… physio first revealed …. … uk demographics -population 64 million -50,000 physiotherapists...

… Physio First revealed …

… UK Demographics -Population 64 million

-50,000 Physiotherapists

-16,000 whole or part-time self-employed

-4,000 Physio First members who work with an additional 12,000 colleagues

… UK Demographics

-68% of patients are self referred & self pay

-25% come from a Doctor

-5% from Insurance Companies

-2% are work place referrals

… Physio First revealed …

So how is Physio First doing on our journey to our Vision …?

We want to become capable of:

“Championing evidence based cost

effective private physiotherapy with

Physio First members in the changing

healthcare marketplace”

Our journey is those 16 little words …

Goal 1 – Positioning Physio First

Perception of members:

“… very positive …”

“… value for money …”

“… recommendations high”

but

“ … not aware of all the

benefits available …”

External Perception:

Unclear about

“… what we do”  

Goal 1 – Positioning Physio First

Perception of members:

“… very positive …”

“… value for money …”

“… recommendations high”

but

“ … not aware of all the

benefits available …”

External Perception:

Unclear about

“… what we do”  

- Aligned – We continue

- Non aligned – We tweak or end

Goal 2 – We undertook a complete review of our “Business As Usual”

Goal 2 – Taught us that we need:

… more resource … more Time, Energy & Money!!!

We had to become more resourceful!!!

Goal 3 – “Evidence”

We have to produce evidence to enable us to:

• Win arguments

• Form commercial strategic alliances

to impact upon our changing healthcare marketplace!

Goal 3 – … meant “defining Evidence”!

… “Evidence” that means something in the “marketplace !”

… we are nearly there!

Goal 3 – Our working definition of “Evidence” is:

To demonstrate the value of private practitioner physiotherapy to potential & actual purchasers of private physiotherapy to include the public by:

Goal 3 – “Evidence” by …

• Finding out what the business priorities are for actual or potential purchasers?

• Reviewing our data to decide whether it is good enough to inform their priorities

• If “yes” - might we share it?

• If “no” might we collect new data?”

The Good News

We are already doing it!!!

The evidence proves that we can be trusted!!!

We have been brave!!!

We think the key is “TRUST”

“TRUST” has 2 faces:

1. Are we “HONEST” enough?

2. Are we “COMPETENT” enough?

The Good News

We are already doing it!!!

The evidence proves that we can be trusted!!!

We have been brave!!!

In the “modern marketplace”

We think that every business “has to earn

trust!” – if not technology

will find us out!!!

We think the key is for us

is to demonstrate to the

marketplace that we can

be “TRUSTED!!!”

The Good News

We are already doing it!!!

The evidence proves that we can be trusted!!!

We have been brave!!!

…. so our next step? We have collected “our” Data

for 8 years

Last year it became open to

all members to join at any time

This year participating members

will get individual reports to

“privately” compare ourselves with “our” Physio

First national database results

The Good News

We are already doing it!!!

The evidence proves that we can be trusted!!!

We have been brave!!!

…. so that we & others …

… get used to the idea

that we have to show the

marketplace that we can be

TRUSTED to monitor our own

quality!

… can demonstrate that we AND

they can be TRUSTED by each

other!!

… but more about TRUST in a minute …

Now … we have to work on “Improving our relationship between our Members & our Executive so that the gap between us feels closer …

… we will complete our Physio First Communications Strategy in June so that we can get to our Goals 5 & 7…

Goal 4 – Narrowing the Gap (Jan to June 2015)

Our Communications Strategy

… is our first step to

creating our “Brand” …

… “Brand” is about

establishing what quality is & living up to it!

Our Communications Strategy includes:

One of the major challenges for Physio First is the limited resource we have, not just in

Physio First's new

position

Website

Search

Social media

Email marketing

Direct marketing

& print

Internal communications

PR

Advertising

Events

Goal 5 – With our Communications Strategy “Champion” our journey to our members

Goal 6 – Have a break/catch up

Goal 7 – With our Communications Strategy “Champion” our journey externally

Goal 8 – Identify commercial partners to work with … who we can TRUST!!!

Goals 5, 6, 7 & 8

Goal 9 – Investigate so that we are able to understand, explain & judge the:

• Potential impact of Cooperatives

(i.e. Physio owned/controlled business entities)

• Elements of real branding (that incorporate measured quality and competence) … by June 2018!

Goal 9 –

Thank You!!!