07 mental models-ift_lecture_2013

Class moves to EE 115 – starting Wednesday

Readings & quiz

What

Gestalt

principles

of visual

perception

are

applied

here?

Mental Models

Information Scent

http://support.tivo.com/

http://www.dreamstime.com

http://skytechgeek.com

Image: Interaction-design.org

similar to• User’s mental model

different than

• Designer’s represented model

invisible

• System (implementation) model

Assumptions about people:

Maximize benefits

Minimize costs

Minimal effort (conserve energy aka lazy)

Informationgoal

Informationscent

Associations

How can you improve

information scent?

Online ad:

User Experience Manager/Producer - Cars.com(1912) at Classified Ventures (Chicago, IL) http://bit.ly/fHAoxy

How strong is the information scent of this link?

Seen online:

Pretty cool: http://bit.ly/fmbhwp

How strong is the information scent of this link?

Blog post:

Please make sure that, before class on Wednesday, you take some time to understand the Gestalt principles of visual perception. Also, spend some time looking at these optical illusions and paradoxes.

How strong is the information scent of these links?

How strong is the information scent of each tab?

How about Radar?

Strong/weak information scent?

How about this link:

What nutritional supplements help promote renal health?

http://www.purina.com/dog/necessary-nutrients/kidney.aspx

Card sorting

Read UX - ch 3 to prepare