am dubai times

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A HAPPY, HYBRID FUTURE W hen Henry Ford opted to put the internal combustion engine in the vehicles on his ground-breaking production line, he set the trend that would characterise the industry until today. But prior to Ford’s decision, pioneering vehicle manufacturers were toying with the idea of steam, other liquid fuels and battery powered powertrains. Move forward one hundred years and it might seem the industry has come full circle. Cars in America and Europe, once seen as status symbols, are now often viewed as dangerous and environmentally untenable. The search for new propulsion systems (power sources) is on, and so far the attraction of battery-driven vehicles has only been for die-hard environmentalists or pioneers. In short, battery-driven cars are not providing the solution we hoped. Yet regulations are tighter, emissions must come down, and the search for the ultimate new vehicle powertrain continues. Car manufacturers have struggled in the last decade. Collapses, mergers and takeovers are the order of the day. But one sector that will benefit is the aftermarket. In tough times, working together is key. Vehicle manufacturers, component makers, government agencies and even academia are going to have to work together closely to ensure the future of personal transport is efficient, environmentally sound and effective. Whether people hold onto cars longer, or whether everyone is mandated to switch to a new vehicle powered in a different way, the market for vehicles is still buoyant globally. While there’s a slump in sales in Europe, America saw a bounce back last year whilst emerging markets such as China and India are booming. Cars are still very much seen as status symbols in these markets. A hybrid future? T he region’s foray into hybrid vehicles – those that run on conventional fuels and electric motors has fared well. Big marque names like Audi, BMW and Porsche offer superb examples. Since launching Porsche’s first hybrid engine, the Cayenne S Hybrid in 2011, more than 200 have been sold across the region. “This makes us one of the strongest brands for alternative drivetrains in the region,” said George Wills, Managing Director, Porsche Middle East & Africa FZE. There was a preview of the latest iteration in Porsche’s line-up in Shanghai in April: the Panamera SE Hybrid, the German automaker’s first full plug-in vehicle, which will be available in the Middle East as of July 2013. Market watchers suggest until the range of electric vehicles improves – and while some go long distances, batteries do not come cheap – electric vehicles only really make sense as a second car used for a regular fixed route – i.e. a vehicle used every day for a school run. While Porsche is clearly going down the electric hybrid route, there’s a lot of sense in powering vehicles by gas in a region where it is abundant. D ubai fuel company ENOC is committed to greener fuels and technology. It launched the first ‘green service station’ in the Middle East in Dubai, featuring advanced technology which contains petrol fumes released at the pump, and a variety of other state-of-the-art systems, including solar-powered lighting, a ‘waterless’ car-washing system, new waste segregation systems, and design upgrades to reduce noise pollution. ENOC’s gas division, EMGAS, is focusing on introducing compressed natural gas (CNG) as transport fuel. The company launched CNG in Dubai in a pilot project in 2006. Diesel-operated wooden boats (abras) were converted to operate on CNG, saving fuel costs by 30 per cent and expanding engine lifetimes. EMGAS has now introduced CNG to fleet users including Dubai Municipality, DP World, Emirates Group, Transguard and DEWA. EMGAS developed its first CNG mobile filling station in 2007. Most recently, EMGAS signed a Memorandum of Understanding (MoU) with Dubai Municipality to treat land and sewage waste to generate CNG. Using CNG as an automotive fuel reduces carbon emissions and promotes sustainable development. EMGAS’s latest bio-waste to CNG conversion plant will provide enough CNG to fuel around 15,000 passenger cars and light commercial vehicles per day. What the move from traditional engines to new propulsion systems means for the aftermarket is good news; every engine type needs maintenance, servicing and parts. And while the traditional handful of motoring manufacturers fragments; an army of new players offering new technologies, new ideas and new ways of doing business will mean even greater need for a large aftermarket. With new technology comes a range of new high-tech parts – such as turbochargers and sensors, often made by independent suppliers. While the world is looking to satisfy the need for economical, sustainable transport; it looks like personal transport is here to stay, in whatever form it may take. It’s a gas Here in the Middle East, with a predominantly affluent, vehicle-loving population, coupled with high fuel subsidies and world-class roads, the petrol-driven powertrain looks set to stay. Or does it? www.AutomechanikaDubai.com June 11 - 13, 2013 Dubai UAE

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A HAPPY, HYBRID FUTURE

When Henry Ford opted to put the internal combustion engine in the vehicles on his

ground-breaking production line, he set the trend that would characterise the industry until today. But prior to Ford’s decision, pioneering vehicle manufacturers were toying with the idea of steam, other liquid fuels and battery powered powertrains.

Move forward one hundred years and it might seem the industry has come full circle. Cars in America and Europe, once seen as status symbols, are now often viewed as dangerous and environmentally untenable. The search for new propulsion systems (power sources) is on, and so far the attraction of battery-driven vehicles has only been for die-hard environmentalists or pioneers. In short, battery-driven cars are not providing the solution we hoped.

Yet regulations are tighter, emissions must come down, and the search for the ultimate new vehicle powertrain continues.

Car manufacturers have struggled in the last decade. Collapses, mergers and takeovers are the order of the day. But one sector that will benefit is the aftermarket. In tough times, working together is key. Vehicle manufacturers, component makers, government agencies and even academia are going to have to work together closely to ensure the future of personal transport is efficient, environmentally sound and effective.

Whether people hold onto cars longer, or whether everyone is mandated to switch to a new vehicle powered in a different way, the market for vehicles is still buoyant globally.

While there’s a slump in sales in Europe, America saw a bounce back last year whilst emerging markets such as China and India are booming. Cars are still very much seen as status symbols in these markets.

A hybrid future?The region’s foray into hybrid vehicles – those that

run on conventional fuels and electric motors has fared well. Big marque names like Audi, BMW and Porsche offer superb examples.

Since launching Porsche’s first hybrid engine, the Cayenne S Hybrid in 2011, more than 200 have been sold across the region. “This makes us one of the strongest brands for alternative drivetrains in the region,” said George Wills, Managing Director, Porsche Middle East & Africa FZE.

There was a preview of the latest iteration in Porsche’s line-up in Shanghai in April: the Panamera SE Hybrid, the German automaker’s first full plug-in vehicle, which will be available in the Middle East as of July 2013.

Market watchers suggest until the range of electric vehicles improves – and while some go long distances, batteries do not come cheap – electric vehicles only really make sense as a second car used for a regular fixed route – i.e. a vehicle used every day for a school run.

While Porsche is clearly going down the electric hybrid route, there’s a lot of sense in powering vehicles by gas in a region where it is abundant.

Dubai fuel company ENOC is committed to greener fuels and technology.

It launched the first ‘green service station’ in the Middle East in Dubai, featuring advanced technology which contains petrol fumes released at the pump, and a variety of other state-of-the-art systems, including solar-powered lighting, a ‘waterless’ car-washing system, new waste segregation systems, and design upgrades to reduce noise pollution.

