american advertising awards 2015-2016 aaf...

AAF MONTGOMERY PRESENTS

AMERICAN ADVERTISING AWARDS 2015-2016

THANK YOU TO OUR PRESENTING SPONSORS

V E N U E

ONE COURT SQUARE

W I N N E R ’ S B O O K

WELLS PRINTING

T R O P H I E S

CHARLIE’S TROPHIES

A D DY ® R E E L

SPECTRUM REACH

E M C E E

TARA FENN

2016 ADDY® AWARDS

A D DYS ® C H A I R

Lisa Silver

howtoaddy.comaafmontgomery.org

THANK YOU TO OUR SPONSORS

G O L D E V E N T S P O N S O R

Alabama Power

S I LV E R E V E N T S P O N S O R

Communicorp

ST U D E N T S P O N S O R S

CopperwingMatrix

C LU B S P O N S O R S

Bell MediaDavis DirectStamp

J U D G I N G S P O N S O R S

24 CommunicationsAmpersandShoppes at EastchaseSpectrum ReachTaziki’s

I N - K I N D S P O N S O R S

AKDAlabama GraphicsBlackfinn AmeripubGallery OneLovett PrintingMadison Car WashMontgomery BiscuitsPure Barre MontgomerySeville SalonSouthern Poverty

Law CenterWelle Studio

S P E C I A L T H A N KS

ADDYs® committee: Jim Bradley, Peyton Flowers, Sheri Rose and Amy StackhouseAAF President: Michelle LelandAAF Board: Kelly Culpepper, Leigh Farrior, Cara Hathcock, Summer Patterson, Kristina Turner, Suzanna

Wasserman and Amber Willingham

Thomas Styles, Marie Wise, Davena McRae, Emily Shanks, Ariel Cox, Daniela Cobb and the students at Booker T. Washington High School and all the many others who have helped in this endeavor.

A very special and heartfelt thanks goes to previous ADDY® chairs, Michelle Leland and Kristina Turner, for their tireless support, guidance and assistance throughout the entire ADDY® process. You both are my strength. — Lisa

The American Advertising Awards program is the advertising industry’s largest and most representative creative competition, recognizing creative excellence in the art of advertising.

Sponsored by the AAF, the American Advertising Awards competition represents the broadest creative spirit of advertising by recognizing all forms of advertising; in all varieties of media; created by all sizes and types of entrants; and from all over the country. Nationally, more than 40,000 total entries are entered and judged annually. Roughly 200 entries were entered and judged in Montgomery. Here are the best of the best.

RUSSELL ESTESDESIGN DIRECTOR, SOUTHERN POVERTY LAW CENTER

Russell Estes brings over 20 years of editorial design, advertising, corporate marketing and video production experience to his role as design director at the Southern Poverty Law Center (SPLC). His work can be found on the pages of the Intelligence Report and Teaching Tolerance magazines and throughout the extensive SPLC collateral catalogue. In addition to being an award-winning designer (he was a Print magazine Best in Region winner in 2015 and the AAF of Montgomery Art Director of the Year in 2014 and 2015), Russell is a musician and an avid reader of graphic novels. He is a fine arts graduate of Auburn University at Montgomery.

SHAWN TRITZINTERACTIVE DIRECTOR, STAMP

Shawn has worked at Stamp for over 13 years — specializing in all things interactive including planning, design, development, and programming. He gravitated toward the interactive side of the industry where he is attracted to the ever-changing landscape and the challenges it constantly presents. As director, Shawn keeps a broader view on production, keeping interactive projects on track as well as digging into the trenches and pushing the projects along. While Shawn’s work has resulted in numerous awards, he’s never ready to rest his laurels, instead always ready to improve and work on what’s next.

JARRETT MOORECREATIVE DIRECTOR, INNER SPARK CREATIVE

Jarrett is the Creative Director at Inner Spark Creative. He was awarded of a National Silver ADDY® Award for graphic design in 2013. After a few years leading an in-house marketing team for higher education, Jarrett co founded Inner Spark Creative in his hometown of Auburn, AL. His background includes over 10 years of experience specializing in graphic design, publication design, branding, and social media marketing for small businesses, large corporations, nonprofits and higher education alike.

ERIKA TRACYFREELANCE DESIGNER

Erika is a work-from-home mama happily living in the South. She works as a freelance designer and photographer in Montgomery, Alabama. As Art Director of LEAN magazine, she celebrates her love of the South through design and collaboration with local artists. She's a regular contributor to TheKitchn.com and the 2015 Montgomery Advertising Federation ADDY® Best in Show winner for her design of Chulee by Elmore and Miles DeMott.

