ama events sept 2014 — march 2015

AMA events Sept 2014 — March 2015

AMA Get connected

Welcome to your AMA events brochure

Following on from our sold-out conference, we’re back with the latest round of on location, online and on demand events to help you realise your potential and stay connected with the sector. Shape a programme specifically tailored to your needs at a-m-a.co.uk/culturepro, where you can create a personal development plan with relevant resources matched to your strengths, training needs and future goals. We continue to provide opportunities for our members to network, share effective practice and inspire each other across the UK, so if you know a colleague who is missing out, or if you want to recommend someone to join us, do get in touch. If someone joins the AMA on your recommendation, you can receive two months free membership when you renew. Happy reading and we hope to see you soon,

Howard BuckleyHead of Membership, AMA

The AMA takes its members on a journey to be the best that they can be, to raise more income, and to reach, engage and inspire more people, in deeper ways.

Together, we drive a thriving arts and cultural sector.

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Join Online

a-m-a.co.uk/membership

Telephone 01223 578078

Email [email protected] or

[email protected]

CostMembership starts from only

£65 + VAT per year (£59 +

VAT for a six month trial)

with a range of price options

to suit both individuals

and organisations.

With group memberships

you can add more members

for as little as £8.25 per

month, so the whole

team can book on at

the member rate.

More informationIt is always cheaper to

become a trial member and

book on to an on location

workshop than to attend at

a non member price.

To share either your training

needs or your marketing

experiences contact

[email protected]

On Location

Regardless of whether you are a theatre, museum, touring company or freelance it’s important to stay connected with your peers. Our on location events keep you up to date with effective practice from the cultural sector and each other.

Discover the latest mix of expert-led training and peer-to-peer sharing, and continue to tell us your story to help shape future programmes and locations. Online

To help you engage more audiences, more often (with less time) we continue to programme online events and mentoring to supplement your on location learning. Discover specific skills then put into practice the ideas relevant to you and your organisation.

On Demand

Stay connected to the latest thinking and fresh insights with our on demand screencast training videos and blog at a-m-a.co.uk, as well as over 1,000 resources on culturehive.co.uk.

06 It’s All In The Mix

London 24 Sep

Edinburgh 25 Sep

Manchester 30 Sep

08 A Way With Words

Online 7 Oct

10 Statistical Stories

London 21 Oct

12 Do You Have The Right?

Online 22 Oct

Sept2014—March2015

How to book [email protected]

www.a-m-a.co.uk

+44 (0) 1223 578078

36 Individual Giving For Small Organisations

Online 10 Feb

38 Excellent Email Campaigns

Online 25 Feb

40 Retreat 2

Cambridge 2 – 5 Mar

42 Sweat The Small Stuff

London 24 Mar

14 Individual Giving Plans

Online 23 Oct

16 Designing Experiences

Belfast 10 and 11 Nov

London 10 Feb

Manchester 12 Feb

18 Digital Disruptions

London 13 Nov

26 Crisis PR In The Arts

London 18 Nov

Glasgow 20 Nov

Cardiff 27 Nov

28 20 Quick Fixes For Touring

London 2 Dec

30 Picture This

London 20 Jan

Edinburgh 22 Jan

Birmingham 29 Jan

32 Data On Tour

Online 20 Jan

34 Effective Membership Schemes

Online 21 Jan

5 10

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Residential

A residential course

spans more than one day

and involves at least one

overnight stay

Icon key

How to A practical ‘how to’

course. Expect to go home

equipped with tangible,

applicable skills

Strategy Look for this icon if you

are after events focusing

on strategy

Leadership High level courses tailored

with leadership in mind

Online Part of our innovative online

learning platform including

screencasts and online

learning discussions

On location Courses at venues across

the UK

Marketing Standards

These numbered icons

represent the Marketing

Standards modules, which

detail the skills you need

at each stage of your career

Latest thinking To keep up to date with

cutting edge ideas and

practice, look for the

light bulb

Fundraising Fundraising events as part

of the Arts Fundraising and

Philanthropy programme

Fundraising Standards

These numbered icons

represent the Fundraising

Standards modules, which

detail the skills you need

at each stage of your career

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Members only Events with this icon are