ENOC’s gas division, EMGAS, is focusing on introducing compressed natural gas (CNG) as transport fuel. The company launched CNG in Dubai in a pilot project in 2006. Diesel-operated wooden boats (abras) were converted to operate on CNG, saving fuel costs by 30 per cent and expanding engine lifetimes.

EMGAS has now introduced CNG to fleet users including Dubai Municipality, DP World, Emirates Group, Transguard and DEWA. EMGAS developed its first CNG mobile filling station in 2007. Most recently, EMGAS signed a Memorandum of Understanding (MoU) with Dubai Municipality to treat land and sewage waste to generate CNG.

Using CNG as an automotive fuel reduces carbon emissions and promotes sustainable development. EMGAS’s latest bio-waste to CNG conversion plant will provide enough CNG to fuel around 15,000 passenger cars and light commercial vehicles per day.

What the move from traditional engines to new propulsion systems means for the aftermarket is good news; every engine type needs maintenance, servicing and parts. And while the traditional handful of motoring manufacturers fragments; an army of new players offering new technologies, new ideas and new ways of doing business will mean even greater need for a large aftermarket.

With new technology comes a range of new high-tech parts – such as turbochargers and sensors, often made by independent suppliers.

While the world is looking to satisfy the need for economical, sustainable transport; it looks like personal transport is here to stay, in whatever form it may take.

It’s a gas

Here in the Middle East, with a predominantly affluent, vehicle-loving population, coupled with high fuel subsidies and world-class roads, the petrol-driven powertrain looks set to stay. Or does it?

www.AutomechanikaDubai.comJune 11 - 13, 2013 • Dubai • UAE

June 11 - 13, 2013 • Dubai • UAE Page - 02

A-MAP DRIVES REGIONAL AUTOMOTIVE INDUSTRY

GROWTH

PREMIUM TYRES FOR PREMIUM

SUVs

Dubai-based global auto parts trader A-MAP is moving into a new, larger facility in Jebel Ali,

UAE, to keep up with growing demand. A-MAP distributes aftermarket automotive spare parts including batteries, tyres, and lubricants, from brands such as Solite, Fenix, Asimco, RBI, Crown, and Strada.

The company expected to grow by 25 per cent in 2012, which it achieved before the end of Q4. It expects to repeat this growth level in 2013, largely due to its thriving export markets.

Car manufacturers are seeing unprecedented demand, with vehicle populations across Middle East and Africa increasing exponentially. A-MAP is on track to meet its annual turnover target of AED 1 billion by 2015.

“We’ve seen a surge in demand for our services and products from across the region, and our new 160,000 square feet warehouse in Jebel Ali, where we will

set up operations this year will enable us to scale up accordingly,” said Asad Badami, managing director of A-MAP.

With a renewed focus on fleet and corporate accounts, notable recent customer wins for A-MAP include SEWA, Dubai Police, Emirates Taxis, and Gargash Auto.

A-MAP is looking to expand into new markets, having already established operations in Africa, Asia, and north and south America. Moves are underway to expand its global logistical operations, particularly in its growing north and south African markets.

In the UAE, A-MAP is looking to increase its Abu Dhabi operations, as the capital is poised to become a major player in the region for the re-export of automotive goods. A notable case in point is the recent announcement from government-backed agency ZonesCorp to build ‘Automotive City’ in the Mussafah area of Abu Dhabi.

For the last 21 years, Dubai-headquartered Al Rahala International Trading Co. has been

trading tyres in the Middle East, Africa and Asia.

Today, the company is one of the leading tyre trading companies in the region, with a well-established network of authorised dealers catering to markets in the Middle East, Africa, Europe and Asia. Al Rahala stocks brands including Westlake, Chaoyang, Goodride and Bison. Visitors to Automechanika will see Al Rahala International Trading Co. present its new product, the SU318 SUV tyre. This premium H/T all-season tyre is designed to complement the way most consumers drive their sport utility vehicles. The tyre was developed to combine the looks of a light truck tyre with the low noise, outstanding on-road comfort and wet traction safety of a luxury car tyre

The SU318 SUV features a silica-enhanced tread compound moulded into a tread design, optimised for car-like ride comfort and responsiveness in dry and wet conditions. The tyre’s sidewall offers rugged good looks to complement the vehicle’s image, while its four wide circumferential grooves ensure quick and efficient water evacuation for enhanced wet traction performance.

Internally, the SU318 SUV features re-constructed steel bead wire to increase ride comfort and provide trouble-free usage.

SU318

MAN IN THE MIDDLE EAST Since 2006, MAN Truck & Bus Middle East has

been the regional representative of Munich, Germany-headquartered MAN Truck & Bus AG, and the largest company in the MAN Group. It provides commercial vehicles and buses renowned for their robustness, reliability and adherence to high standards of driver and passenger comfort and safety.

MAN Truck & Bus Middle East operates through an extensive network of private capital dealers and importers in 14 countries: Afghanistan, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Pakistan, Qatar, Saudi Arabia, Syria, the United Arab Emirates

and Yemen. The local co-ordination office is located in the UAE, at Dubai Airport Free Zone; guaranteeing efficient sales and after sales support in the Middle Eastern region.

Accommodating for the demanding operating conditions in the Middle East, MAN Truck & Bus Middle East provides full-fledged turn-key solutions for both goods and passenger transportation by road through its light (TGL) , medium (TGM) and heavy-duty (TGS WW) ranges of trucks, and MAN and NEOPLAN buses that provide everything from basic to VIP luxury transport and travel requirements. MAN Service is globally recognised for its excellence and

MAN genuine parts guarantee long vehicle life. MAN ‘TopUsed’ provides high quality solutions for truck life and MAN ProfiDrive training helps customers become more efficient by saving fuel and optimising vehicle operations.

MAN Truck & Bus makes an important contribution to the continuing improvement of transport efficiency. MAN offers a comprehensive efficiency programme to reduce total costs of ownership. Transport efficiency, consolidated in the fields of technology, service, the driver and future expertise, protects the environment and gives added value to MAN’s customers.

ALCO FILTERS INVESTS IN STATE-OF-THE-ART

MACHINERY

Alco Filters has recently finished modernising its Cyprus factory, with state-of-the-art machinery

for manufacturing air and cabin filters. The new high-tech production line means Alco can manufacture any kind of cabin air filter.

Alco has developed a wide range of more than 300 filters applicable for cars, vans and trucks. The company’s filters use a multi-layered synthetic media, able to repel moisture and to trap harmful particles down to 0.1 micron.

“For additional filtering requirements, cabin air filters with activated carbon keep harmful exhaust fumes, dirt and dust as well as high ozone concentrations and unpleasant smells outside the vehicle cabin,” a spokesman said.

