090514 circom the future of tv today
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The future of TV, today!
Vincent Everts
dinsdag 19 mei 2009
Who isVincent Everts?
dinsdag 19 mei 2009
InterimIC innovation acceleration
Innovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
dinsdag 19 mei 2009
dinsdag 19 mei 2009
dinsdag 19 mei 2009
Videoblogger
Talk to Me!
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find, collect, publish
www.yubby.comdinsdag 19 mei 2009
• kassa
dinsdag 19 mei 2009
time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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7
dinsdag 19 mei 2009
TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 26 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6%4%
TV RadioInternet NewspapersMagazines
dinsdag 19 mei 2009
Time & advertisement
Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h
TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06
NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h
Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph
dinsdag 19 mei 2009
• $20 miljard sales
• 3 Billion searches/day
• Only money from Adwords
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12
IMPACT ON BUSINESS
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E-commerce worldwide
2009: 500 miljard euro
2008: 400 billion euro
+25%
bron: thuiswinkel.org
dinsdag 19 mei 2009
ProductinformatieSocial toolsdinsdag 19 mei 2009
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
dinsdag 19 mei 2009
Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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dinsdag 19 mei 2009
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beta
dinsdag 19 mei 2009
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• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
WEB 2.0
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dinsdag 19 mei 2009
Who talks
dinsdag 19 mei 2009
Blogs demografie
Bron: Technorati 2008
dinsdag 19 mei 2009
Weblogs
Everyone blogs!dinsdag 19 mei 2009
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Try for free
dinsdag 19 mei 2009
Also professional
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7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine printdinsdag 19 mei 2009
RSSdinsdag 19 mei 2009
RSS Readers
dinsdag 19 mei 2009
dinsdag 19 mei 2009
dinsdag 19 mei 2009
Email is broken
dinsdag 19 mei 2009
Communication 2.0
dinsdag 19 mei 2009
Why callvia computer?
dinsdag 19 mei 2009
It’spersonal!
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Wordprocessing 1951
dinsdag 19 mei 2009
Wordprocessing 1985
dinsdag 19 mei 2009
Wordprocessing 2008
dinsdag 19 mei 2009
Online collaborationRevisionscompare
dinsdag 19 mei 2009
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Best Web 2.0 software
dinsdag 19 mei 2009
Web 2.0 Trend:Co-Creation
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49
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Social Networking
dinsdag 19 mei 2009
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88
Internet goes mobile
dinsdag 19 mei 2009
Mobile internet is where internet was 5 years ago
dinsdag 19 mei 2009
Impact of internet and video on TV?
dinsdag 19 mei 2009
The New TV?
• Digital TV
• Harddisk recorder / PVR
• HDTV
• Internet TV
dinsdag 19 mei 2009
1,2 Mio
1,5 Mio
BOOM"Platte" TV
dinsdag 19 mei 2009
Penetration of HD recorders (estimated)
dinsdag 19 mei 2009
HDTV & PVR’s in US
# PVR’s % PVR’s
2008 28,6M 25%
2014 52,3M 44%
source: MAGNA
25% has HDTV & PVRdinsdag 19 mei 2009
Connected devices
0
25
50
75
100
2009 2013
100 M
57 M
Connected devices will almost double in 4 years
source: Park Associates
dinsdag 19 mei 2009
Next: Internet TV’s
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Internet overtakes TV
If the current growth continuesthe internet will overtake TV
as most consumed media in 2010
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Video Everywhere
dinsdag 19 mei 2009
35
15-02-07 ROOS - Regionale TV in 2010 35
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0
75
150
225
300
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009
mill
ions
of uniq
ue
visi
tors
april 2005first video
july 2006
Daily more then
100 million
watched videos
and 65.000 added
march 2007
Viacom sues YouTube
for $1 miljardoctober 2006
Google buys
YouTube for
$1,65 billion
now:
13 hour of video
added every
minute
Growth of YouTube
dinsdag 19 mei 2009
Internetvideois not just YouTube!
