•communicating forest europe (fe_communication_elm_feb-2014.pdf)

2013 overview, 2014 proposals

Communicating FOREST EUROPE

Communicating FOREST EUROPE: 2013 review

Main results:

• FOREST EUROPE website

• FOREST EUROPE social networks:

• Facebook official page

• Twitter official account

• Youtube official channel

• Show off your forest video and photo contest

FOREST EUROPE website

Up-to-date information:

• News / newsletters

• Events

• Publications

• Integrated social media

Main results:

• 39.892 visits (+324,61% 2013 vs. 2012)

FOREST EUROPE website

FOREST EUROPE Facebook official page

Main results:

• Content production:• 269 posts published

(+327,0% 2013 vs. 2012)

• Interaction:• 7.067 likes + comments +

shares (+1.740,4% 2013 vs. 2012)

• Community:• 1.017 fans (+398,5% 2013

vs. 2012)

• Visibility:• 692.802 visits + scope

(+578,2% 2013 vs. 2012)

FOREST EUROPE Facebook official page

FOREST EUROPE Facebook official page

FOREST EUROPE Twitter official account

Main results:

• Content production:• 1.074 tweets sent (+133%

2013 vs. 2012)

• Interaction:• 1.083 mentions + clicks

(+111,5% 2013 vs. 2012)

• Community:• 539 followers (+52,3% 2013

vs. 2012)

• Visibility:• 572 retweets (+164,8%

2013 vs. 2012)

FOREST EUROPE Twitter official account

FOREST EUROPE Youtube official channel

Main results:

• 7.821 views (+276,2% 2013 vs. 2012)

• 17 subscribers (+112,5% 2013 vs. 2012)

• Video most viewed: Photo and Video Contest (5.638 views)

FOREST EUROPE Youtube official channel

Show off your forest video and photo contest

Main results:

• 2.11o participants (contestants + voters)

• 316 contestants, from 39 countries

• 810 photographs

• 19 videos

Show off your forest website

Main results:

• 146.602 page views

• More than 600 externalreferences to the contestwebsite

Communicating FOREST EUROPE: 2014 proposals

2014 work and new proposals:

• Continuation of the on-going work

• FE website further improvement

• Social networks further improvement

• Development of new communication materials

• New edition of the Show off your forests contest

Communication strategy 2014

2014 new proposals:

• FE website further improvement

• Social networks further improvement

• Development of new communication materials

• New edition of the Show off your forests contest

New contents, updated information

Specific feeds to specific target groups

Infographics

“Your forest, your story”; photo/ video contest for mobile devices

2013 overview, 2014 proposals

Communicating FOREST EUROPE