+ persuasive techniques ethos, pathos, and logos

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Persuasive TechniquesEthos, Pathos, and Logos

+The Appeals

Ethos, Pathos and Logos are modes/types of persuasion used to convince audiences that your point of view is more valid than others.They are also referred to

as… three persuasive appeals the rhetorical triangle

+EthosEthical Appeal

How well the author convinces a reader that they are qualified in order to speak on a certain subject

How well the author presents themselves as a trustworthy source

How well the writer shows that the issue is a matter of “right” and “wrong”

+How To: Establish Your Ethos

Show your background knowledge (authority) on the subject. Make it clear why you are qualified to talk about it

Establish a common ground between you and the reader. Present information that will appeal to roles that many people play.

Establish your honesty and credibility. Use balanced, even language and tone. Do not appear extreme in

one way or another Correct grammar, formal language

Admit any personal interest in your claim. Reveal your biases

Acknowledge your limitations. Show humility.

Concede to opposition

+Why is this ethos?

+And this?

+Stop & Jot

When have you seen someone use the ethos appeal effectively? Think about parents, teachers, friends… Political or commercial advertisements…

+PathosEmotional Appeals

Target the audience’s feelings

May be positive or negative

Usually the most effective because they touch our hearts, but should not be the only appeals used because may be seen as less reliable

+How To: Establish Pathos Include description and figurative language to

create vivid images that the reader can imagine

Use anecdotes (or small stories) to share personal experiences

Strong emphasis on points (and their importance)

Humor to create ease with sensitive topics, admit mistakes, or call for change (satire)

Emotionally loaded language to show disappointment, excitement, shock, etc.

+How is this an example of pathos?

+How is this an example of pathos?

When California was voting on Proposition 8 (whether or not to ban gay marriage), this ad campaign came out.

+Stop & Jot

When have you seen someone use the pathos appeal effectively? Think about parents, teachers, friends… Political or commercial advertisements…

+Logos

Logical AppealHow well you make your claims

seem logicalHow well you “make sense”Most important because they

link directly to your claim/argument

+How To: Establish Logos

Use hard evidence Facts, clues, statistics, testimonies,

witnesses, surveys, polls, definitions

Use reason and common sense Use comparisons Acknowledge opposition Discuss precedents

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How is this an example of logos?

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How is this an example of logos?

+Stop & Jot

When have you seen someone use the logos appeal effectively? Think about parents, teachers, friends… Political or commercial advertisements…