AM 10 : 30

Tech 101 Workshop:

Promoting Your Organization with

Facebook

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Log into your Facebook accountLog into your Facebook account

Focus On Facebook

Profiles, Pages & Groups (oh my!)

Interact, Maintain & Promote

Monitor Effectiveness

Summary4

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Profiles, Pages & Groups Pages GroupsProfiles

Person• A profile represents an individual named person

•Multiple people in your organization need profiles

NOTE: Creating a profile for your organization violates Facebook’s Terms of Use and may be deleted

Specific People•Useful for communicating with specific groups within your organization

•Access can be limited to specific users

•Not recommended for communication with your base

Organization•Your organization’s Facebook presence

•How you interact with your base

•Multiple profiles can monitor and update page

•Link with other social media platforms and existing web presence

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EXAMINE: Profile Privacy

See what your Facebook profile looks like to others - specific friend or general public

See what your Facebook profile looks like to others - specific friend or general public

Privacy settings are here

Privacy settings are here

Applies to external applications only – not as important as it looks

Applies to external applications only – not as important as it looks

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EXAMINE: Profile Privacy

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BUILD: Facebook Page

Most non-profit organizations should choose this option.

From your Facebook profile, scroll down to the bottom of the page and click on the “Create a Page” link

Choose Main Category

Choose this option If your physical location is critical to your non-profit organization.

Examples: museum, church, homeless shelter, school

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BUILD: Facebook Page

3. 4.

Enter your organization’s name (use a test name for now), and click the box indicating you agree to Facebook’s terms of use.

Click on “Choose a category” to expand the drop box options and scroll down to the appropriate choice for your organization.

Unless your organizations is location based, you should choose “Non-Profit Organization”

5. Click the blue “Get Started” button and enter the requested text for verification.

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INFO: Facebook Page Logo

Use a high quality graphical image of your organization’s logo.

Optimize the dimensions of your logo to utilize the space provided.

Keep your image consistent across all social media platforms.

The image you select represents

your organization’s

online presence and is essential to

creating a consistent and recognizable

brand.

The image you select represents

your organization’s

online presence and is essential to

creating a consistent and recognizable

brand.

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BUILD: Facebook Page

You can choose an image on your computer or an image already on your website

When finished, click on the blue “Continue” button

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Uncheck both boxes at the bottom and click on the blue “Continue” button

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BUILD: Facebook Page

Enter the address to your organization’s website

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Enter a short description of your organization – a mission statement is often a good choice.

Make sure it is consistent with other materials and consider adding a sentence specifically about how you hope to use social media to further your organization’s mission.

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EXAMINE: Facebook Page

Your Logo

Can be modified by hovering over and selecting “Change Picture”

Page Admins

Click “See All”, then “Add another admin” to add other admins to your page

Use Facebook As..

Click this link to perform operations as your organization rather than your personal profile

Edit Info

Click here to update details about your organization. Spend some time making sure this information is complete.

Edit Page (Security)

• Publish your page• Set user abilities• Set default page• Delete Page

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BUILD: Facebook Page

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•Can do this in addition to the page security setting we just looked at

•Will not be able to perform certain operations – will be prompted to switch back to your profile

• Pros/Cons of posting as page vs. person

Click thisClick this

Select thisSelect this

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EXAMINE: Page Security

Uncheck this box when you are ready to make your page public

Uncheck this box when you are ready to make your page public

Change this to “All Posts” Change this to “All Posts”

Most organizations can set this to “none”Most organizations can set this to “none”

Allowing your users more options generally equates to higher engagement and interactivity

Time commitment required to monitor for inappropriate content

Allowing your users more options generally equates to higher engagement and interactivity

Time commitment required to monitor for inappropriate content

Set to “Wall” or “Info” – visit both to see which you want your visitors to see first

Set to “Wall” or “Info” – visit both to see which you want your visitors to see first

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Interact, Maintain & Promote • Use Facebook Plug-In on

your website to promote page

• Allow users to “Like” directly from your website

• Post status updates, photos, links, videos and questions

• Respond to user posts

• Keep information current

• Monitor and remove inappropriate posts

Promote

Maintain

Interact

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INFO: Interact on Facebook

Keep text-only status

updates to a minimum Multimedia

posts have higher value

Questions are a good way to periodically engage your base – but

don’t overuse

Include a picture

whenever possible

Post with purpose

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BUILD: Share Text & Photos1. Enter your text in

the box provided and then click “share”

2. Click on “Photo”

3. Select “Upload a photo”, then “browse”

4. In the window that pops-up, select the image and then click “share”

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BUILD: Share Links 1.

2.

Click on “Link”

Note available thumbnails and select one when relevant. If available thumbnails are all inappropriate, check the “No Thumbnail” box.

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Try the following links: http://www.facebook.comhttp://www.firstindy.comhttp://www.yourorg.com

Add information about the link you are sharing, then click “share”

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BUILD: Ask Questions1.

2.

