amanda wallis logo workbook final

8/12/2019 Amanda Wallis Logo Workbook Final

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Logo Project Workbook

Amanda WallisArt 130February 6, 2012


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BYU-IDAH O Art Dept. | www.byu i.edu1

Logo Project Step 1/4ART 13 - INTRO TO GRAPHIC DESIGN

Use this template file to gather and analyze various good and bad logos. Organize

your findings into related and non-related to your company groupings. Draw on

or highlight the things all of the good logos have in common. You may even wantto create a page of BAD logos as well. Point out what things we may want to avoid

when brainstorming our logos as well.

Second, you should gather images or photographs relevant to your company. You

might gather images of a specific type of reptile to help you incorporate elements

of their anatomy better into you final piece. Remember logos are distillations

or simplifications of complex ideas, so having more examples will help you to

identify trends and will help you simplify your symbol concepts and sketches later.

Finally, print out and sketch on the last pages. You will want to look at the image

examples of good and bad logo sketches. Use a black gel pen and sharpie

or prisma color marker to draw your ideas. Make your logos solid rather than

outlined, logos should be bold. Remember you are only drawing the symbol

portion of the logo and not really worrying about the typography yet. Just focus

on the symbol sketches this week.

STUDENT NAME:Amanda Wallis

ELEMENTS OF DESIGN:

- Shape

- Line

- Value

- Texture

- Color

- Time (mostly applicable in motion graphics

and interactive design.)

PRINCIPLES OF DESIGN:

CATEGORY 1: UNITY AND VARIETY

- Grouping

- Containment

- Repetition

- Proximity

- Alignment

- Lost & Found

CATEGORY 2: DEPTH- Linear Perspective

- Atmospheric Perspective

- Overlapping

- Size Variation

- Definition

- Location

CATEGORY 3: VISUAL PACE

- Pattern

- Movement

- Visual Pace / Rhythm

CATEGORY 4: BALANCE

- Visual Weight- Gravity

- Symmetrical Balance

- Asymmetrical Balance

CATEGORY 5: SCALE AND PROPORTION

- Scale

- Proportion

CATEGORY 6: EMPHASIS

- Focal Point

- Contrast

- Isolation

- Hierarchy

1


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LOGO PROJECT PART 1:This project wasnt as bad as I thought it might be. It was still challenging

though. It seems that I am a better artist than I give myself credic for, and thats

really what I was worried about the most. Thinking of ideas wasnt a problem

for me, but actually sketching them out was what I was uneasy about. I wasnt

sure how I would ever make a good logo because Im not the best at drawing,

but as I started to sketch my logo and put my ideas on paper it was actuallyeasier than I thought it would be to draw the things that were on my mind. Ive

learned that I am able to put forth the effort to draw our what is in my head if

I am really thinking about it and Ive learned that because of that, Im not that

bad of an artist as I thought. I am limited when it comes to making up new

ideas however. This meaning that while drawing my logo sketches, I didnt

stretch my imagination as far as I probably could have, but I did draw what I

knew. I tried to tie in the shapes project to this logo project and it really worked

well for my design. The shape that really worked well for me was the circle and I

used that a lot when forming different logo ideas.

LEARNING SUMMARY:Write a summary of learning in this area. Simply replace this description withyour own summary of what you learned about the principles as you completed

this assignment. You may find it helpful to answer the following questions in

your learning summary:

1. The logo worksheet helped me narrow down what I was looking for. It really

helped me focus on what exactly I wanted to have presented in this logo and

for my imaginary company that I am performing this task for. My research gave

me ideas, angles and perspectives that helped me develop different aspects to

my logo.

2. When looking for good and bad logos, I based them off of what I wanted

my final outcome to be for my own logo. If the logo fit the description or cameclose to what I was looking for, I placed it in with the good logos. If the logos I

found that were similar, but not exactly what I wanted in my logo, I placed them

in with the bad logos. The good logos all had the placement in common in my

opinion. The logo was placed very nicely in relation to the name of the com-

pany, etc. The good logos also caught my interest and made me want to know

what exactly this business, company, etc. did, while the bad logos were okay,

but not really appealing enough to keep my interest or enough to make me

want to find out more about what it represented.

