ami - corp presentation - eng - 2015.04.10
TRANSCRIPT
January 2015
Providing companies with the
winning edge in Latin America
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ca
About AMI
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AMI is the leading independent Market Intelligence provider in Latin America
• AMI is Latin America's leading Market Intelligence and Advisory group.
• AMI’s founding partners are pioneers in the field of Market Intelligence in Latin America, with over 20 years experience in the region.
• AMI has experience in every market in Latin America and the Caribbean.
• AMI is a member of SCIP – Strategic and Competitive Intelligence Professionals.
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More than two decades of seeking to understand the region
1993 1995 1997 1999 2000 2002 2003 2006 2007 2011 2013
InfoMex is founded inMexico City
First studies conducted in
South America, name changed to
InfoAmericas
Office opened in Sao Paulo
Tendencias launched, the
most widely read regional
intelligence newsletter
Office opened in Miami
InfoAmericas joins the Global
Intelligence Alliance (GIA) as
its Latin American member
Five industry practices are introduced
AMI consultants complete their 1,000th client
engagement in Latin America
InfoAmericas is sold to Kroll,
forming Kroll’s first market intelligence
division
Key members of the former InfoAmericas team form AMI, with offices in Miami and
Mexico City
Membership with GIA re-established
AMI consultants complete their 2,000th client
engagement in Latin America
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Industry expertise
• 195 projects• Food, beverage, snacks, appliances, beauty
products, toys, entertainment
• 70 projects• Telco – wireless, ISP, services,
equipment; IT – ERP, computers & accessories, AMT; Media – gaming, pictures, print, TV, radio
• 105 projects• 3PL, air cargo, FTL, LTL, rail, ocean,
warehousing, distribution, equipment, software
• 110 projects• Cars, trucks, buses, OEM parts,
aftermarket, service, finance
• 90 projects• Mining – exploration, equipment;• Energy – oil & gas, alternatives, petrochems; • Agriculture – commodities, fertilizers, technology
• 180 projects• Transportation, manufacturing,
chemicals, lubricants, metals, plastics, paper, packaging, safety
• 195 projects• Consumer & corporate cards, pre-paid
cards, digital wallets, mobile payments, POS technology
• 110 projects• Medical equipment, devices, hospital
services, health policy, pharmaceuticals, supplements, vaccines
PAYMENTS
$RETAIL & CPG
HEALTHCARE+TELCO, IT,
MEDIA
INDUSTRIALNATURALRESOURCES
AUTOMOTIVE
LOGISTICSINDUSTRYEXPERTISE
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Managing partners
Guillaume Corpart Managing Director
15 years in consulting in Latin AmericaFounder of Americas Market Intelligence
John PriceManaging Director
20+ years in consulting in Latin AmericaFounder of Americas Market Intelligence
SERVICE EXPERTISE
• Competitive intelligence• Monitoring services• Market strategy• Market sizing and segmentation• Customer segmentation• Market research
PROJECT EXPERIENCE
• 400+ consulting engagements• 200+ CI assignments
INDUSTRY EXPERTISE
• Consumer goods & retail• Financial services • Healthcare• Telco & IT• Industrial products• Automotive
SERVICE EXPERTISE
• Competitive intelligence• Market entry consulting• Market strategy• Partnering
PROJECT EXPERIENCE
• 800+ consulting engagements• 400+ CI assignments
INDUSTRY EXPERTISE
• Financial services • Consumer goods & retail• Logistics• Natural resources• Industrial products• Healthcare• Automotive• Telco & IT
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Clients served by AMI consultants…
…include over 50 of the 200 largest strategic investors in Latin America
…have invested over $300 bn in Latin America
…collectively generate annual revenues in Latin America of over $200 bn
…include over 60 of the world’s largest corporations that come from more than a dozen countries including: US, Canada, Mexico, Brazil, Colombia, Peru, Argentina, Chile, Venezuela, Japan, Korea, Germany, UK, Italy, Switzerland, Finland, Holland and Spain
…include some that have been loyal customers of AMI consultants for more than 15 years
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...assignments and clients are strictly confidential
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Our Core Services
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Our insights enable companies to grow in Latin America
• AMI’s suite of services is geared at enabling companies to compete and grow in Latin America.
