american recovery and reinvestment act, marketing plan
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The American Recovery and Reinvestment Act of 2009
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Objective
Purpose
Target Audience
Strategies
Tactics
Budget
Measurement
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The Act is a response to the economic crisis
unlike any since the Great Depression.
Unprecedented levels of transparency and
accountabilitywill allow you to know how, when,
and whereyour tax dollars are being spent.
Built-in measures to root out waste, inefficiency,
and unnecessary spending will be provided.
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Jump-start our economy
Create or save millions of jobs
Lay down groundwork for long-term
economic growth so our country canthrive in the 21st century
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Objective: To clearly communicate how to spend stimulus funds and what
ongoing specific progress is underway. A variety of communications tools and
resources will be used for effective community outreach.
Purpose:
To inform Citrus, Levy, and Marion Counties unemployed residents of the three
million plus dollars available for education and training under the Recovery Act.
To inform youth ages from 14 24 age of the funding available for summer
training programs.
To the general public about the Green Jobs Initiative.
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The AmericanRecovery andReinvestment Act of2009, was signed intolaw by PresidentBarack Obama onFebruary 17, 2009,
addresses our presenteconomic crisis andbuilds a foundation forour future.
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PRIMARY: The unemployed between the
ages of 24 to 65 in Citrus, Levy and Marion
Counties
SECONDARY: Citrus, Levy and Marion
Counties disadvantaged youth between the
ages of 14 to 24
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Media Channels: Heavy Impact on theLaid Off Worker
Education: Adult and Youth Services
Public/Community Events
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Media Channels/Outlets: The Media will help inform citizens about
stimulus resources available for the unemployed and area youth.
Traditional Outlets: Print (local press), TV, Radio through aggressive
public relations
New Outlets: Internet, i.e. blogs, and cell phone texting (includes
Internet access, etc.)
Local Recovery Website: Provide Local Recovery Website linked
with local Workforce Connection website - CLMrecovery.com
Education: Scholarships through Stimulus Funds
Training: Career Launch for Professionals Workshops, Stimulus
Expo, Job Fairs, and Local/Neighborhood Community Centers
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Education:Explain the American Recovery and Reinvestment Act
and how it will help local citizens in Citrus, Levy and Marion Counties
in Florida.
Transparency:Show how, when, and where the money is spent in
local area.
Accountability:Provide data that will allow citizens to evaluate the
Acts progress and provide feedback.
Weekly updates, blog postings, podcasts, videos, downloadable
documents, such as the Rapid Guide to Layoff Survival, newsupdates and social networking such as Facebook and Twitter.
Sharing tools to link and share information on website will be provides
for visitors. YouTube site with video to educate and inform.
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Website PromotionalMaterial
The American Recovery and Reinvestment Act of 2009
Used on websites to provide information to citizens
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http://www.clmworkforce.com/http://www.clmworkforce.com/ -
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Media Promotional Material
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Media Promotional Material
Photo by Jannet Walsh
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Opportunities are becoming available as federal
agencies implement the Recovery Act.
Search, monitor and review grant opportunitiesat Grants.gov, contract opportunities at
FedBizOpps.govand loan opportunities at
GovLoans.gov.
Learn if you are eligible to receive government
benefits, visit GovBenefits.gov.
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Workforce Connection, the local organization that
provides services to employers and job seekers,
received $3,267,204 in funding from the the American
Recovery and Reinvestment Act of 2009.
Citrus, Levy and Marion Counties
More than !3 Mi"ion in Funds for Youth and Unemployed
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45%
28%
14%
13%
Services to Laid Off Workers
Youth Services
Adult Services
Employment Assistance
$ 3,267,204
Graphic by Jannet Walsh, Data from Workforce Connection
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Heavy impact on Laid
Off Workers$1,476,922
Provide scholarships and support
Serve adults and dislocated workers (workers who have
lost their jobs due to a business/plant closure or layoff).
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Youth Services $ 918,869
Provide summer employment opportunities fordisadvantaged youth, ages 14 to 24, work
experience, on-the-job training, and short-term
training and longer term occupational training.
Paid at Floridas minimum wage, currently $7.21
per hour. Expected to range from 20 to 30 hours
per week.
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Adult Services $455,299
Employment Assistance $416,114
Provide Re-Employment Services to
help find employment and connect
with employers
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Projections show that green jobs are expanding
in areas such as solar and waste to energy
companies, energy efficient building products,and recycled product manufacturing.
Grants are currently being pursued for green
jobs training and expansion.Tuesday, July 16, 2013
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Area agencies and leaders are combining forces
seeking funds for job training for Green funding to
grow jobs in the region.
Companies interested in the Green Jobs Initiativeshould call (352) 873-7991.
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Measurement: Examination once a month on
outreach and impact
Assessment: Examination once a month on
findings
Evaluation: Re-examination of tactics for
either improvement or maintaining strategies
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The American Recovery and Reinvestment Act of 2009
Citrus County Workforce Connection
1103 E. Inverness Blvd
Inverness, FL 34452Ph.: (352) 637-2223, Fax:(352) 341-0033
Marion County Workforce Connection
2703 NE 14th St.
Ocala, FL 34470
Ph.: (352) 840-5700, Fax: (352) 840-5712
Levy County Workforce Connection
9030 Alternate 27
Bronson, FL 32621
Ph.: (352) 486-5580, Fax: (352) 486-5585
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http://www.recovery.gov/http://www.recovery.gov/http://www.clmworkforce.com/http://www.clmworkforce.com/ -
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mailto:[email protected]:[email protected]