amgen. grid i grid ii typography calibri regular calibri bold calibri italics
Post on 19-Dec-2015
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TRANSCRIPT
Visual Elements
- Interactively engaging - Defined regions on each page- Distinctive typography - Distinctive navigation tabs
Hierarchy
- Visual hierarchy is inconsistent
- Inconsistent grid layout contributes to inconsistent alignment of elements on each page
- Content not organized logically and predictably
- Increasing white space such as leading and kerning would have enhanced the viewing experience