps help with include email management note taking banking travel management and social networking ndash yes that does count as work if you are monitoring corporate accounts
Australiarsquos love for apps suggests that there could be good opportunities for companies prepared to develop their own apps With 57 of respondents spending between two and three hours on the phone each day there is clear demand for content delivered via an app
But companies brave enough to develop their own app will need to think carefully about how they price it because while Australia might be a nation of app lovers we are also a nation of app cheapskates
According to the survey 44 of respondents said they spend $0 on apps every month and 375 spend between $1-$5
The message is clear ndash if you are going to build an app make it free or very cheap
Favourite13 PAID13 apps Favourite13 FREE13 appsDocs13 to13 Go FacebookLogMeIn13 Ignion DropboxTom13 Tom LinkedInThings TwiBer2Do Google13 MapsQuickOffice EverNoteCamCard BloombergGoodReader ANZgoMoneyTodo WestpacWeatherzone13 Plus Commbank
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
10
5
Our blooming love affair with the tablet
The iPad might only be two years old but Australiarsquos love affair with the tablet appears to be blooming
According to the SmartCompany Technology Survey 18 of respondents have one and 39 said somebody in their business was using a tablet
If we donrsquot have a tablet many of us want one with an impressive 44 of respondents saying they would get one during the next 12 months
And when we say tablet we really mean iPad ndash a staggering 843 of those who have a tablet said they use the iPad The next most popular tablet brand was Samsung used by 39 of respondents
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Nobody13 uses13 tablets13 in13 my13 company13 5I13 dont13 use13 a13 tablet13 but13 some13 people13 in13 my13 company13 do13
0Im13 the13 only13 person13 using13 a13 tablet13 in13 my13 company13
4I13 use13 a13 tablet13 along13 with13 other13 people13 in13 my13 company13
13 Which13 of13 the13 following13 statements13 best13 describes13 your13 situa6on13 in13 rela6on13 to13 tablets13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
11
Four-fifths of tablet owners said they use it for personal and work purposes ndash most said 31-75 of their time on the tablet was business-related
Respondents who owned a tablet said their main benefit was flexibility (72 of tablet-owning respondents) Other popular uses included travel (679) presenting to clients (556) and accessing systems in the field (446)
Of course all those benefits can be delivered by mobile devices such as notebooks and netbooks
Opinion was divided on whether the tablet allows you to do away with the other devices ndash 514 said the tablet had replaced the netbook or notebook as their favourite device but 486 said it has not
0013
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$To13 he
lp13 w
ith13 flex
ible13 w
ork13 pracgtc
es13
To13 be13 us
ed13 w
hen13 travellin
g13
Presengt
ng13 to
13 clie
nts13
Accessing
13 systems13 in13 th
e13 fie
ld13
Taking
proce
ssing13 pa
ymen
ts13
Other13 (p
lease13 sp
ecify
)13
What13 are13 the13 main13 uses13 of13 a13 tablet13 in13 your13 business13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
12
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
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QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
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$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
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Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
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Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
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Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
2
1Introduction
This yearrsquos SmartCompany Technology Survey received an overwhelming response with 4094 people telling us how they use technology and which gadgets they want to get their hands on
Most respondents came from businesses with 20 or fewer staff and almost a fifth came from companies with more than 200 employees More than 48 of respondents were business owners
There are a few key messages from the survey
First the survey confirmed how much Australians love technology and how much time they spend online ndash at work on the train in cafeacutes and even in the car
Secondly the survey underlined how internet-enabled smartphones notebooks and tablets have allowed Australian businesses to become more flexible and more efficient
In this eBook we examine the 10 key take-outs from the SmartCompany Technology survey ranging from the importance of developing mobile content through to buying intentions for the next 12 months
Who is using technology and how they are using it may surprise you
James Thomson SmartCompany editor
wwwsmartcompanycomau
3
1Key Findings
553 of mobile phone users own an iPhone
843 of tablet users use an iPad
41 of mobile users have a data allowance of more than 1GB
$1-$5 a month ndash the typical amount spent on apps each month
506 of respondents have a notebook
775 of respondents used mobile devices for business purposes on the commute to and from work
44 of respondents intent to buy a tablet in the next 12 months
$50-$99 was the typical monthly mobile bill of respondents
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
4
Vodafone Pty Limited ABN 76 062 954 554 HOST11-K1951
Vodafonersquos new network Better faster stronger Rolling out now
Wersquore rolling out the red carpet for our new network By investing $1 billion wersquore building you a better network today thatrsquos ready for 4G That means better indoor coverage faster downloads and a stronger signal than ever before from Vodafone
Vodafone the worldrsquos largest global mobile network
vodafonecomaunetwork
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
5
1
Time for businesses to think about mobile content
Perhaps the clearest message from the survey is rapid growth in the use of mobile devices to connect to the internet
Two-thirds of respondents (662) browse the internet from their smartphones ndash and itrsquos not just casual browsing
The typical data allowance that mobile phone users have attached to their is plan is big ndash the survey shows that 215 have a monthly data allowance between one and two gigabytes while 194 can use more than 2GB under the terms of their contract
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
100013
110013
What13 do13 you13 use13 your13 mobile13 phone13 for13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
6
For business owners the message is clear ndash chances are that your customers are going to be increasingly using a mobile device ndash most likely a smartphone in the first instance ndash to interact with you so you better be ready
Do you have a website made specifically for mobile devices Your current website may work well on a smartphone but in many cases businesses will need to think about creating a stripped-down version of their site designed to be navigated on a small-screen device
Has your website or web presence been optimised for mobile search Plenty of entrepreneurs pour resources into SEO for their main website but mobile search is another frontier entirely
Do you need to consider ways to deliver content to mobile users perhaps through an app
Itrsquos time for some serious thinking from entrepreneurs
0013
5013
10013
15013
20013
25013
1-shy‐50MB13 +51-shy‐100MB13 101-shy‐200MB13 201-shy‐400MB13 401-shy‐500MB13 501-shy‐750MB13 751MB-shy‐1GB13
1-shy‐2GB13 2GB+13 I13 dont13 know13
+I13 dont13 have13 a13 data13 allowance13
What13 is13 your13 mobile13 phone13 data13 allowance13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
7
2
Staff turn into super commuters
The SmartCompany Technology survey suggests that for many employees the working day starts well before they get to the workplace Across Australia ndash on trains buses trams and ferries ndash workers are clocking in and logging on to check emails to catch up on business news and to review documents
The survey showed more than three-quarters (775) of respondents used mobile devices for business purposes on the commute to and from work That is a statistic that suggest the smartphone has become part of the toolkit for a flexible workforce maybe the most important part
Data from the survey indicated that 747 of netbook users as well as 61 of tablet users utilise the device for business purposes while commuting
And thatrsquos good news for business owners who should feel happy that their workforces are engaged passionate and diligent enough to get their working day off to an early start
But all that commute-working raises some questions particularly about security
If a mobile device is lost or stolen what company data might be lost or compromised
Could client lists financial reports or strategy papers end up sitting on the 810 to the city for all to see
It underlines that technology security does not start and end at the workplace door
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
8
3
Apple dominates key categories of Australian tech
The SmartCompany Technology survey hammered home Australiarsquos love of all things Apple
That company simply ldquoownsrdquo the smartphone category ndash 553 of respondents said use one iPhone model or another No other phone commanded more than 35 of the survey
Respondents said Apple has 203 of the notebook market in front of Dell with 199 and Apple has an impressive 843 of the tablet market thanks to the dominant iPad
Applersquos dominance clearly means that rival phone and tablet manufacturers will have a difficult time if they want to grab a slice of those markets
The dominance of Apple could be an advantage to smart companies because having most employees using the same phone model should make it easier to provide technical assistance and support