Further investment has been made in a fully robotic PU air-filter manufacturing cell; giving Alco the flexibility to manufacture any kind of air-filter, swiftly and reliably.

To cover market demand, Alco maintains an impressive

stock range of more than 1500 different air filters, with many new filters added each year. Its air filter range is continuously expanded with additions of new part numbers for vehicles new to the market each year; covering passenger cars, vans, trucks and stationary engines.

Alco is a trusted name in more than 40 countries throughout Europe, Africa and the Middle East, with four large distribution facilities in the UK, Germany, Greece and Cyprus ensuring fast and efficient delivery worldwide.

In the Gulf region and Mediterranean basin, Alco Filters has a presence in Israel, Lebanon, Egypt, UAE, Saudi Arabia, Kuwait, Qatar,Tunisia, Algeria, Morocco, Ghana, Sudan, Zambia, Zimbabwe and Tanzania. The company is actively pursuing distributors in all African countries (excluding North Africa and Ghana). In Europe, Alco Filters is actively looking for distributors in Portugal, Spain, Italy and France.

Appearing for the third time at Automechanika Dubai, Balkrishna Ind. Ltd. (BKT), the India-

headquartered off-highway tyre company, is marking two milestones – 25 years in business, and the opening of a new ‘green’ plant, which will increase its production by a staggering 75 per cent a year.

BKT is on track of reaching its targeted turnover of US$1.36 billion by 2014 and US $2 billion by 2020. Headquartered in India, it also has offices in US and Italy.

“It is a good show and improves every year. It is very professionally organised, and it’s important for us to be here. We had good quality visitors at our booth from all over the Middle East at the last event. They

came with a purpose; with a focus. It is an extremely good place to show case your products, enhance the branding and the visibility,” a spokesman said.

BKT has earmarked a large proportion of its investment towards R&D facilities, to develop innovative, best-in-class products. Its extensive portfolio of more than 2000 SKU’s is testimony to this commitment. This has enabled the company to carve a unique niche in the off-highway tyre segment. BKT is a preferred supplier to many global OEMs.

The new plant, its fourth, located in Bhuj, adds to the company’s three existing state-of-the-art factories, and an in-house mold design and production plant.

Alliance Tire Group (ATG) is a leading entity in the global Off-Highway Tyres (OHT) business, actively present in more than 120 countries in six continents. With the aim of hitting a global turnover in excess of US$1 billion by 2016, the company’s confidence springs from representing three household names in the OHT sector - Alliance, Galaxy and Primex.

These brands were brought together under the ATG banner, in a phased manner, from 2007. Alliance was the first brand to be absorbed by ATG in 2007, followed by Galaxy and Primex in 2009.

“Our aim is to be one of the top three global market leaders in agriculture, forestry, and construction tyre segments, and to build a strong presence in niche earth-moving tyre segments such as port and underground mining,” Sameer Mehta, General Manager of Group Marketing.

ATG brands are well known for their ability to provide customers, both aftermarket and OEM, with application-specific, purpose-built tyres. From fields to mines to factories to forests, ATG offers solutions for all.

The company is a world leader in flotation, skidsteer and contract utility, and row crop applications. ATG is also a pioneer in the high speed radial flotation segment.

ATG has two manufacturing plants, as well as dedicated contract manufacturing facilities in China and Taiwan. These products are made according to the strict quality standards that are applied to all ATG products.

The company’s world-class R&D centres, in the US, India and South Africa, employ highly qualified experts. The strategic locations of these centres enables ATG to help customers at regional level; strengthening its motto of providing custom solutions for specific needs. This has helped the brand in becoming the preferred OEM choice across the globe.

It has regional offices in the Netherlands, US, India and South Africa. The group also has regional offices and representatives in Argentina, Australia, Brazil, Canada, China, France, Germany, Iberia, Italy and Scandinavia.

The Group is founded and promoted by Ashok and Yogesh Mahansaria. With more than 20 years of experience, they are among the leading names in the off-highway tyre industry.

“For additional filtering requirements, cabin air filters with activated carbon keep harmful exhaust fumes, dirt and dust as well as high ozone concentrations and

unpleasant smells outside the vehicle cabin,” Loizos Louca, Managing Director.

“It is a good show and improves every year. It is very professionally organised, and it’s important for us to be here. We had good quality visitors at our booth

from all over the Middle East at the last event. They came with a purpose; with a focus. It is an extremely good place to show case your products, enhance the

branding and the visibility,” Vikash Naithani.

BKT CELEBRATES MILESTONES

AT AUTOMECHANIKA

June 11 - 13, 2013 • Dubai • UAE Page - 03

THE GROUP THAT NEVER

‘TIRES’

A BUSINESS THAT MAKES GOOD

‘SCENTS’

THE OTHER ‘FAB FOUR’

One area of the Automechanika show floor is guaranteed to be fragrant this year – thanks to California Scents.

For the last 20 years, the US company has been producing its “air freshener in a little can”, when its plant rolled out the first spill-proof canister.

“California Scents has built a reputation based on the quality products and excellent customer service that we provide. Establishing close customer relationships has helped add value to the California Scents name and this remains a top priority for the company today,” a company spokesman said.

“As we celebrate California Scents’ 20th anniversary, we reflect on how proud we are to partner with the finest people and companies in the world. With their support, California Scents continues to grow every day in all aspects of our business and we now sell to more than 100 countries around the world,” she added.

Fab Fours Inc. is a leading truck and jeep bumper and accessories manufacturer, which aims to “push the boundaries of innovation, design

and ingenuity in every product developed,” according to a statement.

Fab Fours has now produced more than 30,000 bumpers at its US factory.

“Building on our reputation for the highest quality bumpers in the industry, Fab Fours is expanding its product line to feature numerous other steel truck and jeep accessories. By combining the absolute best 3D design rendering capabilities with advanced business strategy, Fab Fours has the confidence to lead the industry in new product design quality as well as on-time no-nonsense delivery,” a spokesman said.

Fab Fours not only provides products to the automotive aftermarket but has grown to service both commercial and military customers through out the world.

Incorporated in 2004, Fab Fours has been on an exponential growth trajectory ever since. This growth has earned them awards such as the Inc. 500 and Aggie 100 for sustained year-over-year growth. Fab Fours Inc. is the fourth largest (by volume) aftermarket bumper manufacturer in the world.

The company takes great pride in being made in the USA: supporting American steel and workers. Fab Fours is a mass manufacturer; all manufacturing and coating capabilities are located at its South Carolina headquarters. This ensures repeatable quality and precise fit for every product and allows the company to keep inventory in stock at their warehouse as well as with their distributors’ warehouses.

“Fab Fours is not another “cottage” fabricator, it is a highly sophisticated and modern manufacturing entity ready for the biggest challenges the automotive aftermarket can provide,” added the spokesman.

