@amcfoz [email protected] amcf.org€¦ · program of event & flyer design & printing$...

2017 AFRICAN MUSIC AND CULTURAL FESTIVAL (AMCF)

SPONSORSHIP AND STALL HIRE PACK

DATE: SATURDAY 9 DECEMBER 2017 VENUE: Federation Square, Melbourne, Victoria 3000TIME: 11:00AM – 10:00PM

@AMCFOZ

[email protected]

amcf.org.au

Description Page

About AMCF 3

Partnerships and sponsors 4

Letters of Support 5

Stall hire packages 6

Sponsorship packages 7

Budget 10

Voice of the People 11

AMCF in Pictures 13

Contacts 16

Contents

“Celebrating Diversity and Harmony”

In its 4th year, the African Music And Cultural Festival (AMCF) is the largest African festival in Australia attracting over 40,000attendees and involving over 35 African Australian communities and organisations in its annual planning and delivery. It is an inclusive and grassroots event with strong Federal, State and local government and business support.AMCF is a free and inclusive annual event for all the family. It is open to all Victorians and visitors and enables them to experience vibrant music, arts and cultural performances of African heritage. The festival promotes cross-cultural awareness, fosters intercultural relationships, community contributions, mutual respect, understanding and unity.Building on the huge success of the 2016 AMCF on 10 December 2016 attended by over 36,400 people, the expected attendance at the 2017 AMCF on Sat 9 December is 40,000 people.

AMCF’s unique selling point and formula for success is its strong, committed and highly experienced leadership team, as well as active engagement and involvement of over 35 African Australian communities and organisations in its planning and execution.

The high calibre and success of the 2016 AMCF is reflected in the presence and participation of dignitaries including the Minister for Finance and Multicultural Affairs Hon Robin Scott, Shadow Minister for Multicultural Affairs Hon Inga Peulich, Chair of the Victoria Multicultural Commission (VMC) Helen Kapalos, Federal Member for Wills Hon Peter Khalil, City of Melbourne Councillor Tessa Sullivan, Deputy Commissioner of Victoria Police Andrew Crisp, North Melbourne Football Club superstar Majak Daw, VMC Commissioners Dr Mimmie Ngun Chi Watts and Dr Teresa De Fasio, US Consul General Frankie A. Reed, African Australian community Leaders, the event coverage by SBS World News and numerous local radio stations.

About AMCF

32017 African Music and Cultural Festival (AMCF) Overview & Sponsorship Pack v0.1 HASHTAG: #AMCFOZ

Above: Steering Committee members fromover 25 communities with MinisterMulticultural Affairs Hon Robin Scott,Shadow Minister Hon Inga Peulich, Chair ofthe VMC Helen Kapalos and Deputy PoliceCommissioner Andrew Crisp

Above: Festival attendees enjoying a performance

Above: African Communities Children with Mzuri Dance

Section of the over 36,400 guests actively participating during the King Bell performance


The AMCF is presented by and involves over 35 African Australian communities and organisations in Victoria including: African Australian Communities Leadership Forum (AACLF), African Think Tank, Africa Day Australia, Africa’s Got Talent, Celebrate African Australians, Afro-Australian Student Organisation (AASO), A Look Into African Society (ALIAS) at La Trobe University, Pan African Community, Australia Africa Business Council, African Communities Foundation Australia (ACFA), Australian Oromo Community Association in Victoria, Eastern and Central African Communities of Victoria, Incubate Foundation, Pan African Community, Botswana, Burundian, Cape Verde, Congolese, Djibouti, Egypt, Eritrea, Ethiopian, Gambia, Ghanaian, Liberian, Libyan, Malawi, Mauritian, Moroccan, Nigerian, Senegalese, Sierra Leonean, Somali, South Sudanese, Sudanese, Zambian and Zimbabwean communities.Connect with African Australian communities and the wider Australian Community attending the event by hiring one of our strategically located general stalls at Fed Square for $1,100 ($1,400 for food stalls)AMCF recognises and thanks our major sponsors from last year: Victorian Multicultural Commission (VMC), North Melbourne Football Club (NMFC), City of Melbourne, KPMG, Commonwealth Bank, Victoria Police, Slater and Gordon Lawyers, AMES Australia, WorldRemit, Jesuit Social Services (JSS), Ethiopian Airlines, Fed Square, City West Water, VisaTEC Legal Immigration Lawyers, Melbourne Employment Forum, Cricket Australia, Megalines Insurance & Risk Advisers, Orange Monkey Media, Pole Bar & Restaurant and the Nigerian Society of Victoria.