There could also be an opportunity to share knowledge about favourite tips tricks and apps
Why not keep a list of your teamrsquos favourite apps that can be shared with everyone It could even help businesses standardise certain apps across the workforce
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
9
4
Addicted to apps
Where the smartphone comes apps must follow and so it was with survey respondents who appear to have fallen in love with the app craze that began when Apple launched its App Store along with its iPhone 3G in 2008
And itrsquos not all games like Angry Birds and Words With Friends ndash 65 of respondents said they used apps for business purposes
The most popular tasks apps help with include email management note taking banking travel management and social networking ndash yes that does count as work if you are monitoring corporate accounts
Australiarsquos love for apps suggests that there could be good opportunities for companies prepared to develop their own apps With 57 of respondents spending between two and three hours on the phone each day there is clear demand for content delivered via an app
But companies brave enough to develop their own app will need to think carefully about how they price it because while Australia might be a nation of app lovers we are also a nation of app cheapskates
According to the survey 44 of respondents said they spend $0 on apps every month and 375 spend between $1-$5
The message is clear ndash if you are going to build an app make it free or very cheap
Favourite13 PAID13 apps Favourite13 FREE13 appsDocs13 to13 Go FacebookLogMeIn13 Ignion DropboxTom13 Tom LinkedInThings TwiBer2Do Google13 MapsQuickOffice EverNoteCamCard BloombergGoodReader ANZgoMoneyTodo WestpacWeatherzone13 Plus Commbank
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
10
5
Our blooming love affair with the tablet
The iPad might only be two years old but Australiarsquos love affair with the tablet appears to be blooming
According to the SmartCompany Technology Survey 18 of respondents have one and 39 said somebody in their business was using a tablet
If we donrsquot have a tablet many of us want one with an impressive 44 of respondents saying they would get one during the next 12 months
And when we say tablet we really mean iPad ndash a staggering 843 of those who have a tablet said they use the iPad The next most popular tablet brand was Samsung used by 39 of respondents
0013
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Nobody13 uses13 tablets13 in13 my13 company13 5I13 dont13 use13 a13 tablet13 but13 some13 people13 in13 my13 company13 do13
0Im13 the13 only13 person13 using13 a13 tablet13 in13 my13 company13
4I13 use13 a13 tablet13 along13 with13 other13 people13 in13 my13 company13
13 Which13 of13 the13 following13 statements13 best13 describes13 your13 situa6on13 in13 rela6on13 to13 tablets13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
11
Four-fifths of tablet owners said they use it for personal and work purposes ndash most said 31-75 of their time on the tablet was business-related
Respondents who owned a tablet said their main benefit was flexibility (72 of tablet-owning respondents) Other popular uses included travel (679) presenting to clients (556) and accessing systems in the field (446)
Of course all those benefits can be delivered by mobile devices such as notebooks and netbooks
Opinion was divided on whether the tablet allows you to do away with the other devices ndash 514 said the tablet had replaced the netbook or notebook as their favourite device but 486 said it has not
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lease13 sp
ecify
)13
What13 are13 the13 main13 uses13 of13 a13 tablet13 in13 your13 business13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
12
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
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ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
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What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
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Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
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Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
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Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
wwwsmartcompanycomau
3
1Key Findings
553 of mobile phone users own an iPhone
843 of tablet users use an iPad
41 of mobile users have a data allowance of more than 1GB
$1-$5 a month ndash the typical amount spent on apps each month
506 of respondents have a notebook
775 of respondents used mobile devices for business purposes on the commute to and from work
44 of respondents intent to buy a tablet in the next 12 months
$50-$99 was the typical monthly mobile bill of respondents
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
4
Vodafone Pty Limited ABN 76 062 954 554 HOST11-K1951
Vodafonersquos new network Better faster stronger Rolling out now
Wersquore rolling out the red carpet for our new network By investing $1 billion wersquore building you a better network today thatrsquos ready for 4G That means better indoor coverage faster downloads and a stronger signal than ever before from Vodafone
Vodafone the worldrsquos largest global mobile network
vodafonecomaunetwork
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
5
1
Time for businesses to think about mobile content
Perhaps the clearest message from the survey is rapid growth in the use of mobile devices to connect to the internet
Two-thirds of respondents (662) browse the internet from their smartphones ndash and itrsquos not just casual browsing
The typical data allowance that mobile phone users have attached to their is plan is big ndash the survey shows that 215 have a monthly data allowance between one and two gigabytes while 194 can use more than 2GB under the terms of their contract
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10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
6
For business owners the message is clear ndash chances are that your customers are going to be increasingly using a mobile device ndash most likely a smartphone in the first instance ndash to interact with you so you better be ready
Do you have a website made specifically for mobile devices Your current website may work well on a smartphone but in many cases businesses will need to think about creating a stripped-down version of their site designed to be navigated on a small-screen device
Has your website or web presence been optimised for mobile search Plenty of entrepreneurs pour resources into SEO for their main website but mobile search is another frontier entirely
Do you need to consider ways to deliver content to mobile users perhaps through an app
Itrsquos time for some serious thinking from entrepreneurs
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1-shy‐2GB13 2GB+13 I13 dont13 know13
+I13 dont13 have13 a13 data13 allowance13
What13 is13 your13 mobile13 phone13 data13 allowance13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
7
2
Staff turn into super commuters
The SmartCompany Technology survey suggests that for many employees the working day starts well before they get to the workplace Across Australia ndash on trains buses trams and ferries ndash workers are clocking in and logging on to check emails to catch up on business news and to review documents
The survey showed more than three-quarters (775) of respondents used mobile devices for business purposes on the commute to and from work That is a statistic that suggest the smartphone has become part of the toolkit for a flexible workforce maybe the most important part
Data from the survey indicated that 747 of netbook users as well as 61 of tablet users utilise the device for business purposes while commuting
And thatrsquos good news for business owners who should feel happy that their workforces are engaged passionate and diligent enough to get their working day off to an early start
But all that commute-working raises some questions particularly about security
If a mobile device is lost or stolen what company data might be lost or compromised
Could client lists financial reports or strategy papers end up sitting on the 810 to the city for all to see
It underlines that technology security does not start and end at the workplace door
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
8
3
Apple dominates key categories of Australian tech
The SmartCompany Technology survey hammered home Australiarsquos love of all things Apple
That company simply ldquoownsrdquo the smartphone category ndash 553 of respondents said use one iPhone model or another No other phone commanded more than 35 of the survey
Respondents said Apple has 203 of the notebook market in front of Dell with 199 and Apple has an impressive 843 of the tablet market thanks to the dominant iPad
Applersquos dominance clearly means that rival phone and tablet manufacturers will have a difficult time if they want to grab a slice of those markets
The dominance of Apple could be an advantage to smart companies because having most employees using the same phone model should make it easier to provide technical assistance and support
There could also be an opportunity to share knowledge about favourite tips tricks and apps
Why not keep a list of your teamrsquos favourite apps that can be shared with everyone It could even help businesses standardise certain apps across the workforce
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
9
4
Addicted to apps
Where the smartphone comes apps must follow and so it was with survey respondents who appear to have fallen in love with the app craze that began when Apple launched its App Store along with its iPhone 3G in 2008
And itrsquos not all games like Angry Birds and Words With Friends ndash 65 of respondents said they used apps for business purposes