Fab Fours Inc. strategic plan is to continue diversifying beyond bumpers to other complimentary fabricated automotive accessories.

“California Scents has built a reputation based on the quality products and excellent customer

service that we provide. Establishing close customer relationships has helped add value to

the California Scents name and this remains a top priority for the company today,”

Linda Doppes, President

“Building on our reputation for the highest quality bumpers in the industry, Fab Fours is expanding its product line to feature numerous other steel truck and jeep accessories. By combining the absolute best 3D design rendering

capabilities with advanced business strategy, Fab Fours has the confidence to lead the industry in new product design quality as well as on-time no-nonsense delivery,” Jerry Smith, International Business Development

June 11 - 13, 2013 • Dubai • UAE Page - 04

AVOID FAKE AC REFRIGERATOR GAS TRAUMA

WORLD’S LARGEST GERMAN PAVILION FOR AUTOMOTIVE AFTERMARKET COMING ONCE

AGAIN TO AUTOMECHANIKA DUBAI

Arwani Trading is using Automechanika to warn people about the dangers of using fake AC

refrigerator gases in vehicles.

“What started as a minor problem caused by a very small number of local importers has become a bigger and bigger threat both to car owners as well as to workshop businesses during the past years. Fake AC gases can damage the whole AC unit of a car,” warned Marc Borlinghaus from the UAE-based company.

But that’s not all. These fake gases contaminate every good quality gas they come in contact with. Because of this, even a single car having an AC re-filled with fake gas can contaminate several other cars, if the workshop does not realise it is using fake gas. Fake gases can also damage the workshop’s AC recycling machine, causing additional losses.

Backed by 60 years of experience, Alliance Tire Group develops and manufactures superior quality tires for Agriculture, Forestry, Construction, and Industrial applications. ATG has an active presence in more than 120 countries across 6 continents and are one of the fastest ernerqinq market leader in the Off-Highway Tires (OHT) segment.

ATG is the global leader in Flotation, Row Crop, and Skidsteer tires. It has a total range of 260 patterns and 2600 SKU’s. The Group is also a leading supplier to global Original Equipment Manufacturers.

ATG is well represented globally through three global brands Alliance, Galaxy & Primex. Alliance is known for its unique offering in Radial Flotation, Row Crop & Hi Tech Agricultural and Forestry tires. Galaxy commands a global leader in Skidsteer and Contract Utility tires. Primex brand is catering to Forestry and specialised OTR tire ranges.

atgtire.com

QR code generated on http://qrcode.littleidiot.be

A contaminated AC recycling machine will need to be dismantled completely and cleaned part by part, resulting in machine downtime of several days.

Arwani revealed that some local workshops have reacted to the situation, by buying a second cheap, low quality AC recycling machine, which they use to completely discharge the AC unit of a customer’s car, and will then use their good quality machine to refill this unit with fresh gas. While this method generally works pretty well, it creates additional costs on the workshop side (for the second machine) and on the customers side as well, because more fresh gas has been used.

European manufacturer Robinair, which belongs to the SPX group, part of Bosch, has found a different, more viable solution to the problem.

The new generation of Robinair AC recycling machines can handle the new 1234yf gas and analyse gas - avoiding the problem before it even begins.

The AC 1x34-7 is a multi-purpose unit that, while primarily designed to handle standard 134a gases, can be refitted with an external upgrade unit to handle new 1234yf gasses as well.

The AC 1234-7 is designed for the new 1234yf gasses and can optionally be refitted with a refrigerator gas analyser to help you isolate fake gases before they actually contaminate machinery. The high-end AC 1234-8, comes with a gas analyser as standard.

These new Robinair devices will be on display at the Arwani Trading stand at Automechanika.

June 11 - 13, 2013 • Dubai • UAE Page - 05

German participation at the fair has grown significantly in recent years having more than doubled in size since 2010. Over 80 exhibitors will participate in the German pavilion, with the highest quality, Made in Germany products. Supported by BMWi, the ongoing growth of the German pavilion at Automechanika Dubai reflects the importance of the automotive aftermarket both globally and within the region.

Dubai is fast gaining in stature as an automotive trade and re-export hub for the wider Middle East region, thanks to its inherent geographical and logistical advantages. The auto parts total trade in Dubai in 2011 reached US$9.9 bn according to data from the Statistics Department at Dubai Customs – this was a growth of 12.5% on the previous year. Furthermore, Q1 2012 enjoyed a 13% increase as compared to the same period in 2011 and initial figures indicate a further increase for 2012 will be reported overall. The final 2012 figures will be released by Dubai Customs during the Automechanika Academy which will take place in June as part of the exhibition.

As a result of these positive and fast moving growth rates, market majors from around the world look to Automechanika Dubai as a key access point to an ever-widening market. Re-exports to countries in the GCC, Levant, Central and South Asia and North and East Africa form a significant part of the automotive aftermarket trade through Dubai.

Exhibitors at the German Pavilion include a number of international heavyweights such as Liqui Moly, Schaeffler Group, Maha, Mahle, and Mann+Hummel to name a few. Additionally, first time exhibitors to the German Pavilion are BPW, MAN, Spieschecker and Wabco. Aside from the German Pavilion, Automechanika Dubai will also feature a number of German companies participating as individual exhibitors bringing the total number of German companies participating at the show to 86. These include Horn Tecalemit, Sonax GmbH and Stefan Keckeisen Akkumulatoren.

CARDONE INDUSTRIES APPOINTS NEW CEO

TURKISH DELIGHT

Cardone Industries, a US-headquartered re-manufacturer of automotive components,

recently appointed Kevin Cramton as Chief Executive Officer. Cramton succeeds Michael Cardone Jr., the driving force behind Cardone’s rise as a leader in the automotive re-manufacturing industry. Cardone will remain as Chairman and owner of the company.

Cramton has more than 25 years of experience in the general and financial management of leading and growing businesses. Most recently, he served as CEO of Revstone Industries, a major supplier of highly engineered automotive components. He also enjoyed a successful 20-year career as a Ford Motor Company executive whose assignments carried him all over the globe.

“We are tremendously excited that Kevin Cramton has agreed to join our company and our board,” said Michael Cardone Jr. “He brings an outstanding record of value-based leadership, managerial expertise, and experience with both privately and publicly held businesses. The Cardone Family looks forward to working with Kevin and our board as we continue to invest in the growth opportunities for the re-manufacturing Industry.”

Turkish battery manufacturer, İnci Akü, will present its Formul A Heavy Duty Series to the

market at Automechanika.

Proud to have the sector’s first R&D centre, İnci Akü Formul A Heavy Duty battery is a sealed, maintenance free unit; and a result of on-going R&D by the company into producing every single battery for extreme conditions with the vision of long life, high quality and greater power.

