1 from a shaky past to a promising future: what has helped nissan win again emil e. hassan senior...

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From a Shaky Past

to a Promising Future:

What Has Helped Nissan Win Again

Emil E. HassanSenior Vice PresidentNissan North America, Inc.

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Key Reasons For Nissan’s Resurgence

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

• Consistently exciting, new products

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

• Consistently exciting, new products

• Building on strengths of Manufacturing

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

• Consistently exciting, new products

• Building on strengths of Manufacturing

• Alliances have created synergies and success

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

•Nissan Revival Plan (NRP)

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

•Nissan Revival Plan (NRP)

•NISSAN 180

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

•Nissan Revival Plan (NRP)

•NISSAN 180:- Increasing global vehicle sales by one million

units by September 2005;

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

•Nissan Revival Plan (NRP)

•NISSAN 180:- Increasing global vehicle sales by one million units

by September 2005;- Operating margin of eight percent;

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

•Nissan Revival Plan (NRP)

•NISSAN 180:- Increasing global vehicle sales by one million units

by September 2005;- Operating margin of eight percent;- Elimination of net automotive debt

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Key Reasons For Nissan’s Resurgence

• December 2003 results:

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Key Reasons For Nissan’s Resurgence

• December 2003 results:•Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;

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Key Reasons For Nissan’s Resurgence

• December 2003 results:•Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;

•Nissan division sales up almost 11% versus December 2002;

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Key Reasons For Nissan’s Resurgence

• December 2003 results:•Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;

•Nissan division sales up almost 11% versus December 2002;

•Infiniti division sales up 35% versus calendar year ‘02 sales;

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Key Reasons For Nissan’s Resurgence

• December 2003 results:•Calendar ‘03 Nissan North America sales up 7.4% versus calendar ‘02;

•Nissan division sales up almost 11% versus December 2002;

•Infiniti division sales up 35% versus calendar year ‘02 sales;

•Nissan’s U.S. marketshare approaching 5%

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

• Consistently exciting, new products

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Nissan Xterra SUV

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Nissan Altima Sedan

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Nissan 350Z

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Nissan Murano

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Infiniti G35

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Nissan Maxima Sedan

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Nissan North AmericaCanton Manufacturing Plant

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Nissan Quest Mini-Van

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Nissan Pathfinder Armada Full-size SUV

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Nissan Titan Full-size Truck

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Nissan North AmericaDecherd Powertrain Assembly Plant

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Nissan North AmericaDecherd Powertrain Assembly Plant

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2004 Ward’s “10 Best Engines” Award

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

• Consistently exciting, new products

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Infiniti QX56

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All-New Nissan Pathfinder SUV

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All-New Nissan Frontier Truck

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Nissan Xterra SUV

New in 2004!

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

• Consistently exciting, new products

• Building on strengths of Manufacturing

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2003 Harbour Award

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

• Consistently exciting new products

• Building on strengths of Manufacturing

•Integrated Manufacturing

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Integrated Manufacturing

• Common lines & a flexible system

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Integrated Manufacturing

• Common lines & a flexible system

• Supplier proximity

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In Canton Area

• Frames• Steel Service Center• Interior Trim Parts• Body Parts• Seats• E-Coating

Onsite

Module Buildings• Cockpit / FEM Modules• Tire & wheel assemblies

Supplier Logistics Center• Glass• Headliner Module• Fasteners• Wire Harnesses

Forest

Durant

Proximity of Canton-Area Suppliers

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Integrated Manufacturing

• Common lines & a flexible system

• Supplier proximity

• Sequenced supplier delivery

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Integrated Manufacturing

• Common lines & a flexible system

• Supplier proximity

• Sequenced supplier delivery

• Integrated module suppliers

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

• Consistently exciting, new products

• Building on strengths of Manufacturing

• Alliances have created synergies and success

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

• Consistently exciting, new products

• Building on strengths of Manufacturing

• Alliances have created synergies and success

•Renault-Nissan Alliance

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Key Reasons For Nissan’s Resurgence

• A brilliant and bold leader

• Consistently exciting, new products

• Building on strengths of Manufacturing

• Alliances have created synergies and success

•Renault-Nissan Alliance•Minority supplier partnerships

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By late 2004, Nissan North America’s

parts & materials purchasing contracts

with minority firms will be at almost 8% of

total purchases in the U.S.

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