ama conference 2012 - blogging masterclass
DESCRIPTION
Presentation I gave on building an effective company blog at AMA Conference 2012.TRANSCRIPT
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@lurkmoophy
Hello
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I WORK HERE
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TWESPIANS
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HOW DO I GET PEOPLE TO READ MY
BLOG?
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WHY?
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MOTIVE
BUY IN FROM THE TOP
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MOTIVE
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http://www.slideshare.net/gamages/advertising-fireworks-social-bonfiresPART OF A GOOD BONFIRE
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WHO?
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YOUR AUDIENCE ANDYOUR MISSION
STATEMENTARE THE
TWO MOST IMPORTANT THINGS
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CONTENT
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CONTENTDESIGN AND USER
EXPERIENCE
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CONTENTDESIGN AND USER
EXPERIENCEMARKETING AND
METRICS
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CONTENTIS WHY PEOPLE GO TO YOUR SITE
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HAVE A LOOK AT YOUR CONTENT STRATEGY
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A LIST APARTthe discipline of content strategyhttp://www.alistapart.com/articles/thedisciplineofcontentstrategy
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MASHABLE7 tips to make your blog stickyhttp://mashable.com/2011/09/16/blog-content-sticky/
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BUILD AROUND PASSION POINTS
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KEEP A REGULAR CADENCE OF CONTENT
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THE IMPORTANCE OF STORYTELLING
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A YOUNGER THEATREArts Organisations and Twitter: Telling the Storieshttp://www.ayoungertheatre.com/arts-organisations-and-twitter-telling-the-stories/
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A LIST APARTMaking up storieshttp://www.alistapart.com/articles/making-up-stories-perception-language-and-the-web/
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DOES IT SATISFY YOUR AUDIENCE AND MISSION
STATEMENT?
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“I DON’T HAVE TIME TO
WRITE GOOD CONTENT!!1”
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THOMAS WATSON JNR
GOOD DESIGN IS GOOD BUSINESS
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USER EXPERIENCE
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a person's perceptions and responses that result from the use or anticipated use of a product, system or service...
“
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User experience design is about understanding the way a user uses your site, and making it as frictionless and intuitive as possible.
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PEOPLE IGNORE DESIGN THAT
IGNORES PEOPLEFRANK CHIMERO
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UNDERCOVER USER EXPERIENCE DESIGNCennydd Bowles
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THINK OF THE BLOG IN CONTEXT OF
THE WHOLE USER EXPERIENCE
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TWESPIANSUser experience and the theatrehttp://blog.twespians.co.uk/2011/11/20/user-experience-and-the-theatre/
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DOES IT SATISFY YOUR AUDIENCE AND MISSION
STATEMENT?
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MARKETING
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AUTOMATE EVERYTHING
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SEO 101
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SEO 101KEYWORDSBACKLINKS&
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LISTENING AND RESPONDINGGOOGLE READERTWITTER LISTSTWEETDECKTWIANGULATEROWFEEDERTAGXEDO
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PAID FOR ADVERTISING
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STUMBLEUPON
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LIVE EVENTS
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MEASURE IT
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AGREE YOUR GOALS WITH THE
PEOPLE WHO MATTER
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TRENDS TO LOOK OUT FORWHAT TYPE OF
CONTENT WORKSWHEN YOUR CONTENT
IS WORKINGWHERE PEOPLE ARE
COMING FROM
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ARE YOU SATISFYING YOUR AUDIENCE AND
MISSION STATEMENT?
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