Partnerships and sponsors



AMCF Letters of Support



Standard Stall - $1,100 3 x 3 meter stall Inclusive of installation, removal and transport

Food Stall - $1,400 3 x 3 meter stall Inclusive of installation, removal and transport Hand wash facilities Catering matting 1 Trestle table Fire equipment

Stall Hire Packages



Silver SponsorAU$5,000

7

Logo in a continuous loop on Fed Square big screen Quarter-page sponsor advertisement in the event program Complimentary standard stall hire at event Logo on AMCF website Dedicated social media promotion on AMCF platforms:

• 25-34 age group is the largest AMCF fan base accounting for 35% of fans• 58% of AMCF social media fans are women

Special acknowledgement in event annual report

Some 2016 AMCF team members including Orange Monkey Media partners Claire (1st left) and Kirsty (1st

right)


Above: AMCF Treasurer Florence Mauwa and Production Director Maureen Oluigbo with Chair Fred Alale and Vice Chair Uche Njoku at festival close

Above: African Fashion show by RKM Global Fashion

Section of the over 36,400 guests actively participating during the King Bell performance


Gold SponsorAU$10,000

8

Logo in a continuous loop on Fed Square big screen Exclusive 3 minutes podium remarks by sponsor during the event Dedicated social media promotion on AMCF platforms:


Business name and logo displayed on promotional and publicity material including website and press releases

Business name and logo displayed on Fed square main stage banner (11300mm (w) X 4000mm (h))

Complimentary standard stall hire at event Half-page sponsor advertisement in the event program Business name and logo on event flyers and program of events Special acknowledgement in event annual report Recognition during the official proceedings


Above: Sega Dancers from Mauritius wow the audience

Above: Commonwealth Bank Multicultural Banking GM being presented with a certificate of appreciation by steering committee member Shillar Sibanda & Rukaiyah Abdullah

Above: African Fashion show by Queen Nyibany

Above: African Drumming classes on the River Terrace


Exclusive 3 minutes podium remarks by sponsor during the event Business name and logo displayed on Fed square main stage banner

(11300mm (w) X 4000mm (h)) Dedicated social media promotion to the AMCF fan base:


Business name and logo displayed on promotional and publicity material including radio advertisement, website and press releases

2 x 30 seconds advertisement clip displayed on Fed Square large screen during the event to an audience in excess of 40,000

Specific mention of sponsor name in TV, radio and press interviews Complimentary standard stall hire at event Full-page Sponsor advertisement in the event program Business name and logo on event flyers and program of events Special acknowledgement including business name and logo in event annual

report Recognition during official proceedings and award certificate during the event

Platinum SponsorAU$20,000

92017 African Music and Cultural Festival (AMCF)Overview & Sponsorship Pack v0.1 HASHTAG: #AMCFOZ

Above: AMCF is an inclusive family-friendly event forall the community.

Above: Left - Chair of the Victoria Multicultural Commission HelenKapalos, Right - Federal Member for Will Hon Peter Khalil duringthe official proceedings

Above: Left - Egyptian traditional dance performer “DesertRose” mesmerises the audience….and MC Fafa! Right -Attendees enjoying the sounds and rhythms of Africa


2017 AMCF Budget

10

Capacity of event organisers• The Chair of the Africa Music and Cultural Festival Event Steering

Committee, Fred Alale is a Chartered Accountant and Management Consultant for a “Big 4” global professional services firm.

• The event steering committee comprises of community leaders and representatives from 25 African Australian communities and organisations including a Principal Lawyer at a leading national law firm, Presidents of African Australian student organisations and Gary Lee, the 2016 New Australian of the Year who manages our International student volunteers.

As the AMCF gets bigger year on year, the costs of maintaining the high standards that makes the AMCF the first-class event it is increases e.g. Federation Square have advised that we will require additional lighting as we are extending the festival by 1 hour to capture the increasing number of Melbournians that go out late at night, permanent electrician for the entire duration of the event and portable cool rooms and wash rooms due to the increased number of food stalls. Other venue costs such as security and cleaning are also expected to increase.