The most popular tasks apps help with include email management note taking banking travel management and social networking ndash yes that does count as work if you are monitoring corporate accounts
Australiarsquos love for apps suggests that there could be good opportunities for companies prepared to develop their own apps With 57 of respondents spending between two and three hours on the phone each day there is clear demand for content delivered via an app
But companies brave enough to develop their own app will need to think carefully about how they price it because while Australia might be a nation of app lovers we are also a nation of app cheapskates
According to the survey 44 of respondents said they spend $0 on apps every month and 375 spend between $1-$5
The message is clear ndash if you are going to build an app make it free or very cheap
Favourite13 PAID13 apps Favourite13 FREE13 appsDocs13 to13 Go FacebookLogMeIn13 Ignion DropboxTom13 Tom LinkedInThings TwiBer2Do Google13 MapsQuickOffice EverNoteCamCard BloombergGoodReader ANZgoMoneyTodo WestpacWeatherzone13 Plus Commbank
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
10
5
Our blooming love affair with the tablet
The iPad might only be two years old but Australiarsquos love affair with the tablet appears to be blooming
According to the SmartCompany Technology Survey 18 of respondents have one and 39 said somebody in their business was using a tablet
If we donrsquot have a tablet many of us want one with an impressive 44 of respondents saying they would get one during the next 12 months
And when we say tablet we really mean iPad ndash a staggering 843 of those who have a tablet said they use the iPad The next most popular tablet brand was Samsung used by 39 of respondents
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Nobody13 uses13 tablets13 in13 my13 company13 5I13 dont13 use13 a13 tablet13 but13 some13 people13 in13 my13 company13 do13
0Im13 the13 only13 person13 using13 a13 tablet13 in13 my13 company13
4I13 use13 a13 tablet13 along13 with13 other13 people13 in13 my13 company13
13 Which13 of13 the13 following13 statements13 best13 describes13 your13 situa6on13 in13 rela6on13 to13 tablets13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
11
Four-fifths of tablet owners said they use it for personal and work purposes ndash most said 31-75 of their time on the tablet was business-related
Respondents who owned a tablet said their main benefit was flexibility (72 of tablet-owning respondents) Other popular uses included travel (679) presenting to clients (556) and accessing systems in the field (446)
Of course all those benefits can be delivered by mobile devices such as notebooks and netbooks
Opinion was divided on whether the tablet allows you to do away with the other devices ndash 514 said the tablet had replaced the netbook or notebook as their favourite device but 486 said it has not
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lp13 w
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ed13 w
hen13 travellin
g13
Presengt
ng13 to
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nts13
Accessing
13 systems13 in13 th
e13 fie
ld13
Taking
proce
ssing13 pa
ymen
ts13
Other13 (p
lease13 sp
ecify
)13
What13 are13 the13 main13 uses13 of13 a13 tablet13 in13 your13 business13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
12
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
0013
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QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
0013
5013
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$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
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90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
4
Vodafone Pty Limited ABN 76 062 954 554 HOST11-K1951
Vodafonersquos new network Better faster stronger Rolling out now
Wersquore rolling out the red carpet for our new network By investing $1 billion wersquore building you a better network today thatrsquos ready for 4G That means better indoor coverage faster downloads and a stronger signal than ever before from Vodafone
Vodafone the worldrsquos largest global mobile network
vodafonecomaunetwork
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
5
1
Time for businesses to think about mobile content
Perhaps the clearest message from the survey is rapid growth in the use of mobile devices to connect to the internet
Two-thirds of respondents (662) browse the internet from their smartphones ndash and itrsquos not just casual browsing
The typical data allowance that mobile phone users have attached to their is plan is big ndash the survey shows that 215 have a monthly data allowance between one and two gigabytes while 194 can use more than 2GB under the terms of their contract
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What13 do13 you13 use13 your13 mobile13 phone13 for13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
6
For business owners the message is clear ndash chances are that your customers are going to be increasingly using a mobile device ndash most likely a smartphone in the first instance ndash to interact with you so you better be ready
Do you have a website made specifically for mobile devices Your current website may work well on a smartphone but in many cases businesses will need to think about creating a stripped-down version of their site designed to be navigated on a small-screen device
Has your website or web presence been optimised for mobile search Plenty of entrepreneurs pour resources into SEO for their main website but mobile search is another frontier entirely
Do you need to consider ways to deliver content to mobile users perhaps through an app
Itrsquos time for some serious thinking from entrepreneurs
0013
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25013
1-shy‐50MB13 +51-shy‐100MB13 101-shy‐200MB13 201-shy‐400MB13 401-shy‐500MB13 501-shy‐750MB13 751MB-shy‐1GB13
1-shy‐2GB13 2GB+13 I13 dont13 know13
+I13 dont13 have13 a13 data13 allowance13
What13 is13 your13 mobile13 phone13 data13 allowance13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
7
2
Staff turn into super commuters
The SmartCompany Technology survey suggests that for many employees the working day starts well before they get to the workplace Across Australia ndash on trains buses trams and ferries ndash workers are clocking in and logging on to check emails to catch up on business news and to review documents
The survey showed more than three-quarters (775) of respondents used mobile devices for business purposes on the commute to and from work That is a statistic that suggest the smartphone has become part of the toolkit for a flexible workforce maybe the most important part
Data from the survey indicated that 747 of netbook users as well as 61 of tablet users utilise the device for business purposes while commuting
And thatrsquos good news for business owners who should feel happy that their workforces are engaged passionate and diligent enough to get their working day off to an early start
But all that commute-working raises some questions particularly about security
If a mobile device is lost or stolen what company data might be lost or compromised
Could client lists financial reports or strategy papers end up sitting on the 810 to the city for all to see
It underlines that technology security does not start and end at the workplace door
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
8
3
Apple dominates key categories of Australian tech
The SmartCompany Technology survey hammered home Australiarsquos love of all things Apple
That company simply ldquoownsrdquo the smartphone category ndash 553 of respondents said use one iPhone model or another No other phone commanded more than 35 of the survey
Respondents said Apple has 203 of the notebook market in front of Dell with 199 and Apple has an impressive 843 of the tablet market thanks to the dominant iPad
Applersquos dominance clearly means that rival phone and tablet manufacturers will have a difficult time if they want to grab a slice of those markets
The dominance of Apple could be an advantage to smart companies because having most employees using the same phone model should make it easier to provide technical assistance and support
There could also be an opportunity to share knowledge about favourite tips tricks and apps
Why not keep a list of your teamrsquos favourite apps that can be shared with everyone It could even help businesses standardise certain apps across the workforce
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
9
4
Addicted to apps
Where the smartphone comes apps must follow and so it was with survey respondents who appear to have fallen in love with the app craze that began when Apple launched its App Store along with its iPhone 3G in 2008
And itrsquos not all games like Angry Birds and Words With Friends ndash 65 of respondents said they used apps for business purposes
The most popular tasks apps help with include email management note taking banking travel management and social networking ndash yes that does count as work if you are monitoring corporate accounts
Australiarsquos love for apps suggests that there could be good opportunities for companies prepared to develop their own apps With 57 of respondents spending between two and three hours on the phone each day there is clear demand for content delivered via an app
But companies brave enough to develop their own app will need to think carefully about how they price it because while Australia might be a nation of app lovers we are also a nation of app cheapskates
According to the survey 44 of respondents said they spend $0 on apps every month and 375 spend between $1-$5
The message is clear ndash if you are going to build an app make it free or very cheap