This series is designed for delivery, construction, municipal utility and agricultural vehicles. Its design and performance will make difference in the market, according to the company. Formul A Heavy Duty Series is advantageous with its high performance, time-saving, ready to use and maintenance free features, which create cost advantages.

Chairman of the board and CEO of İnci Akü, Göksel Paker said: “İnci Akü’s R&D engineers developed the product for heavy vehicles to satisfy the needs of heavy duty vehicle drivers. Specially-designed plugs ensure safe return of the water to the battery; preventing water loss and leak. With a fully sealed double-lid, we have created a new era of maintenance-free heavy duty batteries.

“We have eliminated the risk of blockage with dust and dirt. Two-way gas flow also optimises safety. With the new design of the box and the lid we have raised the acid reserve and created more safety. Silver tin alloy, fully framed plates have also increased battery performance.”

Canada’s Hardex Brakes Corp new series of ‘Premium Low Metallic’ brake pads will be on display at this year’s event.

The product is manufactured using premium ingredients and offers high quality and performance. Positive molding technology and OE scorching is used in manufacturing to enhance the brakes’ key friction performance level and provide consistent performance across the entire operating range.

Johanna Michel, international marketing manager,

said, “We are pleased to introduce premium low metallic brake pads, providing better quality and performance, compared to earlier offerings.” 30 authorised distributors and resellers currently distribute Hardex products around the globe.

Hardex manufactures brake pads, brake shoes and brake linings for commercial and passenger vehicles. Its products have passed FMVSS - 135, FMVSS - 105 and FMVSS - 121 tests. The products are manufactured under ISO 9001 and ISO/ TS 16949 certifications.

“We are tremendously excited that Kevin Cramton has agreed to join our company and our board,” said Michael Cardone Jr.

“He brings an outstanding record of values-based leadership, managerial expertise, and experience with both privately and

publicly held businesses. The Cardone Family looks forward to working with Kevin and our board as we continue to invest in the

growth opportunities for the re-manufacturing Industry.”

“We have eliminated the risk of blockage with dust and dirt.

Two-way gas flow also optimises safety. With the new design of the

box and the lid we have raised the acid reserve and created more safety. Silver tin alloy, fully framed plates have also

increased battery performance.”

TAKE A BRAKE

June 11 - 13, 2013 • Dubai • UAE Page - 06

HEALTHY DIAGNOSTICS

A HAVEN FOR TRUCK SPARES

Spain’s Jaltest Diagnostics, manufacturer of multi-brand diagnostic equipment for commercial

vehicles, is presenting a new package of innovations at Automechanika Dubai.

Jaltest’s software now covers Asian vehicles, adding to its comprehensive catalogue of European and American commercial vehicles. The latest software iteration now includes truck brands such as Tata, Bharatbenz, Ashok Leyland, Tata-Daewoo, Hyundai,

Mitsubishi Fuso, Hino and Isuzu.

Jaltest’s product has also been improved with new and innovative modules such as the ETM, an exclusive module which allows to the workshop to directly test electronic braking modules in-truck, allowing the end user to save time and money, as well as making their service more professional.

Jaltest also presents a new problem solving module,

Jaltest Troubleshooting. The new tools guide the user step-by-step in the repair of the truck, solving doubts and making repair easier to the workshop.

The iParts module completes the workshop solution, with a comprehensive database of spare parts, providing end users with full details on spare parts and their alternatives.

Jaltest is located in Hall 6, 6AM626.

Intertruck Group is a fast growing, internationally operating trading company, specialising in the sale of spare parts for trucks and trailers. The company is

an independent operating company within the international division of Unipart Group of Companies (UK).

Headquartered in Rotterdam-Hoogvliet, Netherlands, Intertruck also has subsidiaries in Germany (Kleve), the United Arab Emirates (Dubai) and Africa (Kenya and Zambia). There are more than 30,000 items in stock in our product range. Quality, service and expertise are synonymous with the company, a spokesman said.

Dubai-based Intertruck Mena LLC was established five years ago, and takes care of all sales activities as well as warehousing and distribution for the Middle East and Africa region.

“With an excellent stock position and advanced logical systems we can quickly provide required products. A full service multi-lingual orientated team is always ready to help. In line with our one-stop-shop strategy, Intertruck not only delivers all the well-known A-brands but also many ranges of matching quality under the Intertruck brand,” said the spokesman.

The Intertruck branded product lines cover complete ranges and are exclusively produced in factories run by OEM/OES suppliers and/or A-brand manufacturers. All products are also compliant with the relevant ‘E’ type approvals and/or ISO/DIN standards. All Intertruck products carry a warranty, equivalent to that of all the truck manufacturers and most A-brand suppliers.

Visit Intertruck in Hall 6 at booth 6AM618.

Dubai-based Intertruck Mena LLC was established five years ago, and takes care of all sales activities

as well as warehousing and distribution for the Middle East and Africa region.

June 11 - 13, 2013 • Dubai • UAE Page - 07

Intraco’s new Dubai, UAE, Automotive Warehouse includes a 30,000 sq. ft. facility with a state of

the art inventory management system- bolstered by a dedicated sales team and operations staff. Launched in December 2012, there are presently 14 complementary product lines for local distribution in collaboration with the companies and brands we represent exclusively in the Middle East and North Africa. Each of the product lines is a leading brand, with OE product quality and support, combined with outstanding customer service and immediate

availability of fast moving applications.

“Expanding our business model to stock and distribute a core line of engine and peripheral automotive aftermarket products provides our customers in the UAE and surrounding countries with immediate availability to competitively priced, fast movingapplications across a wide range of product lines,” said Jeff Krause, Vice President of Intraco’s Automotive Aftermarket division. “This expansion of our global business model is another step forward

in the continued evolution of our automotive aftermarket growth initiatives”, said John Antakli, President of Intraco.

The Intraco UAE operation, based in the Jebel Ali Free Trade Zone, is designed to stock highly demanded products for immediate purchase by our growing customer base in each of the seven states of the UAE, along with nearby countries including Qatar, Oman, Yemen, Bahrain, W. Africa and Iraq.

UAE WAREHOUSE FOR AUTOMOTIVE AFTERMARKET

“Expanding our business model to stock and distribute a core line of engine and peripheral automotive aftermarket products provides our

customers in the UAE and surrounding countries with immediate availability to competitively priced, fast moving applications across a wide range of

product lines,” said Jeff Krause, Vice President of Intraco’s Automotive

Aftermarket division.

DUBAI – A WHIRLWIND

OF THINGS TO DO

If you’re not too tired after treading the halls all day, or you’re lucky enough to be staying on a little longer in Dubai after Automechanika, here’s a brief

guide to a few top attractions.

First up, orientate yourself with a trip to the viewing platform of the world’s tallest building, called ‘At the Top’, in the Burj Khalifa. It’s a short taxi or Metro ride from the Word Trade Centre venue.