an exclusive, member-only

benefit. If you want to

sign up, visit a-m-a.co.uk/

membership

CultureHive CultureHive events (found

in the centre page tear

out) are open to all, with

a special rate for National

Portfolio Organisations

and AMA members

Complete the Culture-Pro professional development

tool at a-m-a.co.uk/culturepro to receive a personal

development plan highlighting your strengths,

achievements and training needs. You can then use

this to inform which modules and events are most

relevant to you

It’s All In The Mixintegrated marketing for improved impact

What is it about? With so many ways to build relationships with

audiences and visitors, planning campaigns can feel

daunting. This session will lend you the techniques

to apply to your own real-life campaigns, to ensure

that you are using the most effective mix of online

and traditional channels.

Sharing case studies, speaker Laraine Penson will

explore how to ‘sweat your assets’ and remember

the bigger picture to make the most of all of your

marketing activities. You will discover how to

prioritise marketing activity, manage risk, find time

for innovation, work better with your team, engage

the wider organisation and get your audiences

working for you!

What will I gain?

A framework on how to develop your marketing activity to make the most of your limited resources and improve ROI—An understanding of how to take a 360° view of your marketing to ensure the whole organisation and all of your activities are working to achieve your objectives

London NCVO

24 September 2014

EdinburghDovecot Studios

25 September 2014

Manchester International Anthony

Burgess Foundation

30 September 2014

10.00am – 5.00pm

Laraine Penson Northern Ballet

£140 + VAT AMA members £200 + VAT Non members

Who is it for? This course is for

people responsible

for planning and

implementing integrated

marketing campaigns.

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A Way With Wordsinjecting new life into your copy

Online7 October 2014

2.00pm – 4.00pm

Jo Taylor Morris Hargreaves McIntyre

£50 + VATAMA members only

Who is it for?Anyone responsible

for writing creative

and persuasive copy

and/or implementing

style guidelines for

their organisation.

What is it about? Due to popular demand, we are thrilled to run

this session again.

Jo Taylor will help develop your creative

approach and improve the effectiveness of your

copywriting. You will look at techniques for injecting

life into your copy, avoiding reusing the same words

and phrases over and again and will explore how to

make the story the most convincing using a natural,

compelling style.

Jo will also guide you through using your individual

voice within the context of your organisation’s brand

and striking the balance between conversational and

corporate – without inhibiting creativity. It will look

at the different elements that contribute to style,

organisational brand values and tone of voice.

What will I gain?

Techniques for writing creative copy that sells—How to develop a toolkit of dos and don’ts— Using your organisation’s brand to develop an individual voice— Tackling producer and curator-generated copy to reflect your brand more

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Statistical Storiesusing data creatively to reach and engage your audiences

What is it about? Presenting data visually and creatively can

successfully engage colleagues, stakeholders

and audiences, to help you meet your objectives.

Throughout this session, you’ll be guided

through the strategic process of taking data

and using a range of tools to create striking

visual communications.

Speaker Michelle Goodall will share her experience

of working in the arts and commercial sectors with

multiple types of data and multiple audiences. She

will encourage you to raise your own challenges

where you’ll also have the opportunity to use a

clean data set to trial some of the techniques

demonstrated in the session.

What will I gain?

An overview and understanding of the countless ways you can turn data into visuals—A toolkit to use when communicating data outcomes to colleagues, managers, boards and stakeholders—Enhanced results from your visual communications

London Whitechapel Gallery

21 October 2014

10.00am – 5.00pm

Michelle Goodall Digital marketing and

communications specialist


Who is it for? This masterclass is for

people working with data

and who are responsible

for internal or external

marketing/communications.

Limited technical skills

will be required.

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Do You Have The Right?IP essentials for arts and cultural marketers

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What is it about? Digital marketing has given rise to many questions

for arts and cultural marketers especially in the field

of digital copyright.