STUDENT JUDGES

STEFAN MUMAWDIRECTOR OF CREATIVE STRATEGY, HINT

Stefan Mumaw is the Director of Creative Strategy at Hint, a Kansas City creative content & experience design shop. He has authored six books, the most recent being Creative Boot Camp, a 30-day crash course on creativity. Previously, he authored Chasing the Monster Idea, co-authored Caffeine for the Creative Team and Caffeine for the Creative Mind with Wendy Lee Oldfield, as well as Redesigning Websites and Simple Websites. He has spoken at numerous creative industry gatherings over the years and been known to embarrass himself and those around him if given the opportunity.

MARK SORENSENCREATIVE DIRECTOR, SEED FACTORY

Mark Sorensen is Creative Director, and an agency partner, at Seed Factory in Atlanta. Since studying at Creative Circus, he’s had the honor of working on a variety of great brands including AT&T, Belvedere Vodka, Capital One, ING Financial, REI and Tropical Smoothie Café. Mark consistently delivers creative solutions that receive industry recognition, including a prestigious Emmy Award nomination and a “Best Spot of the Year” accolade from Adweek magazine. He has been published in Communication Arts magazine, Luerzer’s Archive, and Print magazine. His work has been awarded by AAF, D&AD and the One Show. In the past, he has taught creative concept and strategy classes in the Minneapolis and Atlanta advertising communities.

KARINNE CAULKINSDIRECTOR OF DESIGN, THE BUNTIN GROUP

Karinne is the Director of Design at The Buntin Group in Nashville, Tennessee — an Adweek Top 100 shop. She joined Buntin in 2005, bringing with her one of the most highly recognized portfolios of any art director in the country. The Nashville Advertising Federation’s only four-time Art Director of the Year has earned a Grammy Award for her work on the O Brother Where Art Thou soundtrack, multiple Dove Awards, 15 national ADDYs®, and over 300 local and regional ADDYs®. Karinne’s work has been featured in print, Communication Arts, Graphis and countless other design magazines and industry forums. Her client roster has included John Deere, Johnston & Murphy, Vanderbilt Medical Center, Chinet, Cracker Barrel, and numerous record companies.

PROFESSIONAL JUDGES

D E S I G N E R O F T H E Y E A R

JULIE SANDERSCommunicorp

CO PYW R I T E R O F T H E Y E A R

CAMILLE LEONARDStamp

A RT D I R E C TO R O F T H E Y E A R

RUSSELL ESTESSouthern Poverty Law Center

B E ST O F S H OW

STAMPColumbus CVB Out CampaignCamille Leonard, Copywriter and Creative DirectorAlex Trott, Production ArtistShawn Tritz, Interactive DirectorLaura Hicks, Interactive Account ExecutiveVictoria Belton, Account ExecutiveDavid Allred, Managing DirectorJim Leonard, Copywriter and Executive

Creative DirectorTaylor Daughtry, DeveloperJohn Furr, Developer

SPECIAL AWARDS

B E ST O F P R I N T

COTTON & PINE CREATIVEMontgomery Burger BashSteven Lambert, Creative DirectorRobin Birdwell, Graphic DesignerBethany Geiger, Copywriter & Web Designer

B E ST O F B R OA D C AST

STAMPZero Addiction TV CampaignLee Gipson, CopywriterJim Leonard, Executive Creative DirectorSusan Bryan, Account DirectorTimes Fly Productions, ProductionJoe Walker, Animation

B E ST O F I N T E R AC T I V E

BELL MEDIABell Media WebsiteScott Bell, CEOMatt Pavlick, VP of Operations

M O SA I C AWA R D

SOUTHERN POVERTY LAW CENTERSelma: The Bridge to the Ballot Integrated CampaignRussell Estes, Design DirectorValerie Downes, Senior DesignerMichelle Leland, DesignerSunny Paulk, DesignerScott Phillips, DesignerKristina Turner, DesignerShannon Anderson, Design AssociateAlex Amend, Digital Media DirectorAngbeen Saleem, Digital Media Associate

P U B L I C S E RV I C E AWA R D

STAMPZero Addiction Television and Radio CampaignLee Gipson, CopywriterJim Leonard, Executive Creative DirectorSusan Bryan, Account DirectorJoe Walker, AnimationTimes Fly Productions, ProductionGGRP Studio, Production

J U D G E ’ S C H O I C E


J U D G E ' S C H O I C E

ERIKA TRACY DESIGNlean Magazine Spring 2015Erika Tracy, Art DirectorJenny Stubbs, EditorJennifer Kornegay, Contributing EditorJosh Moates, Cover PhotographyBig Dreamz Creative, Contributing Photographer

COMMUNICORPAflac Convention Awards Book Oasis of the SeasJulie Sanders, Senior DesignerMichael Robinson, Senior Graphic ArtistMike Fowler, Photography SpecialistBob Klema, Senior Graphic ArtistJanet Stephens, Account RepresentativeDavid Williams, Project Manager