2017 AFRICAN MUSIC AND CULTURAL FESTIVAL BUDGET

RevenuesGrants 66,500$

Sponsorships 50,000$

Total Sponsors 116,500$

General Marques 6,000$ Food Marques 12,500$

Total Other Revenues 18,500$

TOTAL REVENUE 135,000$

ExpensesAV Production 26,000$

Performers Fees 21,250$ Stall Hire 14,000$

Venue Hire 9,000$ Cleaning 6,000$ Security 5,000$

Public Liability Insurance 8,750$ Program of Event & Flyer Design & Printing 8,400$

Stage Banner Design & Print 5,800$ Videography & Photography 3,600$

Social Media Promotion 6,400$ Electrician 3,800$

Radio Adverts & Bill Boards 15,000$ Website Hosting, updates and Email 2,000$

TOTAL EXPENSES 135,000$

SURPLUS -$

“Celebrating Diversity and Harmony”2016 AMCF Voice of the People


• The Melbourne African Music and Cultural Festival on Sat 10 Dec 2016... What a day! Tastes of Senegal had the pleasure of being part of this great celebration of African Culture in all its diversity, vibrancy and positivity. Tastes of Senegal brought a touch and flavours of the Senegalese foods and exquisite juices to an event that was masterly run, perfectly organised from start to finish. As a food outlet, we can only congratulate and commend the organisers for making sure all infrastructures and required services were at hand, organisers and technical support staff available to provide a highly professional support, volunteers all the time available to land a helping hand! To all of you guys and ladies, thanks! We are looking forward to next year to continue projecting a positive, truer image of ourselves, our communities and our delicious foods! Well done! With Regards – Aissatou Barry, on behalf of the Tastes of Senegal team

• It was a fantastic event & just amazed at the work & efforts your guys put it & I’m sure it all paid off well looking at the response & the crowd in attendance - Aloysius Misquitta, Ethiopian Airlines Representative

• This year is the third African Music & Cultural Festival Timi & I have attended. This year I believe it has come of age and is emerging as a significant music & cultural festival, which should delight Africans, Australians, and African-Australians alike – in fact anybody. I personally want to thank you for the dedicated commitment and energy you have demonstrated to ensure such a wonderful and successful festival. I also recognise that you had a host of other organisers and sponsors, I thank them all. This festival makes Melbourne proud. I am already looking forward to next year’s event – Alan Pedley, AMCF Fan

• I watched a fair bit of your festival on the web! It looked like there was a great atmosphere and the performances were outstanding. What a feat bringing it all together! Well done to you and your team! – Rob Corner, AMCF Fan

• My team have been most impressed with all the planning and organisation that you and your team have been undertaking, and there is a very positive feeling about this festival. So, congratulations to you and all your team for pulling it all together once again, and I hope the day is very enjoyable for all your participants and audience – Matt Jones, Fed Square General Manager Program & Events

• We had a terrific time and I think it has improved since last year to be more of a family friendly event. As a suggestion I found the Event Schedule on page 6 of the program booklet too small to read, the font needs to be larger and the day's schedule spread over 2 pages facing one another. I also found the 24 hour time confusing as I constantly had to re-calculate the time again. I liked the range of acts with traditional and modern influences too. Although engaging on social media is great to share and spread news not everybody uses it. As a suggestion a media booth / tent for those who want to have an instant photo at the event would be good with the opportunity to verbally speak one on one with representatives from the festival such as organisers, performers and sponsors in a timetabled format. Also the opportunity to hand write feedback, well wishes and enter competitions to make the event equal opportunity for those with and without technological savvy and ownership of devices. This would appeal to a larger demographic of the population enabling more participation to celebrate our unique African Australian multicultural-ism in Melbourne. Setting a good example to lead for the rest of Victoria and the other Australian States and Territories - Joanne Bryan, AMCF Fan

• Thanks for having us at the AMCF, it was a very successful event, you must be really happy with the outcome. Looks like it's getting bigger each year! -Lamine And the African Intelligence, AMCF Main Band


• I wanted to thank you for inviting me to your festival on Saturday. You did an amazing job and the day was terrific. You can be very proud of the work that you and your energetic team have done in continuing to raise the profile of the African community in Victoria especially this year in very challenging conditions. All the best and please keep up your great work, passion and enthusiasm! – Steve Walsh, Chairman Maurice Blackburn Lawyers

