ambit capital - dish tv india ltd. - water, water everywhere (company insight) (sell)

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Ambit Capital and / or its affiliates do and seek to do business including investment banking with companies covered in its research reports. As a result, investors should be aware that Ambit Capital may have a conflict of interest that could affect the objectivity of this report. Investors should not consider this report as the only factor in making their investment decision. Water, water everywhere Dish TV has been unable to fully exploit DTH’s premium perception to make significant market share gains even when India is undergoing mandatory digitisation. With the latter digitisation phases likely to be delayed, we expect Dish TV’s growth prospects over FY14/FY15 to be benign. Following the sharp recovery in share price in anticipation of a margin expansion through lower content costs, valuations of 10.3x FY15 EV/EBITDA appear stretched given that this plan to expand margins seems largely a pipe dream. We upgrade our target price to ` 57 (from `55 earlier, 8% downside) but turn SELLers. Competitive position: MODERATE Changes to this position: STABLE But not a drop to drink: Revenue growth likely to be tepid Given incumbency plays a key role during seeding and the high cost of DTH set top box, we expect MSOs to be primary beneficiaries in phase III and IV (70mn analogue households). Furthermore, we expect the latter phases to be delayed given the financial and logistical challenges in its execution. The churn in the already digitised markets remains low, thereby limiting Dish TV’s ability to target these regions for additional growth. Carriage revenues may not materialise Dish TV’s management has material of lower content payouts through its “on- request” option provided to customers. Whilst the plan appears innovative, it seems unlikely to be effective given Dish TV’s weaker bargaining power vis-a-vis broadcasters owing to its low dominance in TAM-rich markets (35% urban). Profitability may remain under pressure Dish TV would need to increase its ARPU (to boost margins) or reduce its subsidy burden to achieve profitability. The company may need to focus on reducing revenue leakage and driving HD growth to boost ARPU. Furthermore, its gamble to increase transponders to drive carriage revenues may not pay-off, putting pressure on margins. Steep valuations At a valuation of 10.3x FY15 EV/EBITDA, the recent run-up in the stock price means that Dish TV is no longer cheaply valued. We had highlighted in our thematic, ‘A tale of two platforms’, that valuation was one of the driving factors of our BUY call and that Dish TV’s ability to premiumise its subscriber base would drive its longer-term profitability. In the absence of any evidence, coupled with possible delays to phase III/ IV of digitisation, poor profitability at current price points and dim outlook on carriage revenues, we turn SELLers on Dish TV. Dish TV SELL COMPANY INSIGHT DITV IN EQUITY December 19, 2013 Key financials Year to March FY12 FY13 FY14E FY15E FY16E Net Revenues (` mn) 19,579 21,668 24,366 27,838 32,254 EBITDA 4,960 5,794 6,011 7,373 9,748 EBITDA margin 25.3% 26.7% 24.7% 26.5% 30.2% Diluted EPS (1.3) (0.6) (0.5) 0.3 1.3 RoCE (%) -2.1% -3.4% 1.5% 15.1% 19.0% EV/EBITDA (x) 15.3 13.1 12.6 10.3 7.8 Net Debt/ EBITDA (x) 1.72 1.69 1.69 1.39 1.15 Source: Company, Ambit Capital research Media Recommendation Mcap (bn): `66/US$1.1 3M ADV (mn): `255/US$4.1 CMP: ` 62 TP (12 mths): ` 57 Downside (%): 8 Flags Accounting: RED Predictability: RED Earnings Momentum: AMBER Catalyst ARPU disappointments Margin pressure due to content payouts Performance (%) Source: Bloomberg, Ambit Capital research Analyst Details Ankur Rudra, CFA +91 22 3043 3211 [email protected] Utsav Mehta +91 22 3043 3209 [email protected] 40 50 60 70 80 90 10,000 12,000 14,000 16,000 18,000 20,000 22,000 22-Nov-12 16-Apr-13 6-Sep-13 Sensex DISH TV

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Ambit Capital - Dish TV India Ltd. - Water, Water Everywhere (Company Insight) (SELL)

TRANSCRIPT

Ambit Capital and / or its affiliates do and seek to do business including investment banking with companies covered in its research reports. As a result, investors should be aware that Ambit Capital may have a conflict of interest that could affect the objectivity of this report. Investors should not consider this report as the only factor in making their investment decision.

Water, water everywhere Dish TV has been unable to fully exploit DTH’s premium perception to make significant market share gains even when India is undergoing mandatory digitisation. With the latter digitisation phases likely to be delayed, we expect Dish TV’s growth prospects over FY14/FY15 to be benign. Following the sharp recovery in share price in anticipation of a margin expansion through lower content costs, valuations of 10.3x FY15 EV/EBITDA appear stretched given that this plan to expand margins seems largely a pipe dream. We upgrade our target price to `57 (from `55 earlier, 8% downside) but turn SELLers.

