amidst economic crisis… - unece · 3.8 million people 250,000 motorbikes 1.4 million cars 15,000...
TRANSCRIPT
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Impatient passenger demand for
modern, reliable and affordable public transport
amidst economic crisis…
Gregory Dimitriadis, Transport for Athens | ITC Policy Segment, UNECE, Geneva, 24 Feb. 2015
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3.8
million
people
250,000
motorbikes
1.4
million
cars
15,000
taxis
4
transport
modes
…the case of Athens
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2004 Leading destination
New infrastructure: airport, metro, roads, bus fleet
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Years of recession
Athens amidst
economic crisis
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42% increase
of fare evasion
23% Decrease in
transportation
work
26% Decrease
in passenger
volume
up to 40% increase in fare
prices
50% decrease
in state
subsidy
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the challenge…
more than ever passengers need
modern
reliable
affordable
public transport
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how did we
respond to
that challenge?
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The OASA Group
Coordinating
and supervising all
public transport
in greater Athens
Designing
the transportation
work and the
product policy
Operating
metro (lines 1,2,3),
tram, buses and
trolleybuses
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New philosophy
New strategy
Restructuring action plan
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Vision Sustainable and attractive
public transport
to become the preferred means
of moving around
the wider area of Athens,
contributing to its economic,
social and environmental
development
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Promote intermodality
16% change in passengers’ behavior recorded 3 months
after the implementation
(TRENDS poll by MRB)
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Metamorfosi area – City center
• More frequent
• More accurate
• Time saving
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Tickets & travelcards for all transport modes
Reduced fare prices
New products (5-day ticket, 3/6-month travelcards)
New product policy
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Measures
against fare
evasion
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Smart technology
Innovation
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mobile ticketing breaking the paper taboo
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PPP
Passenger Information & Fleet
Management (Telematics)
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PPP
Electronic ticketing by end 2016
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New brand!
Transport for Athens
One city. One Network.
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Approaching
the youth
photo competition
in social media
attracting
396,000 unique users
on Facebook
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Unprecedented
approval
ratings
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1.4% Increase in
passenger
volume the first after
5 years of decline;
reaching 651 million
boardings
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Upward trend passenger base expanded;
loyalty increased
20.8% increase
for monthly travelcard users
40.7% contribution
of monthly travelcards
to total fare revenues
(29.8% in 2013)
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revenues increased by € 14.6 million
in 2014 against 2013
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Job done?
More is needed
Restructuring implementation
Leadership and commitment
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Increase revenues Streamline costs Reinforce
passenger-centric
positioning
Strategic objectives
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Partnerships & implementation
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Increase urban mobility
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Measuring and optimizing
the environmental
footprint of the Group
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Welcome to Athens
Welcome to Transport for Athens
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