1 isee 2006 instantel dealer meeting history & recent purchase sales & marketing ...
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1
ISEE 2006 Instantel Dealer Meeting
History & Recent PurchaseSales & MarketingTechnical Support &
ServiceProduct Development
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Instantel Company History
Acquired in 2005 by VeriChip, sub of Applied Digital (ADSX)
Little change in management during ownership changes
Instantel Incorp
orated
Dec. 22, 1
982
Launched Blastm
ate II
Launched Blastm
ate
Launched WatchMate
Wander P
reventio
n System
Launched Hugs
Infant Pro
tection S
ystem
Acquired by
Perceptis
Launched Blastm
ate III
Acquired
by VeriC
hip
1990 1992 1995 1998 2001 20051983
Instantel’s Ownership - Future Applied Digital is NASDAQ small cap
– $100 million revenues,$175 million market capitalization
Wholly-owned subsidiary VeriChip has Dual Focus: – Security & Industrial, Healthcare
Announced plans for IPO in mid 2006 Instantel run as independent Business Unit
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Questions Regarding New Ownership & Continuing Business
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Marketing & SalesDealerZone On-line ToolsPromoZone Web StoreMarketing Development FundForecasting
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DealerZone On-line Tools
Secure, on-line, self-serve website– Marketing materials
– Dealer materials
Receiving good traffic– 125 dealer accounts
– 40% active in last month
Suggestions are welcome!
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PromoZone Web Store
On-line ‘store’ for promotional materials– Launched mid-2005
MDF funds may be used– Offset 50% of cost
Canadian-made goods only at this stage
Suggestions welcome!
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Marketing Development Fund
Cost-sharing program for dealer-initiated Instantel marketing activities– Booth space at Trade Shows, Advertising
expenses, Promo Materials 2005 saw more Dealers taking advantage
– 2004: 3 transactions totaling $2,700– 2005: 17 transactions totaling $12,400
What would make you use the program?
Importance of Forecasting
Perpetual 12-month forecasting model Dealer-driven 1-month bookings forecast Accurate forecasts = Product availability
Manage Opportunities
Generate sales orders
12-month Forecast
1-month BookingsForecast
Plan production
Build to stock
Ship & invoice
Dealer channel
Customer Receipt
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Questions Regarding Sales & Marketing Initiatives
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Technical Support & Service
On-line RMA ToolsInfoChange KnowledgebaseDiscussion on Training Needs
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On-line RMA Tools
InfoChange RMA’s The Process Information Provided Turn Around Time Future - Enhancements
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InfoChange KnowledgebaseInfoChange FAQ’s Appropriate Articles? Is the Information
Useful? What is the Most
Important Information? What Should be Added? Dealer Section – Coming
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Discussion on Training Needs
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Questions Regarding Technical Support & Service
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Product DevelopmentTurn-key Modems through Mobile
ElectronInstantel Webware Web Reporting
System
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Mobile Electron Presentation
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Webware Web Reporting
Several Dealers leveraging Web Reporting– Kalliotekniikka, Finland - BlastView– Explotech, Canada - BlastVibrations– Saros, Australia – BlastHub
Various requests for simple Instantel system Objective: a simple, pay-per-use system that
dealers can brand and market on their own Benefit: develop the market for web reporting in
North America - open doors to potential
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Webware Web Reporting
InternetCDMA1X
Dealer PC- Blastware- Forwarding Agent
Instantel Webware Server- Database- Web Pages (GUI)
Clients
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Webware Reporting Demo
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Webware Web Reporting
Beta trials in mid-February, release in March No entry fee or investment required for interested
Instantel Dealers Dealer site can be established in minutes over the
phone with Instantel Technical Support Group Dealer adds/removes Projects, Users and Monitors
on their own Fixed monthly fee per active monitoring point on
the system – no monitors, no fee
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Discussion on New Products and Evolving Market Requirements
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