1 12 february 2014 martin turner – head of sales paul upton – business development manager heidi...
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12 February 2014
Martin Turner – Head Of SalesPaul Upton – Business Development Manager Heidi Rowan – Business Development Manager
GTMC
Agenda
• East Coast overview
• Franchise update
• Plans & developments
• GTMC business rail travel survey
• East Coast objectives of GTMC partnership
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What/Who Is East Coast?• East Coast runs 155 services each weekday. Around 90 Sat/Sun
• Route 920 miles, from the North of Scotland to London with the longest journey between Inverness and London, a distance of 580.56 miles
• 2,935 people across the route
• Fleet of 42 trains; 30 electric trains (Mallards) and 12 diesel trains known as HSTs (High Speed Trains)
• Principal operating route : Edinburgh/King’s Cross
• Largest route in journey and revenue terms : Leeds/King’s Cross
• 60% of journeys start or end at London King’s Cross
• 19.5 million passenger journeys in 2013
What/Who Is East Coast?• Currently operated by DOR- Directly Operated Railways - which is
part DfT – Dept for Transport - but will be returned to the private sector in February 2015
• £640 million has been paid back to the taxpayer
• We have won 32 Rail Industry Awards since 2009
• Latest National Passenger Survey score from Autumn now up to 91%
• 400,00+ Rewards members
Franchise update
• East Coast is the only UK rail franchise in public ownership
• Taken into DfT ownership November 2009 – initially for an 18 month period
• Period extended due to change of government and their analysis of UK rail, and latterly due to the review of the franchising process
• Now announced that the franchise will go into private ownership February 2015
• Preferred bidders– First Group– Keolis/Eurostar– Stagecoach/Virgin
• Important decisions have been made with DfT beyond the franchise end – particularly on rolling stock
• Completed a five year plan to drive future strategy regardless of future ownership
Main plans
• Focus on punctuality and reliability– Improved maintenance of the diesel fleet – which is 27 years
young, but the most reliable diesel fleet in the UK– New Duplex pantographs on the electric fleet
• £4.2M investment in air conditioning
• Improve exterior train cleaning using Chelaguard treatment – saves 175,000 litres of water per week
• £2.2M investment in Wi-Fi – started February 2014
• Improve information to customers during times of disruption
Slide 8
Wakefield station
• £8M project
• First newly built station on the East Coast Main Line for decades
• Complete re-build moving the station building next to the multi-storey car park
• New shops, footbridge and lifts linking the two platforms
• New travel centre, First Class lounge and Standard Class waiting area
• Opened 22nd December
Slide 9
Wakefield station
Slide 10
Newcastle station
• Interior and exterior development of the 150 year old station
• Glazing and pedestrianisation of the station portico
• Double retail space due to the creation of a mezzanine level
• New travel centre, better toilets, improved signage
• Wider footways at the front of the station to allow for pavement cafes and improved pedestrian access
• Increased pedestrian crossings and a two way cycle track
Slide 11
Newcastle station
Intercity Express Programme
Slide 13
Background• Initial purpose was to replace the diesel fleets for EC and FGW
• 117 carriages initially ordered to replace the EC diesel fleet
• On July 18th the DfT announced that it will order an additional 270 carriages to replace the existing electric fleet on East Coast
• FGW will take delivery of the first trains July 2017
• EC takes delivery of its first IEP train in August 2018, then receives 64 further sets until December 2019
• Shorter trains (5 carriages) can be coupled together to match capacity with demand at peak times, also this gives greater operational flexibility during disruption
• Bi mode operation will maximise efficiency, using the overhead electrics rather than using diesel fuel for the journey length
Slide 14
GTMC business traveller rail survey
• Free & reliable internet : 94%– East Coast is free in First Class – reliability questionable. £2.2M investment has begun which
will be completed in the summer. Will offer higher speeds with 4G network
• New type of season ticket offering a discount for a set number of flexible journeys : 79%
– East Coast Carnet (was available well before Grand Central’s )
• More power points : 92%– Throughout EC services apart from the quiet coach on diesel HSTs
• Better catering facilities : 89%– Improved First Class offer– Introducing new Foodbar
• Business lounges : 68%– King’s Cross, Doncaster, Wakefield, Leeds, Newcastle, Edinburgh
• Meeting rooms and bike storage : 59%/55%– Meeting rooms a challenge, new trains for more bike storage
East Coast Priorities
• Grow West Yorkshire market
• Grow First Class
• Grow Rewards for Business
West Yorkshire
• Wakefield station
• West Yorkshire Executive– £20 upgrade from Standard Anytime to First Class
• Car to rail
First Class
• See business travel as an investment
• See First Class as adding value to that investment
• Value of benefits in First Class
• Value of productive working time adds to that investment
Rewards loyalty scheme
• East Coast Rewards loyalty scheme available to all TMCs
• Before Rewards points can be earned for East Coast eligible journeys, travellers must first register on the East coast website
• Points made in one booking will only be allocated to one account, and that will be to the account corresponding to the email address captured in the loyalty field
• Points are allocated at half a Point for every Standard Class £ spent and one Point for every First Class £
• Only eligible journeys are valid for points :– Details at eastcoast.co.uk/businessrewards
• Points can take up to 30 days from date of travel to reach the Rewards account
Benefits
Cinema tickets M&S Vouchers Beer Hawk
Naked Wines First Class Lounge Pass Free East Coast travel
Free East Coast Wi-Fi Railway Children eVouchers for train travel
Penguin Books McDonald Hotels
Rewards loyalty scheme
• Business Rewards membership 2,680 : 0.7% of total East Coast Rewards loyalty membership
• Acknowledged points differential compared to eastcoast.co.uk
• Data sent is limited which restricts activity that we can do for TMCs
• No business comms from East Coast
• Identification of TMC in data would open up opportunities
Open discussion
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