Book your tickets early on-line (space is limited every day, and it regularly sells out), here: www.burjkhalifa.ae.

Having seen the city from on high, another good idea is to hit the beach. A good stretch is known as ‘Jumeirah Open Beach’ and is within a ten minute cab ride of the Trade centre. There’s a purpose-built running track, cafes, bars and restaurants nearby, as well as a number of shops and top tourist attraction, Jumeirah Mosque, which takes on warm hues reminiscent of the desert at sunset. (cont’d on page 10)

June 11 - 13, 2013 • Dubai • UAE Page - 08

This year 69 Turkish automotive spare parts manufacturers will be displaying their products

in the fields of OEM, spare parts and aftermarket in halls 5 & 6 at Automechanika Dubai.

Alexander Kühnel, managing director of pavilion organiser Hannover-Messe International Istanbul, said: “Turkish manufacturers are ready to welcome you at their booths to provide you with more information on Turkish market and to initiate partnerships.

“Located at the crossroads of Europe, Middle East and Asia, Turkey offers excellent incentives and opportunities for foreign investments. As one of the top 17 world economies, the country is heading for full integration in the European Union. The quality of Turkish automotive products already complies with the European standards,” he added.

The official Turkish participation is organised by Hannover-Messe International Istanbul - the Turkish subsidiary of Deutsche Messe AG.

A full market overview of the Turkish automotive spare parts industry will be available at Automechanika Istanbul, held every two years at the TUYAP Exhibition Center, Istanbul, Turkey. The next edition will take place in 2015.

WELCOME TO THE TURKISH

PAVILION

DUBAI - THE IDEAL TRADING HUB?

“Located at the crossroads of Europe, Middle East and Asia, Turkey offers

excellent incentives and opportunities for foreign investments. As one of the top 17 world economies, the country

is heading for full integration in the European Union. The quality of Turkish automotive products

already complies with the European standards,”

Since man very first began trading goods, Dubai has been an important place for business. Its

geographical location – where east means west – has always given it natural importance as a meeting place for traders.

Today, the camel trains, salt sellers and pearl fisherman have been replaced by tax-free warehousing free zones, gold traders and bankers.

Its geography, good air links and tax free salaries/ low tax rates for business make it an attractive proposition for all, and it is within an eight hour flight radius of the majority of the world’s population.

With more than ten million tourists a year – and guaranteed year-round good weather, there’s no shortage of visitors.

Despite the rising cost of living, Dubai’s consumers – and bear in mind Dubai is a city where shopping is the national sport – are upbeat.

“The prevailing consumer sentiment in Dubai shows an increasing level of confidence in the emirate’s ability to stimulate economic activity, create jobs and generate wealth. Dubai’s bold announcements of a strong commitment to development and pledge to make the emirate more attractive for investment and business is producing the desired results,” said Sami Al Qamzi, Director General of Dubai Economic Department, after its latest Consumer Confidence Survey revealed 90 per cent of consumers are happy with the current state of the economy, and 95 per cent anticipate stronger economic performance in 2013.

A major part of economic activity is of course the automotive aftermarket. The UAE and Saudi Arabia make up some 78 percent of the region’s auto component trade, with the UAE aftermarket worth US$2,019 million last year, according to Automechanika Dubai’s knowledge partner Frost & Sullivan.

A further reflection of consumer confidence is spending on auto components. Consumption across all vehicle categories in the GCC was estimated at US$8.85 billion in 2012, and is set to reach as much as $14.4 billion by 2016. The aftermarket trade is dominated by passenger vehicles, which, according to Frost & Sullivan, composed 85 per cent of the auto components market in the GCC in 2012 - worth as much as US$7.55 billion.

In 2012, Dubai International Airport handled a record 57.7 million passengers, making it the third busiest airport in the world by international passenger traffic.

The airport is the sixth busiest cargo airport in world, handling 2.27 million tonnes of cargo last year. The total number of commercial aircraft movements was 344,245 in 2012.

Frost & Sullivan revealed that the UAE is also the largest re-export market in the GCC; re-shipping about 60 per cent of its auto components exports to onward destinations in the Middle East and Africa.

Later this year, Al Maktoum International Airport will start providing passenger flights into the south of the city, close to Jebel Ali. The new airport is also geared up to handle some 200,000 tonnes of cargo per year, with the possibility of increasing to 800,000 tonnes.

Free zones, a laissez-faire approach to economics and a raft of new company and commercial laws mean doing business in Dubai is increasingly simple. There are a number of different company set-up options, to suit all budgets, sizes, and types of operation.

Dubai International Financial Centre operates under English language common law, and since the end of 2011, companies operating in Dubai can choose to have disputes settled under this jurisdiction.

Employment law is well established, too, allowing firm rights for both employees and employers, and there is a basic level of universal healthcare available to all.

A common concern when deciding where to set up a business is the suitability of the legal and regulatory framework. The growing number of international businesses setting up and operating in Dubai, and the success of local businesses, surely stands as testament to Dubai’s robust, dynamic legal and regulatory framework.

Dubai’s total non-oil foreign trade in the first ten months of 2012 crossed the AED1 trillion mark. The non-oil trade figures include direct trade, free zones trade and warehouse customs trade.

Ahmed Butti Ahmed, Executive Chairman of Ports, Customs and Free Zone and Director General of Dubai Customs said the steady growth of Dubai’s trade with the world reflected the recovery of the domestic economy, driven by the performance of key sectors, notably foreign trade, and coincides with the emirate of Dubai launching many new economic, leisure and real estate developments.

“The prevailing consumer sentiment in Dubai shows an increasing level of confidence in the emirate’s ability to stimulate economic activity, create jobs and generate wealth. Dubai’s bold

announcements of a strong commitment to development and pledge to make the emirate more attractive for investment and business is

producing the desired results,” Sami Al Qamzi, Director General of Dubai Economic Department

June 11 - 13, 2013 • Dubai • UAE Page - 09

Dubai – A whirlwind of things to do (cont’d) Another must see is the fountain show at Dubai Mall. Take in the shops at the world’s biggest retail space before settling down for dinner at the neighbouring ‘Souq al Bahar’ – a great traditionally-designed spot to pick up some souvenirs – and wait for the spectacular sound and light show which takes place every 15 minutes, every night. Expect an eclectic mix of Arabic, Western and classical music.

Dubai is known as the City of Gold, and a trip to the Deira Gold Souk is fun, interesting and might even leave you with a few sparkling bargains. It’s always fun – and expected – to barter. Equally interesting is the Deira Spice Souk, a chance to see a more traditional

market selling wonderfully fragrant herbs and spices from all over the world.

Dubai Autodrome is open to the public, and holds a host of events, races and karting sessions throughout the week. Check the events calendar for this FIA-sanctioned 5.39 kilometre track here: www.dubaiautodrome.com.

