ambreen iftikhar

Portfolio

Curriculum Vitae

Trend Styling

Idustry

Product Development

Trend Prediction

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Contents

“Fashions fade, style is internal”-

Yves st laurent.

“Fashions fade, style is internal“- Yves st laurent. This quote best represents my view on fashion, I am a big lover of fashion and I am always up to

date with current trends, however my true passion lies with style. I am currently studying Fashion Brand Management at the University of Central Lancashire. Alongside this I have gained experi-

ence within the fashion industry by assisting local fashion shows and events which have been covered by ITV Fixers. I have also gained experience work-ing with a buyer for the brand Dickies who also is

a part owner in the online store Original Store.

Branding Marketing

Trend knowledge Illustrator CS 5Photoshop CS 5Indesgin CS 5

Sales AssistantTopshop

Whilst working at Topshop I have gained many skills towards the industry of promoting fashion such as; knowledge into trends, the fast movement and

growth of current trends and marketing tactics to promote the brand. I have also had experience working as a visual merchandiser, where I have mer-

chandised products into colour stories which are relevant for the brands sea-sonal trends. This has given me an understanding of how products are placed to not only insure sales but to inspire the customer. On the shop floor my role

is fitting room specialist I enjoy this role as it gives me the opportunity to help customers when choosing an outfit. I often encourage customers to try

new and exciting clothing to enhance their style. When assisting a customer in an outfit choice the outcome I always hope for is for the customer to be happy

and feel comfortable while looking fabulous at the same time.

Sales AssistantSelfridges

During my employment at Selfridges my main responsibilities were to in-sure a high level of customer service was delivered and maintained. This was achieved through making sure I was approachable and friendly at all times, dressed in a presentable and smart manner and to have a in-depth knowl-edge of products and brands available in the store. I also had the responsi-

bility of cashing up the master cashier desk which was one of two tills in the store.

Sales AssistantJD Sports

Here my duties included:“Making sure the shop floor was in an appropriate state for customers to shop

in.“Making sure stock was always accessible.

“Assisting customers to fitting rooms.

2009- Present BA Honors Fashion Brand Management. University of Central Lancashire

2008-2009 Edexcel Diploma in Foundation Studies in Art and De-sign.

The Manchester college

2006-2008 BTEC National Diploma Atr and Design, AS Level Drama, As Level Sociology.

Xaverian College

2001-2006 8 A - C GCSE“s Including Maths, English, Science and Religious Education.

ST Thomas RC High School

Work Experience

Skills

Education

2009-Present

2007-2008

2006-2007

1

AIMS:

To develop research skills & brain storming in groups

To develop the use of digital photography

To enhance presentation techniques

To develop team working skills

Together as a group, you must firstly decide what "road trip" means to you, what is the look? Once our initial thoughts and

ideas have been put together we must then devise a photoshoot,

creating four to six strong edito-rial images portraying the prod-

ucts USP or ESP.You must focus on trends and the

idea that your images will tell a story at the same time keep-

ing the styling aspect of the shoot visible.

Trend Styling

2

Trend Styling

Idustry

3

Aims:To increase primary research ability.

To understand the importance of trend and story telling.

Thourgh researching into a chosen them such as "modern" you must produce a final outcome of the famous Ramsey Jacket. con-centrating on trends surface texture and pattern with in the theme will guide you to produce trend board and a colour pallet which will

tell the story of how the final out come was reached.

Idustry

4

Colour Pallet

Product Development

5

Aims:To further develop and refine

market research skills.To promote an understanding

of commercial viability.To continue visual develop-

ments.

You are required to chose an excisting fashion company and launch a new product. You will have to then decide

the best way to promote your product. This could be repre-sented by a photoshoot of im-ages which will be used whith

the forms of promotion.

Product Development

Trend Prediction

6

Aims:To gain a knowledge of trend and col-

our.To build team working skills and com-

municate effectively.To apply knowledge of trend predic-

tion.

You must work in group to develop a future trend from the give topic which

is sports wear. This trend will be for 2012 (2 years time), take into con-sideration any up and coming event

which might affect fashion trends. Af-ter the trend has been disscussed any varified you will create a photoshoot

with images that represent your trend this will be an indivdual photoshoot

which will co-inside with your trend outcome.

Trend Prediction

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