Favourite13 PAID13 apps Favourite13 FREE13 appsDocs13 to13 Go FacebookLogMeIn13 Ignion DropboxTom13 Tom LinkedInThings TwiBer2Do Google13 MapsQuickOffice EverNoteCamCard BloombergGoodReader ANZgoMoneyTodo WestpacWeatherzone13 Plus Commbank
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
10
5
Our blooming love affair with the tablet
The iPad might only be two years old but Australiarsquos love affair with the tablet appears to be blooming
According to the SmartCompany Technology Survey 18 of respondents have one and 39 said somebody in their business was using a tablet
If we donrsquot have a tablet many of us want one with an impressive 44 of respondents saying they would get one during the next 12 months
And when we say tablet we really mean iPad ndash a staggering 843 of those who have a tablet said they use the iPad The next most popular tablet brand was Samsung used by 39 of respondents
0013
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Nobody13 uses13 tablets13 in13 my13 company13 5I13 dont13 use13 a13 tablet13 but13 some13 people13 in13 my13 company13 do13
0Im13 the13 only13 person13 using13 a13 tablet13 in13 my13 company13
4I13 use13 a13 tablet13 along13 with13 other13 people13 in13 my13 company13
13 Which13 of13 the13 following13 statements13 best13 describes13 your13 situa6on13 in13 rela6on13 to13 tablets13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
11
Four-fifths of tablet owners said they use it for personal and work purposes ndash most said 31-75 of their time on the tablet was business-related
Respondents who owned a tablet said their main benefit was flexibility (72 of tablet-owning respondents) Other popular uses included travel (679) presenting to clients (556) and accessing systems in the field (446)
Of course all those benefits can be delivered by mobile devices such as notebooks and netbooks
Opinion was divided on whether the tablet allows you to do away with the other devices ndash 514 said the tablet had replaced the netbook or notebook as their favourite device but 486 said it has not
0013
10013
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80013
$To13 he
lp13 w
ith13 flex
ible13 w
ork13 pracgtc
es13
To13 be13 us
ed13 w
hen13 travellin
g13
Presengt
ng13 to
13 clie
nts13
Accessing
13 systems13 in13 th
e13 fie
ld13
Taking
proce
ssing13 pa
ymen
ts13
Other13 (p
lease13 sp
ecify
)13
What13 are13 the13 main13 uses13 of13 a13 tablet13 in13 your13 business13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
12
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
0013
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QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
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$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
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80013
90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
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40013
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60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
5
1
Time for businesses to think about mobile content
Perhaps the clearest message from the survey is rapid growth in the use of mobile devices to connect to the internet
Two-thirds of respondents (662) browse the internet from their smartphones ndash and itrsquos not just casual browsing
The typical data allowance that mobile phone users have attached to their is plan is big ndash the survey shows that 215 have a monthly data allowance between one and two gigabytes while 194 can use more than 2GB under the terms of their contract
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
100013
110013
What13 do13 you13 use13 your13 mobile13 phone13 for13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
6
For business owners the message is clear ndash chances are that your customers are going to be increasingly using a mobile device ndash most likely a smartphone in the first instance ndash to interact with you so you better be ready
Do you have a website made specifically for mobile devices Your current website may work well on a smartphone but in many cases businesses will need to think about creating a stripped-down version of their site designed to be navigated on a small-screen device
Has your website or web presence been optimised for mobile search Plenty of entrepreneurs pour resources into SEO for their main website but mobile search is another frontier entirely
Do you need to consider ways to deliver content to mobile users perhaps through an app
Itrsquos time for some serious thinking from entrepreneurs
0013
5013
10013
15013
20013
25013
1-shy‐50MB13 +51-shy‐100MB13 101-shy‐200MB13 201-shy‐400MB13 401-shy‐500MB13 501-shy‐750MB13 751MB-shy‐1GB13
1-shy‐2GB13 2GB+13 I13 dont13 know13
+I13 dont13 have13 a13 data13 allowance13
What13 is13 your13 mobile13 phone13 data13 allowance13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
7
2
Staff turn into super commuters
The SmartCompany Technology survey suggests that for many employees the working day starts well before they get to the workplace Across Australia ndash on trains buses trams and ferries ndash workers are clocking in and logging on to check emails to catch up on business news and to review documents
The survey showed more than three-quarters (775) of respondents used mobile devices for business purposes on the commute to and from work That is a statistic that suggest the smartphone has become part of the toolkit for a flexible workforce maybe the most important part
Data from the survey indicated that 747 of netbook users as well as 61 of tablet users utilise the device for business purposes while commuting
And thatrsquos good news for business owners who should feel happy that their workforces are engaged passionate and diligent enough to get their working day off to an early start
But all that commute-working raises some questions particularly about security
If a mobile device is lost or stolen what company data might be lost or compromised
Could client lists financial reports or strategy papers end up sitting on the 810 to the city for all to see
It underlines that technology security does not start and end at the workplace door
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
8
3
Apple dominates key categories of Australian tech
The SmartCompany Technology survey hammered home Australiarsquos love of all things Apple
That company simply ldquoownsrdquo the smartphone category ndash 553 of respondents said use one iPhone model or another No other phone commanded more than 35 of the survey
Respondents said Apple has 203 of the notebook market in front of Dell with 199 and Apple has an impressive 843 of the tablet market thanks to the dominant iPad
Applersquos dominance clearly means that rival phone and tablet manufacturers will have a difficult time if they want to grab a slice of those markets
The dominance of Apple could be an advantage to smart companies because having most employees using the same phone model should make it easier to provide technical assistance and support
There could also be an opportunity to share knowledge about favourite tips tricks and apps
Why not keep a list of your teamrsquos favourite apps that can be shared with everyone It could even help businesses standardise certain apps across the workforce
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
9
4
Addicted to apps
Where the smartphone comes apps must follow and so it was with survey respondents who appear to have fallen in love with the app craze that began when Apple launched its App Store along with its iPhone 3G in 2008
And itrsquos not all games like Angry Birds and Words With Friends ndash 65 of respondents said they used apps for business purposes
The most popular tasks apps help with include email management note taking banking travel management and social networking ndash yes that does count as work if you are monitoring corporate accounts
Australiarsquos love for apps suggests that there could be good opportunities for companies prepared to develop their own apps With 57 of respondents spending between two and three hours on the phone each day there is clear demand for content delivered via an app
But companies brave enough to develop their own app will need to think carefully about how they price it because while Australia might be a nation of app lovers we are also a nation of app cheapskates
According to the survey 44 of respondents said they spend $0 on apps every month and 375 spend between $1-$5
The message is clear ndash if you are going to build an app make it free or very cheap
Favourite13 PAID13 apps Favourite13 FREE13 appsDocs13 to13 Go FacebookLogMeIn13 Ignion DropboxTom13 Tom LinkedInThings TwiBer2Do Google13 MapsQuickOffice EverNoteCamCard BloombergGoodReader ANZgoMoneyTodo WestpacWeatherzone13 Plus Commbank
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
10
5
Our blooming love affair with the tablet
The iPad might only be two years old but Australiarsquos love affair with the tablet appears to be blooming
According to the SmartCompany Technology Survey 18 of respondents have one and 39 said somebody in their business was using a tablet
If we donrsquot have a tablet many of us want one with an impressive 44 of respondents saying they would get one during the next 12 months
And when we say tablet we really mean iPad ndash a staggering 843 of those who have a tablet said they use the iPad The next most popular tablet brand was Samsung used by 39 of respondents
0013
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70013
Nobody13 uses13 tablets13 in13 my13 company13 5I13 dont13 use13 a13 tablet13 but13 some13 people13 in13 my13 company13 do13
0Im13 the13 only13 person13 using13 a13 tablet13 in13 my13 company13
4I13 use13 a13 tablet13 along13 with13 other13 people13 in13 my13 company13
13 Which13 of13 the13 following13 statements13 best13 describes13 your13 situa6on13 in13 rela6on13 to13 tablets13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
11
