0631 design simple presentations
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Before&Af ter®
Continued
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Design simple presentations 0631
www.VinewoodParkProject.com
Shopping Preference
Outside
85%
Inside15%
Design simple
Continued presentation
s
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Design simple presentationsYou, not your PowerPoint slides, are the key to a great presentation
Do you have a speech to give? Slide-
making software like PowerPoint or
Keynote makes it easy to add visual
information to accompany your
verbal presentation. Your slides can
include the company logo and colors,
headlines, bullet points, photos,
video clips, charts and more. Transi-
tions can be made with cinematic
dissolves, wipes and other effects. All of this is helpful. But the most
important thing to remember is that
you, not your slides, are the show.
The purpose of having slides is not to
make a documentary but to supple-
ment your story with easy-to-remem-
ber points. Here are four basics.
A slide is a way for the audience to learn— and
remember —a point that you’ve made. Memory
is key, so keep each slide very simple.
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Shopping Preference
Outside85%
Inside15%
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Use a plain background
A plain background will show your information best. Soft, neutral colors are easieston the eyes. Avoid bright, busy, complicated backgrounds.
Use a plain background
They look good on a page
of templates, but add your
words, and the gratuitous
graphics impair readability
and send goofy messages.
As a rule, use plain dark or
soft neutral backgrounds,
and avoid pure white (left),
which on a slide is blinding.
Use a dark background Use a soft gradient
Use a neutral background Use a faintly textured background
$4.8BSpent on consumer goods in 2005
$4.8BSpent on consumer goods in 2005
$4.8B$4.8BS pe nt on co ns um er go od s i n 2 00 5 S pe nt on c on su me r g oo ds in 20 05
$4.8BSpent on consumer goods in 2005
Spent on consumer goods in 2005
$4.8B$4.8BSpent on consumer goods in 2005
$4.8BSpent on consumer goods in 2005
Spent on consumer goods in 2005
$4.8B
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Embellishments Outlines, shadows
and other details reduce readability while
adding a lot of visual noise.
Condensed and bold faces Clarity
requires difference; condensed letters are
too much alike. Bold letters have too-small
openings for good legibility.
Extreme weight variations Large
differences in stroke weight dazzle the
eye. Superthin lines can disappear.
A
What to avoid
A A Type
Use a clear typeface
Use a simple typeface that can be read easily from across the room. It should have clear,basic shapes and little or no detail. Think plain. Avoid all embellishments.
TypeaeAed
Little or no weight variation
What to look for
Large counters
Wide openings (apertures)
Simple lines
Shapes too much alike
Tiny openings
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Too much information Look at this slide for 30 sec-
onds, then cover it and see what you remember. It’s too
much, isn’t it? Your audience won’t remember it, either,
and they especially won’t remember a dozen of these.
Divide your information into brief memory “hooks.”
Before After The Rogers Community
is a magnet for shoppers!
This can be seen in its
consistently high traffic
volume. More than 22,000
vehicles use Howard Street,
and more than 27,000 vehicles
use Clark Street every day!
Just enough Put only the memory “hook” on the slide,
and speak everything else (right). This keeps the audience
attentive to you and the slide show moving. Choose your
hooks carefully, but use as many as you need. Lots of
simple slides are preferable to a few complicated ones.
Make one point per slide
Remember, you are the show, and your slides are memory prompts. Highlight one pointthat sums up each part of your outline, put it on the slide, and speak everything else.
High Traffic Volume
Key Market Facts
High Traffic Volume:
- Over 22,000 vehicles on Howard Street and
over 27,000 vehicles on Clark Street daily
Easily Accessible:
- 4 CTA stations, 1 Metro station , 8 bus routes
Rogers Community has Value: - Lower commercial rents, increasing property
value, homeowners with expendable cash
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Key Market Facts
High Traffic Volume
Easily Accessible
Key Market Facts
High Traffic Volume
Key Market Facts
High Traffic Volume
Easily Accessible
Rogers Community has Value
Add points one . . . at . . . a . . . time
Alternatively, when you have many points to make under a common heading, keep youraudience on track by cycling in successive points one at a time on a single slide.
