|| mas mtec managing the technology-driven enterprise – ss2015 high ‐ tech industry chapter 10...
Post on 16-Dec-2015
214 Views
Preview:
TRANSCRIPT
||MAS MTECManaging the Technology-Driven Enterprise – SS2015 1
High‐Tech IndustryChapter 10
01.04.2015Group Gamma: D. Dürrenmatt, I. Höhener, M. Knuchel, J. Imhof, Ch.
Tschumi
Source: http://imgkid.com
||MAS MTECManaging the Technology-Driven Enterprise – SS2015 2
1. Introduction
2. Fuel Cells
3. Microprocessors
4. Speed of High-Tech
5. Subsidies
01.04.2015Group Gamma: D. Dürrenmatt, I. Höhener, M. Knuchel, J. Imhof, Ch.
Tschumi
High-Tech Industry
||MAS MTECManaging the Technology-Driven Enterprise – SS2015 301.04.2015
Group Gamma: D. Dürrenmatt, I. Höhener, M. Knuchel, J. Imhof, Ch. Tschumi
High-Tech Industry Aerospace
Automotive industry
Artificial intelligence (AI)
BiotechnologyComputer engineeringComputer science & IT
Nano-technology
Nuclear physics
Photonics
Robotics
Semiconductor
Tele-communication
Freezing rate doesn’t drop down to zero
Source: Wikipedia
Source: Wikipedia
Source: Wikipeia
||MAS MTECManaging the Technology-Driven Enterprise – SS2015 01.04.2015
Group Gamma: D. Dürrenmatt, I. Höhener, M. Knuchel, J. Imhof, Ch. Tschumi
4
GDP expenditure on R&D in %Source: Eurostat , OECD
R&D intensity is the ratio of expenditures by a firm on research and development to the firm's sales
Total R&D expenditure as a % of GDP
< 0,5 %0.5 – 1.01.0 – 2.02.0 – 3.0> 3.0
Source: Eurostat “Research_and_innovation_statistics_at_regional_level”,ec.europa.eu
Regional Innovation Performance
Very low performanceLow performance
Moderate performanceHigh performance
Very high performance
Investment
R & D
||MAS MTECManaging the Technology-Driven Enterprise – SS2015 01.04.2015
Group Gamma: D. Dürrenmatt, I. Höhener, M. Knuchel, J. Imhof, Ch. Tschumi
5
1870Otto engine, Petrol powered
1927World speed record:
still steam-powered cars!
1930Great
Depression
2015Looking for oil substitution
Source: Wikipedia
Source: ozebook.com
To much already
invested in dominant
design
Source: cartalk.com
2016 Toyota Mirai FCV Fuel Cell System - YouTube#
||MAS MTECManaging the Technology-Driven Enterprise – SS2015 01.04.2015
Group Gamma: D. Dürrenmatt, I. Höhener, M. Knuchel, J. Imhof, Ch. Tschumi
6
Fuel Cell as typical example of a high-tech:
Improves fast
Huge market potential
Investments from government & industry
Needed not only for product itself but also in processes
Better technology prevails (Performance/$)
Close to science & driven by engineering
…but
High production costs
Storage and distribution of high explosive hydrogen
||MAS MTECManaging the Technology-Driven Enterprise – SS2015 701.04.2015
Group Gamma: D. Dürrenmatt, I. Höhener, M. Knuchel, J. Imhof, Ch. Tschumi
Development of the Computer industry
• An example how co-opetition can benefit all market players• An example how over time the business model changes
from vertical competition to horizontal competition
• An example for over-engineering
Source http://www.gooogle.com
Source: http://www.computerbild.de
||MAS MTECManaging the Technology-Driven Enterprise – SS2015 801.04.2015
Group Gamma: D. Dürrenmatt, I. Höhener, M. Knuchel, J. Imhof, Ch. Tschumi
Development of the life cycles
• High-tech speed is usually very fast• But it slows done• There is nothing as old as a
processor when the next model is about to be released
• Dominant designs can be outdated really fast
• An example for fast change• An example for over-engineering
Source: http://tablet-news.com
Source: McGrath, M. E. (1995). Product strategy for high-technology companies. New York: Richard Irwin, Inc
||MAS MTECManaging the Technology-Driven Enterprise – SS2015 901.04.2015
Group Gamma: D. Dürrenmatt, I. Höhener, M. Knuchel, J. Imhof, Ch. Tschumi
Development of copycats
• An example for a positive externality in the computer industry and one of the arguments for subsidizing – Internet.
• An example for copycat ( IBM compatible PC’s ) And yes it is an ultrabook !
Source: http://vintagecomputer.com
Source: http://www.tec-wi.com.br
• An example for fast follower
Source: http://www.serversupply.com
||MAS MTECManaging the Technology-Driven Enterprise – SS2015 1001.04.2015
Group Gamma: D. Dürrenmatt, I. Höhener, M. Knuchel, J. Imhof, Ch. Tschumi
Subsidies:Positive externalities
2015-03-29: ¥1000 = €7.70
Source: http://www.japantimes.co.jp/news
Going even further by 2025:• 100,000 hydrogen passenger vehicles• 100 hydrogen buses• 80 refueling stations
¥ 3m (€ 23k) for buyers of fuel-cell vehicles >80 % of costs of building hydrogen stations
Source: http://gearheads.org
Toyota Mirai FCV Fuel Cell System
Japan’s 2020 strategy for Tokyo:• 32 hydrogen stations• 6000 hydrogen cars on the road
¥ 45.2bn (€ ~348m) for fuel-cell vehicles and hydrogen stations
of alternative fuels
||MAS MTECManaging the Technology-Driven Enterprise – SS2015 1101.04.2015
Group Gamma: D. Dürrenmatt, I. Höhener, M. Knuchel, J. Imhof, Ch. Tschumi
Subsidies:International trade
Source: http://www.buyskypro.com• First mover advantage• Funding through military contracts and tax breaks• R&D supported by NASA
• Catch-up race / copycat• Official subsidies by European governments
Strategic R&D policy @ level of nation beggar-thy-neighbor policy
||MAS MTECManaging the Technology-Driven Enterprise – SS2015 12
superior
01.04.2015Group Gamma: D. Dürrenmatt, I. Höhener, M. Knuchel, J. Imhof, Ch.
Tschumi
Subsidies & Politics
new demand
cleanefficient
high valuenew jobs
Bacon’s Linear Model (16th century)
Source: Growth Through Innovation: Managing the Technology-Driven Enterprise (Boutellier, Heinzen; 2014) Source: http://www.iep.utm.edu
Alternative: Penalties
Politics decide which technology
Choice of technology by engineers
High-Tech
top related