americom marketing - who we are

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An Award Winning Full Service Ad Agency

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Page 1: Americom Marketing - Who We Are

An Award Winning Full Service Ad Agency

Page 2: Americom Marketing - Who We Are

We are an agency that provides an integrated approach to traditional and digital

advertising.

www.americommarketing.com

Page 3: Americom Marketing - Who We Are

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Team DirectorsSince 2001, Americom Marketing has established and added to this reputation and remains the only marketing firm of its kind in

the greater Southeast Texas region.

Charlie CooperCo Founder & CEO

Jack CravyInternet Marketing Director

Mike TobiasMedia Director

Jacob StackDir. of Business Development

Our team is also made up of other partners, affiliates, and part-timers. The list is growing as you read this! Ed Sturrock and Stefan Barlow of AmeriCommerce (now a Capital One Company) are at the top of the list with the longest tenure, along with our html

and dev specialists, James LaBove and Donna Barlow, and of course Gulf Coast Rock Legend Leroy Templeton.

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Recent AwardsIn the past ten years alone, Americom Marketing has won over 30 awards from several publications and foundations. These are the most notable awards the past couple of years.

Gold Addy AwardsBest Website Design – ConsumerBest Website Design – B2B

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Silver Addy awardsInteractive Media, Collateral Design, Newspaper Spread Design, Web Design, Logo Design, Regional Commercial

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Bronze Addy awardsCollateral Design, Web Design, Newspaper Ad Design

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1st Place – Press Club of southeast texasMarket Report Design, Guide Brochure

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Page 5: Americom Marketing - Who We Are

Brands We Represent

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Our Company HistoryAmericom Marketing started as a media buying and marketing company that specialized in traditional

media buys and performance measurement. After all of the changes, companies, and experience through the years – Americom Marketing has become one of the strongest digital and traditional

advertising agencies in Texas.

Americom Marketing started as a media buying/marketing company. Our approach was finding great deals for our clients.

2000Americom MarketingFounded Five years later,

Americom Marketing starts an e-commerce platform to help clients sell products online called AmeriCommerce.

2005Americom CreatesAmericommerce Capital One took

notice of the AmeriCommerce platform and completes the purchase of AmeriCommerce and names it SparkPay.

2014Americommercesold to capital one Using our experience

in E-Commerce and Internet Marketing, Americom becomes a digital agency integrated with traditional media.

2014Americom becomes full service agency

Page 7: Americom Marketing - Who We Are

Choosing the right agency for youAdvertising Agencies can get lost in all the dollar signs, but here at Americom Marketing we always remember the fundamental basics of what it takes to represent you as a client.

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Provide updates on a regular basis on each project being worked on.

Always analyzing our efforts to maximize client’s return on investment.All team members are up to date on all projects, regardless if in their department.Communication, communication, communication.

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Reports, Designs, and Suggestions are given on time and always punctual.Constantly provide ideas of how to better market your company today.Representation of your brand is always professional and held in high standard.

Never place an ad or finalize anything without approval.

Page 8: Americom Marketing - Who We Are

FullServiceSome ad agencies pride themselves in graphic design, some in internet marketing, some in web design, some in media buying, but there aren’t many that can do it all.

At Americom Marketing you get a complete service solution from top to bottom. Our team is made up of the finest talent that can provide solutions you’ve never even heard of. We’re here to help your business grow and we make sure no stone is left unturned when it comes to services we can provide.

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Page 9: Americom Marketing - Who We Are

Campaign Planning and Management

Creative Graphic Design Services

Copywriting, Scripting and Storyboards

Media Buying and Ad Placement

Internet Marketing: SEO, PPC, Email, Remarketing and Social

Web Design and Landing Page Development

Audio and Video Production

Printing, Trade Shows, and

Promotional Items

Reporting, Analysis, and Ad Measurement

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Set Milestones & Make a PlanBefore a full fledged campaign starts, it’s always best to define a plan and set

milestones. This way the agency and client are always on the same page.