3. Solid shapes and bold symbols for logos really catch the eye and are intrigu-

ing. Usually when seeing a logo, my eyes look to any bold shape or symbol

associated with it and then to the text that gives the title. Shapes and symbols

make the logo pop and stand out better. They draw the eye and almost force

you to at the very least glance at it.

4. The play exercise was to demonstrate how it doesnt take much for people

to recognize an object as long as it presents that objects main features. Only

having three minutes we had no choice but to choose the main qualities of the

animal that we chose. Our animal was a duck-billed platypus and that animalscase, the main qualities that make it recognizable are its tail and bill. Reflecting

on the logo assignment, that activity was helpful because it allows us to focus

on what is the most important quality of the object in our logo. It will allow us

to focus on what is the most important thing for the viewer to see so that it will

be recognizeable right away.

5. The symbol for my logo is a chameleon and the play exercise helped me to

first pick out what I wanted to present in this logo and find the most important

qualities of the chameleon. I decided that the most important qualities are the

tail and the head. I thought about how I could portray a chameleon in this logo

and the first thing that came to me was that it atleast had to have the tail that

was very recognizeable as a chameleon tail or some kind of reptile and then the

head that gives away that it is indeed a chameleon, especially with its hood andits eyes. The play exercise really helped me to focus on what the most important

features should be in my logo and how I could best present that.

Overall this project has so far allowed me to bring out my drawing skills and

come up with my own design that can best present the company that I am

creating it for.


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LOGO WORKSHEET:This worksheet should be filled out BEFORE you start sketching the brandmark

portion of your logo signature. Please replace the _________ with your own

text.

Project Details:Design a logo for a(n) Fashion Logo

Company/Exhibit Name:Cami-Flage

Tagline:Styles that blend in

Exhibit Details:Cami-Flage is a clothes line that is very unique in the way the colors are

presented. There are many colors that blend into the next for each itemof apparel

Target Audience:Teenage girls are my target audience or any girls between the ages of

about 14-18.

Project Objective:This logo should give the viewer an idea about how the clothes will

look. It should kind of give them a taste of the color and what kind of

style the clothes present.

Emotional/Rational Characteristics:The Cami-Flage logo should be trendy and color ful. It should be some-

what dynamic and be visually attractive to teenage girls and give a sor t

of fashion sense to it.


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GOOD LOGOS RESEARCH | STUDENT NAME:Amanda Wallis.

GOOD LOGO INSIGHTS:These good logos are similar in the way that they all

have the chameleon or lizard placed on top of the text.

This is the idea that I was going for in my own logo and I

found these logos to be good examples of that. Also the

chameleons or lizards all have a perch to them, meaning

that they are almost all sort of crouched over in a hunchand some close to a little ball. I want that in my own logo

as well. Lastly I noticed that they almost all had the tail

curled over on the side. I want that to be presented in my

own logo as well because I think that the tail is a very im-

portant feature to the chameleon and to the logo itself.

LEARNING SUMMARY:Write a summary of learning in this area. Simply replace

this description with your own summary of what youlearned about the principles of good logo design by

studying these good logos. List your insights below:

1. As I mentioned in the above text, I really like how each

one of these logos has the chameleon perched on top

of the text. That really draws my eye in and makes it look

interesting to me.

2. Another insight about these logos is that most of them

have the chameleon turned in to the text drawing your

eye in to what the logo is saying. This is important and I

plan to do the same in my own logo because the viewer

automatically looks or has their eye drawn to whateveror wherever that object is turned, pointed to or is looking

at itself.

3.The tail is a big factor/quality of the chameleon and I

noticed that in most of these logos that the tail is curled

into a spiral and either falls off the text or goes under-

neath it. I want that for my own logo to have the tail in

that recognizeable spiral shape and have it fall either off

on the side or underneath the text.


