Alwi Mohamed Suleiman B.B.A .

Nationality: Dutch - Date of Birth: 1974 - Email: 03alwi@gmail.com

Tel: +31631085999 - Twitter:@03alwi - LinkedIn: http://nl.linkedin.com/in/alwis/

Profile My marketing philosophy: “Marketing is about help and not hype. Your audience must believe you are there to help solve their problems and tend to their needs”. I love building communities and furnishing the members with helpful information and content they value. I create loyalty, advocacy, and engaged audiences. I am extremely passionate and good at what I do. I have been a marketer since 2006. I have lived and worked in Europe, Africa, and the Middle East with professionals from different backgrounds, ethnicities and business cultures. This has made me an expert in forging business relationships with professionals from all over the world.

Qualifications 2003-2007 Rotterdam University of Applied Sciences: Bachelor of Business Administration (B.B.A.); International Business Management Studies

Certifications HubSpot Academy: Inbound Certification The Academy of Digital Business Leaders: ADBL Three Star Certified Member, Digital Marketing IBM: Big Data Foundations Google: AdWords Certified Professional Google: Google Analytics Individual Qualification

Strengths

Ability to create thought-provoking content easily

Experienced in all aspects of digital marketing and social media

Self-starter

Creative vision

Ability to connect with people

Outstanding relationship building skills

Patient and mentally strong

Language Skills English Arabic Swahili Dutch

Digital Marketing Skills Search Engine Optimization & Search Engine Advertising

HTML

CMS

Web Analytics

Marketing Automation – Pardot

Online Marketing Strategy

Alwi Mohamed Suleiman

Page 2

Work Experience

Content Manager | The-Zeit.com 01-2014 (current) The-Zeit.com is a health and wellness blog that started in January 2014. I blog, create awareness, and drive traffic to the blog. Key Responsibilities:

Blog content management

Social media management

Relationship building with other professionals and bloggers to create unique and engaging content

Recommendation and implementation of SEO strategies

Tracking and reporting on all site metrics Key Achievements:

Increased traffic from an average of 200 visitors a month to 200 visitors a day without any paid traffic in one year

Managed to get over 16,000 subscribers (and counting) to the blog in one year Content Marketing Manager | ITpreneurs 04-2015 - 12-2015 ITpreneurs provides IT training content, instructors, learning infrastructure and services to IT training providers. Content Marketing Key Responsibilities: • Developing marketing content that increases brand awareness and drives demands • Translating ITpreneurs’ value propositions into effective, compelling communication materials • Developing and deploying high quality content across various channels • Producing targeted and compelling stories that reflect and demonstrate the values of ITpreneurs • Interacting extensively with industry bodies, partners, customers and thought leaders • Acting as the single point of contact to the creative team • Copyediting content and ensuring the tone of voice adheres to ITpreneurs standards • Ensuring posts align with overall ITpreneurs brand requirements • Editor-in-chief of the blog and social media manager Product Marketing Key Responsibilities: • Developing and executing global marketing campaigns to drive demand and adoption • Participating in the product launch planning and execution of activities • Measuring the success of campaigns in order to maximise the effectiveness of future marketing activities • Performing in-depth market, industry and, competitive analysis and positioning Key Achievements:

Improved the quality of the content featured on the blog

Increased traffic to the blog, from being 5% of the total traffic to the website to becoming more than 12% of the total traffic to the website

Alwi Mohamed Suleiman

Page 3

Freelance Marketer | Various Start Ups 01-2013 – 02-2015 As a freelance marketer I have been fortunate to work mainly with start-ups. This has given me the opportunity to work together with entrepreneurs to build solid foundations for their businesses and create solid business plans and strategies. Key Responsibilities:

Market research

Marketing strategy creation-brand issues

Product launch strategy-social media approach

Website design/redesign-UX & SEO issues Key Achievements:

The businesses that I worked with have been able to establish close relationships with clients and have created a loyal group of people within their target market for repeat business. I successfully helped them implement my philosophy which is about helping people and not just about the hype.