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Measure Goals & Analyze CompetitionAs you develop your Media Plan you need to make calculated decisions based on

sound data.

Find a realistic goal for your company and

where it belongs in the local or national

marketplace.

Set Goals For Company Growth

Set 2, 5 & 10 Year Milestones

We’ll help you put milestones in place on where your advertising

should bring you.

Analyze CompetitionKnow what your competitors are

promoting, advertising, when they run ads and

what they spend.

Capitalize On Untapped Areas

Discover potential growth opportunities for

future marketing efforts.

Americom Marketing can provide you with an ongoing analysis of what your competitors are doing in the marketplace. Our team can provide you with a comprehensive overview of your industry along with a look at the

advertising campaigns of your competitors.

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Company

XXXXXXX

XXXXX

XXXXXX

XXXXXXXXXXX

XXXXXXXX

XXX

XXXXXX

XXXX

Ad Spend (Nov

2014)

$ 2,752,014

$ 3,013,061

$ 1,449,152

$ 2,248,418

$ 1,693,939

$ 1,400,109

$ 549,170

$ 142,266

Ad Spend (Dec

2014)

$ 1,421,217

$ 2,577,613

$ 1,900,893

$ 1,099,571

$ 687,497

$ 1,279,491

$ 138,462

$ 339,313

Ad Spend 4Q

2014

$ 7,711,067

$ 6,998,765

$ 5,482,105

$ 4,671,762

$ 4,143,020

$ 3,575,025

$ 1,327,656

$ 873,203

Competitive Advertising ReportsWe can create competitive reports that show you exactly what your competitors are

doing, what they are offering, how much they are spending, when they are doing it and much more.

Do you want to know how much your competitors are spending – and where? We can help.

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Company

Competitor 1

Competitor 2

Competitor 3

Competitor 4

Offer/Promotion

$5 Gold Eagle

Discount

$5 Gold Eagle

Discount $5 Gold

Eagle Discount Silver

Eagle Discount Silver

and Gold Eagle

Silver and Gold Eagle

Free Shipping Offer

$5 Gold Eagle

Discount

Product Price

$183.15

$172.62

$187.00

$33

$31 & $82

$35 $ $183

Free Shipping

$185.00

Publication

American Profile

Reader’s Digest

Sat Evening Post

Autoweek

Kiplingers

Popular Science

SmartMoney

Smithsonian

Competitive Promotion ReportsWe can create competitive reports that show you exactly what your competitors are

doing, what they are offering, how much they are spending, when they are doing it and much more.

Do you want to know how much your competitors are spending – and where? We can help.

Page 14: Americom Marketing - Who We Are

Campaign Planning & ManagementCampaigns can get complicated. Let the professionals at Americom Marketing

diagnose where to allocate your budget based on your goals.

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Campaign PlanningWhether it’s a weekly campaign, monthly campaign, or a 5 year plan – we can

help you maximize your budget to fit areas proven to help our clients grow.

Knowing where to place traditional media can make or break a campaign. We’ll help you capitalize on reach and

frequency while keeping costs economical.

Traditional MediaPlanning

SEO, PPC, Social Media, Web Development, E-Commerce & more. We help in all phases

while optimizing it to interact with your traditional media

placements.

Digital MediaImplementation

Advertising costs should be spent in areas targeted to help your company grow –

not hurt it. We’ll help allocate your budget to the areas

proven to work.

Budget Allocation& Analysis

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Campaigns are targeted to reach your customers wherever they may be.

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Local & National Campaigns

Geo targeted digital &

traditional marketing

Bulk discounts and remnant

buys

Local media placements

Budgeted in areas needing growth

Our relationships with national media reps help with discounts and remnant buys in all areas.

1Digital marketing campaigns can reach the world and be changed within a moments notice.

2We can research which areas of the world your campaigns would reach its most potential.

3Our competitive reports will show what geographical areas your competitors are advertising in and what areas they aren’t.