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BAD LOGOS RESEARCH | STUDENT NAME:Amanda Wallis

BAD LOGO INSIGHTS:These bad logos all have in common that the symbol

or shape is randomly placed in relation to the text. In

comparison to how I want my own logo to look, I do not

particularly want this type of style but rather to have my

symbol or object placed on top of my logos text. Because

the symbols and designs in these logos are placed on theside or behind the text, it doesnt exactly seem to me that

they are as well related to the logo text in itself. In my

opinion that could make them a bad logo . Although I

do not think these logos are all bad, I will definitely avoid

placing my symbols and designs far away from or behind

my logos text.


this description with your own summary of what youlearned about the principles of good logo design by

studying these bad logos. List your insights below:

1.For many of these logos it does not seem that the logo

exactly fits or goes along with its text. Some of them have

different styles that clash and it does not look like they

belong together, the logo symbol and its text.

2. Some of these logos also show the symbol or object

behind the text which I think is somewhat distracting

and I do not plan to do that on my own logo. The reason

I think it is distracting is because you are forced to look

at both things at once and it does not allow your eye toflow from one thing to the next. I think that it is better to

see one object and then the other and it is complicated/

overwhelming on the eye to look at both things at once.

3. Many of these logos present a black and white color

scheme, which I do not plan to present for my logo. I

want my logo to be colorful, and the reason being that

it really attracts the eye better. With the lack of color in

some of these bad logos it also lack a sense of depth or

any dynamic aspect. It just looks like a boring photocopy.


7/32BYU-IDAH O Art Dept. | www.byu i.edu6

VISUAL RESEARCH | STUDENT NAME:Amanda Wallis



VISUAL RESEARCH | STUDENT NAME:Amanda Wallis.



VISUAL RESEARCH | STUDENT NAME:Amanda Wallis


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SYMBOL SKETCHES PAGE 01 | STUDENT NAME:Type name here.


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SYMBOL SKETCHES PAGE 02 | STUDENT NAME:Type name here.


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Logo Project Part 2ART 13 - INTRO TO GRAPHIC DESIGN

Use this template file to gather and analyze various good and bad logotypes.

Organize your findings into related and non-related to your company groupings.

Draw on or highlight the things all of the good logotypes have in common. You

may even want to create a page of BAD logotypes as well. Point out what things

we may want to avoid when brainstorming our logotypes as well. What trends do

you notice? What should you avoid? etc...

Second, select your favorite 3 concepts from last week and place them on the

appropriate page. Then create at least 10 sketches for each concept to refine the

idea and clean it up and prepare it for digital creation.

Finally, create 3 digital variations of each of the 3 concepts. Place the sketch on

the template page for reference. (you should have a total of 9 digital variationswhen you are finished. Then Select 3 possibel fonts for each of the 3 concepts and

list them on the appropriate page in this template file. You should have a total of

9 fonts altogether. Make sure you write the name of the font you selected in the

space provided.

STUDENT NAME:Amanda Wallis.

ELEMENTS OF DESIGN:

- Shape

- Line

- Value

- Texture

- Color





- Grouping

- Containment

- Repetition

- Proximity

- Alignment

- Lost & Found



- Overlapping

- Size Variation

- Definition

- Location


- Pattern

- Movement


CATEGORY 4: BALANCE

- Visual Weight

- Gravity

- Symmetrical Balance



- Scale

- Proportion


- Focal Point

- Contrast

- Isolation

- Hierarchy

1


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LOGO PROJECT PART 2:While drawing the sketches for my logo was a little easier after I got into it,

unlike the shapes project, this logo project was very challenging when it came

to forming a digital version of the sketched images. Adobe Illustrator is harder

to work in than I realized and although I started to get faster as I went along I

came across a lot of snags and hangups. The Lynda videos helped me a little

and I was able to remember some tips and tricks that were useful, but otherthings I definitely struggled on. The good thing that I learned about myself is

that I knew what I wanted my logo to look like and I had a general idea about it.