Four-fifths of tablet owners said they use it for personal and work purposes ndash most said 31-75 of their time on the tablet was business-related
Respondents who owned a tablet said their main benefit was flexibility (72 of tablet-owning respondents) Other popular uses included travel (679) presenting to clients (556) and accessing systems in the field (446)
Of course all those benefits can be delivered by mobile devices such as notebooks and netbooks
Opinion was divided on whether the tablet allows you to do away with the other devices ndash 514 said the tablet had replaced the netbook or notebook as their favourite device but 486 said it has not
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ith13 flex
ible13 w
ork13 pracgtc
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ed13 w
hen13 travellin
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Presengt
ng13 to
13 clie
nts13
Accessing
13 systems13 in13 th
e13 fie
ld13
Taking
proce
ssing13 pa
ymen
ts13
Other13 (p
lease13 sp
ecify
)13
What13 are13 the13 main13 uses13 of13 a13 tablet13 in13 your13 business13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
12
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
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QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
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$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
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Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
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90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
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Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
6
For business owners the message is clear ndash chances are that your customers are going to be increasingly using a mobile device ndash most likely a smartphone in the first instance ndash to interact with you so you better be ready
Do you have a website made specifically for mobile devices Your current website may work well on a smartphone but in many cases businesses will need to think about creating a stripped-down version of their site designed to be navigated on a small-screen device
Has your website or web presence been optimised for mobile search Plenty of entrepreneurs pour resources into SEO for their main website but mobile search is another frontier entirely
Do you need to consider ways to deliver content to mobile users perhaps through an app
Itrsquos time for some serious thinking from entrepreneurs
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1-shy‐2GB13 2GB+13 I13 dont13 know13
+I13 dont13 have13 a13 data13 allowance13
What13 is13 your13 mobile13 phone13 data13 allowance13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
7
2
Staff turn into super commuters
The SmartCompany Technology survey suggests that for many employees the working day starts well before they get to the workplace Across Australia ndash on trains buses trams and ferries ndash workers are clocking in and logging on to check emails to catch up on business news and to review documents
The survey showed more than three-quarters (775) of respondents used mobile devices for business purposes on the commute to and from work That is a statistic that suggest the smartphone has become part of the toolkit for a flexible workforce maybe the most important part
Data from the survey indicated that 747 of netbook users as well as 61 of tablet users utilise the device for business purposes while commuting
And thatrsquos good news for business owners who should feel happy that their workforces are engaged passionate and diligent enough to get their working day off to an early start
But all that commute-working raises some questions particularly about security
If a mobile device is lost or stolen what company data might be lost or compromised
Could client lists financial reports or strategy papers end up sitting on the 810 to the city for all to see
It underlines that technology security does not start and end at the workplace door
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
8
3
Apple dominates key categories of Australian tech
The SmartCompany Technology survey hammered home Australiarsquos love of all things Apple
That company simply ldquoownsrdquo the smartphone category ndash 553 of respondents said use one iPhone model or another No other phone commanded more than 35 of the survey
Respondents said Apple has 203 of the notebook market in front of Dell with 199 and Apple has an impressive 843 of the tablet market thanks to the dominant iPad
Applersquos dominance clearly means that rival phone and tablet manufacturers will have a difficult time if they want to grab a slice of those markets
The dominance of Apple could be an advantage to smart companies because having most employees using the same phone model should make it easier to provide technical assistance and support
There could also be an opportunity to share knowledge about favourite tips tricks and apps
Why not keep a list of your teamrsquos favourite apps that can be shared with everyone It could even help businesses standardise certain apps across the workforce
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
9
4
Addicted to apps
Where the smartphone comes apps must follow and so it was with survey respondents who appear to have fallen in love with the app craze that began when Apple launched its App Store along with its iPhone 3G in 2008
And itrsquos not all games like Angry Birds and Words With Friends ndash 65 of respondents said they used apps for business purposes
The most popular tasks apps help with include email management note taking banking travel management and social networking ndash yes that does count as work if you are monitoring corporate accounts
Australiarsquos love for apps suggests that there could be good opportunities for companies prepared to develop their own apps With 57 of respondents spending between two and three hours on the phone each day there is clear demand for content delivered via an app
But companies brave enough to develop their own app will need to think carefully about how they price it because while Australia might be a nation of app lovers we are also a nation of app cheapskates
According to the survey 44 of respondents said they spend $0 on apps every month and 375 spend between $1-$5
The message is clear ndash if you are going to build an app make it free or very cheap
Favourite13 PAID13 apps Favourite13 FREE13 appsDocs13 to13 Go FacebookLogMeIn13 Ignion DropboxTom13 Tom LinkedInThings TwiBer2Do Google13 MapsQuickOffice EverNoteCamCard BloombergGoodReader ANZgoMoneyTodo WestpacWeatherzone13 Plus Commbank
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
10
5
Our blooming love affair with the tablet
The iPad might only be two years old but Australiarsquos love affair with the tablet appears to be blooming
According to the SmartCompany Technology Survey 18 of respondents have one and 39 said somebody in their business was using a tablet
If we donrsquot have a tablet many of us want one with an impressive 44 of respondents saying they would get one during the next 12 months
And when we say tablet we really mean iPad ndash a staggering 843 of those who have a tablet said they use the iPad The next most popular tablet brand was Samsung used by 39 of respondents
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Nobody13 uses13 tablets13 in13 my13 company13 5I13 dont13 use13 a13 tablet13 but13 some13 people13 in13 my13 company13 do13
0Im13 the13 only13 person13 using13 a13 tablet13 in13 my13 company13
4I13 use13 a13 tablet13 along13 with13 other13 people13 in13 my13 company13
13 Which13 of13 the13 following13 statements13 best13 describes13 your13 situa6on13 in13 rela6on13 to13 tablets13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
11
Four-fifths of tablet owners said they use it for personal and work purposes ndash most said 31-75 of their time on the tablet was business-related
Respondents who owned a tablet said their main benefit was flexibility (72 of tablet-owning respondents) Other popular uses included travel (679) presenting to clients (556) and accessing systems in the field (446)
Of course all those benefits can be delivered by mobile devices such as notebooks and netbooks
Opinion was divided on whether the tablet allows you to do away with the other devices ndash 514 said the tablet had replaced the netbook or notebook as their favourite device but 486 said it has not
0013
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$To13 he
lp13 w
ith13 flex
ible13 w
ork13 pracgtc
es13
To13 be13 us
ed13 w
hen13 travellin
g13
Presengt
ng13 to
13 clie
nts13
Accessing
13 systems13 in13 th
e13 fie
ld13
Taking
proce
ssing13 pa
ymen
ts13
Other13 (p
lease13 sp
ecify
)13
What13 are13 the13 main13 uses13 of13 a13 tablet13 in13 your13 business13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
12
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
0013
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QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
0013
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$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
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90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
7
2
Staff turn into super commuters
The SmartCompany Technology survey suggests that for many employees the working day starts well before they get to the workplace Across Australia ndash on trains buses trams and ferries ndash workers are clocking in and logging on to check emails to catch up on business news and to review documents
The survey showed more than three-quarters (775) of respondents used mobile devices for business purposes on the commute to and from work That is a statistic that suggest the smartphone has become part of the toolkit for a flexible workforce maybe the most important part