Analytical insight and advisory, enabling you to compete more effectively and grow into new opportunities
Customized market monitoring solution that provides durable insights for decision makers
On demand, tailor made, consumer research
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• Competitive analysis• Market sizing, Market
segmentation & Market forecasts• Business environment analysis• Partner searches• Pre-Investment studies• Opportunity benchmarking• War gaming
As your partner, AMI can help you with:
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Benefits our clients value in Monitoring:
• Considerable time savings in finding relevant business information • More time to concentrate on decision-making, given the high signal-to-noise ratio • Reduction of cost redundancies - through the use of a single repository and delivery
tool for all externally or internally produced business information that helps avoid overlapping intelligence content and processes
• Constant access to global best practices in developing corporate intelligence activities
Early warnings and opportunities in four key areas:
• Competition• Regulations and political environment• Tender Monitoring and Sales Leads Monitoring• Market Pricing
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• Clients demand Market Research services that go well beyond basic data collection an analysis
• Market Research must answer some of the most vexing and costly decisions regarding branding, product launches, market entry, and other forms of greenfield investment.
• AMI’s five service lines offer a complete suite of solutions to most any research need.
Brand Studies
Mystery Shopping
Customer Satisfaction
Usage & Attitude
Market share analysis
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Case studies
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Sizing the motorcycle lubricant market in Colombia
Lubricants | Performance | Market Share & Channel Analysis
KEY BENEFITS AMI provided the client with highly detailed demand segmentation and growth projections of the motorcycle lubricant market in Colombia.
RESEARCH APPROACH
Interviews with key players in the lubricant market, such as suppliers, distributors, retailers, and OEMs provided the majority of information needed for this study. Insight from these informants helped AMI size the market and calculate demand by type, viscosity grade, supplier, distribution chain, retail establishment type, installation type, and demand forecasts through 2022, highly specific information known only by industry experts.
SOLUTION & DELIVERABLE
AMI’s report provided the client with a comprehensive account of the Colombian motorcycle lubricant market with current and future demand size, drivers of growth, the competitive landscape and distribution channels, providing subscribers to their study with complete understanding of this market and its growth.
NEED
Our client, a global consulting company, was conducting a world study on the demand for motorcycle lubricant and contracted AMI to lead the research for the Colombian market. The objective was to size and segment the demand for motorcycle lubricant in Colombia and identify key players and channels of distribution.
Geography: Colombia
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Getting a handle on smaller markets: Lubricants
Lubricants | Growth | Market Assessment
KEY BENEFITS AMI enabled the client to truly understand the market size and characteristics of its product and gauge its own market share vis-à-vis the competition.
RESEARCH APPROACH
The first challenge was to size the market, which our analysts did by cross examining trade data with several metrics that drive demand for lubricants such as the number of cars, the size of the electrical generation industry, the shipping sector, etc.
In order to accurately segment the market by competitor, sector, product and channel, our team had to conduct dozens of interviews with different channel players who have at least some knowledge of their sub-market or channel and then question repeatedly every estimate until reasonable hypotheses were reached for each data point.
SOLUTION & DELIVERABLE
AMI’s findings and analysis enabled the client to gain true visibility of the market for the first time in many years and properly gauge its own performance vis-à-vis the competition by product category, sector and channel.
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Our client required support in nine of the hemisphere’s smaller markets as it attempted to size and segment the lubricant market. The challenge to researchers in these countries is the absence of relevant published data combined with a large grey market that few understand and no one has quantified.
Application: Strategic analysis
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Mining lubricantsRetailer displays | Market research | Brand awareness and customer needs assessmentKEY BENEFITS AMI helped the client to understand what aspects of their product and marketing drives
customer preference and bias, necessary fodder for future marketing and sales efforts.
RESEARCH APPROACH
AMI analysts developed a guide to be used to interview a number of different positions within targeted supermarkets and convenience stores, both independents and chains.
AMI’s team then conducted 300 phone interviews across 10 LatAm markets.
SOLUTION & DELIVERABLE
The interview results, presented in both raw data format (for the client’s own analysis) as well as a strategic report, enabled the client to assess their market position in the eyes of their target market: supermarkets and convenience stores.
The detailed analysis of the survey further shed light on who are the most influential decision makers within target customers and what product aspects drive their opinion of the client’s brand and more generally the product category.
NEED
Our client, a leading supplier of commercial refrigerators and display cases, hired AMI to conduct a brand attribute and preference study. The goal was to understand where the client stood vis-à-vis its competitors in terms of its brand strength, perceived product features, and product performance.
Geography: Latin America