That took me far because I was able to single in on some of the tools I needed

to make the effects and designs I wanted. My limitations were definitely my

familiarity with the tools. I know that I will have to practice with them more to

be able to use them efficiently and affectively. I think the typeography of logos

really brings the logo together. Sure a brandmark is nice, but when the right

type is applied to it, it just makes it complete and appealing to see all together.

LEARNING SUMMARY:Write a summary of learning in this area. Simply replace this description withyour own summary of what you learned about the principles as you completed



1. Researching good logotypes and fonts helped me to see just what profes-

sional logos look like and how that can help them with their audience and their

successfulness. If the type does not relate or have the same feel as the brand-

mark, it really has an effect on how the logo looks altogether. It can turn a good

logo concept bad. This made me watch out for typefaces that may have looked

really good on their own, but didnt match up with the brandmark. It is how the

logo looks altogether that is what really matters.2. The trends I noticed were that each logos typeface and brandmark related

somewhat to whatever they were advertising. For example, the more profes-

sional businesses used typefaces that looked professional and aligned. They

gave a sense of authority when you looked at it and you could immediately

tell that these k inds of logos were ones for businesses and other professional

things. Whereas the more fun typefaces that may have been curvy or slightly

unaligned presented businesses that were less serious and immediately gave

an impression of entertainment or excitement in some way. I noticed that many

of the logos in my research were very simple. It didnt take much for them to

get the point across for whatever they wanted their audience to notice when

they looked at it.

3. If typefaces get too intricate, it can be difficult to read and understand. This is

why it is best to use simple fonts when making a logo. If nothing else, the whole

point of type for a logo is so that you can read it and so that the audience can

clearly see the name of the company, etc. Although decorative and illustrative

typefaces are fun and nice to look at, they distract from what is really important

in the logo. The item in a logo that should stand out most is first the brandmark

and then the name of the logo.

4. It was difficult for me, l ast week, to come up with 45 different ways to draw

chameleons that would look good as a logo. This was difficult because at first I

wasnt even entirely sure how to draw a chameleon let alone different ways to

draw it that would look interesting to my intended audience. It was much easier

to sketch this week different variations of the sketches from last week. I only re-

ally had to draw different chameleons in different ways from what I had drawn

before instead of having to come up with a whole new page of concepts for

chameleons. Also I really focused on what I wanted to apply in my chameleons

while drawing these new variations. For example, I kneww that I wanted a sort

of lost and found sequence in my final chameleon, so I played around with that

in my sketches from this week.

So far, Ive learned that making a logo is much more difficult than I realized and

I can see that it really helps to go through the process step by step and really es-

tablishing what is important and getting a background before just making one

up and trying to sell it or use it, etc.


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GOOD LOGOTYPE RESEARCH | STUDENT NAME:Amanda Wallis.

GOOD LOGOTYPE INSIGHTS:I think good logo types are based on how they look with

the brandmark and with the logo as a whole. Although

the typeface may look really good, that doesnt neces-

sarily mean that it will look good next to a particular

brandmark. What makes a logo look good is if all the

pieces look good as a whole and look as if they all belongtogether. Another thing these good logo types have in

common is that they are easy to read. I believe that that

is a key factor in making a logo is that overall it should

be easy to read besides the fact that it should also be

applealing to the eye. I want to make sure in my own

logo that my font is easy to read and that it goes along

with my brandmark. I want my overall logo to look like it

all belongs together and is nice to look at.

LEARNING SUMMARY:

Write a summary of learning in this area. Simply replacethis description with your own summary of what you

learned about the principles of good logo design by


1.The brandmarks of these logos are all involved with the

type and with the logo as a whole. Meaning that the cha-

meleons are all looking into the logo or they are turned

to face the viewer. Placement is important, especially if

the object of the brandmark is something with a face. If

the object is involved with the logo, so will the viewer be.

2.Each of these brandmarks go along very nicely with the

typeface. Everything looks like it really belongs togetherwhen looking at the logos as a whole.

3.Most of the text and brandmarks are simple. Not much

detail needs to be put into a logo, just enough that it is

recognizeable as a whole and that the viewer can inter-

pret it just by a glance.


