Ashley MeachemSocial Engagement SpecialistPortfolio – 2013

IntroductionI present myself as budding public

relations professional with a passion for interactive campaign management

and strategy development. A diverse range of employers and industries

have fashioned me to become experienced in digital marketing and

outreach with demonstrated expertise in social media strategy/management,

and email marketing campaigns. I am committed to making sure that all

targeted aspects of the web 2.0 sphere are used effectively and efficiently. 

Resume

Marketing Specialist June 2012- Present Consensus Inc-Los Angeles, CA» Manage multiple project-specific databases of up to 2,500 stakeholders across digital platforms.» Organize project milestone specific stakeholder meetings by securing venues, equipment rental, vendor services and team logistics planning. » Develop content and design for websites, digital marketing, collateral materials to be distributed with graphics team. » Compile performance management reports to track project growth, stakeholder activity and modify strategy to meet client expectations accordingly.» Create and maintain strong presence within project communities both at a digital and interpersonal level. » Supporting role in new strategy and content development for digital and grassroots campaigns.

Publicity InternJune 2010- April 2011, Magic Bullet Media- Los Angeles, CA» Developed weekly analytics and monitoring reports for each project campaign to track national campaign reach and audience.» Compiled media list through Cision Point of relevant media outlets and bloggers for distribution of campaign materials.» Assisted in various company activities including new business and strategy planning and on-site production events.

Student Recruiter & Event Planner August 2010- May 2012, Hampton University Office of

Admissions- Hampton VA» Coordinated and conducted weekly admission presentations and campus tours weekly to prospective student and family groups of 25 or more. » Represented Hampton University at seasonal off-site recruiting events; high schools, and career fairs nationwide to promote the Hampton University Brand. » Stewarded relationships with students and families, throughout various stages of the admissions process.» Created a Twitter profile to engage team members, current university students, and prospective students with information abut the admission office and the Student Recruitment Team.» Cooperatively organized and managed large-scale annual recruiting events, hosting a range of 100-15,000 attendees.

Editorial/Social Media InternJune 2010- November 2010, AmberMag.com- New York, NY» Created media releases for summer event series.» Managed social media profiles and giveaway contests.» Acted as representative at non-regional events.

Relevant Experience

Bachelor of Arts, Public Relations Graduated May 2012- Hampton University- Hampton, VA» Scripps Howard School of Journalism and Communications» Graduated with university and department academic honors» Dean’s List 2008-2012

Education

Technology» Apple iWork Suite » Adobe InDesign » Cision Point

» Facebook » HootSuite

» MailChimp» MetroQuest» Microsoft Office Suite

» Nation Builder» Prezi» ShortStack» Storify

» Twitter» Wordpress

Expertise» Public Relations» Social Media » Database Management

» Event Planning» Media Writing» Campaign Research » Website Development

Skills

Current Projects

East San Fernando Valley Transit Corridor

Client: Los Angeles County Metropolitan Transportation Authority (Metro) Company: Consensus Inc.Project Responsibilities: Coordinate and execute milestone stakeholder meetings by securing venues, equipment rental, vendor services and team logistics planning; Create documentation reports to record project specific activities, stakeholder participation, and project strategy and growth results within outreach period; Prepared email campaigns to update stakeholder on project updates and meetings Managed various social media profiles and increased stakeholder participation by 25 in 60 day period.

For the scoping period, the client wanted to allow various options for stakeholders to submit their comments. We recognized a large portion of our audience was engaged though Facebook. Using ShortStack, I developed a Facebook app that would allow users to privately submit comments and easily transfer to our database. The process even received media attention.

SR 710 North Study

Client: MetroCompany: Consensus Inc.Project Responsibilities: Prepare weekly media monitoring and social media analytics reports to record stakeholder engagement, project specific activities, and project strategy and growth.; Managed various social media profiles and increased stakeholder participation by 10% in a 30-day period; Prepared email campaigns to.

The SR 710 North Study has extended for over 60 years and seen a number of changes when it comes to the goal of connecting the 710 and 210 freeways within the region. Residents within the study area are very engaged and seek simple explanations of the alternatives and refinements that are presented. We developed several videos explaining each option in detail, launched an interactive tool , and live-streamed previous meetings to give stakeholders the ability to learn about the alternatives at their own pace.

LAX Specific Plan Amendment Study

Client: Lon Angeles World Airports (LAWA)Company: Consensus Inc.Project Responsibilities: Developed content and design for meeting notifications to be distributed to stakeholders in print and digital formats; Assisted in development of website skeleton, content, and images and continued maintenance of content; Created email outreach campaign

To keep engaged stakeholders and residents within the project’s study area up to date on a series of county and city approval meetings, I created a email campaign. Previously, the client preferred to send out printed materials, but with such sort notice of meetings, it was decided that digital outreach would best for the outreach strategy. View campaign archive.

Pioneered the use of Storify, a social network service that allows users to create and curate a “story” through social media and other digital platforms. This allowed engaged stakeholders to remain informed with digitally hosted content. View here: storify.com/lax_official

Previous Work Samples

Hampton University» Student logistics and housing plan» Parent activities and gifts» Scholarship awards and gala planning

MagicBullet Media» Candie’s By Britney – Media Performance Report » “Back To College” – Media Performance Report

AMBERmag.com» Social Media Samples» Press Release» Article

*Note: URL may no longer be active.http://www.ambermag.com/index.php/201005211487/Amuse/Television-Film/Annie-2010.html

ReferencesMegan MoretLegislative and Press Deputy at Supervisor Gloria Molina’s Office moret.megan@gmail.com323.823.5568

Kristen JacksonMarketing Production Coordinator at Metrokristenjacks@gmail.com323.744.1721

Angela BoydDirector of Admissions at Hampton Universityangela.boyd@hamptonu.edu757.727.5000

Brandon NorthingtonLaw School Graduatebrandonnorthington@gmail.com502.649.7417