Инновации в винной упаковке: некоторые перспективы

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Ян Шабэн / Yann ChabinДоктор экономических наукуниверситет Монпелье Франция Президент Wine Earth® Международный консалтинг

Инновации в винной упаковке: некоторые перспективы"New types of packaging on the wine market: the struggle between tradition and innovation"

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

French Market

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

NE

MW

NE

MW

13,3 17 21,3 15,6

19,3 16,9 16,4 15,5

10,9 12,5 7,8 9,2

41,3 36,3 13,7 9,1

19,4 16 12,1 10,9

21,3 12,3 12,9 8,9

7,4 7,2 3,6 2,7

Gen-Y Gen-X Baby B Great Gen

%

Послевоенное поколение

Поколение-Y Поколение-X «Дети войны»

Послевоенное поколениеПоколение-Y Поколение-X «Дети войны»

3,9 1,5 1,2 0

21,3 12,3 12,9 8,9

26 13,5 4,2 2,3

10,2 5,2 1,5 0,9

1,3 1,7 0,7 1,1

6,1 3,9 1,8 0,8

2,1 3,2 3,1 1,6

Young wine consumers are more likely to accept alternative wine packaging

%

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Oze, St Martin des

Champs

Protect Planet, Anne de Joyeuse

55

PET bottlesElement Terre,

Celliers du Languedoc Vins Distribution

Jolie Terre, Yvon Mau

Yellow Jersey,Boisset

Bonus Passus, Louis Bernard

La Châsse du Pape, G. Meffre

Greener Planet, Petite

Roubié

Lucky Generation, Paul sapin

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

15 Millions bottles !15 Millions bottles !

PET recycleage loop

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Wine packaging : Life Cycle Analysis

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Wine packaging : Life Cycle AnalysisIndicators IMPACT2002+ method

Comparative Lyfe Cycle Analysis of wine packaging , 2010 CIRAIG – SAQ Report

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

. Human health (eco-toxicity)

. Global warming (greenhouse gases) released by human activities and trapped in the atmosphere

. Energy consumption of non-reneweable origin (from fossil natural reserves)

. Consumption of non-renewable ressources

. Air acidification

. Eutrophication (introduction of nutrients in the form of phosphatic and nitrogenous compounds (disruption of ecosystems / decrease in the oxygen content of the aquatic environment)

Wine packaging : Life Cycle AnalysisIndicators

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Wine packaging Life Cycle AnalysisAlternative packaging are more

environmental friendly

Comparative Lyfe Cycle Analysis of wine packaging , 2010 CIRAIG – SAQ Report

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Wine packaging Life Cycle AnalysisComparison of origin – impact of the glass bottle 750ml

Comparative Lyfe Cycle Analysis of wine packaging , 2010 CIRAIG – SAQ Report

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Wine packaging : Life Cycle Analysis

La contribution du contenant en matière d’impacts (au regard de la bouteille pleine) ne dépasse pas plus de 50% d’où l’intérêt de valoriser une démarche DDIl importe également de valoriser l’enjeu environnemental du système d’obturation (limitation du nombre de bouteilles rendues impropres à la consommation et du gaspillages en raison de l’intérêt fonctionnel du système (vis = pratique).

Comparative Lyfe Cycle Analysis of wine packaging , 2010 CIRAIG – SAQ Report

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Easy, secured, sustainable and low-costly!

Marketing

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Oxygen and light !

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Better oxygen control

100% recycled / Monolayer

Organic PET or r-PET

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Thank you for your attentionVielen Dank für Ihre AufmerksamkeitGracias por su atenciónGrazie per la Loro attenzione谢谢您

Ян Шабэн Тел.: +330 626 54 08 08  (Франция) + 380 505 14 96 98          + 380 632 77 75 83E-mail. ; aiceisarl@gmail.com

Спасибо за ваше внимание Merci pour votre attention

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Emissions de GES

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Acidification de l’air

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Consommation d’eau

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Epuisement des ressources naturelles

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Energie primaire

© AICEI 2011 Ukraine, Kiev, November 3rd, 2011

Thank you for your attentionVielen Dank für Ihre AufmerksamkeitGracias por su atenciónGrazie per la Loro attenzione谢谢您

Ян Шабэн Тел.: +330 626 54 08 08  (Франция) + 380 505 14 96 98          + 380 632 77 75 83E-mail. ; aiceisarl@gmail.com

Спасибо за ваше внимание Merci pour votre attention