Click on “Question”

Click “Add Poll Options”

In most cases, uncheck this boxIn most cases, uncheck this box

Enter your questionEnter your question

Enter multiple choice optionsEnter multiple choice options

Multiple choice questions offer greatest response rate

Limit to 3 options when possible

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BUILD: Add Video

1. Click on “Link”

Create a YouTube account for your organization or post videos to a common area on your organization’s website

Link to the video using Facebook’s link share functionality instead of using Facebook’s video upload

WHY?• Search engine optimization (SEO)

• Share via other platforms without redundant uploads

• Ease of management

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BUILD: Delete/Hide Posts1. Go to your Facebook page

2.

Hover over the upper right hand corner of the post and click on the gear that appears

Hover over the upper right hand corner of the post and click on the gear that appears

3. Click “delete post” and confirm

What to delete?

•Accidental posts•Spam•Abusive

Set a policy and be consistent

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INFO: Good & Bad ContentContent Type

Good Bad

TextWe need office supplies! Please contact donate@our.org if you are able to donate. We are looking for paperclips, staplers and printer paper. Thank you!

We need office supplies – please donate if you can.

PhotoMeet Bruno – an adorable pug/beagle mix available for adoption at our downtown shelter location. Please contact adopt@our.org for more information.

Aw, look at the cute puppy!

Link Check out this great article about our 3rd annual picnic. Thank you all for your help in making it a success!

Check out this cool link.

Question

Fundraiser picnic @ Esther Short park this Saturday on 11/12 from 12:30 – 2:30 pm. What should we cook?

-Hotdogs-Hamburgers-Both

What should we fix for lunch this weekend?

VideoHere’s a short video with some highlights from our 3rd annual picnic last weekend. Thank you all for joining us – we’re looking forward to next year!

Here’s a video from Saturday’s event.

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Monitoring EffectivenessThe only way to know if your content is effective, is to monitor it for effectiveness

HOW?

Keep a separate file with your promotion efforts and track:

•Type of promo/post

•Content

•INTENT!!!

•Insight Statistics

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Monitoring Effectiveness

• Provides metrics for your website

• Must “claim” the domain on Facebook

• Requires modifications to your website’s html code

Domain Insights

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• Provides metrics for Facebook page

• Tracks actions on and off Facebook

• Can be implemented for web page

Page Insights

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Promoting Your Organization

Add to your page for

each event

Audience can RSVP

via Facebook

EventsEvents

Supporters can “check-

in” at events and locations

Increases visibility and encourages attendance

PlacesPlaces

Integrate Facebook

with Causes

Static FBML, Involver

apps, many other 3rd

party apps

AppsApps

Extends Facebook

functionality to your website

Like, Send, Comment,

Login, Recommend,

etc…

PluginsPlugins

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BUILD: Event

Click “add end time” to show this boxClick “add end time” to show this box

Use event specific logo or pic from previous similar event if possible

Use event specific logo or pic from previous similar event if possible

Invite Friends and FansInvite Friends and Fans

Click to add specific addressClick to add specific address

Pros and ConsPros and Cons

RecommendedRecommended

Click to create your eventClick to create your event

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EXAMINE: Event

How it looks on your organization’s page

How it looks on attendee’s wall

Best Practice: Wait to invite specific people until after the event is created

Best Practice: Wait to invite specific people until after the event is created

Do this immediately after making sure your event appears correctly

Do this immediately after making sure your event appears correctly

The event will also show up on your page’s events – click “events” on left side of page

The event will also show up on your page’s events – click “events” on left side of page

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Info: Social Plugins

Extends Facebook

functionality to your website

Like, Send, Comment,

Login, Recommend,

etc…

PluginsPlugins

Get To Plugins1. Click “Edit Page”

2. Click “Resources” link3. Click “Use Social Plugins”

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Info: Apps

Integrate Facebook

with Causes

Static FBML, Involver

apps, many other 3rd

party apps

AppsApps Get To Installed Apps

1. Click “Edit Page”2. Click “Apps” link

We will come back to this screen after we have installed the Causes app on our Facebook page

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Become a Causes Partner

Growth

Increase Awareness

-Integrate with your other social media efforts

-Supporters raise awareness from their own pages in addition to your organization’s

Expand Fundraising

-Allows supporters to fundraise directly for your organization

-Pre-made fundraising options: Birthday wish is a great choice to get started

Build Community

-Works with Facebook to connect your supporters

-Supporters can easily get their friends involved – or at least informed

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Build: Install Causes App

Click here, then “add to page” in popup that appears

Click here, then “add to page” in popup that appears

Get To Installed Apps

1. Click “Edit Page”2. Click “Apps” link

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Causes is now listed on your page’s tabsCauses is now listed on your page’s tabs

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Build: Install Causes App

1.Click hereClick here

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If you have created your Causes Partnership account, search for your organization here. If not, enter: Innovative Services NW, check the circle and click continue

If you have created your Causes Partnership account, search for your organization here. If not, enter: Innovative Services NW, check the circle and click continue

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Questions?

The only stupid question is the one never asked.

AM 10 : 30

Social Media Nuts & Bolts

Thank Thank You!You!