A little further up the road, closer to Abu Dhabi, but only about an hour and around AED200-250 in a cab, is the F1 Yas Marina Circuit, a must for motoring enthusiasts, and Ferrari World, the only theme park of its kind in the world, which is also the largest indoor theme park in the world.

On the way there, you might like to check out the iconic Burj Al Arab, at the far end of Jumeirah Beach Road. Afternoon tea in this fantastically opulent property is a memory to share for the rest of your life. Next doors is the ‘Wild Wadi’ Waterpark, a great place to cool off in the hot weather, but if being outdoors is too much, the neighbouring Souq Madinat offers restaurants, bars, cafes and souvenir stores aplenty, all built around a network of canals.

Whatever you do, you will never be short of things to do is this cosmopolitan, multicultural city.

To find out more about what’s happening in Dubai when you stay, visit: www.timeoutdubai.com or www.dubaicalendar.com

June 11 - 13, 2013 • Dubai • UAE Page - 10

In the previous article, we introduced you to turbocharging. Although superchargers are

similarly concerned with increasing the amount of air that can be forced into an engine and burnt with the right amount of fuel to increase engine output, there are some fundamental differences between supercharging and turbochargers which deserve explanation.

WHAT IS IT EXACTLY?To begin with, we will look at a simple definition of terms to avoid any confusion. The Oxford English Dictionary rather confusingly defines a turbocharger as “a supercharger driven by a turbine powered by the engine’s exhaust gases”. Although strictly correct, through common usage turbochargers and superchargers have evolved into their own separately distinct identities. For our purposes, a turbocharger is an exhaust powered device which increases the intake air pressure in an internal combustion engine, and a supercharger is a crankshaft driven device which does the same thing. Only a handful of rather uncommon supercharger designs are not driven directly by the engine crankshaft, but we will not concern ourselves with these for now.

Although designed to do essentially the same thing, there are significant differences between turbochargers and superchargers. First of all, because superchargers take their drive power directly from the engine through the crankshaft, this power is “lost” to the wheels. Turbochargers, on the other hand, use exhaust gas (which is being wasted by the engine anyway) to drive them and do not rob the engine of crankshaft power destined for the wheels - except for a slight loss in engine output due to increased exhaust backpressure at certain engine operating points. The power actually needed to drive a supercharger can be significant, reaching as high as 30% of the total power being produced by the engine. Bear in mind, though, that the amount of power needed to drive a supercharger depends on how hard it is working to compress the intake air; If no boost is being produced, the supercharger needs very little drive power, while high boost levels demand high levels of drive power.The proportional increase in drive power needed by a supercharger to increase boost leads to a major drawback in supercharging in that very high levels of boost simply cannot be produced efficiently as the supercharger starts to draw off more and more power in relation to the extra power it is creating in the engine. A correctly sized turbocharger, on the other hand, can achieve very high boost levels with minimal power consumed from the engine.

THE GOOD AND THE BADAs an example, in the last article, we calculated that the maximum power output at 5000rpm of a 5-litre V8 Toyota GZG50 engine could be increased from a stock 281hp to 532hp with 1 bar boost from a correctly sized turbocharger. If we fitted a supercharger to produce the 1 bar boost instead of the turbocharger, we could reasonably expect a maximum output of only 425hp - the missing 107hp going into driving the supercharger off the crankshaft. 107Hp is the maximum output of a decent 1.6 litre engine all on its own!

In their defence, superchargers do have some noteworthy advantages over turbochargers. To start with, depending on the exact type of supercharger used and its particular set-up, the boost levels generated by a supercharger are pretty much directly proportionate to engine rpm. This allows for smooth and progressive boost as the engine runs through the revs, without the time lag and power surges common in turbochargers as exhaust gas pressure builds up and starts to spin the turbine wheel. Superchargers also produce near instant boost without having to wait for the compressor to spool up as in turbochargers. For this reason, superchargers are common in drag racing where instant boost is required and are great for not losing boost during gear changes.

Reliability can also be a significant consideration when it comes to fitting a supercharger on a high performance engine. Because turbochargers, by their very nature, are exposed to extreme temperatures and pressures, they are generally less reliable than superchargers. Furthermore, a failed turbocharger has the potential to cause a lot more damage than a failed supercharger.

Turbocharger systems can become rather complex

when it comes to the placement of the unit and all the modifications and plumbing contortions necessary to make the system work without frying the engine and its surroundings. Apart from limitations as to where a supercharger can be placed, and potentially complex bracketing, supercharger systems are generally much simpler.

When it comes to tuning the engine to achieve the optimum air/fuel ratio and ignition timing, supercharger systems are normally easier than turbocharger systems to tune, and behave more consistently with regard to stable boost levels and intake air temperatures.

The final advantage of superchargers is only worth mentioning if you like the high pitched whining sound many of them produce!

Whether you use a turbocharger or a supercharger to increase the intake air pressure and enjoy the extra power, you are still going to be faced with the challenges that both present. The engine must always be tuned to the correct air/fuel ratio and ignition timing values for safe running at all operating points. Supercharger tuning guidelines will be covered in a later article, but are similar to those for turbochargers. Along with increased boost come increased temperatures and pressures inside the engine, so preventing detonation and keeping the engine within a safe mechanical operating range need to be considered. Finally, as with turbocharging, the first step in fitting an aftermarket supercharger system, or upgrading an existing system, is to make sure that the engine itself and all of its vital accessory systems, such as the cooling system, are in perfect working order and not on the brink of catastrophic failure!

INTRODUCTION TO SUPERCHARGING

As most car enthusiasts know, the single most important factor which produces power in

an internal combustion engine is the amount of air which can be gotten into the cylinders! From a performance point of view engine control computers, ignition systems, fuel systems, compression ratios, combustion chamber designs, air intake systems, exhaust systems, valve systems, etc. all contribute to getting as much air into the cylinders as possible and making sure that it is burnt and disposed of effectively to deliver optimum power.

There is of course a physical limit to the amount of air you can get into an engine. Even with the most efficient engine components and accessories, you still have to get the air hanging around the air filter at ambient barometric pressure through a certain sized hole into the cylinders within a certain amount of time. How much air actually gets sucked into the cylinders compared to how much space is available in the cylinders is called volumetric efficiency. By clever designs utilizing the dynamic flow characteristics of the intake air, engine designers have been able to achieve volumetric efficiencies greater than 100% within certain engine operating ranges at full throttle, resulting in some really excellent naturally aspirated engines.

However, since when has “really excellent” been good enough for a true power freak! Enter the turbocharger – a simple device which uses waste energy from the exhaust gases to drive an air pump, which compresses the intake air above ambient atmospheric pressure and forces it into the engine, thereby increasing power output. The additional pressure added to the intake air, over and above the ambient atmospheric pressure, is called boost pressure or simply boost.