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GOOD LOGOTYPE RESEARCH | STUDENT NAME:Amanda Wallis.

GOOD LOGOTYPE INSIGHTS:I think good logo types are based on how they look with

the brandmark and with the logo as a whole. Although

the typeface may look really good, that doesnt neces-

sarily mean that it will look good next to a particular

brandmark. What makes a logo look good is if all the

pieces look good as a whole and look as if they all belongtogether. Another thing these good logo types have in

common is that they are easy to read. I believe that that

is a key factor in making a logo is that overall it should

be easy to read besides the fact that it should also be

applealing to the eye. I want to make sure in my own

logo that my font is easy to read and that it goes along

with my brandmark. I want my overall logo to look like it

all belongs together and is nice to look at.


this description with your own summary of what you

learned about the principles of good logo design by


1.The brandmarks of these logos are all involved with the

type and with the logo as a whole. Meaning that the cha-

meleons are all looking into the logo or they are turned

to face the viewer. Placement is important, especially if

the object of the brandmark is something with a face. If

the object is involved with the logo, so will the viewer be.2.Each of these brandmarks go along very nicely with the

typeface. Everything looks like it really belongs together

when looking at the logos as a whole.

3.Most of the text and brandmarks are simple. Not much

detail needs to be put into a logo, just enough that it is

recognizeable as a whole and that the viewer can inter-

pret it just by a glance.


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BRANDMARK SKETCHES CONCEPT 01 | STUDENT NAME:Amanda Wallis.

PLACE CONCEPT 1

SKETCH ABOVE


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PLACE CONCEPT 2

SKETCH ABOVE


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PLACE CONCEPT 3

SKETCH ABOVE


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DIGITAL BRANDMARKS | STUDENT NAME:Amanda Wallis.

PLACE CONCEPT 1

BEST SKETCH ABOVE

OPTION A

OPTION A

OPTION A

PLACE CONCEPT 2

BEST SKETCH ABOVE

OPTION B

OPTION B

OPTION B


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DIGITAL BRANDMARKS | STUDENT NAME:Amanda Wallis.

PLACE CONCEPT 1

BEST SKETCH ABOVE

OPTION A

OPTION A

OPTION A

PLACE CONCEPT 2

BEST SKETCH ABOVE

OPTION B

OPTION B

OPTION B


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LOGOTYPE SELECTIONS | STUDENT NAME:Amanda Wallis

CONCEPT 1 BEST DIGITAL

BRANDMARK

CONCEPT 1 BEST DIGITAL

BRANDMARK

OPTION 1:

Chameleon Clothing [AR BERKLEY]

OPTION 2:

Chameleon Clothing [AR BONNIE]

OPTION 3:

Chameleon Clothing [Felix Titling]

OPTION 4:

Chameleon Clothing [Century Gothic]

OPTION 5:

Chameleon Clothing [Arabic Typesetting]

OPTION 1:

Chameleon Clothing[AR CHRISTY]

OPTION 2:

Chameleon Clothing [AR BONNIE]

OPTION 3:

Chameleon Clothing [Andulus]

OPTION 4:

Chameleon Clothing [Maiandra GD]

OPTION 5:

Chameleon Clothing [AR ESSENCE]


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Logo Project Part 3ART 13 - INTRO TO GRAPHIC DESIGN

Use this template file to complete this weeks part of the logo assignment. First

you will be selecting your 2-3 favorite directions from last week. Place those in

the appropriate place in this template file. Then you will Refine your brandmarks

based on feedback from class members as well as the instructor.

Second, create 16 signature variations (combining your brandmarks with

logotypes). Create multiple versions of each signature exploring different font

choices as well as placement options. Remember to think about how you can alter

or modify the fonts/type to reflect the style or personality of your brandmark

more appropriately. You will want to DRAW half of the logotypes and render the

other half digitally (this means you create at least 8 hand drawn versions where

you re-draw the symbol portion or brandmark and combine it with a drawn

logotype (not handwritten letters, drawn fonts...see image above)

Finally, create 16 color variations of 2-3 of your best signatures (16 total variations

minimum). This is your chance to explore the color you will use in your logo. Pay

attention to the principles of color you learned from the book.