This session will cover what you should

consider when sharing video and images online,

issues around photography at exhibitions and

filming performances.

Additionally, we will address when you need

permission for featuring visitors on your website

or promotional material and how and when you

should credit artists and performers.

What will I gain?

Clarity on the challenging IP issues, including digital copyright, that we face as marketers in the arts and cultural sector —The confidence you need to have in your marketing activity both online and offline

Online 22 October 2014

10.30am – 12.30pm

£50 + VAT AMA members only

Silvia Baumgart Consultant

Who is it for? Anyone with burning

questions about IP

and copyright.

Individual Giving Plansgenerating income and building successful relationships

Online 23 October 2014

10.30am – 12.30pm

Laura Greenfield Cambridge University

Library

£45 + VAT AMA members Non members

Arts Council England NPOs

Who is it for? For fundraising

professionals looking

for an effective, structured

process to help them

maximise individual giving

In partnership This event is supported by

the Arts Fundraising and

Philanthropy programme.

Find out more and sign

up for regular updates at

artsfundraising.org.uk

What is it about? Having a clear plan for developing individual

giving in your organisation is a key factor in

effectively generating income and building

successful relationships.

Speaker Laura Greenfield will guide you through

the process of developing an individual giving

plan using case studies to share examples

of successful organisations.

What will I gain?

A framework for developing effective plans to help you increase individual giving in your organisation—Inspiration to look afresh at how your organisation can leverage individual giving—Have more impact in your role and your organisation

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Designing Experiencesfor 21st century audiences

Belfast*Venue TBA

10 November 2014

11 November 2014

LondonNCVO

10 Febraury 2015

ManchesterInternational Anthony

Burgess Foundation

12 February 2015

10.00am – 5.00pm

Lisa Baxter The Experience Business

£140 + VATAMA members

£200 + VATNon members

Who is it for?This course is for senior

marketers and CEOs who

want to be more audience

focused and to implement

change accordingly.

In partnership

* in partnership with

and free to Audiences

NI members

What is it about? The experience economy is here. Competition for

people’s time, attention and money is increasing

exponentially and audiences are demanding much

more from the brand experiences they buy into. As

arts leaders, how are you stepping up to the mark?

Speaker Lisa Baxter will introduce you to the thinking

and practice behind audience experience design and

management; a transformational process designed to

equip you to compete and excel within the dominant

experience economy.

Your key learning outcome will be that experience

design is an essential competency, it’s strategic …

and it’s your future.

What will I gain?

A whole new way of thinking around how to strategically engage with audiences —An introduction to innovative, new models such as design thinking, customer experience management and strategic value creation— Prototype audience engagement ideas to implement in your organisation and improve visitor engagement— Hands-on evaluation of your audience experience using personas, customer journey mapping and touch point management

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Digital Disruptions.Digital Marketing Day 2014

>DIGITAL

>DAY>MARKETING

What is it about?

Digital is disrupting how we work, affecting our programming and curation, our organisational models, our marketing practice and our relationship with audiences—What is the marketer’s role within this ‘digital first’ landscape? How can we help our organisations navigate change, embrace opportunities and remain relevant in the face of changing audience expectations? —Digital Disruptions. will bring together international speakers to provide marketers with a space to discover new practice, share experiences and return to their organisation with ideas to implement

LondonSadler’s Wells 13 November 2014

10.00am – 4.45pm

Various speakers


Who is it for? Digital Disruptions. is for

people working across

the cultural sector in arts

and heritage organisations

and museums. It is for

people who work in digital,

marketing, or leadership

positions who want to hear

latest thinking, learn from

successful, innovative case

studies and change the

role digital plays in

their organisation.

Note

Join us after Digital Disruptions. for the AMA’s

21st Birthday Party, open

to all AMA members from

6.00pm. Look out for your

party invitation to reserve

your free place.

Supported by

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However busy you are,

screencasts enable you to

access training at any time

that is convenient for you.

