amazon s3 · social media for advocacy listen — understand your audience. what type of content do...

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Page 1: Amazon S3 · Social Media for Advocacy Listen — Understand your audience. What type of content do they want to consume? What conversations do they want to have? Publish & Participate-

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Share links to press releases, images from events, and other information in 140 characters or less. Tweet directly to members of the media and bloggers to encourage them to cover your efforts. Tweet directly to local organizations that you want to partner with in your efforts or that might be able to help you spread the word. Tweet directly to members of Congress with the action you want them to take. Use hashtags, related to what you are trying to publicize. Include links to National PTA positions and to your state website.

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http://www.pta.org/about/content.cfm?ItemNumber=3443

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