Competitive position: MODERATE Changes to this position: STABLE

But not a drop to drink: Revenue growth likely to be tepid

Given incumbency plays a key role during seeding and the high cost of DTH set top box, we expect MSOs to be primary beneficiaries in phase III and IV (70mn analogue households). Furthermore, we expect the latter phases to be delayed given the financial and logistical challenges in its execution. The churn in the already digitised markets remains low, thereby limiting Dish TV’s ability to target these regions for additional growth.

Carriage revenues may not materialise

Dish TV’s management has material of lower content payouts through its “on-request” option provided to customers. Whilst the plan appears innovative, it seems unlikely to be effective given Dish TV’s weaker bargaining power vis-a-vis broadcasters owing to its low dominance in TAM-rich markets (35% urban).

Profitability may remain under pressure Dish TV would need to increase its ARPU (to boost margins) or reduce its subsidy burden to achieve profitability. The company may need to focus on reducing revenue leakage and driving HD growth to boost ARPU. Furthermore, its gamble to increase transponders to drive carriage revenues may not pay-off, putting pressure on margins.

Steep valuations

At a valuation of 10.3x FY15 EV/EBITDA, the recent run-up in the stock price means that Dish TV is no longer cheaply valued. We had highlighted in our thematic, ‘A tale of two platforms’, that valuation was one of the driving factors of our BUY call and that Dish TV’s ability to premiumise its subscriber base would drive its longer-term profitability. In the absence of any evidence, coupled with possible delays to phase III/ IV of digitisation, poor profitability at current price points and dim outlook on carriage revenues, we turn SELLers on Dish TV.

Dish TV SELL

COMPANY INSIGHT DITV IN EQUITY December 19, 2013

Key financials

Year to March FY12 FY13 FY14E FY15E FY16E

Net Revenues (` mn) 19,579 21,668 24,366 27,838 32,254

EBITDA 4,960 5,794 6,011 7,373 9,748

EBITDA margin 25.3% 26.7% 24.7% 26.5% 30.2%

Diluted EPS (1.3) (0.6) (0.5) 0.3 1.3

RoCE (%) -2.1% -3.4% 1.5% 15.1% 19.0%

EV/EBITDA (x) 15.3 13.1 12.6 10.3 7.8

Net Debt/ EBITDA (x) 1.72 1.69 1.69 1.39 1.15

Source: Company, Ambit Capital research

Media

Recommendation Mcap (bn): `66/US$1.1 3M ADV (mn): `255/US$4.1 CMP: ` 62 TP (12 mths): ` 57 Downside (%): 8

Flags Accounting: RED Predictability: RED Earnings Momentum: AMBER

Catalyst

ARPU disappointments

Margin pressure due to content payouts

Performance (%)

Source: Bloomberg, Ambit Capital research

Analyst Details

Ankur Rudra, CFA +91 22 3043 3211 [email protected]

Utsav Mehta +91 22 3043 3209 [email protected]

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22-Nov-12 16-Apr-13 6-Sep-13

Sensex DISH TV

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 2

Revenue growth likely to stagnate Dish TV’s growth in the past was largely driven by a growing customer base even as ARPU had only inched upwards (see Exhibit 1). Given that the first two phases of digitisation have resulted in limited subscriber additions (net 1.1mn in the year-ended 1QFY14) and the uncertain timeline for the latter phases, subscriber additions are likely to remain tepid over FY14/ FY15. Furthermore, as direct billing continues to be delayed, with no dramatic pick-up in HD services on the horizon, ARPU may not rise enough to make incremental growth profitable. Thus, we expect revenue growth to stagnate over the next two years at 13% in FY14 and 14% in FY15 despite optimistic ARPU assumptions (of 6% in FY14 and 8% in FY15).

Exhibit 1: Dish TV’s revenue growth has been driven by subscriber growth, as ARPU growth has remained tepid

Source: Company, Ambit Capital research

Subscriber additions likely to remain slow: DTH’s performance during phase II of digitisation was disappointing, with the company adding ~11% of the total digitising subscribers between March and June 2013. Dish TV’s share of these customers is likely to be ~18-20%. With phase III and IV on the agenda in 2QFY15 and 3QFY15, the outlook on subscriber additions is negative. Note that prior to FY13, Dish TV’s gross additions (see Exhibit 1) was aided by competing against analogue cable and limited competition from MSOs. With limited churn in already digitised phase I and II and increasing competition in voluntary digitisation of phase III and IV, Dish TV’s subscriber additions are likely to remain weak. We have estimated net additions of 0.8mn in FY14 and FY15 each, as we anticipate the latter phases of digitisation to be delayed.

Is phase III/ IV as large an opportunity as believed? The phase III/IV opportunity is pegged at 70-75mn analogue households by the management of Den, Hathway and Dish TV. We do not expect these households to be digitised at one shot and expect significant delays to full digitisation. The delays would become starker as it moves into phase IV. We expect full digitisation (90% in phase IV) only by FY19. The delays would be led by pending implementation of the digital addressable system (DAS) in the earlier phases, logistical issues and capital requirements.

Furthermore, although DTH is more dominant in these regions vis-à-vis major cities, it must be highlighted that most of the subscribers in this opportunity are already cable users. As seen in the earlier phases, incumbency plays a significant role in the selection of a platform.