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Page 17: Americom Marketing - Who We Are

Design & Creative ServicesOur award winning designers at your disposal – whether it’s a simple piece of

stationery or a full fledged print campaign, we have you covered.

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Graphic DesignWe offer several graphic design services that can cover any graphic needs. Whether it’s billboards, magazine ads, print materials, web design, or just something fun – we have the team that can do it

right.

Print materials such as brochures, flyers,

stationery, and more.

Web design, banner ads, display ads,

web ads, and more.

Outdoor graphics for branding or

campaigns across the U.S.

Fun stuff such as posters, yard signs, and things that are

just different.

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Other Creative ServicesGraphic Design usually gets all the glory behind a campaign, but behind those campaigns are talented

writers and creative professionals meant to help in other ways behind the scenes.

Copy Writing Services

Story Boards & Presentations

Infographic Design

Poster and Character Illustrations

Page 20: Americom Marketing - Who We Are

Web Design & DevelopmentOur award winning web development and design sets us apart from

competitors. If you are looking to grow your business online – look no further.

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94%of people cite “design” as a reason

they do not trust certain websites

and our developers research the best platforms suited to meet your digital marketing goals.

We offer Award Winning web design and development services

Our expert graphic designers will tailor your website or landing pages to fit your brand.

1Each website we build is cross browser compatible such as Safari, IE, Firefox and Chrome

2All of our new website builds are responsive for mobile devices such as phones.

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Custom Web Development

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Award WinningE-Commerce Development

In 2010 SparkPay Online Store, formerly AmeriCommerce, won “Best E-Commerce Platform” at the SIIA Codie Awards.

If you sell a product – we’ll help you sell it online. Many of our clients fully operate from online sales.

Custom solutions for selling products online We help you step by step

through the entire process to get you selling products online with ease.

We design, develop, and get you through from start to finish Hundreds of features

have been implemented during the several years of tweaking our platform.

Features such as API integration & PCI compliance

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E-Commerce CapabilitiesThe landscape has become cluttered with offers and everyone seems to have the best deal. Let Americom separate fact from fiction in recommending the best ROI options to

promote your website.

Central database, shipping methods, pricing and discount models, tax rates, handling fees, SEO friendly and more.

Multiple Storefront Technology1

Internal and external integrations, accounting, mailing, ERP, shipping, inventory data, and more.

API Integration of 3rd Party Applications4

Completely managed by the same centralized administration console as your storefronts.

Facebook Shopping Integration2

Abandoned shopping carts, drip series emails, customer reviews, auto complete forms and other services.

Conversion Rate Optimization5

Responsive designs, dynamic auto complete search boxes, theme flexibility, and quicker payment options.

Mobile Commerce Development3

Scalable to stores selling hundreds of products or millions of products – we will develop a solution for you.

Custom Development6

Page 24: Americom Marketing - Who We Are

Internet Marketing ServicesSocial Media, AdWords, SEO, Email Marketing and much more. We create custom plans to fit the needs of your business to help it grow an online

presence.

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Specialty ServicesWe are a marketing company that brings both art and science to your campaign. With sophisticated analytics and competitive reports our research combined with the ability to track down great deals allows precise execution of our customer's advertising

budget.

We help design and optimize your landing pages, check outs, and

forms

Conversion Optimization

Facebook, Twitter, Pinterest, LinkedIn – from ad campaigns to

representation

Social Media Management

Google AdWords management, planning and execution

nationwide

AdWords (Pay Per Click)

In house, potential customers, email lists and more with custom

designs.

Email Marketing

On page and off page optimization, link building,

content marketing, etc

Search Engine Optimization

Amazon, eBay, Linkshare, CPA, Commission Junction and

ClickBank

Affiliate Marketing

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Certified Experts in Google AdWords

Having co-founded an award winning e-commerce platform gives Americom Marketing a competitive advantage over other companies who manage PPC

campaigns.

Our reports will show what you’re competitors are paying per click, what keywords they are targeting, and what areas they aren’t being effective in. This will give your company a more targeted approach.

