乘科技風潮 學術生涯規劃
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2015.04.13
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MM Tsang, SC Ho, TP Liang (2004), Consumer attitudes toward mobile advertising: An empirical study, International Journal of Electronic Commerce, 8 (3), 65-78. Google citation = 659.
: (1982)
DSS
Model Management
AI/Data mining Marketing
Knowledge management
Electronic commerce
Strategy
Internet marketing
Expert systems
Neuro IS
(1984-1993)
RecommenderDecision Behavior
(1986-2010)
(2010-now) (1995--now)
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SWOT
SW: (RBV) OT: (Intelligent -> Internet-> mobile)
900
Dream the best
T.P. Liang 3
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T.P. Liang
Investigating international issues? Using international data? Collaborating with international scholars? Publishing in international conferences
and journals? Having impacts internationally? Becoming an internationally known
scholar?
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T.P. Liang
Is international standard higher than local journals? Broad readership International accessibility Larger and longer impact Sharing of international knowledge
(through review and revision)
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T.P. Liang
Attend international activities Build international networks Join major professional organizations
(Association for Information Systems, www.aisnet.org).
Investigate issues of general interests Publish in international journals
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T.P. Liang
Join professional associations Host international conferences Become board members Become a fellow Lead a community
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T.P. Liang
Can research based on local data be published in international journals?
It is a matter of how! Generalizability Theoretical implications Presentation (packaging)
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Diverse perspectives and data More visibility Higher impact More appealing for international
journals
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Language problem Physical distance Cultural difference Communication obstacle Coordination Progress control
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Loose vs. tight collaboration Mission-oriented vs. flexible research
topic Continuous vs. ad hoc team
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Identify topics of mutual interests Locate potential partners, how?
Old friend vs. new friend Who should be involved?
Obtain funding, if possible Interact and communicate Share responsibilities Coordinate and resolve conflicts Control progress and contributions
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T.P. Liang
Issues and Personal Experience
What are your goal and the challenges facing you?
How can you build a strategy to overcome the problem and become an international scholar?
Strategy and execution are the key.
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Sample Projects: Neuro IS (JMIS) IT Governance (MISQ)
Key Success Factors Right topic! Right partner! Right attitude! Good luck!
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(1960-1980)
(1980-2000)
(1995-2010)
2002-now)
(2010-now)
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