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FY09 FY10 FY11 FY12 FY13 FY14E FY15E

ARPU (Rs)Subs (mn) Subscribers (LHS) ARPU (RHS)

Estimates

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 3

Exhibit 2: Cable vs DTH in phase I – share of subscribers (mn)

Source: MIB

Exhibit 3: Cable vs DTH in phase II – share of subscribers (mn)

Source: MIB

Hence, a customer share heavily in favour of DTH is unlikely. Only the customers of those independent MSOs that do not have the capital to seed STBs and those customers that have not been absorbed by the national MSOs may opt for DTH. The MSOs have already begun to seed set-top boxes in phase-III regions adjoining major cities, leading to an expansion in the subscriber universe for MSOs such as Hathway.

Exhibit 4: Market share split for phase III – our expectations

Source: Ambit Capital research

Carriage plans may not materialise: Dish TV’s management has high hopes on the ‘on-request’ option that it provides to customers as a means to reduce content costs significantly (http://goo.gl/BrtUwL). Furthermore, the company has indicated that it may lease up to five additional transponders and use the excess capacity to charge carriage fees. The company recently published its carriage rate card (http://goo.gl/tSe5Ig). Whilst we highlight that the plan is innovative, it is unlikely to payoff since execution has failed in the past. Despite the management’s well-laid plans, the company does not possess the quality of subscriber base to bargain better against broadcasters. However, note that Dish TV does not have the same regional dominance in TAM markets to significantly impact the viewership numbers.

DTH, 2.2

Cable, 6.5

DTH, 5.0

Cable, 12.7

Phase III/ IV70mn analogue

Cable35mn

- Peripheral regions of large cities such as Vasai, Faridabad. - TAM rich and relatively high ARPU areas- Done through partnership with already exisitng cable operators- Benefit from incumbency

DTH35mn

- Stronger in scarcely populated regions where cable cannot compete- Relatively poorer ARPU regions- High STB costs may delay seeding/ uptake- No incumbency benefits

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 4

Exhibit 5: Dish TV’s management is bullish on carriage fees…

“We expect our content costs to come down significantly through this scheme over a period of time and we can also pass on the benefits to the consumer.

This new initiative will free up the bandwidth. It will also help the company have a model to earn additional revenues through carriage fees. We have already circulated a rate card to all broadcasters for carriage services.”

- Mr Venkateish, CEO, Dish TV on “request only option”, 14 Nov 2013

Source: Media sources

Exhibit 6: …as it is bullish on mobile revenues…

"We expect that this section would scale rapidly and would cover 20-25 per cent of our revenue from this section (in the next two to three years)"

- Mr Venkateish, CEO, Dish TV on the launch of its mobile apps, 6 Oct 2013

Source: Media sources

Exhibit 7: …but execution has been patchy

Time of guidance Guidance Achieved Actual

1QFY09 Looking for a 10% increase over the next two quarters (`164 current ARPU) No `137

3QFY09 Should be `145-150 going ahead; full-year average should be ̀ 150 No `135-142

4QFY09 Should go up to ̀ 170-172 by close of FY10 No `139

1QFY10 Should be `165-170 in the third and fourth quarter No `135-138

3QFY10 To be `145-150 in the next three months No `138

4QFY10 FY11 exit ARPU should be `155 No `150

1QFY11 FY11 exit ARPU should be `150-155 Yes `150

4QFY11 FY12 exit ARPU should be `165 with an average of ̀ 160-165 No `151

3QFY12 FY12 exit ARPU to be over `155 and not in the `160-165 range No `151

Source: Company, Ambit Capital research

Whilst we assume a higher growth in carriage led by viewership fragmentation, Dish TV would not achieve significant progress, as it does not have market share dominance in TAM-rich areas. MSOs such as Hathway, Siti Cable and Den are dominant in phase I/ II regions which drive TAM ratings. Given that 30-35% of Dish TV’s customers are from urban regions (which includes phase-III urban regions), its presence in the first two phases may be at most 4mn subscribers, lower than Hathway (6.5mn), Den Networks (5mn) and most likely Tata Sky. Furthermore, unlike the MSOs, Dish TV is not dominant in any particular region, which erodes its ability to demand carriage. Hence, smaller channels that are willing to pay carriage may prefer to be associated with an MSO rather than Dish TV.

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 5

Exhibit 8: The ads run by Indiacast

Source: Media sources

Indeed, Dish TV’s poorer bargaining power was visible in its ongoing skirmish against Indiacast. When Indiacast had sparred against Hathway-GTPL in April 2013 (Hot new trend this summer), Hathway’s presence in TAM-rich markets had resulted in Indiacast returning to the negotiating table due to dropping ratings. However, Dish TV has been unable to force Indiacast to pay heed to its carriage demands.

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 6

Is the growth profitable? Dish TV has a poor presence in urban regions (only 30-35% of customer base) and therefore it lacks presence in higher-ARPU regions. At the current ARPU and set-top box (STB) subsidies, the company has a long payback period on new subscriber acquisitions (three years). The company needs to reduce its STB subsidies and increase ARPUs, both of which would require an increase in tariffs, thereby further increasing the pricing gap between cable and themselves. This may lead to poorer seeding.

