South Africa National Convention Bureau (SANCB) Update

June 2013

Amanda Kotze-Nhlapo

Executive Manager

BUSINESS PLAN 2012/13 - SUMMARY

Annual Targets Deliverables Performance

Activate all SANCB Unit

services including bid

support, site

inspections, delegate

boosting activities and

on site event services so

that the following can

be achieved in the

2012/2013 financial

year:

• Approval and sign-off of

SANCB strategy

• SANCB Strategy approved by the SAT

Board on 29 May 2012

• SANCB should be fully

operational

• All positions filled as planned

• Website should be refined • Phase 1 of SANCB website

refinement completed

• Develop and implement a

Bidding and Subvention Policy

• Subvention Guidelines approved

• Implement a standard

industry accepted CRM

• Simpleview CRM system procured

• Develop a leads database of

60 qualified leads

• 79 Qualified Leads Generated

• Source and Submit 30 bids

with and estimated economic

value of R162mill attracting

18 000 delegates

• Submissions: 46

• Estimated Econ Impact: 1.04 bill

• Estimated delegate numbers: 76 589

June 14, 2013

International Congress and Convention Association (ICCA)

• SA is still the top ranked Association Congress destination in Africa and the Middle East

• The regional spread and footprint of association meetings are improving in SA

• SA hosted 106 International Association conference in 2012

• Economic Value: R662m, Number of Delegates: 52 587, Number of Conference Days:

414

• According to the 2012 ICCA ranking SA still host more than a third of all association

meetings hosted on the content.

• The University town of Stellenbosch in the Cape Wine region is ranked 7th in Africa in 2012.

• Johannesburg doubled the number of association meetings it hosted in 2012 and is now

ranked 3rd on the content.

• SA still holds the number 1 position in Africa and 5 of our cities are ranked in the top 10 on

the content.

• Cape Town is still our top performing city ranked number 1 followed by Johannesburg

ranked 3rd with Durban in the 4th place, Stellenbosch ranked 7th and Pretoria in the 9th

place.

June 14, 2013

BIDS SUBMISSIONS AND BIDS SECURED 2012 – 2013

BID SUBMISSIONS OVER THE NEXT 5 YEARS

• The SANCB in conjunction with the Provincial and City Convention Bureaus submitted

46 Bids for the 2012-2013 financial year.

• The economic value of these 46 submissions are R 1 043 193 200.00

• Delegate potential to South Africa: 76 589

BIDS SECURED OVER THE NEXT 5 YEARS

• South Africa secured 88 international association meetings (to be staged between

2013 to 2017)

• Estimated economic impact of R2.6billion over 5 years and

• Estimated 198 900 delegates.

RECENT WINS

June 14, 2013

International Aids Congress 2018

20 000 Delegates

Host City: Durban

The International Federation of

Library Associations and

Institutions (IFLA)

3 000 Delegates

Host City: Cape Town

World Choir Games

4000 Delegates

Host City: Johannesburg

Number of Bids Secured for South Africa 2013 - 2017

June 14, 2013

Total Bids Total Number

of Days

Estimated

Delegate Numbers

Estimated

Economic Impact

38 Secured 159

57150

R 680 008 000.00

Bids 2013

Total Bids Total Number of

Days

Estimated

Delegate Numbers

Estimated

Economic Impact

21 Secured 91 45600

R 588 420 000.00

Bids 2014

Number of Bids Secured for South Africa 2013 - 2017

June 14, 2013

Total Bids Total Number

of Days

Estimated

Delegate Numbers

Estimated

Economic Impact

17 Secured 83

51100

R693 280 000.00

Bids 2015

Total Bids Total Number

of Days

Estimated

Delegate Numbers

Estimated

Economic Impact

10 Secured 51

40550

R 649 460 000.00

Bids 2016

Number of Bids Secured for South Africa 2013 - 2017

June 14, 2013

Total Bids Total Number

of Days

Estimated

Delegate Numbers

Estimated

Economic Impact

2 Secured 9

4500

R 57 400 000.00

Bids 2017

APPROVAL AND SIGN-OFF OF SANCB STRATEGY

June 14, 2013

• Consultation process by GainingEdge and Grail Research

Strategy Development

• Internal Stakeholder, SAT and SANCB Team Internal Consultation

• Durban KZN Convention Bureau, Cape Town Convention Bureau , Johannesburg Convention Bureau, Gauteng Convention Bureau

