© 2009 jacob richman fascinated with how to use facebook to promote yourself, your blog, your...

© 2009 Jacob Richman

Fascinated with

How to use Facebook to promote yourself, your blog, your products and

your servicesby Jacob Richman

International

Jewish Bloggers Convention

September 13, 2009

© 2009 Jacob Richman

This presentation is online at:

www.jr.co.il/articles/jacob/index.html

© 2009 Jacob Richman

© 2009 Jacob Richman

© 2009 Jacob Richman

Why Facebook?

• More than 250 million active users • More than 120 million users log on

to Facebook at least once each day • More than 1 billion photos

uploaded to the site each month• More than 2.5 million events

created each month

© 2009 Jacob Richman

Why Facebook?

• Publicize an issue / article / video• Get recognition in a field / become the

"expert "• Direct website traffic to your blog /

site• Sell • Organize / Publicize an Event• Fan Club for your Product / Service

© 2009 Jacob Richman

Facebook Rules

• Do not breach the TOS - terms of service http://www.facebook.com/terms.php

• Do not spam users or groups or fan pages

• Do not "bother" or attack users• Do not write on stranger's walls• Do not create a regular user profile for a

company (create a fan page)

© 2009 Jacob Richman

© 2009 Jacob Richman

If you break the rules….

© 2009 Jacob Richman

© 2009 Jacob Richman

Play it safe…..

• Backup your important information• Record all your friends’ names and

if available their non-Facebook emails

• Duplicate / backup all important / unique content

© 2009 Jacob Richman

Be My Friend?

• Do you know them ?• View their basic info if security permits• Email them and ask how they know

you• If you do not know them and they

have 5,000 "friends" - do they really want to be your friend or add you to their marketing list?

© 2009 Jacob Richman

© 2009 Jacob Richman

© 2009 Jacob Richman

© 2009 Jacob Richman

© 2009 Jacob Richman

© 2009 Jacob Richman

Posting to Your Wall

• Determine your wall policy • Who can post• Who can comment• Who can tag photos

• MONITOR YOUR WALL!

© 2009 Jacob Richman

© 2009 Jacob Richman

Posting to your Newsfeed

• Post relevant links http://apps.facebook.com/posted.php

• Post relevant notes http://apps.facebook.com/notes.php

• Post Photos and allow name tagging(i.e. photos of olim at airport)www.facebook.com/jacobrichman?v=photos• Monitor / follow-up on comments • Decide if and which comments to delete

© 2009 Jacob Richman

© 2009 Jacob Richman

© 2009 Jacob Richman

© 2009 Jacob Richman

Join Groups and Fan Pages

• You may join up to 300 groups• You may join up to 3,000 fan pages• Find groups / fan pages related to

your product / service• The new Facebook search box is

very powerful and useful in finding groups and fan pages and related postings

• http://www.facebook.com/search/

© 2009 Jacob Richman

Join Groups and Fan Pages

• View which of the groups that you joined are being updated and view which groups your friends recently joined

www.facebook.com/groups.php• Browse Fan pages www.facebook.com/pages/• View Groups and Fan Pages of your friends (if

their security permits)www.facebook.com/pages/#/jacobrichman?

v=info

© 2009 Jacob Richman

Join Groups and Fan Pages

• List of 1,700+ Jewish and Israeli Facebook Groups / Fan Pages www.jr.co.il/hotsites/facebook.htm

© 2009 Jacob Richman

Join Groups and Fan Pages

• Participate / Post• Do not spam• Stay within the topics• Be civilized even when provoked• Discussion Board Posting vs. Wall

Posting

© 2009 Jacob Richman

Create a Facebook Group

• Anyone can create and admin a group

• Groups are very useful for organizing support for a cause

• Search to see if a group already exists

• Determine if the group will be open or closed

© 2009 Jacob Richman

Create a Facebook Group• Members will see that you are the

Admin• Groups are directly connected to

the people who administer them• Admin can email up to 5,000

members• You can not convert a Facebook

group into a Fan Page

© 2009 Jacob Richman

Create a Facebook Fan Page

"Only the official representative of an artist, business, or brand may create a Facebook Page. The Page creator can then add other representatives to help them manage the Page. Each Page Admin will be able to build and edit their pages from their own accounts."

© 2009 Jacob Richman

Create a Facebook Fan Page

• More than 8 million users become fans of Pages each day

• Members will not be able to see that you are the Admin

• You can restrict membership by certain ages and locations

© 2009 Jacob Richman

Create a Facebook Fan Page

• Envision / plan how to get your first 100 members

• Set a username for your Fan Page(need over 100 fans)

www.facebook.com/username/

© 2009 Jacob Richman

Create a Facebook Fan Page

• Different Fan page layout / category options

• Choose the Page category carefully and wisely

• It is not possible to edit / change a Page category

• View existing fan pages similar to what you do / offer

© 2009 Jacob Richman

Facebook Fan Page Examples

www.facebook.com/IsraelConsulatewww.facebook.com/JerusalemPostwww.facebook.com/hotsiteswww.facebook.com/cjicoilIndex:www.facebook.com/pages/

© 2009 Jacob Richman

Create a Facebook Fan Page

• When a fan of your page takes action on it, their actions will appear on their own news feedGreat publicity!

• Add applications (i.e. import RSS feed from blog and displays new posts)

• Admin gets Page statistics (insights)

© 2009 Jacob Richman

© 2009 Jacob Richman

Facebook Fan Page Insights

© 2009 Jacob Richman

Promote your Fan Page

© 2009 Jacob Richman

Facebook Applications

• More than 350,000 active applications currently on Facebook Platform

• Directory of Applications and Recent Activity From Friends www.facebook.com/apps/directory.php

• Engage / update your fans on new features

• Review your statistics / insights

© 2009 Jacob Richman

Facebook Applications

• Easier and cheaper to start from an existing website

• The Jewish Wisdom Databasewww.jewish-wisdom.comwww.facebook.com/JewishWisdom

• Jewish Clipart Databasewww.j.co.ilwww.facebook.com/JewishStickers

© 2009 Jacob Richman

© 2009 Jacob Richman

© 2009 Jacob Richman

Points to Remember

• Long term time investment• Your group or fan page members

may not want to be active participants

• Do not abuse sending emails and updates

• Actively update your pages with new material

© 2009 Jacob Richman

Points to Remember

• Stay focused on your Facebook goals

• Request feedback from your audience

• Follow-up on audience feedback• Recruit new members from within

Facebook and from the outside• Track your Facebook statistics

© 2009 Jacob Richman

Questions /comments:

jrichman@jr.co.il

Subject: Facebook Presentation

www.jr.co.il

www.facebook.com/jacobrichman

© 2009 Jacob Richman