On a single slide, successive points appear as you get to them in your speech. The stand-
ing head (“Key Market Facts”) helps your audience remember what your points relate to. This
should be unnecessary for a short list, but it’s helpful for a long list. Note that as each new
point cycles in, the previous point fades back. All are brief.
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Marketing
Unify with layout
Content—especially graphical content—can vary a lot. Hold it together with repetitivecolor, typestyle and layout. Divide the slide into zones, and stay within those zones.
Align the photo to the top left grid corner (yel-
low), and extend it to the bottom if you can. Note
the left margin aligns with the header above it.
Align the chart in the same way. Rectangular
objects such as charts and photos are best at
holding together a rectangular space.
Align the type Unlike the rectangles, funny
shaped objects with indefinite edges need your
good eye. In this case, the center-weighted logo
looks correct only in the center of the slide; the
head (“Our new look”) remains aligned to the left.
One point per slide, even if it has graphics.
Demographic
Uniform colors and headers
Our new look
Busiest month
May70%Female
vinewood park
Uniform alignment
Same typeface throughout; headers always white, body type always black.
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aeAed
Typefaces
1 Myriad Pro Bold
2 Futura Condensed Bold
3 Helvetica Rounded Bold Condensed
4 Zebrawood Regular
5 Linotype Didot Headline
6 Runic MT Condensed
7 Helvetica Neue Std Black
Images
8 (a–d) iStockphoto.com | a b c d
Article resources
Colors
C15 M25 Y100 K80
C0 M90 Y100 K60
C20 M50 Y100 K40
C0
M35
Y100
K15
C0 M5 Y15 K0
C35 M30 Y55 K0
C0 M0 Y0 K100
C0 M0 Y0 K35
C80 M20 Y0 K70
C55 M15 Y0 K50
13
12
16
15
11
10
9
14
AA A
15 16 17 18
2
8a
17
18
9 10 11 12 13
$4.8BAmount spent on consumer goods in 2005
$4.8BAmount spent on consumer goods in 2005
$4.8BAmount spent on consumer goods in 2005
$4.8BAmount spent on consumer goods in 2005
www.VinewoodParkProject.com
Shopping Preference
Outside85%
Inside15%
14 13
Demographic
70%Female
14
1 (All typefaces above are set in Myriad Pro Bold)
3 4 5 6 7 8c 8d
8b
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Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designer
Dexter Mark Abellera Staff designer
Design advisor Gwen Amos
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail mailbox@bamagazine.com
www http://www.bamagazine.com
Copyright ©2006 Before & After magazine, ISSN
1049-0035. All rights reserved
You may pass this article around, but you may not alter
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Subscribe to Before & After
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D e s i gn s i m pl e pr e s en
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K e yn o t em a k e s i t e
a s y t o a d d vi s u al
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n yl o g o an d c ol or s ,
h e a d l i n e s , b ul l e t p oi n t s , ph o t o s ,
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wi t h c i n em a t i c
d i s s ol v e s ,wi p e s an
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t a t i on s 0 6 3 1
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t i on b e s t . S of t ,n e u t r al c ol or s ar e e a s i e s t
on t h e e y e s .A v oi d b r i gh t , b u s y , c om pl i c a t e
d b a c k gr o un d s .
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o f t e m p l a t e s , b u t a d d y o u r
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a d d i n g a
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r e q u i r e s d i f f e r
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t o o m u c h a l i k
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o p e n i n g s f o r g o o d l e g i b i l i t y .
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D e s i gn s i m pl e pr e s en
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i n g h e a d ( “ K e y M a r k e t F a c t s ” ) h e l p s y o u r a u d i e n c e r e m e m b e
r wh a t y o u r p o i n t s r e l a t e t o .T h i s
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ShoppingPreference
Outside
85%
Inside
15%
14
13D
emographic
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Female
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it.
Alignthechartinthes
ameway.Rectangular
objectssuchaschartsan
dphotosarebestat
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gularspace.
AlignthetypeUnliketherectangles,funny
shapedobjectswithindefiniteedgesne
edyour
good
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Onep
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Demographic
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Ournewlook
Busiestmonth
May
70%
Femal
e
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Uniform
alignment
Sametypefacethroughout;headersalwayswhite,bodytypealwa
ysblack.
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8/17/2019 0631 Design Simple Presentations
15/15
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