AMNESTY INTERNATIONAL AOTEAROA NEW ZEALAND ANNUAL REPORT 2013

CONTENTS

2 Vision, Mission & Values

3 Chair’s Report

4 Executive Director’s Report

6 Campaign Roundup

8 Fundraising & Membership

10 Treasurer’s Report

11 Our Finances

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Physical address: Te Piringa, 68 Grafton Road, Auckland 1010 Postal address: PO Box 5300, Wellesley St, Auck-land 1141 Telephone: +64 9 303 4520 Facsimile: +64 9 303 4528 Web: www.amnesty.org.nz

Email: info@amnesty.org.nz General enquiries: 0800 AMNESTY (266 378) Chair: Helen Shorthouse Executive Director: Grant Bayldon

Published by: Amnesty International Aotearoa New Zealand Cover Image: A ‘Gangnam Style’ dancer in front of the National Assembly in Phnom Penh. December 2012. © LICADHO Feedback: We appreciate your feedback and ideas. Please email info@amnesty.org.nz WWW.AMNESTY.ORG.NZ

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MISSION & VALUES Amnesty International is a movement of ordinary people from across the world standing up for humanity and human rights. Our purpose is to protect individuals wherever justice, fairness, freedom and truth are denied. OUR VISION A world in which every person - regardless of race, religion, gen-der, sexual orientation or ethnicity - enjoys all of the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards. OUR MISSION We are dedicated to promoting all human rights for all people and campaigning to stop serious violations of those rights when-ever and wherever they occur. OUR VALUES

Universality and indivisibility of human rights Global coverage and international solidarity Effective action for the individual victim Impartiality and independence Internal democracy and mutual respect

2012 Annual Meeting attendees wear glasses in support of then imprisoned Chinese human rights lawyer Chen Guangcheng. © Amnesty International

“

I AM free and I continue to be grate-ful for the life I lead and the choices I am free to make. The fact that not everyone is as fortunate as I am is what keeps me focused on playing my part in Amnesty’s vision of a world where everyone has access to all human rights. In late 2011 the Governance Team developed Amnesty International Aotearoa NZ’s strategy of human rights impact, growth and organisa-tional health. In early 2012 the Governance Team worked on recruit-ing the right new Executive Director to lead the implementation of this. Grant Bayldon joined the team in June. The remainder of the year has been spent on supporting and guiding the Executive Director and management team, reviewing our priorities, building our team and skills, and focusing on maximising our governance effectiveness. At this point I would like to thank Angie Heffernan who is standing down at the Annual Meeting after being on the Governance Team for two years. The Governance Team has also par-ticipated in several key international moments. I attended the Chairs’ Assembly and we have also partici-pated in a number of international phone conference calls and email discussions.

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The Movement continues to imple-ment the Global Transition Programme – that is the decentralisa-tion of our International Secretariat head office from London to a number of regional hubs. The purpose of this is to develop a stronger organisation which has a presence in all key global locations. The reasons are clear – we want to grow our income, but primarily increase activism and impact to really ensure human rights for all. We need local input to ensure we are relevant, effective and fast moving, but without losing what Amnesty is known and respected for – our ability to report and campaign based on facts and evidence. This implementation has not been without its challenges, in particular, how the changes will affect individu-als - especially in London - whose roles are directly impacted. As I write this, we seem to be moving towards a resolution which will en-able us to move forward. Two trial hubs have also been set up enabling feedback on what is working and what needs improving to be fed into long term planning. We are currently preparing for the bi-annual International Council Meeting in August. This is where global strat-egy is agreed and decision making undertaken for the whole of Amnesty. This enables us to act as a strong organisation with ‘one voice’,

focusing on agreed priorities to maxi-mise our impact. We will be talking more about this with you over the coming months. I feel confident that we are well set to achieve our strategic goals in order to maximise our human rights impact. Whatever part you play in Amnesty – donating, signing petitions, fundraising, working in our office or on the Governance Team, you con-tinue to play a vital and valued role. Thank you. And thank you for our freedom.