GEEK SPEAK

Before we get into turbochargers themselves, it is important to understand the exact result of forcing

extra air under pressure into an engine. Let’s recap the basic formula for power output from a four stroke petrol engine:

Maximum power output in Hp = Engine size X (RPM at maximum power point / 2) X Volumetric efficiency X Pressure ratio at maximum power point X 0.025

Engine size is simply the engine’s displacement measured in litres. RPM at maximum power point is exactly that, and gets divided by 2 as each cylinder only sucks in air once for every 2 revolutions of the crankshaft. The volumetric efficiency is as described above and is determined by the engine’s particular dynamic flow characteristics – a common figure at the maximum power point being 90% (or 0.9 for use in our formula). Note that the volumetric efficiency will be lowered if a turbocharger is fitted to an engine due to the extra restrictions added to the intake system, and the extra heat generated as a natural result of compressing the intake air – a typical figure for a turbocharged engine being 85% (0.85). The pressure ratio is a number indicating how much extra air is pushed into the engine as a result of the turbocharger’s boost pressure. It is calculated as: Pressure ratio = (boost pressure + atmospheric pressure) / atmospheric pressure. Atmospheric pressure varies according to height above sea level and the prevailing weather conditions, but at the coast can be taken as 1 bar or 14.7 psi. The pressure ratio for a turbo car producing 1 bar of boost at the coast is then (1 + 1) / 1 = 2. Doing the calculation using Psi yields the same answer (14.7 + 14.7) / 14.7 = 2, so you can use either unit for the calculation. The number 0.025 at the end of the formula is simply a constant factor which converts air flow into a horse power figure.

HOW IT WORKS IN REAL LIFELet’s take a normally aspirated 5-litre V8 such as the Toyota GZG50. Running at its maximum power point of 5000 rpm, this engine should produce 281hp per our formula. To illustrate the usefulness of this formula,

this particular engine actually produces 280hp. Now let’s turbocharge it and see what happens! The graph below shows how the power output of this engine can theoretically be increased by increasing boost. A volumetric efficiency of 0.85 has been assumed with a turbocharger fitted, and the same RPM at maximum power point of 5000rpm assumed.

Who would not want to nearly double their engine horsepower? Now this is of course theoretical, but with a good knowledge of turbo charging, a strong enough engine, and the right modifications, one can get pretty close. It should be quite clear from this simple example that turbo charging holds enormous potential when it comes to increasing engine horsepower. In fact it is pretty certain that when it comes to the cost of adding extra horsepower to an engine, there is no cheaper way than adding an aftermarket turbo.

Fitting an aftermarket turbo is not as simple as it may at first seem. Along with the turbo will come modified headers and possibly a new exhaust system, a new or modified air intake system and intake plumbing, modifications to the engine oiling system, modifications to the cooling system, the possibility of fitting an intercooler, modifications to the ignition and fuel systems, and inevitably tuning of the engine by electronic and/or mechanical means. To successfully accomplish the installation of a turbocharger and related accessories, quite extensive work may also be required in the engine bay to create the space needed and to control the extra heat that will be generated.Of course, there are those of you who already own a turbocharged engine. The bad news is that OEM turbo engines are generally set up very conservatively to prevent the abuse they will inevitably suffer at the hands of a performance enthusiast! The good news is that the true power of such engines can normally be unleashed by intelligent modification and tuning.

INTRODUCTION TO TURBOCHARGING

June 11 - 13, 2013 • Dubai • UAE Page - 11

June 11 - 13, 2013 • Dubai • UAE

BRIDGESTONE PARK OPENS AT JAFZA, DUBAI

Bridgestone Middle East and Africa (BSMEA) officially opened its new 21,678 m2 facility – Bridgestone Park - in the South Zone of

Jebel Ali Free Zone (JAFZA). Bridgestone Park was formally inaugurated by senior officials from JAFZA and Bridgestone’s local business partners.

The new Bridgestone Park includes a Training facility, FirstStop retail store, a Truck and Bus Tyre Service Centre (BTTC) and a Bandag Learning Centre. Bridgestone Park is a strategic hub that will be used by BSMEA to enhance its employees, partners and distributors’ skills and knowledge in order to serve customers and society better. The FirstStop, BTTC and Bandag learning centre facilities, which are part of the Bridgestone Park, will be used as a model to educate and train regional business partners while these new brands expand and make their way to the Middle East and Africa.

Speaking at the inauguration Mr. Shoichi Sakuma said: “Our investment in this new facility gives Bridgestone the opportunity to provide its regional customers with new and enhanced services and to

train its staff to deliver the highest possible standards of customer care”.

The new Training Centre will be used by Bridgestone employees, distributors and business partners across the Middle East and Africa region to develop and enhance their knowledge and skills. Through Bridgestone Park Training Centre, Bridgestone is keen to increase professional Training standards and take learning and acquiring knowledge to a higher level.

FirstStop is Bridgestone’s pan-European network of Passenger Tyre and Auto Care service centres. The FirstStop store located at Bridgestone Park is set as the retail brand’s model store as it paves its way to the Middle East and Africa. FirstStop will not only offer its customers complete tyre services, but also a unique Auto Care experience with exceptional service standards and convenient locations.

The new BTTC (Bridgestone Truck Tyre Centre) is a unique facility that caters to the maintenance and service of professional trucks. The Centre targets the segment of commercial vehicles in which Tyre

Safety awareness and economy is very critical. Hence through BTTC, Bridgestone intends to increase safety levels of commercial vehicles and improve truck tyres life span through professional tyre manufacturer’s expertise in tyres and their maintenance services, in addition to increased safety awareness.

The new Training facility includes a Bandag Learning Centre which houses state-of-the-art equipment that will be used for Training purposes. The Bandag brand, the world’s leader in retreading for more than 50 years, has been part of the Bridgestone Corporation since 2007. Through Bandag Learning Centre business associates will enhance their skill and knowledge on the retreading process. The Learning Centre emphasizes the safety and reliability of the Bandag system retreads and showcases the economic and environmental value of retreaded tyres. Bridgestone is committed to help ensuring a healthy environment and retreading is a sound ecological solution as it uses up to 75% less energy and resources than making a new tyre.

Key officials from JAFZA (Jebel Ali Free Zone Authority), Bridgestone Corporation and Bridgestone Middle East and Africa officially inaugurate Bridgestone Park

Date : June 11 – 13, 2013 Time : 10am – 7pmVenue : Dubai International Convention and Exhibition CentreHalls : 1 – 8, Sheikh Saeed Halls 1 – 3 & Concourse 1RSVP : Please register online at www.automechanikaDubai.com/register and enter Promo Code: AMTOfficial opening : 10am on June 11, 2013, at the entrance of Sheikh Saeed Hall 3