STUDENT NAME:Amanda Wallis

ELEMENTS OF DESIGN:

- Shape

- Line

- Value

- Texture

- Color





- Grouping

- Containment

- Repetition

- Proximity

- Alignment

- Lost & Found



- Overlapping

- Size Variation

- Definition

- Location


- Pattern

- Movement


CATEGORY 4: BALANCE

- Visual Weight

- Gravity- Symmetrical Balance



- Scale

- Proportion


- Focal Point

- Contrast

- Isolation

- Hierarchy

1


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LOGO PROJECT PART 2:So far the most challenging obstacle in this project is probably Adobe Illustra-

tor. Working on these logos has definitely helped me work through illustrator

and Im finding myself becoming more used to it as I work. The pen tool espe-

cially was one that made things challenging rather than easy at first, but Ive

learned how the pen tool works for the most part and rather than a challenge

it has become a great help and a tool that I now use often. Ive learned with thisproject that the more I learn about Illustrator, the easier it is for me to reflect

the images in my mind to the program. My hand moves almost automatically

through illustrator now, making things so much faster and more efficient than

when I first started using it. I t pays to know your tools inside of illustrator. Play-

ing with the typeography was very interesting because the minute I started

associating my brandmarks with type in the way that I wanted, they seemed to

completely transform and look like a somewhat professional logo. Type really

does make a big different to the appearance of a logo.

LEARNING SUMMARY:Write a summary of learning in this area. Simply replace this description with

your own summary of what you learned about the principles as you completed



1. Going through font and logotype research really helped me to see what

makes a good logo and what makes a bad logo. I could tell from the types on

each logo which ones caught my eye and were easy to read. Some logos looked

interesting and had nice brandmarks, but the typeface was the wrong feel

and it just didnt fit, or else the type chosen was too hard for a person to read

quickly. Sometimes simple is better when it comes to typefaces and fonts.

2. I noticed that if there was more than one word associated with the logo,rarely would you see the text centered under itself. Ive learned that centering

text can be very bad form. I noticed that it really made a difference and showed

a solid line when the text was aligned off to the side of the page or aligned to

the right or left of the text above it. Text like this makes things look cleaner and

more professional. Also I noticed that the text did not distract from the brand-

mark or vice versa. A trend in the logos I saw all had a nice balance of what your

eye sees when looking at the logo as a whole with the brandmark and typeface.

Overall, the logos I saw were mostly all done well and showed visual appeal, a

good sense of balance between the t ypeface and the brandmark and they were

easy to read.

3. Sometimes simple is better. In fact, in most cases and especially working with

fonts and logos, simple is definitely better because the simple font does not

distract from the brandmark. If the font on a logo is too extravagant it draws

the attention away from the brandmark which is also important to the logo

as a whole. More ornate fonts are very heavy on the eye and they draw a lot

of attention to themselves, which is why for logos it might be best to choose

a simple font that catches the eye, but does not distract from the entire logo.

Another reason that it is better to use simple fonts in logos is that they are

easier to read. Illustrative and ornate fonts, although they are fancy and visually

appealing, can be difficult to ready when looking at a first glance. It is not worth

it to have an illustrative or ornate font if when people pass by quickly to take a

glance at your logo they can not read it right away and do not stop and take the

time to read it closer. It is best to have a simple font that stands out just enough

so that it balances out well with the brandmark and that people passing by will

clearlyu be able to read what it says.

4. Last week I was really struggling in illustrator and drawing out my sketches. In

particular I was struggling with the pen tool. I have heard many times that the

pen tool can be the best and most convenient tool there is inside of illustrator,

but I certainly didnt think so. I didnt know how to use it properly until this pastweek when I started to tr y it out. I am now getting the hang of the pen tool

and how with works which has really helped me out with my digital versions

this week. I definitely worked on that and I feel that I have really improved with

it. Not only the pen tool was I struggling with, but I think it was just illustrator

in general. Spending more time with it and just experimenting with different

tools has helped me become more familier with illustrator in a way that I am

more comfortable with it and faster at my work than I was last week.