CHAIR’S REPORT

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I feel confident that we are well set to achieve our strategic goals in order to maximise our human rights impact.

HELEN SHORTHOUSE CHAIR / AMNESTY INTERNATIONAL AOTEAROA NZ

Helen Shorthouse Chair

EXECUTIVE DIRECTOR’S

REPORT

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I THOUGHT I knew a lot about Amnesty International when I started this role in mid 2012. In fact I had no idea of the breadth of work being done around the move-ment. At last count there were 170 active campaigns being worked on, all requiring significant rigour and resource. Which means that it’s not easy to sum up a year of our section’s activ-ity. From a personal perspective it’s been a whirlwind of new campaigns and new challenges. But as we recently completed the international report back on New Zealand’s involvement in all the 2012 campaigns, there were a couple of themes that jumped out for me.

Firstly, we are a movement of dedicated people. That’s easy to say, but from teams, to frontline fundraisers, to in-terns, to supporters, to the Governance Team - I get a strong sense of shared pur-

pose and dedication. This is some-thing that takes time to build and can’t be faked. And secondly, to be the most effec-tive we can be as a small section, we need to relentlessly focus on the areas where we can have the greatest impact. These won’t always be the most popular campaigns, but they will be the most important for us. The 2015 strategic plan Back in late 2011 the NZ Govern-ance Team adopted an ambitious new four year strategic plan covering the period to the end of 2015, which identified the need to narrow the focus and increase the measurement of our work to increase our impact, and to increase our Asia-Pacific and local focus. To support the increased human rights impact, a significant increase in the Amnesty supporter base was targeted, doubling it by the end of the plan period. This growth, done cost effectively, was to be an impor-tant part of returning the Organisa-tion to financial health, while being

able to recruit and retain high-calibre staff was identified as a prerequisite for success. So, just over a year into the new plan, how are we doing and what’s left to be done? Focus and measurement The team took on the call to narrow the focus down in late 2011, and for 2012 New Zealand identified a smaller number of priority campaigns to hone in on: some of these are listed in the campaigning report. Measurement of human rights impact is always difficult. We know that we get results – we see these especially when we take on individuals at risk cases like Mao Hengfeng, a relent-less campaigner for human rights in China who was released recently after years of imprisonment and torture. The fact that other campaigns are harder to measure doesn’t stop us from taking them on, but it does mean we need to work harder to evaluate and learn from them. Helpfully, our International Secre-tariat has recently developed a set of

GRANT BAYLDON EXECUTIVE DIRECTOR / AMNESTY INTERNATIONAL AOTEAROA NZ

“ ”

So, just over a year into the new plan, how are we doing and what’s left to be done?

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Grant Bayldon Executive Director

resources to help with this, and we have identified this area as a key focus for 2013. Growth & organisational health Amnesty International has been a household name in New Zealand for many years, but our resources have-n’t kept pace - in fact, when the new strategic plan was written our finances were looking pretty bleak. A previous attempt had been made back in 2007 to balance the budget, but with the benefit of hindsight we can see that not only were some expendable costs cut, long term financial sustainability was compro-mised by cutting our investment in recruiting new regular supporters - our future income. Since 2011 we’ve realised that what’s been lacking for us to get our finances back on track - especially given our strong profile - has been as simple and as difficult as getting out and talking to people directly and asking them to join us. Rather than flashy marketing campaigns we’ve focused on being on the streets, at events, on the phone and at people’s

EXECUTIVE DIRECTOR’S

REPORT

doorsteps – anywhere we can be to engage directly on human rights issues we know New Zealanders care about. Do we risk annoying some people by doing this? Yes, but if we believe in our mission it’s clear that we risk far more by not having the conversations and allowing far more people to join us. And is it working? Yes, absolutely. See the Fundraising & Growth and the Treasurer’s reports for the latest results. 2013 & beyond The themes in the strategic plan are as current now as they were when the plan was developed, and the 2013 phase of the plan is already well under way. I want to acknowledge here our staff and interns – it is remarkable just how high the calibre of our people is, not to mention their commitment to our cause. I especially want to recog-nise our management team: Rebecca Emery our Campaigns, Research, Advocacy & Communications Director, Cyrille Koolhaas our

Development Director and IT & Database Manager Vivian Chandra who are responsible for the increas-ingly strong position we now find ourselves in. It’s been a privilege to meet with many of the teams and supporters over the last year and to see how much strength there is in our membership. Thank you for continuing to be part of Amnesty International.