Is this profitable growth? At `62/USD, we estimate the cost of a STB of ~`3,000 for Dish TV. The company recognises ~`1,250 as rental and `500 as activation revenues from the upfront fees charged to subscribers. Of this, the activation revenue is clubbed with subscription revenues and hence is included in the ARPU numbers for the quarter. Hence, the subsidy on the STB is ~`1,750/customer. As shown in Exhibit 9 below, assuming an ARPU of `170 (2QFY14 ARPU of `163) and EBITDA margins of 25% (2QFY14 EBITDA margin of 25%), the company has a payback period of three years on its set-top box.

Exhibit 9: Returns on each STB

` `

ARPU 2,040 Cost of STB 3,000

EBITDA margin 25% Recovery from customer 1,250

EBITDA 510 Invested Capital 1,750

EBIT (Year 1) 160 Payback period (Capital employed less cash) 3.4

RoIC (Year 1) 9.1%

Source: Ambit Capital research

As shown in Exhibit 10, the current RoCE on new acquisitions are not remunerative for Dish TV. Hence, to ensure that the growth is profitable, ARPU needs to increase substantially or subsidies need to be reduced. But, further attempts to reduce STB subsidy and increase package prices may be met with demand dilution. We await signs of higher ARPU growth through curb in revenue leakage (differential between recharge ARPU and actual ARPU) and uptake in HD, both of which are unlikely to happen soon.

Exhibit 10: Dish TV – increasing prices consistently

Source: Company, Ambit Capital research

Plans to ramp-up carriage may curb profitability in the near term: Dish TV plans to add an extra transponder to supplement capacity. Furthermore, the company may add four more to boost capacity and charge carriage on channels carried on

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Subscriber additions (LHS) ARPU (RHS)

STB price: up Rs200Basic pack - up Rs15

STB price: up Rs400Basic pack - up Rs15

STB price: up Rs200Basic pack - up Rs20

Phase II digitisation

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 7

those transponders. If the company is unable to generate carriage revenues, margins may contract due to the transponder costs.

An additional transponder leads to an operational cost increase of US$1.3mn (`81mn) annually. Hence, to break even on one additional transponder, Dish TV needs to increase its carriage revenues by 25% (FY13 carriage income of `320mn). Five additional transponders would result in an increase of `403mn in operational costs, representing 145bps of FY15 revenues.

Are we missing the replacement cycle? Dish TV has grown primarily through growth in its subscriber base as ARPUs have remained flat. The company had 2.5mn subscribers by the end of FY08 and added 3.2mn through FY09 and FY10. Given that the management estimates the life of the STB to be five years (and hence the depreciation and revenue recognition policies), these STBs might come up for replacement over the next three years. Whilst we have assumed the life of the set-top box to be seven years, we expect break-downs to increase which may result in increased capex or higher churn (if Dish TV does not subsidise the replacement STB).

Furthermore, unlike MSOs, DTH does not have a return path for collecting defective or malfunctioning STBs. This is likely to result in significantly higher overheads in customer maintenance as the company moves towards its STB replacement cycle.

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 8

Change in stance – turning SELLers The recent run-up in the stock price (three-month upmove of 35%) has resulted in exalted valuations. We suspect the recent positive news flow on Dish TV’s EBITDA growth through lower content costs (based on growing bargaining power) has been the root of the upmove. The company had recently announced its “on-request” programming which was to increase its bargaining power. We are circumspect of Dish TV’s ability to yield the benefit of its scale in the form of lower content payouts. Its presence in TAM-rich markets is small and not concentrated enough for the company to significantly lower content costs henceforth.

Given the stock’s valuations of 10.3x FY14 EV/EBITDA, the stock is at a premium to its domestic and international peers including high-growth companies such as Hathway, Den and Liberty Global. Such a premium is unwarranted and hence we turn SELLers with a marginal upgrade on our target price to `57 (from `55 earlier).

Our SELL thesis is predicated on the company’s inability to make significant headways in phase I and II of digitisation, thereby having a poor footprint in high-ARPU urban regions. The MSOs have begun to increase their presence in phase-III markets by making calibrated investments in premium regions whilst Dish TV continues to struggle to add subscribers in urban regions (2QFY14 customer additions were 70% rural). Given the company’s limited bargaining power against the broadcasters, it is likely to face margin pressures. Inability to grow ARPU may eventually result in poor topline growth and lower margins.

Exhibit 11: Key assumptions and estimates

New Old Change

FY14 FY15 FY16 FY14 FY15 FY16 FY14 FY15 FY16 Comments

ARPU (`) 166 179 194 166 179 194 0.0% 0.0% 0.0% We maintain our ARPU estimates

Growth 5.7% 7.9% 8.8% 5.7% 7.9% 8.8% - - -

Net subscribers (mn) 11.5 12.3 13.0 11.5 12.3 13.0 0.0% 0.0% 0.0% We maintain our subscriber growth estimates.