Data from the survey indicated that 747 of netbook users as well as 61 of tablet users utilise the device for business purposes while commuting
And thatrsquos good news for business owners who should feel happy that their workforces are engaged passionate and diligent enough to get their working day off to an early start
But all that commute-working raises some questions particularly about security
If a mobile device is lost or stolen what company data might be lost or compromised
Could client lists financial reports or strategy papers end up sitting on the 810 to the city for all to see
It underlines that technology security does not start and end at the workplace door
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
8
3
Apple dominates key categories of Australian tech
The SmartCompany Technology survey hammered home Australiarsquos love of all things Apple
That company simply ldquoownsrdquo the smartphone category ndash 553 of respondents said use one iPhone model or another No other phone commanded more than 35 of the survey
Respondents said Apple has 203 of the notebook market in front of Dell with 199 and Apple has an impressive 843 of the tablet market thanks to the dominant iPad
Applersquos dominance clearly means that rival phone and tablet manufacturers will have a difficult time if they want to grab a slice of those markets
The dominance of Apple could be an advantage to smart companies because having most employees using the same phone model should make it easier to provide technical assistance and support
There could also be an opportunity to share knowledge about favourite tips tricks and apps
Why not keep a list of your teamrsquos favourite apps that can be shared with everyone It could even help businesses standardise certain apps across the workforce
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
9
4
Addicted to apps
Where the smartphone comes apps must follow and so it was with survey respondents who appear to have fallen in love with the app craze that began when Apple launched its App Store along with its iPhone 3G in 2008
And itrsquos not all games like Angry Birds and Words With Friends ndash 65 of respondents said they used apps for business purposes
The most popular tasks apps help with include email management note taking banking travel management and social networking ndash yes that does count as work if you are monitoring corporate accounts
Australiarsquos love for apps suggests that there could be good opportunities for companies prepared to develop their own apps With 57 of respondents spending between two and three hours on the phone each day there is clear demand for content delivered via an app
But companies brave enough to develop their own app will need to think carefully about how they price it because while Australia might be a nation of app lovers we are also a nation of app cheapskates
According to the survey 44 of respondents said they spend $0 on apps every month and 375 spend between $1-$5
The message is clear ndash if you are going to build an app make it free or very cheap
Favourite13 PAID13 apps Favourite13 FREE13 appsDocs13 to13 Go FacebookLogMeIn13 Ignion DropboxTom13 Tom LinkedInThings TwiBer2Do Google13 MapsQuickOffice EverNoteCamCard BloombergGoodReader ANZgoMoneyTodo WestpacWeatherzone13 Plus Commbank
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
10
5
Our blooming love affair with the tablet
The iPad might only be two years old but Australiarsquos love affair with the tablet appears to be blooming
According to the SmartCompany Technology Survey 18 of respondents have one and 39 said somebody in their business was using a tablet
If we donrsquot have a tablet many of us want one with an impressive 44 of respondents saying they would get one during the next 12 months
And when we say tablet we really mean iPad ndash a staggering 843 of those who have a tablet said they use the iPad The next most popular tablet brand was Samsung used by 39 of respondents
0013
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Nobody13 uses13 tablets13 in13 my13 company13 5I13 dont13 use13 a13 tablet13 but13 some13 people13 in13 my13 company13 do13
0Im13 the13 only13 person13 using13 a13 tablet13 in13 my13 company13
4I13 use13 a13 tablet13 along13 with13 other13 people13 in13 my13 company13
13 Which13 of13 the13 following13 statements13 best13 describes13 your13 situa6on13 in13 rela6on13 to13 tablets13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
11
Four-fifths of tablet owners said they use it for personal and work purposes ndash most said 31-75 of their time on the tablet was business-related
Respondents who owned a tablet said their main benefit was flexibility (72 of tablet-owning respondents) Other popular uses included travel (679) presenting to clients (556) and accessing systems in the field (446)
Of course all those benefits can be delivered by mobile devices such as notebooks and netbooks
Opinion was divided on whether the tablet allows you to do away with the other devices ndash 514 said the tablet had replaced the netbook or notebook as their favourite device but 486 said it has not
0013
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50013
60013
70013
80013
$To13 he
lp13 w
ith13 flex
ible13 w
ork13 pracgtc
es13
To13 be13 us
ed13 w
hen13 travellin
g13
Presengt
ng13 to
13 clie
nts13
Accessing
13 systems13 in13 th
e13 fie
ld13
Taking
proce
ssing13 pa
ymen
ts13
Other13 (p
lease13 sp
ecify
)13
What13 are13 the13 main13 uses13 of13 a13 tablet13 in13 your13 business13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
12
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
0013
5013
10013
15013
20013
25013
30013
35013
40013
45013
50013
QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
0013
5013
10013
15013
20013
25013
30013
35013
40013
$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
10013
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40013
50013
60013
70013
80013
90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
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70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
8
3
Apple dominates key categories of Australian tech
The SmartCompany Technology survey hammered home Australiarsquos love of all things Apple
That company simply ldquoownsrdquo the smartphone category ndash 553 of respondents said use one iPhone model or another No other phone commanded more than 35 of the survey
Respondents said Apple has 203 of the notebook market in front of Dell with 199 and Apple has an impressive 843 of the tablet market thanks to the dominant iPad
Applersquos dominance clearly means that rival phone and tablet manufacturers will have a difficult time if they want to grab a slice of those markets
The dominance of Apple could be an advantage to smart companies because having most employees using the same phone model should make it easier to provide technical assistance and support
There could also be an opportunity to share knowledge about favourite tips tricks and apps
Why not keep a list of your teamrsquos favourite apps that can be shared with everyone It could even help businesses standardise certain apps across the workforce
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
9
4
Addicted to apps
Where the smartphone comes apps must follow and so it was with survey respondents who appear to have fallen in love with the app craze that began when Apple launched its App Store along with its iPhone 3G in 2008
And itrsquos not all games like Angry Birds and Words With Friends ndash 65 of respondents said they used apps for business purposes
The most popular tasks apps help with include email management note taking banking travel management and social networking ndash yes that does count as work if you are monitoring corporate accounts
Australiarsquos love for apps suggests that there could be good opportunities for companies prepared to develop their own apps With 57 of respondents spending between two and three hours on the phone each day there is clear demand for content delivered via an app
But companies brave enough to develop their own app will need to think carefully about how they price it because while Australia might be a nation of app lovers we are also a nation of app cheapskates
According to the survey 44 of respondents said they spend $0 on apps every month and 375 spend between $1-$5
The message is clear ndash if you are going to build an app make it free or very cheap
Favourite13 PAID13 apps Favourite13 FREE13 appsDocs13 to13 Go FacebookLogMeIn13 Ignion DropboxTom13 Tom LinkedInThings TwiBer2Do Google13 MapsQuickOffice EverNoteCamCard BloombergGoodReader ANZgoMoneyTodo WestpacWeatherzone13 Plus Commbank
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
10
5
Our blooming love affair with the tablet
The iPad might only be two years old but Australiarsquos love affair with the tablet appears to be blooming
According to the SmartCompany Technology Survey 18 of respondents have one and 39 said somebody in their business was using a tablet
If we donrsquot have a tablet many of us want one with an impressive 44 of respondents saying they would get one during the next 12 months
And when we say tablet we really mean iPad ndash a staggering 843 of those who have a tablet said they use the iPad The next most popular tablet brand was Samsung used by 39 of respondents
0013
10013
20013
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40013
50013
60013
70013
Nobody13 uses13 tablets13 in13 my13 company13 5I13 dont13 use13 a13 tablet13 but13 some13 people13 in13 my13 company13 do13
0Im13 the13 only13 person13 using13 a13 tablet13 in13 my13 company13
4I13 use13 a13 tablet13 along13 with13 other13 people13 in13 my13 company13
13 Which13 of13 the13 following13 statements13 best13 describes13 your13 situa6on13 in13 rela6on13 to13 tablets13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
11
Four-fifths of tablet owners said they use it for personal and work purposes ndash most said 31-75 of their time on the tablet was business-related