We have screencasts covering

a range of topics, from practical

‘how to’ videos through to videos

with a strategic focus, and we’re

adding more all the time.

Browse the screencasts at a-m-a.co.uk/screencasts

On Demand Stay connected to the latest thinking and fresh insights with our on demand screencast training videos

Discover, share and inspire best practicein cultural marketing, fundraising and management

Whether you’re a CEO, or someone for whom attracting audiences is just part of your job, whether you’ve been in the industry for two months or 20 years, CultureHive best practice is for anyone in the cultural sector who is working to develop new and existing audiences.

FastTrack The CultureHive Digital

Marketing Intensive Programme

November 2014

Specifically designed for

marketers with a good to high

level of marketing experience,

this digital intensive programme

will fast track your digital

marketing knowledge to help

you, and your organisation,

have more impact and deepen

engagement with audiences.

You may be a marketing

manager who needs to write or

contribute to a strategy, or an

experienced senior marketer at

head of department or director

level wishing to expand your

digital insight.

This programme includes:

One-to-one sessions with a digital

marketing expert to understand

your context, challenges and

ideas for development

Formal learning through a

two-day residential course with

high quality trainers

Discussion and debates with

your peers

Experiential learning designed

to help you put into practice

some of the planning and digital

tools explored

£292 + VAT

a-m-a.co.uk/fasttrack

Grow Strategic Audience

Development Programme

October 2014 – March 2015

Aimed at cultural marketers

and audience development

practitioners, this six-month

intensive programme will provide

you with the skills and confidence

to manage audience strategy.

Participants will create their own

bespoke audience development

plan, with training, guidance and

input from the expert trainers

from The Audience Agency.

These audience development

plans can be used to support

Arts Council England NPO/MPM

funding agreements.

The programme includes:

A one-to-one diagnostic session

To complete an ‘audit’ of your

audiences and your organisation’s

position in the market place.

Two full-day training workshops:

— Building strategic relationships

with new and existing audiences

— Delivery and implementation:

creating successful campaigns

Follow up one-to-one

surgery support

— £350 + VAT for ACE

funded organisations

— £490 + VAT for all

other organisations

theaudienceagency.org/grow

in partnership with supported by

About CultureHive

CultureHive best practice: managed by the Arts Marketing

Association in partnership with The Audience Agency, part

of Arts Council England’s Audience Focus programme,

supported by Lottery funding.

culturehive.co.uk

Professional development tool

A new professional development

tool for cultural marketers

and fundraisers, designed to

build your skills, increase your

professional knowledge and

ultimately help you progress

your career.

By completing a series of

modules, Culture-Pro creates

a personal development plan

tailored to you. It highlights

your strengths, achievements

and training needs, and suggests

online resources and upcoming

training events that will help

you progress your career.

For managers, Culture-Pro

can also be used to inform

appraisals and plan for your

staff’s training needs.

Culture-Pro is supported

by the Arts Fundraising and

Philanthropy programme. Find

out more and sign up for regular

updates at artsfundraising.org.uk

a-m-a.co.uk/culturepro

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AMA membership offers a platform to help you broaden your horizons and expand your network, whatever your level of experience. Get connected with the largest cultural marketing network in the UK

Your Network

Network meetingsThe AMA’s member reps are here

to bring you together through

regional, on location networking

meetings. They are a chance for

you to discuss the real issues in

your area and to help you to find

help, colleagues or future clients

on your doorstep.

Look out for your nearest

network meeting at a-m-a.co.uk/

networking and book a place

online, or email

[email protected]

If you’d like to suggest a location

or topic for a future meeting

email [email protected]

MentoringOur popular online mentoring

training returns on 9 October

2014, and we are looking for new

and supportive mentors.

Mentoring is a stimulating and

hugely rewarding experience.

You will gain a wide range of new

skills, insights and perspectives

as well increased confidence

and self-development.

Fancy the challenge? Find out

more at a-m-a.co.uk/mentoring.

Digital Marketing DayThe annual Digital Marketing Day

is a chance to meet old friends,

gain new ones and to refresh your

digital thinking for another year.

