amazon machine learning for developers
TRANSCRIPT
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AMAZON ML Machine Learning for developers
Carlos Conde – @caarlco
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PERSONALIZE
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UNDERSTAND YOUR CUSTOMER
Who is my customer really? What does he really like?
What is happening with my products? Where do people consume my product?
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THREE TYPES OF DATA-DRIVEN ANALYSIS
Retrospective analysis and
reporting
Here-and-now real-time processing
and dashboards
Predictions to enable smart
applications
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MACHINE LEARNING Technology that automatically finds patterns
in your data and uses them to make predictions for new data points
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Demo.
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MACHINE LEARNING IS EVERYWHERE
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Amazon.com1994
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AMAZON MACHINE LEARNING
Scalable & managed machine learning service
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BEST PRACTICES &
LESSONS LEARNED
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USE ALL AVAILABLE DATA
Your company has more data on your users than what you think…
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Quizz What percentage of data
do firms use for analytics?
A: 12% C: 52% B: 34% D: 68%
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Quizz What percentage of data
do firms use for analytics?
A: 12% C: 52% B: 34% D: 68%
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ENRICH DATA BASED ON SOCIAL NETWORKS
User’s friends are valuable sources of information
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75% of users select movies based on recommendations
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HOMOPHILY People are friends with people like them.
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ENRICH DATA BASED ON USER ENVIRONMENT
User’s context heavily influences their behavior.
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Geo-location dataDevice information
Time of day and weekMetadata from third parties
…
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ENRICH DATA BASED ON USER BEHAVIOR The way users interacts with the
UI gives valuable information
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THE MORE, THE BETTER (SOMETIMES)
More data usually gives you better prediction accuracy.
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MAKE NO PREMATURE ASSUMPTIONS
We all have preconceived ideas about who are our users … Most often they are wrong.
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GET CLOSER TO YOUR USERS
Your customers live in the real world. Use IoT to bring your services closer.
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Easy. Buy a copper tube ice maker kit
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…And a shut-off valve…
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…And a T-connector to tap the cold water supply line…
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…And a hacksaw to cut the copper pipe…
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…Finally, A special drill bit to make a hole in the kitchen floor for the copper tubing.
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“It is not the strongest species that survive, nor the most intelligent, but the
ones most responsive to change.”
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@caarlco