Respondents who owned a tablet said their main benefit was flexibility (72 of tablet-owning respondents) Other popular uses included travel (679) presenting to clients (556) and accessing systems in the field (446)
Of course all those benefits can be delivered by mobile devices such as notebooks and netbooks
Opinion was divided on whether the tablet allows you to do away with the other devices ndash 514 said the tablet had replaced the netbook or notebook as their favourite device but 486 said it has not
0013
10013
20013
30013
40013
50013
60013
70013
80013
$To13 he
lp13 w
ith13 flex
ible13 w
ork13 pracgtc
es13
To13 be13 us
ed13 w
hen13 travellin
g13
Presengt
ng13 to
13 clie
nts13
Accessing
13 systems13 in13 th
e13 fie
ld13
Taking
proce
ssing13 pa
ymen
ts13
Other13 (p
lease13 sp
ecify
)13
What13 are13 the13 main13 uses13 of13 a13 tablet13 in13 your13 business13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
12
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
0013
5013
10013
15013
20013
25013
30013
35013
40013
45013
50013
QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
0013
5013
10013
15013
20013
25013
30013
35013
40013
$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
9
4
Addicted to apps
Where the smartphone comes apps must follow and so it was with survey respondents who appear to have fallen in love with the app craze that began when Apple launched its App Store along with its iPhone 3G in 2008
And itrsquos not all games like Angry Birds and Words With Friends ndash 65 of respondents said they used apps for business purposes
The most popular tasks apps help with include email management note taking banking travel management and social networking ndash yes that does count as work if you are monitoring corporate accounts
Australiarsquos love for apps suggests that there could be good opportunities for companies prepared to develop their own apps With 57 of respondents spending between two and three hours on the phone each day there is clear demand for content delivered via an app
But companies brave enough to develop their own app will need to think carefully about how they price it because while Australia might be a nation of app lovers we are also a nation of app cheapskates
According to the survey 44 of respondents said they spend $0 on apps every month and 375 spend between $1-$5
The message is clear ndash if you are going to build an app make it free or very cheap
Favourite13 PAID13 apps Favourite13 FREE13 appsDocs13 to13 Go FacebookLogMeIn13 Ignion DropboxTom13 Tom LinkedInThings TwiBer2Do Google13 MapsQuickOffice EverNoteCamCard BloombergGoodReader ANZgoMoneyTodo WestpacWeatherzone13 Plus Commbank
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
10
5
Our blooming love affair with the tablet
The iPad might only be two years old but Australiarsquos love affair with the tablet appears to be blooming
According to the SmartCompany Technology Survey 18 of respondents have one and 39 said somebody in their business was using a tablet
If we donrsquot have a tablet many of us want one with an impressive 44 of respondents saying they would get one during the next 12 months
And when we say tablet we really mean iPad ndash a staggering 843 of those who have a tablet said they use the iPad The next most popular tablet brand was Samsung used by 39 of respondents
0013
10013
20013
30013
40013
50013
60013
70013
Nobody13 uses13 tablets13 in13 my13 company13 5I13 dont13 use13 a13 tablet13 but13 some13 people13 in13 my13 company13 do13
0Im13 the13 only13 person13 using13 a13 tablet13 in13 my13 company13
4I13 use13 a13 tablet13 along13 with13 other13 people13 in13 my13 company13
13 Which13 of13 the13 following13 statements13 best13 describes13 your13 situa6on13 in13 rela6on13 to13 tablets13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
11
Four-fifths of tablet owners said they use it for personal and work purposes ndash most said 31-75 of their time on the tablet was business-related
Respondents who owned a tablet said their main benefit was flexibility (72 of tablet-owning respondents) Other popular uses included travel (679) presenting to clients (556) and accessing systems in the field (446)
Of course all those benefits can be delivered by mobile devices such as notebooks and netbooks
Opinion was divided on whether the tablet allows you to do away with the other devices ndash 514 said the tablet had replaced the netbook or notebook as their favourite device but 486 said it has not
0013
10013
20013
30013
40013
50013
60013
70013
80013
$To13 he
lp13 w
ith13 flex
ible13 w
ork13 pracgtc
es13
To13 be13 us
ed13 w
hen13 travellin
g13
Presengt
ng13 to
13 clie
nts13
Accessing
13 systems13 in13 th
e13 fie
ld13
Taking
proce
ssing13 pa
ymen
ts13
Other13 (p
lease13 sp
ecify
)13
What13 are13 the13 main13 uses13 of13 a13 tablet13 in13 your13 business13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
12
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
0013
5013
10013
15013
20013
25013
30013
35013
40013
45013
50013
QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
0013
5013
10013
15013
20013
25013
30013
35013
40013
$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
10
5
Our blooming love affair with the tablet
The iPad might only be two years old but Australiarsquos love affair with the tablet appears to be blooming
According to the SmartCompany Technology Survey 18 of respondents have one and 39 said somebody in their business was using a tablet
If we donrsquot have a tablet many of us want one with an impressive 44 of respondents saying they would get one during the next 12 months
And when we say tablet we really mean iPad ndash a staggering 843 of those who have a tablet said they use the iPad The next most popular tablet brand was Samsung used by 39 of respondents
0013
10013
20013
30013
40013
50013
60013
70013
Nobody13 uses13 tablets13 in13 my13 company13 5I13 dont13 use13 a13 tablet13 but13 some13 people13 in13 my13 company13 do13
0Im13 the13 only13 person13 using13 a13 tablet13 in13 my13 company13
4I13 use13 a13 tablet13 along13 with13 other13 people13 in13 my13 company13
13 Which13 of13 the13 following13 statements13 best13 describes13 your13 situa6on13 in13 rela6on13 to13 tablets13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
11
Four-fifths of tablet owners said they use it for personal and work purposes ndash most said 31-75 of their time on the tablet was business-related
Respondents who owned a tablet said their main benefit was flexibility (72 of tablet-owning respondents) Other popular uses included travel (679) presenting to clients (556) and accessing systems in the field (446)
Of course all those benefits can be delivered by mobile devices such as notebooks and netbooks
Opinion was divided on whether the tablet allows you to do away with the other devices ndash 514 said the tablet had replaced the netbook or notebook as their favourite device but 486 said it has not
0013
10013
20013
30013
40013
50013
60013
70013
80013
$To13 he
lp13 w
ith13 flex
ible13 w
ork13 pracgtc
es13
To13 be13 us
ed13 w
hen13 travellin
g13
Presengt
ng13 to
13 clie
nts13
Accessing
13 systems13 in13 th
e13 fie
ld13
Taking
proce
ssing13 pa
ymen
ts13
Other13 (p
lease13 sp
ecify
)13
What13 are13 the13 main13 uses13 of13 a13 tablet13 in13 your13 business13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
12
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
0013
5013
10013
15013
20013
25013
30013
35013
40013
45013
50013
QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
0013
5013
10013
15013
20013
25013
30013
35013
40013
$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
11
Four-fifths of tablet owners said they use it for personal and work purposes ndash most said 31-75 of their time on the tablet was business-related
Respondents who owned a tablet said their main benefit was flexibility (72 of tablet-owning respondents) Other popular uses included travel (679) presenting to clients (556) and accessing systems in the field (446)
Of course all those benefits can be delivered by mobile devices such as notebooks and netbooks
Opinion was divided on whether the tablet allows you to do away with the other devices ndash 514 said the tablet had replaced the netbook or notebook as their favourite device but 486 said it has not
0013
10013
20013
30013
40013
50013
60013
70013
80013
$To13 he
lp13 w
ith13 flex
ible13 w
ork13 pracgtc
es13
To13 be13 us
ed13 w
hen13 travellin
g13
Presengt
ng13 to
13 clie
nts13
Accessing
13 systems13 in13 th
e13 fie
ld13
Taking
proce
ssing13 pa
ymen
ts13
Other13 (p
lease13 sp
ecify
)13
What13 are13 the13 main13 uses13 of13 a13 tablet13 in13 your13 business13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
12
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
0013
5013
10013
15013
20013
25013
30013
35013
40013
45013
50013
QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
0013
5013
10013
15013
20013
25013
30013
35013
40013
$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
12
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
0013
5013
10013
15013
20013
25013
30013
35013
40013
45013
50013
QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
0013
5013
10013
15013
20013
25013
30013
35013
40013
$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
13
6
A nation of tech lovers
The fragile state of Australiarsquos retail environment has been well documented but there appears to be one area where consumers remain very ready to spend ndash technology
According to the survey tech buying intentions are strong
In the mobile phone area 465 of respondents intend to buy or upgrade their smartphone during the next 12 months Current buying intentions suggest that phone makers most likely to benefit are Apple ndash which is likely to release an updated iPhone during that period ndash as well as Blackberry Samsung and emerging smartphone power HTC
