-new railway

UNIQUE OPPORTUNITY FOR BRANDING

CURRENT CHALLENGES IN BRANDING AND MARKETING

o Run of The Mill Ideas

o Too much Clutter

o Very Expensive Cost Per Impression

o Very Low Recall

o Have to cover Multiple Medium to achieve the desired Visibility

SOLUTION

oInnovation

oUnique

oPioneers

oTop of Mind Recall

oLow Per Impression Cost

oOne Window Operation

S CUBE COMMUNICATION

(PVT.) LTD.

PROUDLY ANNOUNCES,

FIRST TIME IN THE HISTORY

OF PAKISTAN

EXCLUSIVE RIGHTS

BRANDING THROUGH

PAKISTAN RAILWAYS

INTRODUCTION

S Cube Communication (Pvt.) Ltd is a Brand activation,

Marketing, Communication and Event Management

Company ( Company Profile attached separately).

S Cube have got the EXCLUSIVE RIGHTS to Brand

the Trains ( Both Inside and Outside) of Pakistan

Railways along with Branding the Railways Stations.

Potential Clients can book the space available for

Branding with S Cube and Take their Brand

Nationwide.

Visibility of Each Coach of Selected Trains is at least 15

Times more than Any Bill Board or Hoarding Placed in

a Metro City.

By advertising through this medium , Client will get

Nationwide reach covering all the SECs.

BRANDING OF RAILWAY TRAINS

SUMMARY

1. S Cube will be offering the following Trains for Branding in Phase 1:

1. Awam Express

2. Hazara Express

3. Karachi Express

4. Khyber Mail

5. Tezgam

2. Client will have the opportunity to Brand Both sides of each coach which

is part of the selected train.

3. To have top of Mind Recall and continuous hammering of Brand’s image,

Client will also be offered to Brand the selected spaces available for

Branding inside the Train.

4. Along with the visibility during travelling, additionally visibility will be

created through stoppages at different Railway Stations.

STOPPAGES OF SELECTED TRAINSAWAM EXPRESS (56 STOPPAGES)

Travelling: 1672 Kms

Seats Available: 3312

Avg Passenger Per Day: 9950

Racks: 04

Coaches in Each Rack: 09

KARACHI CANTT ROHRIKOT RADHA

KISHN

LANDHI PANO AKIL RAIWIND

BIN QASIM GHOTKI KOT LAKHPAT

JUNGSHAHI MIRPUR MATHELO LAHORE

JHIMPIR DAHARKI GUJRANWALA

KOTRI JN SADIKABAD WAZIRABAD

HYDERABAD JN RAHIM YARKHAN GUJRAT

TANDO ADAM KHANPUR LALA MUSA

SHAHDADPUR LIAQUATPUR JHELUM

SARHARI SAMASATA GUJAR KHAN

NAWABSHAH BAHAWALPUR RAWALPINDI

BANDHI SHUJABAD TAXILA CANTT

PAD IDAN MULTAN CANTT HASSAN ABDAL

BHIRIA ROAD KHANEWAL ATTOCK CITY

MAHRABPUR MIAN CHANNUNJAHANGIRA

ROAD

SETHARJA CHICHAWATNI NOWSHERA

RANIPUR RIAYASAT SAHIWAL PESHAWAR CITY

GAMBAT OKARAPESHAWAR

CANTT

KHAIRPUR PATTOKI

HAZARA EXPRESS (44 STOPPAGES)

Travelling: 1,602 Kms

Seats Available: 5,520

Avg Passenger Per Day: 16,600

Racks: 04

Coaches in Each Rack: 15

KARACHI CITY RAHIM YARKHAN SHAHINABAD

KARACHI CANTT KHANPUR SARGODHA

DRIGH ROAD LIAQUATPUR BHALWAL

LANDHIDERA NAWAB

SAHIBMALAKWAL

KOTRI JN MUBARIKPURMANDI BAHA-UD-

DIN

HYDERABAD JN SAMASATA DINGA

TANDO ADAM BAHAWALPUR LALA MUSA

NAWABSHAH LODHRAN JHELUM

PAD IDAN SHUJABAD GUJAR KHAN

BHIRIA ROAD MULTAN CANTT RAWALPINDI

MAHRABPUR KHANEWAL TAXILA CANTT

ROHRI SHORKOT CANTT KOT NAJIB ULLAH

PANO AKIL WARYAM HARIPUR HAZARA

MIRPUR MATHELO

JHANG SADAR HAVELIAN

SADIKABAD SILLANWALI

KARACHI EXPRESS (11 STOPPAGES)