COMMUNICORPAflac Convention Qualification Brochure New OrleansJulie Sanders, Senior DesignerMike Fowler, Photography RetouchingJanet Stephens, Account RepresentativeDavid Williams, Project ManagerGail Tyson, Copywriter

GOLD ADDYS®


ERIKA TRACY DESIGNlean Magazine Spring 2015Erika Tracy, Art DirectorJenny Stubbs, EditorJennifer Kornegay, Contributing EditorJosh Moates, Cover PhotographyBig Dreamz Creative, Contributing Photographer

INNER SPARK CREATIVETiger Tamales LogoDayton Cook, Art Director/Designer

SOUTHERN POVERTY LAW CENTERJimi Hendrix CardRussell Estes, Design DirectorValerie Downes, Senior Graphic Designer/IllustratorMichelle Leland, Designer

SOUTHERN POVERTY LAW CENTERSelma: The Bridge to the Ballot Integrated CampaignRussell Estes, Design DirectorValerie Downes, Senior DesignerMichelle Leland, DesignerSunny Paulk, DesignerScott Phillips, DesignerKristina Turner, DesignerShannon Anderson, Design AssociateAlex Amend, Digital Media DirectorAngbeen Saleem, Digital Media Associate

STAMPColumbus CVB Out CampaignCamille Leonard, Copywriter and Creative DirectorAlex Trott, Production ArtistShawn Tritz, Interactive DirectorLaura Hicks, Interactive Account ExecutiveVictoria Belton, Account ExecutiveDavid Allred, Managing DirectorJim Leonard, Copywriter and Executive

Creative DirectorTaylor Daughtry, DeveloperJohn Furr, Developer

STAMPThe Locker Room Toomer’s Nut ShirtPerry Brown, Art DirectorCamille Leonard, Creative Director/CopyBeth Bushman, Account Executive

STAMPRetirement Systems of Alabama Annual ReportCamille Leonard, Creative DirectorNolan Odom, Production ArtistAlex Trott, Production ArtistStephen Poff, PhotographerJim Leonard, Executive Creative DirectorSusan Bryan, Account Executive

STAMPSanders Sales KitCamille Leonard, Creative DirectorBeth Bushman, Account Executive

STAMPZero Addiction TV CampaignLee Gipson, CopywriterJim Leonard, Executive Creative DirectorSusan Bryan, Account DirectorTimes Fly Productions, ProductionJoe Walker, Animation

AUBURN UNIVERSITY OFFICE OF COMMUNICATIONS & MARKETINGAuburn University Rankings WebsiteMary Huddleston, Graphic DesignerLucy LaMar, Director, Marketing

& Creative ServicesMike Clardy, Interim Assistant

Vice President and Director, University Communications

Al Eiland, Creative Supervisor

BELL MEDIABell Media WebsiteScott Bell, CEOMatt Pavlick, VP of Operations

COMMUNICORPAflac Oasis of the Seas National Sales CampaignJulie Sanders, Senior DesignerGail Tyson, CopywriterMike Fowler, Photography SpecialistJanet Stephens, Account

RepresentativeDavid Williams, Project ManagerDaniel Strunk, Interactive Designer

COMMUNICORPAflac President’s Club Qualification Brochure RomeJulie Sanders, Senior DesignerSlade Nicolay, DesignerMike Fowler, Photography SpecialistLaura Murray, Account

RepresentativeDavid Williams, Project ManagerGail Tyson, Copywriter

COMMUNICORPCommunicorp Top Hands Event Integrated CampaignJulie Sanders, Senior DesignerMike Fowler, Photography

RetouchingDaniel Strunk, Interactive DesignerSuzanne Jones, Account Service

CoordinatorDavid Williams, Project ManagerAngella Gallops, Senior Account

ExecutiveSissy Doll, Business Development

Consultant

COPPERWING DESIGNDesignAlabama WebsiteAngela Stiff, Creative DirectorSpencer Roeder, DesignerScott Smith, Programmer

COPPERWING DESIGNNeptune ExhibitAngela Stiff, Designer/Creative

DirectorSpencer Roeder, DesignerApril Saunders, DesignerLeon Barwick, Copywriter

FIFTH ADVERTISINGAlabama Association of Realtors: 2015 Annual Convention Jubilee CampaignHaley Clement, Account ExecutiveAshley Trewett, Senior Art Director

SOUTHERN POVERTY LAW CENTERAge of the Wolf ReportRussell Estes, Design DirectorSunny Paulk, Designer

SOUTHERN POVERTY LAW CENTERIntelligence Report Spring 2015 coverRussell Estes, Design DirectorValerie Downes, Senior DesignerMichelle Leland, DesignerPeter Strain, illustrator