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BRANDMARK SELECTIONS WITH REFINEMENTS | STUDENT NAME:Amanda Wallis.

BRANDMARK SELECTIONSWITH REFINEMENTS:These are the brandmarks from last week that I revised

and made new ones of. Discussing with my group in class

and going over different sketches, it was decided that

these were the best potential brandmarks for my logo. I

recieved some feedback about these brandmarks, (theones in color) and I improved them first by adding the

last section of the tail on the first one, and on the second

one I got rid of the gaps and put holes instead. I did other

things to improve them as well, but I remember those

changes in particular.


this description with your own summary of what youlearned about designing logos by working through this

step. List your insights below:

1.Some of these new brandmarks I like better, but some

I like worse than all the others as well. It was really good

for me to go with my feedback and notice all of those

things that were pointed out that could use improve-

ment.

2.Some of the characteristics of each one I kept because

I liked them and thought that I would want to use them

in my final logo. I did however make slight changes and

tweaks to things that I felt needed to be changed or justseen differently.

3. I noticed that I only changed the eye once on the

second one down in the first column. It is smaller than

the others and Im glad that I only made that variation

once because I prefer the larger pupil for the eye. It was

good to experiment anyway though and Im glad I can

see what it looks like exactly with a smaller eye than the

others.

PLACE BEST BRANDMARK

1 ABOVE

PLACE BEST BRANDMARK

2 ABOVE


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SIGNATURE EXPLORATIONS | STUDENT NAME:Amanda Wallis

PLACE CONCEPT 2

BRANDMARK ABOVE

PLACE CONCEPT 1

BRANDMARK ABOVE

PLACE CONCEPT 3

BRANDMARK ABOVE


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SIGNATURE EXPLORATIONS | STUDENT NAME:Amanda Wallis.

PLACE CONCEPT 2

BRANDMARK ABOVE

PLACE CONCEPT 1

BRANDMARK ABOVE

PLACE CONCEPT 3

BRANDMARK ABOVE


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ClothingChameleon


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Additional Sketches/Information

Te picture on the right is from the play exercise when we were firstintroduced to the logo project. Our group chose to create a platy-pus out of the objects given to us in a paper bag in just 3 minutes.Tis was somewhat difficult, but I really learned a lot from this play

exercise that to understand or to see the concept of something, itdoesnt have to be very elaborate. Most people were able to tell thatthis was a platypus by its features. In our group we knew that we hadto put what was most important to make this look like a platypus, butalso make it very simple. I took that concept of making things simplefrom the play exercise into my own logo by focussing what was mostimportant to allow people to identify my logo for what it is. I have achameleon logo and I knew that one of the most recognizeable thingsabout them are the tails that have a spiral look. Another thing that Iwanted to include in my logo that could easily and simply commu-

nicate that it was a chameleon were stripes. By having the stripes andthe tail I knew it would be easy for people to see my logo and knowimmediately what it was.

When trying to figure out how my logo should look, it was reallyhelpful for me to just go online and look at other logos that werefamiliar to me and worked really well, and also some that were not sofamiliar. Te folder of logos from the first week was also very help-ful to look at and I found myself wanting to use some ideas fromother peoples logos such as the different shapes, typeface, effects, etc.Looking at these logos really helped me gather ideas and decide howexactly I wanted my logo to come across to those that would see it.


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Additional Sketches/Information

Surprisingly enough, the pen tool turned out to be one of my favorite toolsand one of the most useful. I wasnt really sure how to use it at first and Istruggled with trying to use other tools in place of the pen tool just so thatI could avoid using it. But as I learned how to use it and that made things

so much easier when creating my logo. Similar to the play exercise wherewe learned that sometimes less is more, I also learned that when usingthe pen tool, that you dont need that many points to make a good outlineand make your design look great. Overall, the pen tool is now one of myfavorite tools and it was very useful to me when making my logo inside ofillustrator.