• CONGRATULATIONS to you & the team on another very well delivered event. The social media was surely very active and also on stage, there was a great representation of various African countries showcased to the broader community. Hats off to all for the time and strong commitment to this worthwhile festival. Congratulations again! - Edwige Bignoux, On behalf of CHARM (Cultural Historical Association of Rodriguans & Mauritians)

• I just wanted to pass on a quick note of congratulations on the African Music and Culture Festival. I came down with my family in the afternoon and we enjoyed the diversity and the spirit of the program. It was great to see so many participants and audience members from various African cultural backgrounds, plus a more general audience. The whole event appeared very well managed and successful. Congratulations to you and your team - Ariel Valent, Cultural Diversity Officer, Social Investment, City of Melbourne

• Thank you so much for inviting me to the African Cultural and music festival with my fair trade basket business. Wow, what an amazing event absolutely fantastic. The event was run to perfection. The entertainment the singing and the drumming were sensational. The crowds where really good there where no incidents and the security was tops. I met some really lovely people there everybody was so friendly. I can't wait for next year! Thanks again! - Celia Gregory, Hand made and crafted products

2016 AMCF Voice of the People (continued)


“Celebrating Diversity and Harmony”2016 AMCF in Pictures

13

Above: Minister for Finance and Multicultural Affairs Hon Robin Scott (left) and Shadow Minister for Multicultural Affairs Hon Inga Peulich (right) addressing the audience

Above: Fred Alale, AMCF Chair (left) & Vice Chair Uche Njoku addressing the audience


Above: Commonwealth bank GM Huss Mustafa, AMCF Chair Fred Alale, Minister Multicultural Affairs Hon Robin Scott, North Melbourne Football Club superstar Majak Daw, Shadow Minister Hon Inga Peulich and Chair of the VMC Helen Kapalos and Federal MP for Wills Peter Khalil during the official proceedings

Above: AMCF Chair Fred Alale, MC Amani Nyikang, Deputy Commissioner of Victoria Police Andrew Crisp, the Minister Multicultural Affairs Hon Robin Scott and Federal Member for Will Peter Khalil during the VIP dance off

Above: Egyptian cultural performance by “Desert Rose”

Above: Award winning spoken word artist Abe Nouk performs for the audience

Above: City of Melbourne Councillor Tessa Sullivan addresses the audience


2016 AMCF in Pictures (continued)

14

Above: Festival attendees enjoying a performance Above: Section of the over 36,400 guests that attended the 2016 AMCF

Above: Senior citizens and multicultural crowd enjoying the festival

Above: African fashion being showcased


Above: SES crew from Port Phillip Bay supporting the AMCF for the second year in a row

Above: 1st AMCF marriage proposal on stage involving two RKMGlobal Fashion models….she said YES!

Above: Alaariya Afro- beat group lead singer wowing the audience

Above: Energetic performance by Burundian drummers

Above: Acrobatic performance by the Asante Dance Troupe

“Celebrating Diversity and Harmony”2016 AMCF in Pictures (continued)

15

Above: African Fashion show by Queen Nyibany

Above: Minister for Finance and Multicultural Affairs Hon Robin Scott, Shadow Minister forMulticultural Affairs Hon Inga Peulich, DCP Andrew Crisp, and other VIPs in a harmony dance off

Above: Revellers dancing to a performance by Lamine and the African Intelligence Band


Above: It’s a wrap photo with some 2016 AMCF team members, performers and Victoria Deputy Commissioner of Police Andrew Crisp

Above: VMC Helen Kapalos & Hon Inga Peulich MP present certificate of appreciation to Rukaiyah Abdullah

Above: High-powered performance by Lamine

Above: VIP harmony dance off

Fred [email protected] 933 095

Uche [email protected] 348 001

Media & General [email protected]


Contacts

16

@AMCFOZ

[email protected]

amcf.org.au

Above: RKM Global Fashion showAbove: Deputy Police Commissioner Andrew Crisp addresses audience

Above: Egyptian traditional performance by “Desert Rose”

Above: A section of the 36,400 crowd that attended the 2016 AMCFAbove: Egyptian traditional performer “Desert Rose” on stage with North Melbourne Football Club superstar Majak Daw

Above: Master drummer Kofi Kunkpe running a drumming workshop on the River Terrace

mailto:[email protected]



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