SILVER ADDYS®

SOUTHERN POVERTY LAW CENTERRight vs. Wrong Side of History Social Media CampaignRussell Estes, Design DirectorMichelle Leland, Designer

SOUTHERN POVERTY LAW CENTERUnderstanding the Threat: The Rise of the Lone Wolf VideoRussell Estes, Design DirectorValerie Downes, EditorScott Phillips, EditorShannon Anderson, Design

AssociateMichelle Leland, DesignerSunny Paulk, DesignerKristina Turner, Designer

STAMP30-A Print Ad SeriesCamille Leonard, Creative DirectorBeth Bushman, Account ExecutiveJim Leonard, Copywriter

STAMPAlabama AG Credit BannersLeigh Farrior, Art DirectorCamille Leonard, Creative DirectorSusan Bryan, Account Executive

STAMPAlaCOMP Sales KitLeigh Farrior, Art DirectorBeth Bushman, Account Executive

STAMPMontgomery Academy ViewbookCamille Leonard, Creative DirectorJim Leonard, Account Executive

STAMPMontgomery Area Food Bank VideoAlex Trott, Copywriter/NarratorStephen Poff, VideographerJoe Walker, AnimatorJamie Ramsey, Account ExecutiveBeth Bushman, Account Executive

STAMPMontgomery County Bicentennial LogoCamille Leonard, Creative DirectorJim Leonard, Executive

Creative DirectorSusan Bryan, Account Executive

STAMPRiverbank TV Commercial “Pool”Lee Gipson, CopywriterJim Leonard, Executive

Creative DirectorStephen Poff, VideographerBeth Bushman, Account ExecutiveGGRP Studio, Audio Production

STAMPSanders Stationary PackageCamille Leonard, Creative DirectorBeth Bushman, Account Executive

STAMPZero Addiction Integrated CampaignLeigh Farrior, Art DirectorJoe Walker, AnimatorTaylor Daughtry, DeveloperShawn Tritz, Interactive DirectorCamille Leonard, Creative DirectorStephen Poff, VideographerLee Gibson, CopywriterJim Leonard, Executive

Creative DirectorSusan Bryan, Account Executive

STAMPZero Addiction Radio CampaignLee Gipson, CopywriterJim Leonard, Executive

Creative DirectorSusan Bryan, Account DirectorGGRP Studio, Production

ST U D E N T D E S I G N E R O F T H E Y E A R

AMBER HALLAuburn University Montgomery

STUDENT SPECIAL AWARDS

B E ST O F S H OW

AMBER HALLAuburn University MontgomeryBikeflip Integrated Campaign


LOUISE CHENGTroy UniversityMookies Magazine Advertising CampaignErin Downing, Copywriter


HAO DAITroy UniversityThe Common Currency of China and America


CHANDLER FORDTroy UniversityFluid Poster Series


AMBER HALLAuburn University MontgomeryElement Integrated Advertising Campaign

LOUISE CHENGTroy UniversityMookies Magazine Advertising CampaignErin Downing, Copywriter

HAO DAITroy UniversityThe Common Currency of China and America

STUDENT GOLD ADDYS®

CHANDLER FORDTroy UniversityFluid Poster Series

AMBER HALLAuburn University MontgomeryBikeflip Integrated Campaign

LOUISE CHENGTroy UniversityBoozie Beans Poster

LOUISE CHENGTroy UniversityMookies Packaging

MATTHEW DUNNETroy UniversityYankee Twist Microbrewery Packaging

MATTHEW DUNNETroy UniversityYankee Twist Microbrewery Poster SeriesJonah Enfinger, Photographer

AMBER HALLAuburn University MontgomeryElement Integrated Advertising Campaign

BRANDON-MYKAL RAMBUSAlabama State UniversityA Timeless Style Poster Series

KRYSTA SMITHAlabama State UniversityVeg Head Integrated Advertising Campaign

STUDENT SILVER ADDYS®

AAF MONTGOMERY SILVER SPONSOR

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SPECIAL THANKS TO ALL WHO ENTERED

Auburn University Office of Communications & MarketingBell MediaBig Dreamz CreativeCommunicorpCopperwing DesignCotton & Pine CreativeDTI (Design, Technology & Industry)/Troy UniversityE/F CreativeErika Tracy DesignFifth AdvertisingInner Spark CreativePeter/Parker CreativePhotography by DiAnna PaulkPolizos/Corley Group, LLC.RSVP MontgomerySouthern Poverty Law CenterSquare Root InteractiveStamp

AND TO THE PARTICIPATING UNIVERSITIES

Alabama State UniversityAuburn UniversityAuburn University MontgomeryTroy University

american advertising awards 2015-2016 aaf...

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