Te Lynda.com videos were helpful to me during this project especiallywhen it came to using the pen tool as I mentioned above. Tey reallyhelped me learn how to use illustrator effectively so that I was able to gomuch faster than I would have without knowing keyboard shortcuts andwhat the different tools inside of illustrator could do. Te Lynda.com vid-eos helped me branch out and experiment with new tools and things.


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Final Comprehensive Learning Summary

Tis project helped me learn a lot about the principles o designand also about perecting images through repetition and altering my pat-terns and logo ideas by making different variations o them. When firststarting this project I knew that it would take time and that I would ahveto pace mysel so that I could really take the time to develop my logo idea.Itried to put thought into each one and apply the principles that I learnedrom the last project while also making each one different and more devel-oped than the next.

I tried not to become too attached to any one o my designs andrealize that it was not my baby and I needed to allow criticism so that Icould make my logo better and more developed. Another thing I tried toapply was simplicity. I learned that it doesnt take much to communicatesomething through art i you have the right eatures presented. So I triednot to stress too much on detail because I knew that I just needed a ew key

objects in my logo to communicate that it was a chameleon in my case.It was airly difficult or me in the beginning to come up with ideasto experiment with concerning my logo. I thought that I had a clear picturein my head o what I wanted, but I knew that I had to step back and fleshout that idea and experiment with new ways. I ended up coming up withsome interesting ideas and I realized that there really were numerous waysthat I could go with my logo. Although I still went with the same basic ideao how I wanted my logo to look structure wise, only through my sketchesand experiments with my drawings was I able to come up with the logothat I have now. Without experimenting I probably wouldnt have come up

with the idea and it might not have fit as well as I think my final logo does.Refining and making new sketches out o the three avorites that

we picked in class was much easier or me because I was just altering thesketches that I had already made rather than have to come up with newideas and make my sketches look very different rom each other. Althoughdoing the beginning sketches this way was very helpul, it was much easieror me to do this second step and I ound that I was actually able to comeup with more ideas or altering my avorite ones than I was with coming upwith ideas or the actual brainstorm o sketches that I did in the beginning. Te research or good logo types really helped me to gain a betteridea o what I wanted in my own logo. I noticed right away which ones

were more visually appealing (the good logos) and which ones didntreally make sense, or else the elements just didnt fit very well together(the bad logos). Also while looking up similar logos to mine I ound thatthey were very similar to one another. Although this was true, each oneo the logos had something that made it different rom the others andsomething that made it special or stand out. I wanted my logo to look likethe good logos I ound, but I also wanted it to be my own so that it was

unique. I think I accomplished this by keeping the idea that I wanted inmind, but then using my own sketches and ideas to create my own per-sonal logo that I could call my own.

I think that one o the things I might have struggled with wasfinding a good typeace that fit well with my logo. I ound a lot that I re-ally liked and they looked cool with my brandmark, but I had to step backand look at it rom a design standpoint and decide i it really fit togetherin the end as a logo. Some o the onts I just had to say no to, althoughthey were ones I was very ond o. I ended up finding a ont that wassimple and might not have been my first choice origionally, but it worked

well with my overall logo and ended up fitting just fine.Tis logo project was harder than I thought in some ways, but

easier than I thought in others. It was harder because I had to learn tobranch out and accept criticism so that I could move on and make mylogo look better. Nothing is perect and I had to allow what I thoughtmight have been the perect brandmark, typeace, etc, to be altered andchanged so that I could improve it and make it better. It was easier onceI was able to draw them in illustrator and once I was more amiliar withthe different tools and especially the pen tool.

Overall I learned a lot rom this logo project and I learned a lotabout mysel as well. I didnt think that I would be able to draw out a logo,but through the process o this project I ound that I am actually not abad artist afer all. From this project Ive also learned that there are manysteps that have to happen beore the project turns out perect and beoreit is presentable enough to turn in. With lots o practice this can be ac-complished and I definitley elt like I got lots o practice to complete thisproject. Each step taken helped develop and refine the project to where itcould be finalized and turned in as an (almost) perect completed project.

amanda wallis logo workbook final

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