Buying intentions are equally strong with tablets with 44 intending to buy one during the next 12 months Apple stands to benefit most with its dominant iPad and current buying intentions suggest that Samsungrsquos Galaxy tablet is the next most likely to grab the attention of buyers
Notebook buying intentions are also reasonably strong with 263 of respondents saying they intend to buy a laptop computer
But retailers shouldnrsquot expect shoppers to rush stores looking for netbooks ndash only 69 of respondents intend to buy in the coming year
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
0013
5013
10013
15013
20013
25013
30013
35013
40013
45013
50013
QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
0013
5013
10013
15013
20013
25013
30013
35013
40013
$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
14
0013
5013
10013
15013
20013
25013
30013
35013
40013
45013
50013
QSmartphone13 (a13 mobile13 phone13 with13 more13 advanced13 compugtng13
ability13 and13 connecgtvity)13
BNotebook13 Netbook13 Tablet13 I13 do13 not13 intend13 to13 buy13 any13 of13 these13 things13 in13 the13 next13 1213
months13
Do13 you13 intend13 to13 buy13 or13 upgrade13 one13 of13 the13 following13 devices13 in13 the13 next13 1213 months13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
0013
5013
10013
15013
20013
25013
30013
35013
40013
$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
15
7
The cost of staying mobile
How big are mobile bills in your business If they are more than $100 a month you might have a few account statements to check
According to the survey the most common spend is $50-$99 a month on mobile services while 106 spend between $200-$399
There appear to be more than a few respondents who live on their phone ndash amazingly 37 of people said they spent more than $1000 a month
0013
5013
10013
15013
20013
25013
30013
35013
40013
$0-shy‐1913 $20-shy‐4913 $50-shy‐9913 -$100-shy‐19913 -$200-shy‐39913 -$400-shy‐79913 -$800-shy‐99913 $1000+13
What13 is13 your13 average13 monthly13 spend13 on13 your13 mobile13 phone13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
16
The rise of the smartphone means data is now a big component of monthly spending Almost 41 of respondents had a data limit of more than 1GB and 194 said they had a monthly allowance of more than 2GB
There is still a worrying large proportion of mobile users who donrsquot know their mobile data allowance with 18 conceding theyrsquore none the wiser
That is down from last yearrsquos survey when 262 of respondents confessed that they did not know their data allowance which highlights the fact that companies need to get on the front foot to explain to staff the size of individual data allowances and potential costs when data limits are exceeded
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
17
8
Security a concern but little willingness to act
Computer security experts around the world will be nodding sagely at the results of the SmartCompany Technology Survey because respondents are worried about technologyhellip but only a bit
Slightly under 58 of respondents said they were not concerned about the security of their mobile devices and 42 admitted to having some worries
The biggest concerns were around hacking and unauthorised access (792 of respondents who were concerned about security) loss of confidential data (694 of respondents) loss or theft of the device (567) and viruses (553)
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Hacking13 or13 unauthorised13 access13 Loss13 of13 confidenal13 data13 Loss13 or13 theB13
Viruses13 Other13 (please13 specify)13
What13 concerns13 you13 most13 about13 the13 security13 of13 any13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
18
But what are those concerned tech owners doing about it Not much
Four in five respondents said they used password protection and just over 60 were using anti-virus technology One-fifth of respondents said they were using anti-theft measures
Just under 13 of respondents who said they were concerned about security admitted that they hadnrsquot taken any steps to improve the situation
The amount of time workers spend on mobile devices means companies must pay more attention to security issues Staff should be instructed on safe computing and forced to take measures to prevent hacking viruses and theft
The potential cost of a hacked or stolen device is just too big to ignore
0013
10013
20013
30013
40013
50013
60013
70013
80013
90013
Password13 protec9on13 An9-shy‐virus13 technology13 An9-shy‐theD13 technology13 ENo13 I13 havent13 taken13 any13 steps13 Other13 (please13 specify)13
Have13 you13 taken13 ac-ve13 steps13 to13 improve13 the13 safety13 of13 your13 mobile13 devices13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
19
9
Internet anywhere anytime
The SmartCompany Technology Survey highlighted how much Australians love using the internet on mobile devices ndash just about anywhere
More than 15 of notebook users connect to the internet in a public space such as a cafeacute or restaurant every few days or every day and more than 8 admitted to connecting in their car at least once a week
When it comes to the tablet in-car connecting is even more prevalent with almost 30 of users admitting they connect there at least once a week and 105 saying they do it every day
Just under 18 of tablet users utilise their device almost every day in a public space and 117 use their tablet on public transport every day
0013
10013
20013
30013
40013
50013
60013
70013
80013
Home13 Office13 Public13 Spaces13 (cafes13 restaurants13 parks13 etc)13
Offsite13 (client13 meeFngs13 trade13 shows13 etc)13
Public13 Transport13 Car13
Where13 do13 you13 connect13 with13 your13 tablet13 almost13 every13 day13
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
20
An interesting fact unearthed by the survey was the preference for wireless connections If we look at the way respondents who use a notebook computer connect we see 60 connect via a wireless device ndash a router embedded modem or USB modem
Tablets smartphones and netbooks are favoured for the flexibility they provide and so is wireless
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
21
10
To the bosses go the spoils
Members of the IT team might be seen as the biggest gadget lovers in a company but the SmartCompany Technology Survey shows that itrsquos the top brass who get their hands on the best gear
When asked who receives a company-provided notebook in their business 278 of respondents said executives and 253 said managers with IT staff least likely to receive a company-provided notebook
When it came to netbooks executives were twice as likely as IT staff to receive a company-provided netbook and executives were almost three times more likely to receive a company-provided tablet ndash
When we look at who pays for mobile devices used by business people there is a distinct difference between traditional-looking computer devices and new devices
Almost 65 of notebook and 55 of netbooks were company provided while 60 of smartphones and 53 of tablets were purchased by staff
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
10 bytes for business Insights from the SmartCompany Technology Survey
wwwsmartcompanycomau
22
Includes the $65 Vodafone Infinite Business Plan so when in Australia you get
Infinite BlackBerryreg Email amp Internet browsing2
Infinite calls to standard national numbers on any network3
Infinite TXT to any personal mobiles here and to overseas4
Infinite voicemail
BlackBerryreg Boldtrade 9780 amp PlayBooktrade 16GB Tablet Bundle
Per monthOver 24 months Total min cost $18001
$751 month expiry for all inclusions and for use in Australia only Not for commercial or resale purposes 1Approved customers only Minimum monthly spend is $75 Early exit fee $75 x months left on contract 2Pack gives you infinite BlackBerryreg data for use within Australia (BlackBerryreg Internet Service (BIS) version only ndash excludes BlackBerryreg Enterprise Solution (BES) version) which includes BlackBerryreg Email and Internet browsing BlackBerryreg Messenger BlackBerryreg App Worldtrade downloads Facebookreg and other official BlackBerryreg applications when accessed via the BlackBerryreg APN Vodafonersquos Fair Use Policy vodafonecomaufairuse applies Additional charges apply for some services which are not supported by BIS such as video streaming (eg YouTube) and single file downloads over 3 MB Included voice value cannot be used for data Additional mobile internet data usage rate is $025MB (min 50KB session) Additional charges will apply for all BlackBerryreg data usage when roaming outside of Australia See vodafonecomaupersonalinternationalroamingemailinternet-overseasindexhtm for more details Slower speeds (25G GPRS or 275G Edge coverage) will be experienced in 3G 900Mhz areas for devices that do not have the 3G 900Mhz band support as well as 2G devices that have no 3G band support (3G 2100850Mhz or 3G 2100900Mhz) See vodafonecomaudevicefrequency for details of devices and their frequencies See vodafonecomaucoverage for coverage details Service subject to device capabilities network limitations amp customer location See vodafonecomaucoverage for details 3Infinite excludes international calls 13 1800 numbers Re-routed calls and calls to National (1223) and International (1225) Directory Assistance and some other call types 4Offer applies to standard personal TXTPXTreg sent to individuals from within Australia Excludes premium and re-routed TXTPXTreg TXT to Pivotel network not available BlackBerryreg RIMreg Research In Motionreg and related trademarks names and logos are the property of Research In Motion Limited and are registered andor used in the US and countries around the world Used under license from Research In Motion Limited YouTube is a trademark of Google Inc Vodafone Pty Limited ABN 76 062 954 554
Work smarter and play harder with Vodafone Business
To find out more call 1300 111 111 or visit vodafonecomaubusiness
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