Amnesty volunteers campaigning on behalf of Russian punk band Pussy Riot at the Coldplay concert in November 2012.

CAMPAIGNING

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HUMAN

AND RIGHTS

WRONGS

2012 saw the first ever International Criminal Court conviction, as Thomas Lubanga was sentenced to 14 years for war crimes in the Democratic Republic of the Congo (DRC). This historic decision came in a year when people in the DRC were caught in yet more violence and insecurity. The verdict sends a strong message, a message that no one, not even presidents, are above the law. It shows that we must never take our eye off the ball. We must always keep watch, highlight and protest against human rights abuses, and demand justice.

Darth Vadar and his storm troopers took to the streets of Auck-land in a bid to buy weapons in June 2012.

Arms Trade Treaty

Around the world the Amnesty movement prioritised its 2012 cam-paigning toward an effective Arms Trade Treaty (ATT) - one that would stop countries and corporations selling guns, bullets and teargas to dictators and tyrants who've use them to kill and violently repress ci-vilians. In New Zealand our teams and staff took to the streets and festivals to ask New Zealanders to join our call for a bulletproof ATT. Along with our partners from Oxfam we presented 9000 Kiwi signatures, calling on New Zealand and Pacific delegates to stay strong at the negotia-tions in New York, to representatives from the National, Labour and Green Parties outside of Parliament in Wellington on 27 June. These signatures were added to a global total of 620,328, which were handed over to United Nation’s Secretary General Ban Ki-Moon before the negotiations began on 3 July. Sadly, in the last hours on the last day of negotiations in July, a call for more time was made by the United States, supported by Russia and with China taking the opportunity to make a few conditions of its own. In early 2013 we continued our calls for an ATT as world’s leaders were again meeting in New York in March. We used the opportunity to

lobby hard and say “Enough: No Arms for Atrocities”. Around the world we have worked extremely hard to ensure that the final text was not watered down and full of loopholes big enough to drive tanks through.

Corporate Accountability

Forced Evictions Housing is a human right we all share. Forced evictions are a major human rights violation fac-ing people living in slums and informal settle-ments around the world. That is why here in New Zealand in 2012 we pri-oritised our campaign for the adoption of national laws to prohibit forced evictions. We led international campaigning to oppose forced evictions in Cambodia, where tens of thou-sands of people are being unlawfully evicted from their land and their homes destroyed, often due to the money-driven demands of big business. This campaign was led by our Youth Groups, who campaigned hard during 2012’s Freedom Chal-lenge on behalf of individuals and communities at risk of forced evictions in Cambodia and Israel & the Occupied West Bank. They called on Gov-ernments in both countries to ‘Stop Bulldozing People’s Lives’. The 4000 New Zealand signatures collected for Cambodia were added to a global Amnesty total of 40,000 and sent to Cambodia where they were part of International Human Rights Day actions around the country, as Cambodians took to the streets calling for an end to forced evictions.

Throughout 2012 we continued our call on oil giant Shell to ‘Own Up, Pay Up, Clean up’ in the Niger Delta. With a particular focus by our Environmental Defenders Network and our Youth Network we contributed over 1700 signatures to the global total of over 300,000 delivered to Royal Dutch Shell in the Netherlands, calling on the com-pany to commit to an initial $1 billion to assist in the cleanup of the Niger Delta. During the global Write for Rights campaign we put a focus on the Bodo Community - a small township in the Niger Delta - and called on the Nigerian Government to see justice for the peo-ple of Bodo by ensuring a proper clean up takes place .