Growth 7.7% 6.7% 6.2% 7.7% 6.7% 6.2% - - -

Gross additions (mn) 1.7 2.0 2.0 1.7 2.0 2.0 0.0% 0.0% 0.0%

Churn (%) 0.6% 0.9% 0.8% 0.6% 0.9% 0.8% - - -

Revenues (̀ mn) 24,366 27,838 32,254 24,357 27,737 31,963 0.0% 0.4% 0.9% Our revenue estimates for FY15 and FY16 increase marginally, as we account for higher carriage revenues.

Growth 12.5% 14.2% 15.9% 12.4% 13.9% 15.2% 4bps 37bps 63bps

Content Costs 7,527 8,174 8,957 7,527 8,174 8,957 0.0% 0.0% 0.0%

% of revenues 30.9% 29.4% 27.8% 30.9% 29.5% 28.0% (1) (11) (25)

EBITDA (̀ mn) 6,011 7,373 9,748 6,004 7,297 9,530 0.1% 1.0% 2.3% Our EBITDA estimates increase on the back of higher carriage.

EBITDA Margin 24.7% 26.5% 30.2% 24.6% 26.3% 29.8% 2 18 41

PAT (̀ mn) (482) 300 1,374 (489) 248 1,255 -1.4% 20.7% 9.4%

EPS (̀ ) (0.45) 0.28 1.29 (0.46) 0.23 1.18 -1.4% 20.6% 9.4%

Capex (`mn) 3,285 6,631 9,503 3,285 6,631 9,503 0.0% 0.0% 0.0% We maintain our capex estimates.

FCF (̀ mn) 2,046 626 60 2,039 578 (92) 0.3% 8.4% -164.6%

Source: Ambit Capital research

As shown in Exhibit 14, our revenue estimates are in line with consensus estimates for FY14 and FY15. We expect lower EBITDA margins for FY14, as we expect content costs to increase by 15% YoY during the year vs the management guidance of 10% YoY. However, our EBITDA estimates for FY15 and FY16 are more or less in line with market expectations. However, we suspect that the recent optimism in the stock price is due to bullish expectations of growth in carriage income and expansion in margins through lower content costs.

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 9

Exhibit 12: Ambit vs consensus

Ambit Consensus Deviation

Revenues (̀ mn)

2014E 24,366.2 24,456.0 0%

2015E 27,837.9 27,961.0 0%

2016E 32,253.7 32,868.0 -2%

EBITDA (̀ mn) 2014E 6,010.8 6,301.0 -5%

2015E 7,372.6 7,365.0 0%

2016E 9,748.4 9,609.0 1%

EBITDA Margin 2014E 24.7% 25.8% (110)

2015E 26.5% 26.3% 14

2016E 30.2% 29.2% 99

EPS (̀ ) 2014E (0.5) (0.5) -3%

2015E 0.3 0.6 -52%

2016E 1.3 2.7 -52%

Source: Bloomberg

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 10

Steep valuations DCF valuation: We value Dish TV based on a DCF TP of `57. We assume a gradual uptake in digital TV in the latter two phases of digitisation. Our TP of `57 represents a 8% downside from current prices and implies an FY15 EV/EBITDA of 9.6x.

Exhibit 13: Dish TV’s DCF valuation

` bn (unless otherwise specified)

PV of FCF until FY28E 41.9

Terminal value 28.7

Enterprise Value 70.5

Less: Debt 10.8

Add: Cash and short-term investments 0.7

Equity value 60.4

Number of shares (bn) 1.1

Value per share (̀ ) 57

Source: Bloomberg, Ambit Capital research

Exhibit 14: Return profile

Source: Bloomberg, Ambit Capital research

Exhibit 15: Sensitivity of WACC and terminal growth assumptions on TP

Change in Target price (bps)

Terminal Growth rate

3.0% 4.0% 5.0% 6.0% 7.0%

WACC

12.0% 69.3 74.1 80.1 88.3 99.6

13.0% 59.4 62.8 67.1 72.5 79.8

13.7% 54.0 56.7 60.1 64.4 70.0

14.0% 51.5 53.9 57.0 60.8 65.7

15.0% 44.9 46.7 49.0 51.7 55.1

Source: Ambit Capital research

Relative valuations: As shown in Exhibit 17 below, Dish TV is now trading at a premium to its domestic and international peers. It is trading at a 5-155% premium to domestic MSOs such as Hathway and Den Networks despite the stronger performance by the MSOs in seeding. Furthermore, MSOs are likely to benefit from carriage and broadband, an option not truly available to Dish TV. Furthermore, Dish TV is trading at a 4-60% premium to its international peers (like BskyB) which enjoy content monopoly in their geographies.

Cross-cycle valuation: Dish TV is currently trading at a 27% discount to its three-year average valuations. However, note that the average is pulled upward due to meteoric valuations prior to 2012 when Dish TV enjoyed a premium to its analogue peers. However, since digitisation has been implemented, the company has slipped to its lowest valuations over the past three years.

