08 how to professionally evaluate & critique a linkedin business profile script project

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How To Professionally Evaluate & Critique A

Linkedin Business Profile Script Project

By Dr. Mark D. Yates

The Purpose Of Critique?

The art of professional Linkedin Expert Profile critiquing is designed to remove perceived or actual roadblocks to...

1. Eliminate problems2. Maximise credibility3. Portray professionalism4. Inspire trust5. Encourage confidence6. Increase referrals7. Identify opportunities8. Leverage Linkedin9. Grow your business 10. Get more sales

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What’s Wrong With The Following Picture?

You Have 30 Seconds To Critique It

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Answer: Nothing

Until we realise what the aims or objectives are, there is nothing wrong with the picture.

Given the lack of intelligence or information to critique and evaluate the problem, we have to work on what we are given.

i.e. Does the wagon with square wheels works as a concept?

By offering clear aims & objectives to a team, we can modify & radically improve the concept.

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The Picture

A Linkedin Expert Profile Writer is pulling a rope in front, & the critique-evaluation team is pushing from the rear. The wagon body can represent your Linkedin profile scripts.

The Square Wheels are the things that work, but not always smoothly, and the round wheels - already inside the wagon - represent the ideas that could make your script flow more smoothly.

But communication is difficult and visions are critical!

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Out Of The Box Thinking

Look for PROBLEMS & provide SOLUTIONS

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Hot Seat Critique-Evaluation

No-one should be part of the critique-evaluation process

unless they understand the critique concept.

NEVER allow anyone to critique your script unless they

offer an alternative solution to any problem they identify.

Only allow a person to critique your script if they conform

to an agreed ‘time return deadline’.

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Hot Seat Critique Evaluation

It doesn’t matter if the solution is the WRONG solution for the writer, because sometimes the wrong solution generates a ‘Thought Process’ that leads to the right solution for your Linkedin Profile.

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Clear Client Communications Are Essential

Question: “If you could live forever would you and why”?

Answer: “I would not live forever because we should not live forever, because if we were supposed to live forever, then we would live forever, but we cannot live forever, which is why I would not live forever.”

Miss Alabama in the 1994 Miss USA contest.

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What you say, or write can be misleading

“I never had sexual relations with that

woman.”President Clinton

about Monica Lewinski

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What’s Your Real Message?

“Whenever I watch TV and see those poor starving kids all over the world, I can’t help but cry. I mean, I’d love to be skinny like that, but not with all those flies & death and stuff.”

Mariah Carey

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Profile Script Assessment

You’ve just written your Linkedin profile scripts,

if you want unqualified praise, show it to your

mother or friends. If you want professional

insight into what to do next, show it to a

PROFESSIONAL Linkedin Expert script editor at

www.elinked.eu

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If Your Reader Doesn’t Get It…

Then they don’t get it, so make

your Linkedin profile as clear

and obvious as possible, i.e.

When asked about China,

President Charles De Gaulle

answered, “China is a very big

country inhabited by many

Chinese.”

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The Writers Mind-Set

Defensive Hypersensitive Passive Intimidated Indifferent

Impatient Aggressive Argumentative Passionate Condescending

When responding to critics, Linkedin business social media profile writers generally fall into the following categories.

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The Best People To Critique

1. Linkedin Expert profile writers who take your profile seriously.

2. Business growth critique group, 4-8 members.

3. It is rare to find new script writers who are good at all Linkedin profile elements.

4. Try & identify Linkedin Expert profile writers who are group members who are particularly adept at one of the following profile elements: Pace, Structure, Story, Plot, Characterisation & Dialogue.

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The Worst People To Critique

"Don't let the sound of your own wheels

drive you crazy.“ The Eagles, "Take It Easy"

Never solicit feedback from friends and family members unless

they are professional Linkedin Expert Profile script writers.

Liken friends & family to putting your life in the hands of 12

jurors. Then consider your life is in the hands of 12 people who

weren’t smart enough to get out of jury service.

Would you take flying lessons from someone who can’t fly?

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The Destructive Critique

If a member of the Linkedin Expert critique team is purely

destructive, then it’s time to remove this person immediately.

Destructive evaluators serve no value to a Linkedin Expert Profile

critique team, other than having their own egotistical agenda.

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The Very Best Critique Aid Is… A preformatted Linkedin Expert Critique - Evaluation sheet. Design yours so it is ‘Mission Specific’ to your Linkedin profile

script writing project. It is far more beneficial looking at problems that have been

consistently identified by a group of your peers rather than acting on the comments of one individual.

Study your critique sheets carefully, they will inform you of what is working as well as what is not working.

Never get angry with comments stated on a returned Linkedin Expert critique sheet.

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The 50-50-90 Rule

Never Forget The Writers Percentage Rule

The 50-50-90 rule: Anytime

you have a 50-50 chance of

getting something right,

there's a 90% probability

you'll get it wrong.

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Lead, Follow Or Get Out Of The Way

When critiquing any written Linkedin Profile scripts, be

part of the solution. Don’t become part of the problem.

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Think About The Following…

Why is the third hand on the watch called the second hand?

If a word is misspelled in the dictionary, how would we ever know?

Why do "slow down" and "slow up" mean the same thing?

Why do "fat chance“ & "slim chance" mean the same thing?

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Linkedin Expert Feedback

Negative DestructiveConstructivePointlessThought ProvokingPositive

Understand that NO MEMBER of the Linkedin Expert Critique Team

will be as PASSIONATE about your screenplay as you.

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You Can’t Please EveryoneAn old man, a boy and a donkey were going to town and it was decided that the boy should ride. As they went along they passed some people who thought that it was a shame for the boy to ride and

the old man to walk.

The old man and boy decided that maybe the critics were right, so they changed positions. Later, they passed more people who thought that it was a real shame for that man to make such a small

boy walk. The two decided that maybe they both should walk.

Soon they passed some more people who thought that it was stupid to walk when they had a donkey to ride. The man and the boy decided maybe the critics were right, so they decided that they both should ride. They soon passed other people who thought that it was a shame to put such a load

on a poor little animal.

The old man & the boy decided that maybe the critics were right, so they decided to carry the donkey. As they crossed a bridge they lost their grip on the animal & he fell into the river & drowned.

The moral of the story..........If you try to please everyone, you will eventually lose your ass.

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Don’t Procrastinate

… But remember, if you keep doing what you are doing with your Linkedin profile…

…Then any Linkedin Expert profile writer will tell you, You’ll keep getting

what you’re getting.

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A Dedicated Linkedin Expert Team

Never doubt that a small, committed group of Linkedin Expert writers can help you change your world.

Forming a select Script Writers Group of Linkedin Experts will benefit your writing & your Linkedin profile.

Ultimately this should translate into increasing your business growth.

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Contact Us Today

Contact our UK office today

Link Business Marketing Ltd

T: UK 0843 155 0008

T: UK (0) 151 721 9078

E: drmarkdyates@aol.com

W: www.elinked.eu

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Key Words & Key Phrases Used In This Presentation

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