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CAMPAIGNING Middle East & North Africa (MENA) The popular protests that swept the MENA region in 2011 changed the political land-scape in the region to an extent that few could have foreseen. However the processes of change and transformation were far from over in early 2012 and by year’s end the region had seen almost two years of tur-moil. Nowhere has the human cost of the ‘Arab Spring’ been higher than in Syria, where the bloodshed only intensified throughout the year. In New Zealand, Syria was set as our priority MENA country and we lobbied the Russian Government to end the bloodshed in Syria. Amnesty reported on the abuse carried out by both sides of the conflict and concluded that crimes against humanity were being committed in Syria. We repeatedly called for the UN Security Council to refer the situation to the Interna-tional Criminal Court and for the interna-tional community to take concrete action, to stop violations on the ground and hold all those responsible to account.

Refugees/Asylum Seekers On 30 April the New Zealand Govern-ment announced that an Immigration Amendment Bill would be introduced to Parliament on 3 May for its first reading. The Bill raised a number of concerns, including seeking to mass detain asylum seekers, restricting family reunification and making asy-lum seekers re apply for refugee status after three years if they arrived as a group of 11 or more by boat. The alleged purpose of the Bill was to de-ter people smugglers. We launched an action - ‘Detention of asylum seekers in NZ. Not in my name!’ And over 1600 New Zealand-ers demanded better from the New Zealand Government, telling MPs that the Bill did not represent them. While it seemed that support for the Bill had wavered it was extremely dis-appointing to see New Zealand head even further down the wrong path when it came to asylum seekers as the Government made a new refugee deal with Australia in February 2013.

Death Penalty

We continued in our fight to see the death penalty abolished worldwide. The campaign targeted retentionist countries to adhere to and implement the interna-tional prohibitions and standards on the use of the death penalty, to achieve moratoriums on executions and abolition in a limited number of countries and to stop executions in specific individual cases. At an advocacy level we worked to lobby all Pacific governments to vote in favour of a moratorium on the use of the death penalty at the UN at the end of 2012 and, in Papua New Guinea, Tonga, Nauru and Fiji, to undertake domestic legal reform to prohibit the use of death penalty. In November a vote to establish a mora-torium on the death penalty at the UN General Assembly’s human rights com-mittee gave a further boost to the global goal of ending the use of capital punish-ment. 110 states voted in favour, 36 ab-stained and 39 voted against the resolu-tion. The death penalty is the ultimate denial of human rights and Amnesty opposes it in all cases without exception.

Individuals at Risk Every year, people face intimida-tion, are imprisoned, tortured and killed for peacefully expressing their beliefs or defending the rights of others. In 2012 we took action on behalf of many individuals at risk. We wore fluorescent balaclavas and called for the freedom of Russian punk band Pussy Riot - jailed for performing a protest song in Mos-cow's main Orthodox cathedral. We called on New Zealand to stand with 15 year old Malala - shot in the head by Taliban gunmen on her way home from school. She has since been released from hospital in the UK and is recovering well. Around the world and here in NZ we put on black sunglasses to stand with Chinese human rights lawyer Chen Guangcheng. In April the Chi-nese activist escaped from illegal house arrest into American diplo-matic protection in China, from where he was granted asylum in the US.

Amnesty volunteers and staff call on Russia to end the blood shed in Syria at Auckland University in May 2012.

January 2012: Russian punk band Pussy Riot sing a song in Moscow’s Red Square. © REUTERS/Denis Sinyakov

FUNDRAISING & MEMBERSHIP

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GROWTH Following the successful launch of our growth strategy in 2011, we are right on track to double the number of supporters (and income) by 2015: we finished the year on just under 6500 Human Rights Defenders pledging to make monthly con-tributions and more than 3000 additional people who made one or more donations during 2012. Income from our Human Rights Defenders pro-gramme grew by 20% in 2012 and this growth is expected to further accelerate during 2013. In-come from our appeal programme increased by 4%, while income from events and group contri-butions showed a 4% decline compared to 2011. Other programmes that showed healthy growth were our high donors income (30%) and income from members which tripled compared to 2011.