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Risk free rate (%) 8.0

Beta 1.2

Equity risk premium (%) 7.0

Cost of equity (%) 16.4

Cost of debt (%) 11.0

Debt/(debt+equity) 0.7

Tax rate (%) 33.9

WACC (%) 13.66

Source: Ambit Capital research

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 11

Exhibit 16: Dish TV’s cross-cycle valuation

Source: Reuters, Ambit Capital research

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Dish TV

December 19, 2013 Ambit Capital Pvt Ltd Page 12

Exhibit 17: Relative valuations

Curr Price Mkt Cap Div Yield Sales CAGR EV/SALES EBITDA CAGR EV/EBITDA EPS CAGR P/E P/B

(`) (US$ Mn) FY13 (FY13-15) FY14 FY15 (FY13-15) FY14 FY15 (FY13-15) FY14 FY15 FY14 FY15

Dish TV INR 63 1,075 0.0% 14% 3.1 2.7 14% 12.1 10.0 n.a. n.a. 105.2 (28.9) (38.7)

Hathway INR 256 627 0.0% 37% 3.4 2.4 38% 13.6 9.5 n.a. n.a. 44.6 3.6 3.4

Hinduja Ventures INR 270 90 5.6% na na na na na na na na na na na

Den Networks INR 139 400 0.0% 43% 1.5 1.0 53% 6.0 3.9 40% 43.9 15.1 1.3 1.2

Median 0.0% 40% 2.5 1.7 46% 9.8 6.7 40% 43.9 29.8 2.5 2.3

Mean 1.9% 40% 2.5 1.7 46% 9.8 6.7 40% 43.9 29.8 2.5 2.3

Zee TV INR 284 4,406 0.7% 15% 6.2 5.4 21% 22.8 18.7 19% 31.8 26.7 6.1 5.2

Sun TV INR 362 2,310 2.6% 17% 6.0 5.3 12% 9.1 7.8 15% 18.3 15.3 4.6 4.0

TV 18 INR 23 624 0.0% 12% 2.1 1.9 31% 22.3 15.1 na 45.1 25.1 1.1 1.1

Median 0.4% 15% 6.0 5.3 21% 22.3 15.1 17% 31.8 25.1 4.6 4.0

Mean 0.8% 15% 4.8 4.2 21% 18.1 13.8 17% 31.7 22.3 4.0 3.5

Global Peers

Beijing Gehua CNY 8 1,409 1.2% 5% 2.9 2.8 7% 6.1 5.9 10% 26.4 23.7 na na

Astro Malaysia MYR 3 4,754 1.3% 11% 3.6 3.3 2% 11.0 9.5 -29% 33.9 26.8 23.8 20.6

Shenzhen Topway CNY 13 707 0.7% 5% 4.0 3.9 7% 10.0 9.5 10% 27.3 27.7 na na

Median 1.0% 5% 3.6 3.3 7% 10.0 9.5 10% 27.3 26.8 23.8 20.6

Mean 0.8% 7% 3.5 3.3 5% 9.0 8.3 -3% 29.2 26.1 23.8 20.6

Comcast USD 49 127,497 1.3% 5% 2.6 2.5 7% 7.9 7.5 11% 19.6 17.0 2.5 2.3

Time Warner Cable USD 133 37,500 1.7% 3% 2.8 2.7 3% 7.7 7.5 4% 20.3 17.5 5.8 5.9

Liberty Global USD 84 32,324 0.0% 35% 5.0 3.9 33% 11.0 8.7 2% (37.3) 67.0 3.2 3.4

Direct TV USD 65

34,348 0.0% 6% 1.7 1.6 7% 6.5 6.2 12% 12.9 11.2 (5.3) (4.2)

Dish USA USD 55

25,112 1.8% 2% 2.0 2.0 1% 10.5 9.6 18% 31.1 28.2 27.4 12.1

British Sky Broadcasting GBP 8 20,631 3.7% 5% 1.9 1.8 4% 8.5 7.9 4% 13.7 12.3 13.7 9.5

Source: Bloomberg, Ambit Capital research

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 13

Key catalysts ARPU disappointments due to delay in direct billing on cable and poor

HD pick-up: As mentioned earlier, Dish TV’s profitability is heavily dependent on ARPUs rising. Whilst we do anticipate ARPUs to increase steadily as direct billing in cable drives the price table upwards for the entire industry, this is likely to be delayed as the cable industry continues to grapple with LCO-related issues. Furthermore, Dish TV has shown no concrete movement in curbing its revenue leakage (difference between recharge ARPU and reported ARPU). Apart from plugging revenue leakage, HD remains Dish TV’s only option to increase ARPUs. However, HD continues to be a small portion of revenue with no significant increase in uptake.

Margin disappointments due to increasing content costs despite measure to charge carriage: Content contract remains fixed in nature. Whilst we do expect the content payouts for the cable industry to rise faster than DTH, Dish TV is unlikely to be immune from a significant rise in payouts especially as viewership fragments. Hence, margin pressures led by content increase are likely. Furthermore, we expect Dish TV’s gamble of adding additional transponders to grow carriage revenues to not pay-off due to the aforementioned reasons. We expect EBITDA margin of 24.7% for FY14 vs consensus expectations of 24.7%.