See page 18 for more details.

Crisis PR In The Artsyour essential toolkit for survival

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What is it about? Effective crisis management is an essential part of

every arts communicator’s toolkit – getting it right is

crucial to your organisation’s survival and reputation.

This session will look at how to manage large and

small issues for your organisation.

Speaker Amber Massie-Blomfield will share current

case studies from the arts, cultural and commercial

sectors to take you through a process from planning

to delivery. You will look at writing a crisis strategy,

working with your colleagues to predict and plan for

potential situations, using online tools for managing

crises, coping with hostile interviews, guiding

your organisation through difficult times and what

happens when the crisis is over.

What will I gain?

An introduction to different types of PR crises and how to differentiate between them—10 golden rules for planning and writing a crisis strategy —A practical toolkit for effectively managing crises —Confidence to help your organisation through crises big and small

LondonNCVO 18 November 2014

GlasgowCentre for Contemporary

Arts — CCA 20 November 2014

CardiffSt David’s Hall 27 November 2014

10.00am – 5.00pm

Amber Massie-Blomfield The Albany

£140 + VAT AMA members

£200 + VAT Non members

Who is it for? This course is for people

in entry to mid

management positions,

responsible for press and

PR in their organisation.

20 Quick Fixes For Touringtop tips to grow your audiences quickly

LondonNCVO

2 December 2014

10.00am – 5.00pm

Heather Maitland Arts Consultant


Who is it for? Anyone responsible for

communicating with the

outside world, on behalf of

a touring company with few

resources, whatever their

job title.

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What is it about? Are you responsible for getting audiences for your

work on tour but have a million other things to

do? Attend this session and come away with 20

‘quick fixes’ you can immediately implement to

make fast, real and noticeable differences to your

organisation’s marketing and get bigger audiences.

“A really useful, insightful, to-the-point sort of day. No waffle, no lectures — just really good common sense advice. We went away with a definite idea of how to ‘do’ marketing better.”

Jane Verity, Press and PR Manager, Red Ladder

Theatre Company after 20 Quick Fixes, April 2013

What will I gain?

Greater insight to increase your audiences, visitors and participants by really getting inside their heads— Confidence to engage with gatekeepers and convince stakeholders of your organisation’s value— An audience mindset to involve community groups in your work

Picture Thisusing visual platforms to engage visitors

LondonCecil Sharp House

20 January 2015

EdinburghThe Hub

22 January 2015

BirminghamThinkTank Birmingham

science museum

29 January 2015

10.00am – 5.00pm

Adrian MurphyHorniman Museum

and Gardens

£140 + VATAMA members

£200 + VATNon members

Who is it for?This course is for people

who either want to review

their organisation’s use of

visual tools or help their

organisation out of the

starting blocks.

NoteYou will be required to bring

either a laptop/tablet or

smartphone to the session.

What is it about? Arts and cultural organisations are ripe with potential

visual content, perfect for digital campaigns. The

challenge is adopting the right channels for your

organisation, audiences and objectives.

This session will refer to case studies of arts and

cultural organisations already using visual platforms

effectively, such as Instagram, Tumblr, Vine and

Pinterest. You will then have the chance to practice

the skills you have learnt, using at least one of these

platforms, in a practical group session later in

the day.

What will I gain?

Guidance on how to choose and use the right tools to achieve your organisation’s strategic vision, visitor and marketing objectives—First-hand experience of building persuasive and visually stunning campaigns — Confidence in creating impactful campaigns back at the office

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Data On Tourdata capture, management and use for touring organisations

Online

20 January 2015

10.30am – 12.30pm

Chloe Rickard Kneehigh


Who is it for? Touring companies that

want to know best practice

for gathering, storing and

using data.

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What is it about? Capturing data for touring organisations is key to

the success of their marketing strategies. With new

guidelines from Arts Council England, this should

now be easier for many touring companies. This

session will therefore look at effective data capture,

management and use, and how you can apply this

to your own organisation.