Travelling: 1,210 Kms

Seats Available: 2,760

Avg Passenger Per Day: 8,300

Racks: 02

Coaches in Each Rack: 15

KARACHI CANTT

HYDERABAD JN

NAWABSHAH

ROHRI

BAHAWALPUR

MULTAN CANTT

KHANEWAL

SAHIWAL

RAIWIND

KOT LAKHPAT

LAHORE

KHYBER MAIL (41 STOPPAGES)Travelling: 1,672 KmsSeats Available: 3,300Avg Passenger Per Day: 9,950Racks: 04Coaches in Each Rack: 09

KARACHI CANTT

LANDHI

HYDERABAD JN

NAWABSHAH

KHAIRPUR

ROHRI

PANO AKIL

GHOTKI

MIRPUR MATHELO

DAHARKI

SADIKABAD

RAHIM YARKHAN

KHANPUR

LIAQUATPUR

DERA NAWAB SAHIB

SAMASATA

BAHAWALPUR

LODHRAN

SHUJABAD

MULTAN CANTT

KHANEWAL

MIAN CHANNUN

CHICHAWATNI

SAHIWAL

OKARA

PATTOKI

KOT RADHA KISHN

RAIWIND

KOT LAKHPAT

LAHORE

GUJRANWALA

WAZIRABAD

GUJRAT

LALA MUSA

JHELUM

RAWALPINDI

ATTOCK CITY

JAHANGIRA ROAD

NOWSHERA

PESHAWAR CITY

PESHAWAR CANTT

TEZGAM (27 STOPPAGES)

Travelling: 1,672 Kms

Seats Available: 3,300

Avg Passenger Per Day: 9,950

Racks: 03

Coaches in Each Rack: 10

KARACHI CANTT

HYDERABAD JN

TANDO ADAM

NAWABSHAH

MAHRABPUR

KHAIRPUR

ROHRI

RAHIM YARKHAN

KHANPUR

BAHAWALPUR

MULTAN CANTT

KHANEWAL

MIAN CHANNUN

CHICHAWATNI

SAHIWAL

OKARA

PATTOKI

RAIWIND

LAHORE

GUJRANWALA

WAZIRABAD

GUJRAT

LALA MUSA

JHELUM

GUJAR KHAN

CHAK LALA

RAWALPINDI

REFERRENCE IMAGES

INTERNATIONAL REFERRENCES

BEFORE BRANDING

AFTER BRANDING

BEFORE BRANDING

AFTER BRANDING

BEFORE BRANDING

AFTER BRANDING

POSSIBLE LOOK OF INTERIOR

RAILWAY STATION BRANDING

LIST OF STATIONS

In Phase 1, following Railway Stations will be Available for Branding,

Hyderabad

Karachi Cantt

Karachi City

Khanewal

Kot Lakhpat

Lahore

Lahore Cantt

Landhi

Multan Cantt

Peshawar Cantt

Quetta

Rawalpindi

Rohri

Wazirabad

POSSIBLE LOCATIONS FOR STATION BRANDING

At the selected Railway Stations, following locations can be explored for Branding,

• Parking Area• Main Entrance• Ticketing Booths• Pillars• Sheds• Walls• Waiting Areas• Corridors• Roof Hangings• LCD/LED Display• Floor Branding• Stair Case Branding (Double Sided)• Bridge Panels• Play Area Branding• Placement of Branded Furniture and Umbrellas/ Sheds Etc

REFERRENCE IMAGES

BEFORE BRANDING

AFTER BRANDING

BEFORE BRANDING

AFTER BRANDING

BEFORE BRANDING

AFTER BRANDING

BEFORE BRANDING

AFTER BRANDING

BEFORE BRANDING

AFTER BRANDING

CostingWILL BE SHARED SEPERATELY

THANK YOU