Key risks Net content payouts reduce: If Dish TV is able to stave off further inflation in

content costs through its “on-request” programming (resulting in margin expansion), then this may result in upgrades to our target price. It may indicate the company’s growing bargaining power.

Pick up in HD intensifies: Dish TV added 11% of its incremental adds to its HD subscriber base in 2QFY14, significantly higher than the 5-8% in the preceding four quarters. If the pace of HD additions intensifies and results in an ARPU uptick, the company is likely to have stronger revenue growth and margin expansion.

Exhibit 18: Explanation for our forensic accounting scores on the front page

Segment Score Comments

Accounting RED

Dish TV has recently changed its revenue recognition policy on rentals recognition from three years to five years. Furthermore, the company clubs activation revenues with subscription and remains inconsistent in the quantum of activation recognised. Dish TV scores poorly on our accounting parameters due to high auditor fees, poor cash yields and high contingent liabilities.

Predictability RED Dish TV has consistently surprised on the upside and downside in its quarterly earnings. Please refer to Exhibit 12 below which highlights the company’s inconsistent quarterly results.

Earnings Momentum AMBER Whilst the earnings outlook prior to 2QFY14 was tepid, the 2QFY14 results were largely in line in ours and consensus expectations. Although consensus expects a recovery in margins henceforth, we remain more circumspect and expect moderate earnings growth momentum.

Source: Ambit Capital research

Dish TV’s ability to surprise in quarterly earnings

Source: Company, Bloomberg

3%

-2%-1%

-4%

4%

-1% -2%-1%

-5%

0%

-1%

223 91

(82)

(325)

270 322

26

(364)

(106)

(506)

7

(600)

(400)

(200)

-

200

400

-6%-4%-2%0%2%4%6%

4QFY

11

1QFY

12

2QFY

12

3QFY

12

4QFY

12

1QFY

13

2QFY

13

3QFY

13

4QFY

13

1QFY

14

2QFY

14

Revenue surprise (LHS)

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 14

Balance Sheet

In ̀ mn FY13 FY14E FY15E FY16E

Share capital 1,065 1,065 1,065 1,065

Reserves and surplus (2,621) (3,103) (2,803) (1,429)

Shareholder's funds (1,556) (2,038) (1,738) (364)

Total borrowings 16,330 10,952 10,787 12,287

Other long term liabilities 3 3 3 3

Long term provisions 127 153 179 209

Total sources of funds 14,904 9,069 9,231 12,135

Gross block 35,790 42,675 49,196 59,142

Less accumulated depreciation 21,450 27,280 33,268 39,936

Net Block 14,340 15,395 15,928 19,206

Capital work in progress 6,535 4,647 4,593 4,150

Investments 2,782 - - -

Inventories 86 119 136 156

Trade receivables 304 360 414 475

Cash and bank 3,742 817 512 1,071

Loans and advances 3,706 4,280 4,919 5,641

Other current assets 53 76 88 101

Trade payables 2,138 2,196 2,050 1,946

Other current liabilities 3,511 4,412 4,412 4,412

Advance Revenue 4,448 3,470 4,350 5,759

Short term provisions 6,547 6,547 6,547 6,547

Net Current Assets (8,753) (10,973) (11,290) (11,221)

Total application of funds 14,904 9,069 9,231 12,135

Source: Ambit Capital research

Income statement

In ̀ mn FY13 FY14E FY15E FY16E

Operating Income 21,668 24,366 27,838 32,254

Expenditure 15,874 18,355 20,465 22,505

Cost of Goods Sold 75 93 111 129

Operating Expenses 11,081 12,806 14,265 15,857

Employee benefit expenses 822 934 974 1,129

Administration and Other Expenses 860 1,043 1,087 1,283

Selling and Distribution Expenses 3,036 3,479 4,028 4,107

EBITDA 5,794 6,011 7,373 9,748

EBITDA margin (%) 26.7% 24.7% 26.5% 30.2%

Depreciation/Amortization 6,276 5,830 5,987 6,669

EBIT (482) 180 1,385 3,080

Finance costs 1,284 1,380 973 1,089

Other Income 511 718 42 88

PBT (1,254) (482) 454 2,079

Tax (1) - 154 705

PAT for the year (1,253) (482) 300 1,374

Exceptional (594) - - -

PAT after prior period adjustments (659) (482) 300 1,374

EPS (0.6) (0.5) 0.3 1.3

Source: Ambit Capital research

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 15

Cash flow

In ̀ mn FY13 FY14E FY15E FY16E

PBT (660) (482) 454 2,079

Depreciation/ amortisation 6,388 5,830 5,987 6,669

Interest income (345) (718) (42) (88)

Interest expense 1,102 1,380 973 1,089

Operating profit before changes in working capital 5,651 6,011 7,373 9,748

Changes to WC 526 (680) 39 520

Cash from operations 6,177 5,331 7,411 10,268

Direct taxes paid (82) - (154) (705)