dinsdag 19 mei 2009
Tudou.com bigger YouTube
dinsdag 19 mei 2009
13,072,164,000
videos available
75.5% of internet audience
viewed online video
312 minutes
of video watched on average
3.5 minutes
average duration of the video
watched
How big is video?
source: ComScore Feb 2009dinsdag 19 mei 2009
Online video is the most popular online entertainment, with more than 1 in 4 (28%) Europeans watching video
An increase of over150% since 2006
dinsdag 19 mei 2009
TV vs Web viewingObama inauguration
35.5M TV viewers69.8M Web viewers
dinsdag 19 mei 2009
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43B
57B
Embeds / WidgetsNBC.com
1 Billion full episodestreams in 2 years
43% via embeds & widgets
NBC.com
source: NewTeeVee
dinsdag 19 mei 2009
2008 stats
1,6M unique visitors44% increase from 2007
130M streams started70% increase from 2007
source: Uitzendinggemist.nl / NPO
dinsdag 19 mei 2009
dinsdag 19 mei 2009
Watch it anywhere
Samenvatting
Hele uitzending
Widgets
ClipsUpdates
dinsdag 19 mei 2009
If you don’t do it, someone else will...
dinsdag 19 mei 2009
With these HD devices anyone can do it!
dinsdag 19 mei 2009
Easy & everywhere
• Create videos with ease
• Let customers create videos about you
dinsdag 19 mei 2009
• Quick & easy -live with 1 click
• If you have a webcamyou can stream
Lifestreaming
dinsdag 19 mei 2009
Produce your own TV
dinsdag 19 mei 2009
Lifestreaming
dinsdag 19 mei 2009
Lifestreaming
• Studio in a box
dinsdag 19 mei 2009
Lifestreaming
• Live streaming on mobile phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
dinsdag 19 mei 2009
Lifestreaming
Life blogging with mobile without installation
dinsdag 19 mei 2009
HD Internetvideo
• Super quality
• Available in next 5 years everywhere
Click to play
dinsdag 19 mei 2009
Find, Collect, Publish
Find35+ sources (more on the way)
dinsdag 19 mei 2009
Friends & profiles
dinsdag 19 mei 2009
+35 video sources
& more to follow!
dinsdag 19 mei 2009
Find, Collect, Publish
Collect
Drag & dropEdit meta dataSee previews
dinsdag 19 mei 2009
Player page
dinsdag 19 mei 2009
Manage video
dinsdag 19 mei 2009
Publish it with widgets
dinsdag 19 mei 2009
dinsdag 19 mei 2009
Elections 2.0
Obama Girl
dinsdag 19 mei 2009
Elections 2.0
dinsdag 19 mei 2009
dinsdag 19 mei 2009
The phenomenon
dinsdag 19 mei 2009
dinsdag 19 mei 2009
80
dinsdag 19 mei 2009
dinsdag 19 mei 2009
“What are you doing in 140 characters”
dinsdag 19 mei 2009
Customer service
dinsdag 19 mei 2009
Twittering during TV
High peaks = broadcast
Low peaks =rerun
dinsdag 19 mei 2009
Track viewers interest
dinsdag 19 mei 2009
When & howdo I use Twitter?
source: Twitstats.com of @vincentedinsdag 19 mei 2009
It’s now mainstream!
dinsdag 19 mei 2009
tweetdeck
dinsdag 19 mei 2009
+ TV =
Social TV?dinsdag 19 mei 2009
Marketing
2.0
dinsdag 19 mei 2009
Todo list 2009
• 10% viewers online
• 1% of users to contribute through reactions, blogs, twitter Emails, IM
• Start Mobile presence
• 2.5% of advertisement revenue
dinsdag 19 mei 2009
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
Vincent Everts
dinsdag 19 mei 2009
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