The responsibility for managing and using data

will fall to touring organisations and Chloe will

detail how you can do this for the benefit of your

organisation and your audiences.

What will I gain?

Improved data capture through effective agreements with venues—Understanding of how to manage and use data to work within data protection guidelines — A deeper understanding of your audiences—The ability to maintain and build stronger relationships to assist with future income generation

Effective Membership Schemesgrowing your relationships

Online

21 January 2015

2.00pm – 4.00pm

Sarah Gee Indigo-Ltd



Who is it for? For people looking to

review or implement

effective membership

schemes.







35

What is it about? Excellent membership schemes increase income

for organisations, build relationships with key

audiences members and provide scope for future

development. This session will explore how best

to review existing and set up new membership

and friends schemes.

During this session you will take a strategic look at

your membership programme, be inspired by case

studies of excellent schemes and consider how to

increase the return on investment from your friends.

What will I gain?

The knowledge needed to review or set up your membership scheme and increase return on investment, grow income and member figures—Inspiration to implement and refresh your membership scheme to maximise its value and deepen audience relationships with your organisation

5 10

Individual Giving For Small Organisationsgetting more from your friends and donors

Individual Giving For Small Organisationsgetting more from your friends and donors

Online

10 February 2015

10.30pm – 12.30pm

David Byrne New Diorama Theatre



Who is it for? Individuals working in small

organisations who want

to explore new ways of

engaging individual donors.







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What is it about? Fundraising is not just for large organisations —

small organisations can leverage significant levels

of individual giving too.

During this session, speaker David Byrne will share

New Diorama’s fundraising journey, their successes

and lessons learned as they navigate membership

schemes, engaging big donors and understanding

who might want to support their organisation.

What will I gain?

Case studies of successful individual giving strategies to apply to your organisation—Insight into potential donor behaviour and how to engage individuals to support your organisation—Opportunities to generate more income and have more impact as a fundraiser

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Excellent Email Campaignsthe art of the perfect email

Online

25 February 2015

2.00pm – 4.00pm

Amy Rushby Royal Shakespeare Company


Who is it for? Anybody responsible for

planning and delivering

email campaigns.

39

What is it about? This online session will explore how to create

excellent emails. Speaker Amy Rushby is a self-

confessed email geek and will share the knowledge

she has gained researching and trialling the

perfect email.

During the session you will have the opportunity

to think about how to use emails strategically, gain

top tips for excellent emails and how to analyse

the effectiveness of your email campaigns.

What will I gain?

Understand how to use emails strategically as part of your marketing mix—Have great ideas for developing your email campaigns and to get your message to stand out from the inbox noise—Be clear about how best to assess their effectiveness and whether they are helping you reach your targets and objectives

The Retreatsbroaden your horizons with the AMA’s marketing leadership programme

CambridgeThe Møller Centre

2 – 5 March 2015

Various speakers

£899 + VAT book and pay

by 31 Oct 2014 £975 + VAT full rate Who is it for? Retreat 2 is aimed at

managers, or equivalent,

with line managing

experience who are

responsible for all or a

significant part of their

organisation’s marketing

/ marketing budget.

What is it about? In March 2015 the AMA is running Retreat 2,

which is designed to empower arts professionals

at managerial level, or equivalent, to become

significantly more effective at bringing art and

audiences together.

It’s intensive, fast paced and at times challenging,

but post Retreat you will feel inspired, invigorated

and much better equipped to progress along your

career path.

What will I gain?

Explore the changing role of an arts marketing department within today’s digitally focused world— Confidently analyse and select an effective strategic direction for your marketing and department plan— Lead a motivated and diverse team— Have more impact in your current role and organisation— Build the skills required to take on bigger leadership roles in the future

Sweat The Small Stuffhow small copy fixes to your digital content can deliver big results

LondonNCVO

24 March 2015

10.00am – 5.00pm

Catherine Toole Sticky Content


Who is it for? Anyone managing an over-

stretched marketing budget

looking for a rapid, efficient

and cost-effective way to get

more from their existing web,

social and email content.