Net cash flow from operating activities 6,095 5,331 7,257 9,563

Purchases of fixed assets/ CWIP (6,980) (3,285) (6,631) (9,503)

Purchase of investments (1,241) 2,782 - -

Interest received 342 718 42 88

Net cash flow from investing activities (7,699) 214 (6,589) (9,415)

Interest paid (691) (1,380) (973) (1,089)

Proceeds from borrowing 3,421 (7,090) - 1,500

Repayment of borrowing (1,526) - - -

Net cash flow from financing activities 1,222 (8,470) (973) 411

Net cash flow during the year (379) (2,925) (305) 559

Cash and cash equivalents at the beginning of the year 3,734 3,742 817 512

Cash and cash equivalents at the end of the year 3,355 817 512 1,071

Source: Ambit Capital research

Ratios

Ratios FY13 FY14 FY15 FY16

Growth (%) Operating Revenue 10.7% 12.5% 14.2% 15.9%

EBITDA 16.8% 3.7% 22.7% 32.2%

EBIT 86.2% -137.4% 668.3% 122.3%

Margins EBITDA 26.7% 24.7% 26.5% 30.2%

EBIT -2.2% 0.7% 5.0% 9.5%

PAT -3.0% -2.0% 1.1% 4.3%

Leverage Net Debt/ Equity (6.30) (4.97) (5.91) (30.78)

Net Debt/ EBITDA 1.69 1.69 1.39 1.15

Equity/ Net assets (0.10) (0.22) (0.19) (0.03)

Return RoE na na -15.9% -130.7%

RoCE -3.4% 1.5% 15.1% 19.0%

RoIC -4.7% 1.9% 16.3% 20.6%

Valuation P/E (101.8) (139.5) 222.8 48.8

P/BV (43.1) (32.9) (38.6) (184.1)

EV/EBITDA 13.3 12.8 10.3 7.9

EV/Sales 3.5 3.2 2.8 2.4

FCF/EV -1.2% 2.7% 0.8% 0.1%

Others CFO/EBITDA 105.2% 88.7% 98.4% 98.1%

Source: Ambit Capital research

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 16

Institutional Equities Team

Saurabh Mukherjea, CFA CEO, Institutional Equities (022) 30433174 [email protected]

Research

Analysts Industry Sectors Desk-Phone E-mail

Aadesh Mehta Banking & Financial Services (022) 30433239 [email protected]

Achint Bhagat Cement / Infrastructure (022) 30433178 [email protected]

Ankur Rudra, CFA Technology / Telecom / Media (022) 30433211 [email protected]

Ashvin Shetty, CFA Automobile (022) 30433285 [email protected]

Bhargav Buddhadev Power / Capital Goods (022) 30433252 [email protected]

Dayanand Mittal, CFA Oil & Gas (022) 30433202 [email protected]

Gaurav Mehta, CFA Strategy / Derivatives Research (022) 30433255 [email protected]

Karan Khanna Strategy (022) 30433251 [email protected]

Krishnan ASV Banking & Financial Services (022) 30433205 [email protected]

Nitin Bhasin E&C / Infrastructure / Cement (022) 30433241 [email protected]

Nitin Jain Technology (022) 30433291 [email protected]

Pankaj Agarwal, CFA Banking & Financial Services (022) 30433206 [email protected]

Pratik Singhania Real Estate / Retail (022) 30433264 [email protected]

Parita Ashar Metals & Mining (022) 30433223 [email protected]

Rakshit Ranjan, CFA Consumer / Real Estate (022) 30433201 [email protected]

Ravi Singh Banking & Financial Services (022) 30433181 [email protected]

Ritika Mankar Mukherjee, CFA Economy / Strategy (022) 30433175 [email protected]

Ritu Modi Automobile / Healthcare (022) 30433292 [email protected]

Shariq Merchant Consumer (022) 30433246 [email protected]

Tanuj Mukhija, CFA E&C / Infrastructure (022) 30433203 [email protected]

Utsav Mehta Telecom / Media (022) 30433209 [email protected]

Sales

Name Regions Desk-Phone E-mail

Deepak Sawhney India / Asia (022) 30433295 [email protected]

Dharmen Shah India / Asia (022) 30433289 [email protected]

Dipti Mehta India / USA (022) 30433053 [email protected]

Nityam Shah, CFA USA / Europe (022) 30433259 [email protected]

Parees Purohit, CFA UK / USA (022) 30433169 [email protected]

Praveena Pattabiraman India / Asia (022) 30433268 [email protected]

Sarojini Ramachandran UK +44 (0) 20 7614 8374 [email protected]

Production

Sajid Merchant Production (022) 30433247 [email protected]

Joel Pereira Editor (022) 30433284 [email protected]

E&C = Engineering & Construction

Dish TV

19 December 2013 Ambit Capital Pvt. Ltd. Page 17

Explanation of Investment Rating Investment Rating Expected return

(over 12-month period from date of initial rating)

Buy >5%

Sell <5%

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