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1

Chapter 4Markets in Action

• Key Concepts• Summary• Practice Quiz• Internet Exercises

©2002 South-Western College Publishing

2

What can cause a shift in a demand curve?

• Number of buyers in the market• Tastes and preferences• Income• Expectations of consumers• Prices of related goods

3

$1200

$600

$300

4 8 12 16

D1

The Effects of Shift in Demand on Market Equilibrium

D2

Shortage

$900S

P

Q

4

$40

$30

$10

10 20 30 40D2

S

D1

Surplus

$20

The Effects of Shift in Demand on Market Equilibrium

5

Increase in Demand

Increase in Equilibrium

Price

Increase in Quantity Supplied

6

Decrease in Demand

Decrease in Equilibrium

Price

Decrease in Quantity Supplied

7

What can cause a shift in a supply curve?

• Technology• Number of sellers in the market• Resource prices• Taxes and subsidies• Expectations of producers

8

$4

$1

20 40 60 80

D

Surplus$3

$2

S1

The Effects of Shift in Supply on Market Equilibrium

S2

9

$800

$200

2 4 6 8

D

Shortage

$600 S1S2

$400

The Effects of Shift in Supply on Market Equilibrium

10

Increase in Supply

Decrease in Equilibrium

Price

Increase in Quantity

Demanded

11

Decrease in Supply

Increase in Equilibrium

Price

Decrease in Quantity

Demanded

12

Can the laws of demand and supply be repealed?

In some markets, the objective of politicians is to prevent prices from reaching the equilibrium price

13

What are the two types of price controls?

Price ceilingsPrice floors

14

What is a price ceiling?A legally established maximum price a seller can charge

15

$800

$600

$400

$200

2 4 6 8

D

SRent Control Results in a Shortage of Rental Units

ShortageRent ceiling

P

Q

16

Rent Ceiling

Quantity Demanded exceeds the

quantity supplied

Shortage

17

What is the purpose of price ceilings on rent?

So needy people will pay lower rent than the equilibrium rent

18

Why may rent controls be counterproductive?

• Shortages• Illegal markets• Less maintenance• Discrimination

19

What are other examples of price

ceilings?Wage and price controlsUsury laws

20

What is a price floor?A legally established minimum price a seller can be paid

21

Wm

We

QD QE QS

D

S

A Minimum Wage Results in a Surplus of Labor

UnemploymentMinimum wage

22

Minimum wage

Unemployment

23

What are examples of price floors?

Minimum wage lawAgricultural price supports

24

Why do we have price ceilings and floors?Because of failures in

the free market

25

What is market failure?A situation in which the price system creates a problem for society or fails to achieve society’s goals

26

Who was Adam Smith?The father of modern economics who wrote The Wealth of Nations, published in 1776

27

What did Adam Smith say about competition?There must be competition for markets to function properly

28

What happens when competition is lacking?

Market failure results

29

$2000

$500

50 100 200

Rigging the Personal Computer Market

D

$1500

S

1

S2

$1000

250

$2500

300150

Inefficient equilibrium

Efficient equilibrium

30

What is an example of another market failure?

Externalities

31

What is an externality?A cost or benefit imposed on people other than the consumers and producers of a good or service

32

What is anegative externality?

An externality that is detrimental to third parties

33

What is an example of a negative externality?

Pollution

34

P2

Q1

External Cost of Pollution

P1

S1S2

Q2

Includes external costs of pollution

Excludes external costs of pollution

D

35

What is apositive externality?An externality that is beneficial to third parties

36

What is an example of a positive externality?

Vaccinations

37

$10

Q1 Q2

D1

S

External Benefits of AIDS Vaccinations

D2P1

Excludes Vaccination benefits

Includes Vaccination benefits

P2

38

External costs

Inefficient equilibrium

39

External benefits

Inefficient equilibrium

40

What is another example of a positive

externality?Public goods

41

What is a public good?A good that, once produced, has two properties:

(1) users collectively consume benefits

(2) no one can be excluded

42

What are examples of public goods?

• National defense• Public education• Roads

43

What is another example of

market failure?Income inequality

44

Key Concepts

45

Key Concepts• What can cause a shift in a demand curve?• What can cause a shift in a supply curve?• What are the two types of price controls?• What is a price ceiling?• What is a price floor?• Why do we have price ceilings and floors?• What is market failure?

46

Key Concepts cont.

• What happens when competition is lacking?• What is an externality?• What is a negative externality?• What is a positive externality?• What is a public good?• What is another example of market failure?

47

Summary

48

Price ceilings and price floors are maximum and minimum prices enacted by law, rather than allowing the forces of supply and demand to determine prices. A price ceiling is a maximum price mandated by government, and a price floor is a minimum legal price.

49

$800

$600

$400

$200

2 4 6 8

D

S

If a price ceiling is set below the equilibrium price, a shortage will persist

ShortageRent ceiling

P

Q

50

Wm

We

QD QE QS

D

S

If a price floor is set above the equilibrium price, a surplus will persist

UnemploymentMinimum wage

51

Market failure means that the market mechanism does not achieve desirable results. Sources of market failure include lack of competition, externalities, public goods, and income inequality. Although controversial, government intervention is a possible way to correct market failure.

52

An externality is a cost or benefit of a good imposed on people who are not buyers or sellers of that good. Pollution is an example of an external cost, which means too many resources are used to produce the product responsible for the pollution. Two basic approaches to solve this market failure are taxes (like in pollution taxes) and regulation (like in vaccinations).

53

P2

Q1

External Cost of Pollution

P1

S1S2

Q2

Includes external costs of pollution

Excludes external costs of pollution

D

54Q1 Q2

D1

S

External Benefits of AIDS Vaccinations

D2P1

Excludes Vaccination benefits

Includes Vaccination benefits

P2

55

Public goods are goods that are consumed by everyone regardless of whether they pay or not. National defense, air traffic control, and other public goods can benefit many individuals simultaneously and are provided by the government.

56

END

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