- mustafa jahangir 1mjahangir.ir/myfile/presentation/creativity-92.11.9.pdf · 1. logical thinking...

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Creativity is the ability to see the same things as everyone else but think something different.

Creativity is an important element in finding new ways to do old things and ways to do things yet undone.

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Innovation is the implementation of new

ideas at the individual, group or

organizational level

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Creativity is not

nice to have it is

a must to have, it

is a survival

factor.www.mjahangir.ir - Mustafa Jahangir 8

Why Creativity

and Innovation

is Important?

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How are they different?

Personality Traits

Cognitive Creativity Skills

Domain-specific Knowledge

Intrinsic Motivation

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Persistence

Self-confidence

Independence

Attraction to complexity

Tolerance of ambiguity

Intuitiveness

Have broad interests

Are energetic

Drive to achieve

Love their work

Take riskswww.mjahangir.ir - Mustafa Jahangir 12

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How Creative Are You?

1—10 Scale

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Preparation

Frustration

Incubation

Illumination

Elaborationwww.mjahangir.ir - Mustafa Jahangir 16

1. Logical thinking – the decisionmaker builds on his or her analyticalabilities.

2. Lateral thinking – disrupts the usualvertical thinking by introducingdiscontinuity.

3. Critical thinking – takes the positionthat certain elements within aproblem context are most critical tothe solution.

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4. Opposite thinking – thedecision maker takes theperspective of someone otherthan himself.

5. Groupthink – an alternativeway of thinking that can beused to achieve groupinvolvement.

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OBJECTIVELOGICNUMBERSSEQUENCE

STRUCTURALANALYSISMATHEMATICALWORDS

COMPUTELINEARCATEGORIESFACTS

VERBALSPECIFICCONSCIOUS

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SUBJECTIVEEMOTIONALPICTURESRANDOM

SPONTANEOUSINTUITIONARTISTICVISUAL

CREATIVEIMAGINATIONWHOLEFEELINGS

NON-VERBALGENERALUNCONSCIOUS

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Self-constraining beliefs

Fears, beliefs, and stresses

Routines and rigidity

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Exercise 1 - Revisit your childhood.What did you love to do?

Exercise 2 - Make a "creativityboard.“

Exercise 3 - Make a list of peoplewho are where you want to be.

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Exercise 4 - Start doingwhat you love, evenwithout a business plan

Exercise 5 - Take a breakfrom business thinking.

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The best way to get a good idea is to get a lot of ideas.

Linus Pauling

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Present a clear statement of the problem at hand.

Everybody gets enough Post-It™ notes for more than the obvious answers.(stretch, number counts)

Put the notes on the wall. (get physical, use spatial memory).

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Mind SetWithout

taking pen

off paper,

connect all

points with

just 4

straight lines

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Mind Set

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http://www.triz-journal.com/archives/1997/07/b/index.html

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Divide an object into independent parts.

› Replace mainframe computer by personal computers.

› Replace a large truck by a truck and trailer.

Make an object easy to disassemble.

› Modular furniture

› Quick disconnect joints in plumbing

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Separate an interfering part or property from an object, or single out the only necessary part (or property) of an object.

› Locate a noisy compressor outside the building where compressed air is used.

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A. Change the shape of an object from symmetrical to asymmetrical.

› Asymmetrical mixing vessels or asymmetrical vanes in symmetrical vessels improve mixing (cement trucks, cake mixers, blenders).

› Put a flat spot on a cylindrical shaft to attach a knob securely.

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Bring closer together (or merge) identical or similar objects, assemble identical or similar parts to perform parallel operations.

› Personal computers in a network

› Thousands of microprocessors in a parallel processor computer Vanes in a ventilation system Electronic chips mounted on both sides of a circuit board or subassembly.

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Assign 60 random words and use a clock to locate the word.

After finding a word, use it to describe a case or problem.

E.g. Traffic Light (case) link with random words

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