ambassador you for legal aid justice center
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Ambassador YOU:using social media to support your brand
The State of Social Media Q1 2012
• Social networks and blogs continue to dominate American’s time online, now accounting for nearly a quarter of total time spent on the internet.
• 274.2 million Americans have internet access.• Pinterest is the emerging social network with 4.5 million unique
visitors in October, 2011.• Social media has grown rapidly – today nearly 4 in 5 active
internet users visit social networks and blogs. • Americans spend more time on Facebook than they do on any
other U. S. website. • Close to 40% of social media users access social media content
from a mobile phone. http://blog.nielsen.com/nielsenwire/social/
Why Integrate Social Media?
• Study Shows Small Businesses That Blog Get 55% More Website Visitors
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx#ixzz130WiTXtQ
The Tools and How They’re Used
PublishConnect Listen Engage
Listen -- Tools
The quickest way to monitor content on the social Web is to use a feed reader.
Connect• Find people like you, or those who share
community interests and expand your network• Read lots of content, follow the communities’
blogs• Learn who makes up your network; who are
fans and followers?• Enter contacts regularly into your social
networks.
Engage
1. Reward fans2. Be helpful3. Connect your network4. Endorse others5. Produce frequent,
quality content6. Create meaningful,
long-lasting relationships
Engage: Facebook
Engage: Facebook
• Use 3rd Party app for ALL promotions.• Use timeline feature to tell the history of your
organization.• Post as the page; comment as individuals.• Schedule responsiveness and engagement
with brand representatives.• Admins: “Like” partner business pages, donor
pages, community pages; tag in posts.
Twitter: an estimated 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. Wow.
Connect -- Twitter
Measurement
Klout: Measuring Influence
PublishSmall Businesses That Blog Get 55% More Website Visitors
– Tell the story behind the story– Capture search engine results– Share your information in a compelling way– Produce content to share across networks– Create brand loyalty
Questions?Thank You!
www.jaggerscommunications.com