If we take out two one-offs from 2011 - a significant bequest and a grant from Amnesty International Neth-erlands - core fundraising income increased by a very healthy 17% in 2012. Even with these 2011 one-offs the 2012 growth is still 6%. MORE THAN JUST RAISING MONEY Our fundraising activities are more than just raising money to fund for our work. Amnesty International’s strength is bringing about awareness and mobilising the public. Our fundraisers engage with literally tens of thousands of New Zealanders every year about human rights issues and as such improve public awareness and offer people the opportunity to take action. Newly recruited supporters are also informed and encouraged to become active in one of our many networks or groups.

Nuba refugees in Yida refugee camp, South Sudan, April 2012. © Pete Muller

” “ Amnesty International’s

strength is about raising awareness and mobilising the public.

FUNDRAISING & MEMBERSHIP

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WHERE DOES YOUR

MONEY GO?

A young girl holds a message at an Auckland vigil for the people of Syria held by Amnesty and Syrian Solidarity NZ

What your donation does in New Zealand It enables New Zealanders to take action whenever and wher-

ever there is a human rights crisis It ensure that our Government meets its international human

rights obligations It helps protect human rights in New Zealand and overseas

through awareness raising and enabling the public to take action where needed

You support local human rights defenders in their activities You help support human rights education programmes in

schools through information, resources and speakers

What your donation does internationally It allows us to work with local human rights defenders around the

world It supports extensive field research in areas experiencing human

rights violations It allows us to respond to crises such as the recent civil unrest in

Syria by sending observers to volatile regions It publishes and translates reports and other media to optimise

awareness of our campaigns worldwide It allows us maintain a presence in key decision making bodies such

as at the UN headquarters in New York and at the International Criminal Court in the Netherlands

It helps increase Amnesty International’s impact in emerging eco-nomic powers such as Brazil, India, China and South Africa through human rights education training, collaboration with local organisa-tions, monitoring policy, lobbying and campaigning

Why we need your support We never accept funding from governments or political organi-sations for our campaigning work. We are funded by individ-ual supporters who speak up for those whose rights are denied. This financial independence means we are free to criticise or applaud with objectivity and impartiality. Your financial support goes to-wards: human rights research and

campaigning protecting people in imme-

diate danger pushing governments to

change practices and poli-cies to uphold human rights

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TREASURER’S REPORT

IAIN WORSLEY TREASURER / AMNESTY INTERNATIONAL AOTEAROA NZ

2012 was a year of real progress. After a slow start, we finished the year having developed real momen-tum in the Growth Strategy which was approved at our Annual Meeting in May and, in spite of even greater than planned investment in in-creased membership and support, we returned a deficit of only $126K. As I noted last year, because of the up-front investment required for sustain-able growth we had no expectation of breaking even before 2014. I am pleased to report that our in-come of $1.6M was our highest level ever, and an increase of 6% over last year, an increase made more remark-able if we consider that 2011 bene-fited from an unexpected bequest of $90K. Fundraising and Donations including bequests went up by 6% to $1.4M and it is again pleasing to see that the increase was dominated by the fundraising team’s success in building our Human Rights Defender Programme for regular financial con-tributors whose income was up by 16% - $122K. While our Face to Face recruitment income increased by some 44%, or $29K, a combina-tion of a lack of capacity from our preferred supplier, and underperfor-mance by the chosen alternative meant that this figure was less than

half what was expected. Rather than push ahead regardless, the decision was taken to seek further growth through Door to Door campaigning, and, after initial successful trials in September, this avenue was pursued with vigour

from October onwards. Income of $18K was generated in 2012, and Door To Door has now completely replaced Face To Face from external suppliers. Overall, our total expenditure in-creased by $50K. Fundraising invest-ment increased by $149K, and we were able to increase spending on our core campaigning, research, ad-vocacy and communications work by $78K while bringing Operations ca-pability up to 2010 levels largely as a result of the $231K decrease in our International Campaigning Con-tribution. I refer to the significant upfront in-vestment which sustained fundrais-ing requires and you will see from the Statement of Financial Position that we have recognised $320K of Donor Acquisition Costs as an asset. This allows us to fairly match the cost of acquiring supporters with the future income stream we know they provide. You will also see that our indebted-ness to the International Secretariat has increased by $300K following our successful application for an ad-ditional Fundraising Investment Loan. The total application was for $600K, of which half has so far been granted and received. Reorganisation at the Secretariat has meant that future access to funds for growth in New Zealand may be difficult to get, so we took the opportunity, knowing that the return on fundraising invest-ment is so high, to secure what we needed before the door closed. At the time of writing, we await a decision on the final $300K and hope we are