Marketing Coordinator | Ela Wonen & Slapen 04-2010 – 12-2012 Ela Wonen & Slapen is one of the largest importers of home furniture in Netherland. It imports from Turkey, Italy, and Germany mainly. I was hired to create brand awareness and increase monthly sales through the creation of internet presence. Key Responsibilities:

Web content management

Marketing analytics

Web analytics

Website management

Search engine optimisation (SEO)

Search engine advertising (SEA/AdWords)

Social media management

Coordinating promotional events Key Achievements:

By introducing marketing analytics to Ela Wonen B.V., I helped them become more efficient in approaching their target group. This helped eliminate unnecessary costs and pushed up revenues.

I designed the structure and managed the relevant content of the new Ela Wonen & Slapen website www.elawonen.nl. This led to a better user experience which led to better conversion rates.

After optimizing Ela Wonen B.V.’s Search Engine Advertising (AdWords), the campaign costs decreased by 30% and the number of website visitors increased by 35% per day.

As the leader of the promotional team I was able to maximise the team members’ performances and build their confidence.

Alwi Mohamed Suleiman

Page 4

Business Development Executive | Ryad Trading 03-2009 – 07-2009 Ryad Trading was an FMCG company that exported goods to the Middle East. My job was to build business relationships with the importers and distributors. Key Responsibilities:

Relationship building

Lead generation

Market analysis

International expansion

Key Achievements:

I was able to come into contact and build relationships with some of the biggest FMCG players in Kuwait, United Arab Emirates, Qatar, and Bahrain.

Sales Executive | Marcus Evans Amsterdam 08-2008 – 12-2008 Marcus Evans is an international business events and information company. Marcus Evans employs over 3000 professionals in 59 different countries. I was a sales executive based at the Amsterdam office. Key Responsibilities:

Relationship building

Lead generation

Cold calling Key Achievements:

I was able to close a major deal for a conference in Dubai. The client was a major architecture firm in Mexico.

Marketing Executive | MC Makelaardij 07-2006 to 07-2008 MC Makelaardij is a real estate agency based in Rotterdam. I started working there when I was still in college after my internship. I played a supporting role and reported directly to the Managing Director. Key Responsibilities:

Responsible for the coordination and support in all internal and external corporate marketing activities

Assisting with the promotion of MC Makelaardij

Supporting all activities of the marketing department

Responsible content creation and delivery of all marketing collateral

Supporting the administration tasks on a day to day basis

Monthly checking of marketing budgets in co-operation with finance department

Assisting in marketing research, analysis and updating of the marketing plan

Responsible for incoming e-mails and posts

Alwi Mohamed Suleiman

Page 5

Key Achievements:

I must say this was the one job that really taught me how marketing looks like in the real world.

I was able to translate what I was learning at college to practical solutions for the company.

Volunteer Work Experience Social Media Manager | Bedi Oralcare 01-2014 – 04-2014 Bedi Oralcare was founded by the industry-renowned Professor Raman Bedi and is based in Edinburgh. Their goal is to develop simple and practical dental solutions for carers and health professionals who look after the more vulnerable. I helped them establish and drive forward their social media strategy. Key Responsibilities:

Creating the social media calendar for both the B2B and B2C target markets

Developing company presence on the key social media platforms

Content management – blog and website

Interactive community management

Analysing and improving online traction

Ensuring that all online activities comply with online marketing best practice

Maintaining and promoting the website Marketing Assistant | ViaChris Day Care 02-2010 – 04-2010 ViaChris was a small day care centre in Rotterdam. I helped out with some of the marketing before it opened its doors to the public. Key Responsibilities:

Responsible for the branding and image of the company

Designing and maintaining a new website (includes website traffic growth)

The design of company logo, business cards, brochures etc.

Web content management