SA Convention Bureaus

•Major Venues - ICC’s and Hotels

•PCO’s - Professional Conference Organisers

•DMC’s - Destination Management Companies

•EMC’s - Event Management Companies

•PEO’s - Professional Exhibition Organisers

SA Business Events Industry

• Provincial Tourism Organisations/Marketing and Business Tourism Unit

SA Tourism Organisations

SA

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SANCB ORGANOGRAM

June 14, 2013

Amanda Kotze-

Nhlapo

Executive Manager

Donna Abberley

Manager, Meetings &

Convention Sales:

UK

Personal Assistant

Laura Saeger

Manager: Meeting and

Convention Sales

North America

Bjorn Hufkie

Marketing Services

Manager

Brandon Clifford

Senior Manager:

Meeting and

Convention Sales

Renette Aingworth

Marketing Services

Coordinator

Tshepo Maseko

Sales & Marketing

Coordinator

Coordinator:

Business

Development &

Research

Europe

Asia

SANCB REPRESENTATIVE AGENCIES

TO BE APPOINTED

SANCB STRATEGY LAUNCH AT SAACI 2012 CONFERENCE

June 14, 2013

THEME AND MESSAGING: WIN AS ONE

ACTIVATION ELEMENTS:

• Strategy launch activation during SAACI

2012 Conference – Welcome Ceremony

• Flash Mob Choir

• Win as One Pledge AV

• Pledge Signing

• Digital

• PR and Media

• Print

DELEGATE BOOSTING ACTIVATIONS

• The SANCB in conjunction with its industry partners and Convention Bureaus

participated in 10 Delegate Boosting activations to promote conferences and

meetings secured for SA over next 5 years.

• These activations are aimed at promoting the SA conferences to potential delegates.

• The SANCB reached 43 600 association professionals through delegate boosting

activations in the 2012/2013 financial year.

June 14, 2013

INTERNATIONAL TRADE FAIR PARTICIPATION

June 14, 2013

Barcelona, Spain

19 - 21 November 2013

Frankfurt, Germany

LEADS GENERATED FROM THE SHOWS AS THE NCB ONLY EXCLUDING PRODUCT:

• 150 Leads generated in Total

• 60 = Leads with the potential of being converted into confirmed business within 2 (two

years)

• 55 = Leads demonstrating interest but will require further engagement

• 35 = Leads demonstrating low interest and will require further engagement

SANCB OPERATIONAL TOOLS AND SYSTEMS: UPDATE

• BUSINESS EVENTS COORDINATING COUNCIL (BECC)

• SANCB SUB COMMITTEE

• CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM

(CRM)

• SUBVENTION POLICY

• BIDDING POLICIES

June 14, 2013

BUSINESS EVENTS COORDINATING COUNCIL (BECC) • SANCB formed a Business Events Coordinating Council (BECC) in September 2012

• BECC Members: Heads of all cities and provincial Convention Bureau’s (CB) and Business Events

Units

• Inaugural meeting in Port Elizabeth

KEY OBJECTIVES AND RESOLUTIONS AGREED:

• Improved coordination of Business Event activities in SA among city and provincial Convention

Bureaus

• Improved coordination

• Roles and responsibilities to ensure standardised service offering

RESOLUTIONS:

• The Terms of Reference for BECC

• Bid Off guidelines

• Criteria for Convention Bureau and Business Event status in SA

• Subvention protocol guidelines were clarified and agreed on

• CRM system (including lead development)

• Site inspection and familiarisation trip terms and conditions

• Strategic approach to delegate boosting to improve reach and effectiveness

• Roles and Responsibilities of On Site Events services

• Research: Scope for SA baseline study

• Include the collection of data for SA’s ICCA Ranking in 2013

June 14, 2013

SANCB SUB COMMITTEE

June 14, 2013

Objectives:

• The objective of the SANCB Marketing Sub-Committee will be to ensure an enhanced industry

presence and credibility with all stakeholders. Creating a platform for the SA Business Events

industry to advise and ensure collaboration concerning programmes for sales, lead development and

marketing activities of the SANCB

• The Chairperson of the SANCB Marketing Sub-committee will be an appointed member of the Board

of SAT and reports to the Marketing Committee on the activities of the SANCB Sub-Committee.