This day is ideal for any

marketing professional who

knows their digital content

could and should perform

better, and wants an

inspirational introduction

to a sought-after skill-set.

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What is it about? Due to popular demand, we’re pleased to run this

session again.

If you have pages of web content, send steady

streams of email and intend to increase your

content marketing and social media activity, copy

optimisation is the answer.

The principle is that your content marketing activity

could be made measurably more effective, simply

by crafting, testing and measuring the tiny pieces of

text that your audiences use in key interactions.

“Really useful with excellent practical examples.”

Lisa Leigh, Marketing Manager, English National

Opera after Sweat The Small Stuff, March 2014.

What will I gain?

A grasp of the principles of copy optimisation to see how and where it could be integrated into your marketing strategy — Easy-to-implement micro-content fixes that could begin to show results immediately — The ability to direct a small, low-cost copy optimisation testing phase designed to increase key conversions on your web and social sites.

Here for you

Without exaggeration, this was one of the most useful training courses I have attended to date. I would highly recommend anyone else try this course. I have come away from the course and already changed our blog and written three pages of recommendations for the marketing manager!

Dawn James

Senior Marketing Officer

Tricycle Theatre

Cath Hume

AMA Staff

Melissa Gerbaldi

Ambassador

Sophia Linehan

Ambassador

Joanna Davies

Ambassador

Jake Young

AMA Staff

Julie Aldridge

AMA Staff

Claire Treadwell

AMA Staff

Neil Parker

AMA Staff

Abby Corfan

Member Rep

Vicki Chelms

Member Rep

Marge Ainsley

Member Rep

Anna Cook

Member Rep

Sarah Burry-Hayes

Member Rep

Jodi Bennett

Member Rep

Flavia Cerrone

Member Rep

Naoimh Quinn

Member Rep

Kat Havelock

Ambassador

Danielle Patrick

AMA Staff

Jacqueline Haxton

AMA Staff

Jessica Blake- Lobb

Member Rep

I felt lucky to have spent the day in this way — learnt a lot

Kate Raines

Head of Communications

Theatre Royal Winchester

I was promoted to manage a team last summer and was able to use the mentoring scheme as an additional way of showing management experience

Stephanie Moore

Acting Director of Communication

Royal Holloway, University of London

and AMA Mentor

Jane Fergson

Ambassador

Howard Buckley

AMA Staff

Annabel Busher

AMA Staff

Sophie Channon

AMA Staff

Susan Meade

Member Rep

Taras Young

AMA Staff

Helen Bolt

AMA Staff

Cat Mackay

Member Rep

This has been a great experience and we have both gained from it.

Ronny Kimbell

Arts Development Consultant

and AMA Mentor

— Delegates will receive a 100% refund

of monies paid or a credit note

(as applicable) if the AMA office

receives written notification of

cancellation at least 14 days before

the event takes place.

— Delegates will receive a 50% refund

or credit note (as applicable) if the

AMA office receives written notification

of cancellation at least 7 days before

the event takes place, or the value

of the booking can be transferred to

another person at the relevant rate

for the same event.

— Delegates will not receive a refund

or credit note (as applicable) for

cancellations within 6 days before

the event takes place. However, the

value of the booking can be transferred

to another person at the relevant rate

for the same event.

— The AMA will make every effort to

deliver the programme as described

but reserves the right to make any

necessary changes to the programme.

— Please refer to the AMA website for full

workshop terms and conditions, and

for separate Retreats, mentoring, Digital

Marketing Day and AMA conference

terms and conditions.

AMA Event Booking Terms and Conditions

This brochure information is

available in large print, electronic format and on the AMA website www.a-m-a.co.uk

Please contact Jake Young on

01223 578078 or e-mail

[email protected]

Never Stop Learning

Join us on Twitter at @amadigital

AMA, 7a Clifton Court

Clifton Road, Cambridge

CB1 7BN

E [email protected]

W www.a-m-a.co.uk

T +44 (0) 1223 578078

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