successful as this avenue of growth finance may close. As you can see from the Budget for 2013, our intention is to continue to invest heavily in growth using the additional funds we were granted, building on the momentum we have generated in our Door To Door cam-paign, while augmenting this with a modest in-house Face To Face pro-gramme. We fully expect the Door To Door programme to deliver the ex-pected results given performance to date and the excellent relationship with our chosen partner, and our in house Face To Face campaign allows us to tap untouched markets in a nimble, and cost efficient, manner. Income of $2.8M and a return to surpluses seemed an impossible dream three years ago but it is now within our grasp, and the forecast return from our current and future investment should see us not only financially robust and debt free in five years’ time, but with the re-sources and active membership to really make an impact in our fight against human rights abuses all over the world. Thank you for your continued support in these challenging but exciting times.

2012 was a year of real progress “

”

Iain Worsley Treasurer

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OUR FINANCES AMNESTY INTERNATIONAL AOTEAROA NZ INC STATEMENT OF FINANCIAL PERFORMANCE For the year ended 31 December 2012

Budget Actual Actual

2013 2012 2011 INCOME

Membership Income 25,000 22,061 14,262

Fundraising & Donations 1,899,149 1,390,178 1,310,020

New Initiative Income 835,253 187,807 129,367

Other Income 10,000 14,826 67,412

Interest Received 3,889 12,112 17,094

TOTAL INCOME: 2,773,291 1,626,984 1,538,155

EXPENDITURE

Operations 468,638 392,626 342,991

Campaigns, Research, Advocacy & Comms 497,629 402,499 324,625

Fundraising 1,523,218 758,192 608,875

Audit & Accounting Fees 7,800 7,479 7,786

Finance Charges 60,787 44,415 28,700

Depreciation 26,595 19,593 22,486

(Gain)/Loss on Disposal of Fixed Assets

(4,828)

3,335

Total Expenditure Before ICC 2,584,667 1,619,976 1,338,798

International Campaigning Contribution 174,540 133,089 363,952

TOTAL EXPENDITURE: 2,759,207 1,753,065 1,702,750

Surplus / (Deficit) for the Year 14,084 -126,081 -164,595

Includes salaries & wages of: 908,051 774,803 667,704

OUR FINANCES AMNESTY INTERNATIONAL AOTEAROA NZ INC STATEMENT OF FINANCIAL PERFORMANCE For the year ended 31 December 2012

Budget* Actual Actual

2013 2012 2011

NON CURRENT ASSETS

Property Plant & Equipment 38,009 54,905 46,110

CURRENT ASSETS

Cash At Bank & In Hand 238,880 423,737 483,236

Prepayments & Accrued Income 58,791 58,791 13,885

Intangible asset: Donor Acquisition Capitalised

458,062 319,749 0

TOTAL CURRENT ASSETS 755,733 802,277 497,121

CURRENT LIABILITIES

Accounts Payable 48,028 125,552 17,536

Accruals 25,267 25,267 19,640

Holiday Pay 62,635 62,635 43,304

International Secretariat Current Account -1,080 -1,080 156

Total Current Liabilities 134,850 212,374 80,636

Net Current Assets 620,883 589,903 416,485

NON CURRENT LIABILITIES

International Secretariat Loan - Non Current

1,085,382 1,085,382 777,088

NET ASSETS -426,490 -440,574 -314,493

Represented By:-

Current Year Surplus/ (Deficit) 14,084 -126,081 -164,595

Accumulated Funds Brought Forward -440,574 -314,493 -149,898

TOTAL ACCUMULATED FUNDS: -426,490 -440,574 -314,493

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* Budget updated 4/4/2013