• The participation in the SANCB Marketing Sub-Committee will be voluntary and members will not be

remunerated for their time. Only incidental expenses like travel and accommodation will be

compensated for.

Roles and Responsibilities

• The SANCB Marketing Sub-Committee will provide participation from the industry in terms of

corporative programmes that will maximize the positioning of SA as preferred business events

destination.

• The SANCB Marketing Sub-Committee will also provide input and guidance in terms of reviewing the

destination’s performance in relation to the national targets set for the SA business events industry.

• The SANCB Marketing Sub-Committee will also be responsible to coordinate input and industry

support for SA business events development activities. These inputs will focus on factors which the

SA business events industry regards as important to grow the sector.

• Provide industry input into the organisation/operation of Meetings Africa.

• Advise and review SANCB brand essence and development of collateral.

• Advise and review the SANCB policies on lead distribution, bidding.

OPERATIONAL TOOLS AND SYSTEMS: UPDATE

Customer Relationship Management System (CRM):

• The SANCB will be the first Convention Bureau globally that will roll out a provincial

/ regional CRM system.

• Simpleview’s world leading CRM system will ensure cost effective bidding systems

amongst the SA Convention Bureau.

• This will improve our effectiveness and ensure better coordination in securing future

business for the destination and avoiding costly bid-offs.

Subvention Policy:

• To improve SA’s competitiveness the SANCB is finalising its Subvention Policy in

preparation of setting up a dedicated Subvention Fund.

• This is all efforts to assist business event organisers to plan and organise successful

meetings and conferences in SA.

Bidding Policies:

• The development of sound bidding policies agreed between the Convention Bureau’s

is improving our competitiveness in the international market.

June 14, 2013

MEETINGS AFRICA 2013

June 14, 2013

MEETINGS AFRICA 2013 HIGHLIGHTS

International Buyers 147

Association Buyers 34

Government Buyers 14 Local

Corporate Buyers

100

IMEX-MPI-MCI Future Leaders

Forum 28

Speakers and Panellists 36

Visitors 1188

MEETINGS AFRICA 2013 HIGHLIGHTS

Media 115 Hosted Media 21

Exhibiting Companies 237

Exhibitor Personnel 859

HOSTED BUYER IMPROVEMENT STRATEGY

Implement International

Hosted Buyer

Qualification Process

Target Local Corporate

Buyers – Part of Diary System

Target Local Government Buyers – Part

of Diary System

Target Africa Association

Buyers

INTERNATIONAL HOSTED BUYERS

147

INTERNATIONAL HOSTED BUYERS

174 Qualified

Buyers

314 Completed the On-line

Applications

1000+

Invitations

TOP 3 DMC’S

PRODUCING COUNTRIES AND NUMBERS

India 36

USA & Canada 20

China 13

Poland 11

AFRICAN AND NATIONAL ASSOCIATIONS

34 AFRICAN AND NATIONAL ASSOCIATIONS

ATTENDED MEETINGS AFRICA 2013

50 Qualified Buyers

55

Applications

300+

Invitations

LOCAL CORPORATE BUYERS

99 LOCAL CORPORATE BUYERS

ATTENDED MEETINGS AFRICA 2013

99 Qualified Buyers

110+

Applications

500+

Targeted

C O R P O R A T E B U Y E R S P A R T N E R S

C O R P O R A T E C O M P A N I E S

LOCAL CORPORATE BUYERS

99 LOCAL CORPORATE BUYERS

ATTENDED MEETINGS AFRICA 2013

99 Qualified Buyers

110+

Applications

500+

Targeted

C O R P O R A T E B U Y E R S P A R T N E R S

C O R P O R A T E C O M P A N I E S

EDITORIAL FEATURE AND ADVERTISING

SA BUSINESS EVENTS BRAND CAMPAIGN

June 14, 2013

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OUR KEY PROOF POINTS

• Cost

• Reassurance

• Delivery

• Security

• Opportunity to leave a lasting impression

• Political / Economic stability

• Innovative and advanced nation

• The South African people

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THANK YOU