Competitive analysis gives you and edge1 Ad Rank is comprised of Quality Score and Bid

Level – let us help your Ad Rank positioning by using our techniques to improve the quality score and keep your CPC low and conversions high.

Quality Score optimization techniques2

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SEO can help your bring lower CPC while also increasing conversions – that’s a win, win.

PPC quality score increase1

More people click on organic results instead of ads. With SEO, you never “pay per click”.

Best ROI for most brands2

Advertising your company to people who may do business? Advertise to those looking for business

Targeted to customers already wanting your service3

Search Engine OptimizationWhen someone is trying to find a product or service, the first thing they do is “google” it. We help in making sure your company is the first they see when searching. We perform services “on page” as well as “off page” and can help your company rise above the competition. Here are some of the benefits of performing SEO on your website:

We can help companies be found locally or nationally.

National or local optimization4

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1Post ManagementPosting relevant updates on your behalf.

2TargetedAd CampaignsWe can create targeted ads that point to specific landing pages.

3Outreach & Rep ManagementWe respond and reach out to people in your industry.

4Job openings & event postingsWe can advertise when you hold events or have job openings.

Social MediaWe have a ton of experience with Twitter, Facebook, LinkedIn, Pinterest, Instagram, and other social media platforms. We help brands develop relationships with people or potential customers who spend time on social media. If you want to advertise your event, no problem. If you want to advertise job openings, no problem.

The greatest asset provided by advertising on social media is the ability to advertise ONLY to customers who have the potential of becoming a client or customer. We help your company capitalize on that.

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Total Spend: $1,493.54Total Reach: 61,899 usersWebsite Clicks: 8,582Cost Per Click: $0.17

Social Media Case Study:

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Audio & Video ProductionCommercials aren’t just “whipped together” – they take preparation and

planning. Our audio and video specialists produce quality results for quality clients.

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Audio & Video Production

We know that making a good commercial is balancing what the audience wants to hear and what you need to showcase. Entertaining, informative, attractive and persuasive - we mix the right ingredients to make your brand stand out on the small screen, the big screen, the mobile screen and more. (We should also mention we are also mighty good at operating all these things on a budget.)

Visit our production work here:

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Recent Video Projects

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Media Buying & PlacementCampaigns can get complicated. Let the professionals at Americom Marketing

diagnose where to allocate your budget based on your goals.

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Economic Media Placements

Locally or nationally targeted audiencesYour advertising expenses should be spent wisely and properly to effectively reach your potential customers.

Remnant buys up to 90% off rate cardOur relationships with media reps keep us up to date whenever discounted opportunities arise.

Press coverage and rep managementNeed an interview on radio? Want to have a guest appearance on TV? We’ll help get what you need.

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NationalMediaCampaigns

Regardless of your company’s strategy,

we work with all mediums whether it’s digital or traditional.

Traditional & Digital

PlacementsGeo

TargetedCampaigns

We are accustomed to clients with several locations across the United States. We have decades of experience and relationships to target your customers nationwide and find the best ways to capitalize on your advertising budget.

We are a Texas based agency with a nationwide network

of media outlets.

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Print, Promotional & Trade ShowWe not only design these materials, but we also have distributor licenses set

up to actually sell these items at discounted prices. Let us get you noticed AND save you money.

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Print Materials, Promotional Items & Trade Show DisplaysWhether it’s brochures, flyers, brochures, direct mail, trade show displays or retractable banners – our

distributor license allows us get the highest quality while also saving your company money.

Flyers, brochures, business cards, pocket folders, and much more.

Direct Mail design and delivery, plus targeted mailing lists.

Promotional Items such as pens, kuzies, lanyards, flash drives, and much more.

Trade show displays, banners, backdrops, and much more.

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The Right Full Service Ad Agency

Contact Info:Email: [email protected]: (800) 889-9308

Principal Office:2615 Calder Beaumont, TX 77702